AMA2009 presentation to set the scene
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Transcript of AMA2009 presentation to set the scene
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Using digital media to develop artisticcontent and public engagement
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William Gibson
AMA Conference 2009 | Curve Theatre, Leicester
Rohan Gunatillake | MMM | July 22nd, a Wednesday
The future is already here. It is just unevenly distributed
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Geek is a relative term
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I work for Mission Models Money
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for whom I wrote an essay
Mission 2.0: advice to the arts from the social web
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Once upon a time...
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The understatement of the century
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The web was designed to be many-to-many
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We're seeing new web-enabled behaviours
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Connection CollaborationConversation
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Connection CollaborationConversation
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Access & the web as broadcast medium
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Technologies differentiate then integrate
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Connection CollaborationConversation
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Conversation requires a social object
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And you make them like no-one else
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Finding your crowd has never been easier
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Connection CollaborationConversation
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Collaboration needs a well-defined task
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Agile networks can do amazing things
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How can you open your processes up?
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Connection CollaborationConversation
9relationships
trust
1transaction
purpose
90access
on-demand
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The ability to curate a 360o experience
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And managing communities not audiences
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Some books to look at
Tribes, Seth GodinConvergence Culture, Henry Jenkins
Here comes everybody, Clay Shirky
What would Google do? Jeff Jarvis
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Communications tools don't get sociallyinteresting until they get technologically boring
Clay Shirky
boring
[email protected] | Mission Models Money
twitter: @rohan_london | also seen in W London & on green bike
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