AMA Twitter for Marketers Orlando-6-9-11
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AMA training, Twitter for Marketers, June 9, 2011, Orlando.
Transcript of AMA Twitter for Marketers Orlando-6-9-11
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marketingpower.com 1
Twitter for Marketers
Presented by:
Bernie Borges
June 9, 2011
Orlando
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2Before You Begin Your Twitter Marketing
Build relationships and expand your network
Begin by defining your objectives
Learn tweeting etiquette and best practices
Understand content and brand strategies
Review Twitter settings and how to brand your profile
Content best practices to expand your footprint on the web
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3Expectations
Learn what is Twitter and why it is so popular
Design and launch a Twitter profile
Learn how to develop a profitable content strategy on Twitter
Twitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the web
Use Twitter for corporate branding, sales development and customer service
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4Expectations…continued
Tools and techniques to expand, manage and measure your branding efforts through Twitter
Integrating Twitter into other social networks e.g. Facebook, LinkedIn
Join and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conference
Integrate Twitter into all other aspects of your marketing strategies
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5Agenda
1. A Twittle Thought
2. Getting Started…
3. Twitter Basics
4. Management Tools for the Twittersphere
5. Getting the Most Out of Twitter
6. Measuring Results
8. Marketing with Twitter
9. In the Trenches
This Morning This Afternoon
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What the Heck is Twitter!?
Develop a Twitter Habit
What Is Twitter?
Before You Begin
Setting and Measuring Goals
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7Is Twitter a Fad?? Increase in
Tweets in 1 year
280%
No of Tweets
on 3/11/11
177 million
Tweets posted
per week
1 billion
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8Twitter Facts
Twitter for Businesses“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gathers real-time market intelligence and feedback and build relationships with customers, partners and influential people”
Twitter offers businesses a chance to REACH an engaged audience.
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9Twitter Facts
You Don’t Have To Tweet To Get Value from Twitter
“ You don’t have to build a web page, surf the web or tweet to enjoy Twitter. Whether you tweet 100 times a day or never, you still have access to the voices and information surrounding what interests you. You can contribute, or just listen in and retrieve up to the second information.”
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10Twitter Business Best Practiceshttp://business.twitter.com/basics/best-practices
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11Google Indexes Real Time Tweets
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12Twitter Is An Information and News and Media WebsitesBut people are bypassing News and Media
websites
60% going directly to social networking and entertainment sites instead
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13Develop a Twitter HabitCommit to a “social
networking” mindset
Commit to a “content marketing” mindset
Develop the habit of “Tweeting” daily
Use Twitter as a tool to engage with people and other brands
Use Twitter as a tool to build your personal and company brand
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14What Is Twitter?
Twitter is aboutoSpreading contentoMaking connectionsoBuilding relationshipsoExpanding brand
The result can beoDriving traffico Increasing leadso Improving customer serviceoGenerating revenue
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15Before You Begin…What Are Your Objectives?Define your missionWhat do you want to
accomplish?
Who are your target audiences and subgroups?
How well do you know them?
What is important to them?
Connect what you want to accomplish with what is important to your audience
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Create and brand your
Profile
What’s a Profile?
Creating Your Settings
o Account
o Password
o Mobile
o Notices
o Profile
o Design
o Connections
Twitter Terminology
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17A Twitter Profile
http://www.twitter.com/berniebay
More Twitter Stats:You can learn more about my Twitter profile here:
http://search.twitter.com/search?q=berniebay
http://twitter.com/berniebay/lists/memberships
http://klout.com/berniebay Websites:
http://www.findandconvert.comhttp://www.bernieborges.com
Learn More:
http://www.findandconvert.com/blog
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18Tips for Setting Up Your Profilehttp://www.twitter.com/
Email addresses must be different if you are setting up a personal and business profile.
Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.
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19Settings Account
Fill in the basics
Add location
Don’t protect tweets
PasswordUse to change
password
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20Settings…. Mobile
Optionally add your mobile number to start mobile (text) verification process
Cool Feature Twitter
Commands
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21New Features for Mac – iOS - Android
Find friends using contacts in phone
Quick Bar with Trends
Cleaner Compose Screen
New – auto complete feature
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22Settings…NoticesUnless you choose a 3rd party app that offers
auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.
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23Settings…Profile
Be sure to add a URLo Can be your
websiteo Can be your blogo Can be Facebook
or LinkedIn profile
Bioo 160 characterso Use keywords for
SEO valueo Make it interesting
Tip: Keep image less than 72k
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24Settings Design
Change design colorso Can customize your colors
More optionshttp://www.colourlovers.com/themeleon/twitter
Customize your background to reflect your personality or brando Select Change background image
o Can upload any image
Max 800k
1600px wide X 1200px tall
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25Settings…Design
A few more background options:o http://tweetstyle.com/
o http://www.mytweetspace.com/
o http://freetwitterdesigner.com/
o http://www.twitbacks.com/
o http://peekr.net/
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26Settings…Applications
Listing of 3rd party apps that you have given permission to connect to your Twitter profile
Some 3rd party apps allow you to use different passwordo Keep a list
Toggle revoke accesso Remove access
More Helphttp://support.twitter.com/groups/31-twitter-basics
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27Common Twitter Shortcuts
@username – Sends reply to individual, but in public timeline
d username – Sends private, direct message to individual
RT = Retweet – Forwarding someone else’s tweet
# (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)
Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversation
SO – Shout Out – Using @username to thank, call attention to, etc
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Tweet With a Strategy
Content Strategy
Brand Strategy
Shortened URLs
Defining Who To Follow
Tweeting Etiquette
Twitter Lists
Determining Followers
A Few Things Twitter Can and Cannot Do
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29Defining Who To FollowIdentify your target
audiences and subgroups
Think in terms of what associated groups are important to your audience that connect to (touch) your product or service
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30Finding Followers
Twitter helps you find followersHome>Who To Follow >Browse Interests
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31Finding Followers
Select “influencer’s” followers and follow them
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32
FollowingFollowers
Keep Your Following Ratio BalancedFollow people whose lifestyle and interests may find your brand, products and tweets interesting enough to:oFollow you backoMay retweet your content
to their followersoMight wish to engage in
conversation
Note: As you reach the 2000 followers mark, you should have a ratio of 110% or less
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33Develop Your Content Strategy
Align your business objectives with your audience’s interests and needs
Then develop content that addresses “THEM” not “you”
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348 Rules of Twitter Marketing
Share
Demonstrate wider leadership and
authorityListen
Ask
RespondEstablish the right
voice
Champion your stakeholders
Reward
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351. Share
Use Share and Presence apps
Share icons
Presence icons
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361. Share
Use Share appsShare on multiple platforms
Website
Blog
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371. Share
Use Share appsShare on multiple platformsBe selective – Share quality content
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381. Share
Use Share appsShare on multiple platformsBe selective – Share quality contentBe generous – Share other’s content
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392. Listen
• Listen to your audience and learn
• Create tweets that are interesting to “them”
• Be more informational than advertorial
• Build trust and authority that will help you achieve your business goals
• Deliver content around the 3 E’s (educate, enlighten, entertain)
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403. Ask
Ask others
Start a conversation
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414. Respond
Respond to members when appropriate
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425. Reward
Acknowledge others
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436. Demonstrate wider leadership and authorityShare knowledge and expertise
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447. Champion your stakeholders
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458. Establish the right voice
Show your personality
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46New Features – More media content
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47Shortened URLshttp://en.wikipedia.org/wiki/URL_shortening
Use URL shorteners to condense your links Http://bit.ly/ http://tiny.cc/ http://budurl.com/ and more
Most 3rd apps like HootSuite, TweetDeck, SocialOomph or Twitter
browser apps provide URL shorteners
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48What Is a Twitter Stream?
A stream of conversations filtered according to your criteriao Keywords –
e.g. “social media”, “job search”, “running shoes”
o Any topic you wish to follow – e.g. “2010 election”, “world
series”, “liquid sealants”oNames, brands –
e.g. “Oprah Winfrey”, “iPhone”, “Steve Jobs”, “Starbucks”
Billie Ginther
shiow twitter stream
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49Twitter Stream Examples
#blshttp://whatthetrend.com/
TweetUp
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50Hashtag(s)
Use a “#” hashtag to identify streams of conversations based on an event, topic or person
http://search.twitter.com
What the Hashtag
http://whatthehashtag.com/Main_Page
http://wthashtag.com/Category:Acronyms
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51New Features – Easier access to profile information
click a @username to see a mini profile without navigating
from the page, which provides quick access to
account information,
including bio and recent Tweets.
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52New Features – Discover more related content
Click a Tweet, the details pane shows
additional information related
to the author or subject.
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53
Be Consistent oSpread your tweets out
oDo not send out multiple tweets at the same time
Tweeting Etiquette
Hint: It is called social
media not “shouting”
media
Billie Ginther
move guidelines
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54Etiquette…continued
Be SocialoGive shout-outs, aka SO, using @name to
those that retweet your content
oFollow back those that follow you (excluding bots, inappropriate followers)
oFollow others proactively
oSO to those that consistently post good content
oReport Spammers
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55Tweeting Guidelines
Target Your Content
oTrack & retweet influential follower’s content
oUse http://search.twitter.com to track keyword conversations
oUse #hashtags to start & follow topical conversation streams
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56Guidelines…continued
Show personality…especially with your brands
oThink of your tweets as headlines
oThink of your tweets as short bursts of a relevant thought
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57A Little Reminder…
Keep your objectives in the forefront but…
Focus on the interests of your target audiences and subgroups.
Then create tweets and retweet content that will engage and generate interaction.
Its about them
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58What Are Twitter Lists?
Twitter lists are viewed by everyone following you
http://twitter.com/berniebay/lists/memberships
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59Why Are They Valuable?
• Organize groups and followers
• Manage influential followers
• Follow back those that have listed you
• Universal search value
• Use private lists for reputation management
o Good chio Bad chi
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60Set up RSS Tweets for Keywords
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61How to Set Up Twitter RSS Feed
1. Click on RSS feed in Twitter
2. Click on subscribe now
3. Add to Google Homepage
4. In iGoogle, click on home arrow, click add a tab
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Using Twitter Productively
3rd Party Management Tools
Save Time
Improve Efficiency
Better Engagement
High-quality followers
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63Summary
“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”
t w e e t
e n g a g e
c o n v e r s a t i o n
f o l l o w e r s
u s e r
r e a c h
f o l l o w i n gc o n t e n t
r e t w e e tn e w s
c o n n e c tc o u p o n s
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64Listorioushttp://www.listorious.com
Is a people search tool
Helps you get found
Allows you to tag your lists
Helps you find influencers within your target groups
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65Automate Tweets from Blog ContentAdvantage:o Automates blog
content feed to Twitter
Caution:o Don’t rely on it to
tweeto No opportunity to
edit tweet
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66HootSuite
HootSuite easy-to-follow tutorials:oLibraryhttp://blog.hootsuite.com/library/
oWebinarshttp://blog.hootsuite.com/webinars/
oUnder the Hoodhttp://hootsuite.com/about
oFAQhttp://help.hootsuite.com/forums/81675-faqs
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67With HootSuite…you can
Follow Streams Manage People Study Stats
Manage Settings/Assignments
Login http://hootsuite.com Click on confirmation email
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68Or…TweetDeck
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69HootSuite - TweetDeck or Both?
Both offer:oMultiple Account monitoring and tweetingoScheduled TweetsoTweet and upload pictures or images to
TwitteroAllow respond, follow, view profile, add to listoKeyword and hashtag searchoCreate custom columnsoSocial network integration, i.e., Facebook,
LinkedInoMobile applicationsoAnalytics
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70Advanced Tweeting with SocialOomph http://www.socialoomph.com is
a fee-based multiple Twitter management software platform with automation tools and tracking analytics.
Professional version offers:o Recurring updateso Filters on most automation
featureso Schedule & Publish Blog Posts and
Pages o Find Quality Friends to Follow
Using Keywordso Private Tweet Viewing/Grouping
Channels o Discover Which Followers Have
The Most Clout o Manage Many Accounts with
TweetCOCKPIT o Much more
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71Key Feature: Recurring Tweets
Create rotating tweets that expands opportunity for your content to be found
1. Create shortened URL
2. Enclose with brackets
{ tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }
3. Schedule 1st tweet followed by “|”
4. Schedule 2nd tweet followed by “|”
5. And so on… close with “}”
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72Enterprise Level Tweeting
StandardBasic set of features. Best
for individuals and organizations that manage only a few Twitter accounts by only a couple of team members.
EnterpriseSupports Twitter &
Unlimited users
Advanced workflow, analytics
Conversation history
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73Best Practice Stuff To Remember
Establish a pattern of consistency in your tweeting strategy
Keep your “it is all about them” hat on when tweeting
o RT other people’s stuff
Maintain and update lists
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74Best Practice Stuff…continued
Follow social marketing best practices
o Follow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or less
o Engage: Proactively and in response to RTs (retweets) and SOs (Shout Outs)
Tweet consistently and set up a good maintenance schedule
Measure which content resonates best with your target groups
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75Finding Time for Twitter
Create a Twitter team and share tweeting engagement
Schedule not less than 5 tweets per day
Find daily activities that do not generate results and replace them
Use 3rd party apps to increase quality and efficiency
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76Remember to…
Define your goalsDefine and follow your target audienceTweet consistently everydayEngage your audience proactively and
reactively Share content linksFollow people back (unless their tweets are
inappropriate)Retweet great content from influencers you
wish to engageBe human!Consistently manage your lists and followersAlways be interesting
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SueAtlanta, GA
Getting the Most Out of Twitter
Guidelines on Who To Follow
Guidelines on Who NOT to Follow
Keep Your Ratio Low
Follow Back
Follow Others
Managing Your Following List
Other 3rd Party Apps
1. Bookmarking Profiles
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78 Guidelines on Who to Follow
Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
Influential Tweeters
A verified account TrueTwit profile
Low ratio of followers to following
Tweets are relevant to followers
Profile has picture or avatar
Provides name, website and bio
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79 Guidelines on Who to Follow
Note: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
No photo or image
No website or bio
Large number of tweets in ratio to followers
Tweets multiple tweets at one time
Does not follow back
Tweets rarely
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80So How Do You Know Who Is Influential?http://tweetreach.com/
http://www.mrtweet.com
http://www.klout.com
http://twittergrader.com/
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81HubSpot’s Twitter Grader
Score includeso Gradeo Ranko Tag cloud
Historyo Follower
grapho Follower
comparison
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82Be personable…even as a brand
Follow back most who follow you
Manually reply to Tweets
Use the follow back feature in Twitter management software such as HootSuite and TweetDeck
Use the automated feature in SocialOomph and other apps with filter options
Use the people management tool in HootSuite
Be human!
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83
Follow back mentions from SO’s and RTs
In HootSuite / TweetDeck set up “specific keywords” column
Follow people who have listed you
Follow the followers of influential people that you follow or follow you
Use 3rd party apps to find relevant followers
Grow Your Followers
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84Finding Influencers with WeFollow
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85Using Twellow to Find Communities
Search
Suggested Users
Manage Follow / Unfollow
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86Unfollow using http://manageflitter.com
Use weekly to:oUnfollow
Twitterers that have not tweeted in a month+
oUnfollow Twitterers that have not followed you back within a few days or weeks
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87Integrating Twitter into Your Marketing Strategy
Email signature “Follow us on Twitter”
On your website, blog email, newsletter
Direct mail & media campaigns
Other social networks e.g. LinkedIn, Facebook, Myspace
http://www.twitterbuttons.com/
http://www.twitip.com
http://www.freetwitterbuttons.org/
http://tweetmeme.com/about/retweet_button
Point your audience to your Twitter profile in your off-line and on-line marketing activities
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Measuring Results
Measure-Review-Revise
Google Analytics
Twitalyzer Twitter
Analyzer Klout Twitter Grader Socialoomph Unilyzer And More
Apps Finding Time
for Twitter
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89Measure – Review - Revise
Social Media Strategies are long term – not short
Measuring results is constantly changing with more tools available…day by day
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90Measure – Review - Revise
Use metrics foroUnderstanding target audiencesoBuilding better relationshipsoUnderstanding behaviorsoRefining targetingoUnderstanding resultsoRefining processeso Improving relationshipsoRefining content
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91Google Analytics
Google can help you understand traffic that Twitter is driving to your website or blog(Some 3rd party apps are co-
mingled within direct traffic results)
Can set alerts to specific URLs, landing pages, campaigns
Can export data to create client specific reports
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92Twitalyzer – Free and Fee Based
Value: Provides
metrics to refine your Twitter methods
Measure the influence of specific Tweeters
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93Klout Dynamic Analysis
ReachDemandEngagement
VelocityActivity
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94SocialOomph Stats
Twitter click traffic across all Twitter profile streams
Twitter click details - exportable
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95Trendistic
Measure, track and compare keywords and brands across Twitter
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96Twitter Effect
Assess the influence of your tweets
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97Unilyzer
Unilyzer.com
Relationship metrics o Fee based
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98
A few of the 70,000+ 3rd Party Apps for TwitterFree
HootSuite http://www.HootSuite.com
TweetDeck http://www.tweetdeck.com
TweeSpeed http://www.tweespeed.com
TweetMeME http://www.tweetmeme.com
MrTweet http://mrtweet.net
Twitter Grader http://twitter.grader.com
Nutshell Mail http://nutshellmail.com
Twitpic http://twitpic.com
Twitvid http://www.twitvid.com
Tweetshare http://www.tweetshare.com
TweetMixx http://www.tweetmixx.com
TweetBeep http://tweetbeep.com
TweetReach http://www.tweetreach.com
ManageFlitter http://www.manageflitter.com
TwitterAnalyzer http://www.twitteranalyzer.com
Klout http://www.klout.com
Twitalyzer http://www.twitalyzer.com
Listorious http://www.listorious.com
Whatthehashtag http://whatthehashtag.com
Free Basic or Premium (fee based) BudUrl http://www.bud.url
SocialOomph http://www.socialoomph.com
Unilyzer http://www.unilyzer.com
Radian6 http://www.radian6.com/
ObjectiveMarketer http://objectivemarketer.com/
Mac Twitterific
Tweetr
Tweetie
Mobile Tweetie (iPhone_
TweetDeck (iPhone iPad)
Twitterberry (Blackberry)
TinyTwitter (Blackberry)
HootSuite (iPhone, Android)
Widgets http://twitter.com/goodies/widget_profile
http://twitter.com/goodies/widget_search
http://deanjrobinson.com/projects/twitt-twoo/
http://tweetmeme.com/about/retweet_button
http://www.twitterbuttons.com/
http://www.twitip.com
http://www.freetwitterbuttons.org/
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Marketing with Twitter
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100Twitter for Businesshttp://business.twitter.com/
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10133% of Fortune 100 on Twitter60% of the Top 10
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102Real-time Interfacing Builds TrustPeople trust more those companies who use
microblogging websites like Twitter to provide real-time responses.
75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t.
Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about.
Survey by Fleishman-Hillard with Research by Harris Interactive
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http://twitter.com/Ford More Twitter Stats:Additional Twitter Profiles
http://twitter.com/scottmonty
http://twitter.com/fordcustservice
http://twitter.com/forddrivegreen
Twitter Stats:
http://search.twitter.com/search?q=ford
http://twitter.com/Ford/lists/memberships
http://klout.com/ford
Websites:
http://www.ford.com/
Http://www.scottmonty.com/
Learn More:
http://mashable.com/2009/05/18/ford-social-media/
http://www.scribd.com/doc/36127480/Ford-Social-Media-Guidelines
http://www.crunchgear.com/2010/05/12/ford-and-university-of-michigan-turn-a-2011-ford-fiesta-into-a-rolling-twitter-and-foursquare-star/
http://www.slideshare.net/scottmonty/zero-to-60-fords-social-media-story
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104The Ford Storyhttp://www.thefordstory.com/ford-social-networks/?tab=twitter
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http://twitter.com/NewYorker More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=newyorker
http://twitter.com/NewYorker/lists/memberships
http://klout.com/newyorker
Websites:
Http://www.newyorker.com/
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http://twitter.com/washingtonpost More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=washingtonpost
http://twitter.com/NewYorker/lists/memberships
http://klout.com/washingtonpost
Websites:
http://www.washingtonpost.com/
Learn More:
http://news.yahoo.com/s/yblog_upshot/20100831/sp_yblog_upshot/washington-post-suspends-columnist-for-twitter-hoax
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http://twitter.com/NYTimes More Twitter Stats:NYTimes Social Media Engagement
http://timespeople.nytimes.com/getstarted/twitter?return_url=http%3A%2F%2Fwww.
nytimes.com%2F2010%2F09%2F11%2Fnyregion%2F11religion.html%3Fsrc%3DISMR_HP_LO_MST_FB
Twitter Stats:
http://search.twitter.com/search?q=nytimes
http://twitter.com/nytimes/lists/memberships
http://klout.com/nytimes
Websites:
http://www.nytimescom/
Learn More:
http://mashable.com/2009/05/26/nyt-social-media-editor/
http://blog.pitchengine.com/?cat=3
http://www.nytimes.com/2010/11/01/technology/01sentiment.html
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108Twitter Forcing Change in Media Culture
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109Twitter Redefining Customer Service http://www.twitter.com/caltrain
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110Twitter Redefining Customer Service http://www.twitter.com/zappos
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111Twitter Redefining Customer Service http://www.twitter.com/twelpforce
112
http://twitter.com/twelpforce
http://twitter.com/bestbuy
More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=bestbuy http://twitter.com/BestBuy/lists/memberships http://klout.com/bestbuy
http://twitter.com/twelpforce/lists/memberships http://search.twitter.com/search?q=twelpforce http://klout.com/twelpforce
Websites:
http://www.bestbuy.com/http://www.bbyfeed.com/
Learn More:
http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/
http://www.networkworld.com/community/node/43490
http://www.drivenmg.com/blog/best-buy-vs-dell-twitter/
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113Online Sales from Dell http://www.twitter.com/delloutlet
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114How Does a New Domain Build Website Traffic?
3 week old domain1/3rd of traffic driven by social networking
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115Etsy – Just Wanted to Have Fun
Alert followers to particularly creative products from Etsy sellers
Share valuable tips & tricks
Provide information about upcoming events and promotions on the site.
Share information from individual Etsy sellers (via “retweets”)
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http://twitter.com/etsy More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=etsy
http://twitter.com/Etsy/lists/memberships
http://klout.com/etsy
Websites:
http://www.etsy.com/
Learn More:
http://business.twitter.com/twitter101/case_etsy
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117Tweet With Human Engagement http://www.twitter.com/papajohns
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http://twitter.com/#!/macysinc More Twitter Stats:Additional Twitter Profiles
http://twitter.com/#!/Macys_MenloPark
Twitter Stats:
http://search.twitter.com/search?q=macyss
http://twitter.com/#!/MacysInc/lists/memberships
http://klout.com/macysinc
Websites:
http://www.macys.com
Learn More:
http://www.allfacebook.com/macys-promoting-facebook-page-in-new-online-marketing-campaign-2009-09
http://hubpages.com/hub/Macys-Twitter-Campaign-a-Success-You-be-the-Judge-Watch-it-Live
http://www.kunocreative.com/blog/bid/46102/
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http://twitter.com/#!/bobevansfarms More Twitter Stats:Additional Twitter Profiles
http://twitter.com/#!/BobEvansFarms
Twitter Stats:
http://search.twitter.com/search?q=bob+Evans+Farms
http://twitter.com/#!/BobEvansFarms/lists/memberships
http://klout.com/bobevansfarms
Websites:
http://www.BobEvans.com
Learn More:
http://www.dispatch.com/live/content/business/stories/2008/11/20/bob_evans_facebook.ART_ART_11-20-08_C8_SVBUNHG.html
http://brandstrategy.co.za/11-restaurant-trends-for-2011/
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http://twitter.com/#!/amazon More Twitter Stats:Additional Twitter Profiles
http://twitter.com/#!/amazonmp3http://twitter.com/#!/ amazondealshttp://twitter.com/#!/ amazongameshttp://twitter.com/#!/ AmazonKindlehttp://twitter.com/#!/ Amazon_Studios
Twitter Stats:
http://search.twitter.com/search?q=amazon http://twitter.com/#!/amazon/lists/membershipshttp://klout.com/amazon
Websites:
http://www.amazon.com
Learn More:
http://gigaom.com/video/amazon-pushes-video-on-demand-via-twitter/
http://www.suite101.com/content/use-twitter-for-2010-black-friday-ereader-ipod-and-tablet-deals-a311265
http://topsy.com/techcrunch.com/2010/11/19/amazon-mp3-gifts/
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http://twitter.com/hubspot More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=hubspot
http://twitter.com/HubSpot/lists/memberships
http://klout.com/hubspot
Websites:
http://www.hubspot.com
Learn More:
blog.hubspot.com/blog/tabid/6307/bid/5808/How-Many-Twitter-Followers-Does-It-Take-to-Affect-Lead-Generation-At-Least-100.aspx
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122
122HubSpot Employees Are Active on Twitter
122
http://twitter.com/dharmesh
http://twitter.com/bhalligan
http://twitter.com/mvolpe
123
http://twitter.com/Teusnerwine More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=teusnerwine
http://twitter.com/Teusnerwine/lists/memberships
http://klout.com/teusnerwine
Websites:
http://www.teusner.com.au/
Learn More:
http://business.twitter.com/twitter101/case_teusner
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124Launch New Business through Twitter, Facebook, & Blog
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125Twitter as A Cultural Catalyst
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http://twitter.com/comcastcaresMore Twitter Stats:Twitter Stats:
http://twitter.com/comcastcares/lists/memberships
http://search.twitter.com/search?q=comcastcares
http://klout.com/comcastcares
Websites:
http://www.comcast.com/default.cspx
Learn More:
http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm
http://www.usatoday.com/tech/news/2009-11-18-twitterserve18_ST_N.htm
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127GM Twitter: ID Staff Behind Tweets
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http://twitter.com/jetblue More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=jetblue http://twitter.com/JetBlue/lists/memberships http://klout.com/jetblue
Websites:
http://www.jetblue.com/
Learn More:
http://bartongeorge.net/2009/06/30/jetblues-social-media-strategy/
http://www.bentcurve.com/smo/twitter-case-study-jet-blue/
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http://twitter.com/starbucksMore Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=starbucks http://twitter.com/Starbucks/lists/memberships http://klout.com/starbucks
Websites:
http://www.starbucks.com/
Learn More:
http://www.nytimes.com/2010/04/13/technolog
http://techcrunch.com/2010/04/12/full-details-on-twitters-long-awaited-ad-platform/ y/internet/13twitter.html
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http://twitter.com/#!/QuakerOats More Twitter Stats:Additional Twitter Profiles
http://twitter.com/#!/mytrainerbob
Twitter Stats:
http://search.twitter.com/search?q=quaker+oats
http://search.twitter.com/search?q=bob+harper
http://twitter.com/#!/QuakerOats/lists/memberships
http://twitter.com/#!/MyTrainerBob/lists/memberships
http://klout.com/quakeroats
http://klout.com/mytrainerbob
Websites:
http://www.quakeroats.com http://www.mytrainerbob.com/
Learn More:
http://twitter.com/#!/QuakerOats/status/27238481880
http://www.thisdishisvegetarian.com/2010/09/0830bob-harper-and-quaker-oats-team-up.html
http://www.examiner.com/weight-loss-in-national/biggest-loser-news-bob-s-youtube-channel-and-quaker-campaign-biggest-loser-new-meal-plan
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131My Trainer Bob https://twitter.com/#!/mytrainerbob
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http://twitter.com/twtapps More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=twtapps http://twitter.com/twtapps/lists/memberships http://klout.com/twtapps
Websites:
http://sponsoredtweets.com/
Learn More:
http://mashable.com/2009/01/07/twtapps/
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135Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing Plans
GiveawayGive away something in
return for your visitors to take action
Use 3rd party platforms:
http://twiveaway.com/
http://tweetaways.com/
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136Promoted Tweets Launched Jan 2011https://support.twitter.com/articles/142101
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137Branding in Promoted Tweets
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138Promotion in Promoted Tweets
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139Promoted Tweets
Papa Johns tweet stays at top as tweets below update.
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Other Twitter Strategies
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Thought Leaders
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http://twitter.com/chrisbrogan
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More Twitter Stats:Twitter Stats:
http://twitter.com/chrisbrogan/lists/memberships
http://klout.com/profile/stats/chrisbrogan/
http://www.chrisbrogan.com/
Websites:
http://newmarketinglabs.com/
Learn More:
http://blogs.hbr.org/cs/2010/05/twitter_bans_sponsored_tweets.html
http://venturebeat.com/2010/05/24/twitter-sponsored-changes
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http://twitter.com/mashableMore Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=mashable
http://twitter.com/mashable/lists/memberships
http://klout.com/mashable
Websites:
http://mashable.com/
Learn More:
http://blogs.hbr.org/cs/2010/05/twitter_bans_sponsored_tweets.html
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144http://twitter.com/#!/scottmonty
145
Community Syndicators
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146http://twitter.com/#!/smhcs
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147http://twitter.com/#!/explorechicago
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Content Sharers
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http://twitter.com/RichardBejah
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More Twitter Stats:Twitter Stats:
http://twitter.com/RichardBejah/lists/memberships
http://klout.com/profile/stats/RichardBejah/ http://twittergrader.com/index.php
Websites:
http://richardbejah.com/
http://bejah.isofa.tv/
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http://twitter.com/andersoncooper More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=andersoncooper
http://twitter.com/andersoncooper/lists/memberships
http://klout.com/andersoncooper
Websites:
http://ac360.blogs.cnn.com/
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http://twitter.com/chicagotribune More Twitter Stats:Twitter Stats:
http://www.chicagotribune.com
http://twitter.com/chicagotribune/lists/memberships
http://klout.com/chicagotribune/score
Websites:
http://ac360.blogs.cnn.com/
153
Branding
154
http://twitter.com/radian6
154
More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=radian6
http://twitter.com/radian6/lists/memberships
http://klout.com/profile/su
Websites:
http://www.radian6.com/mmary/radian6/
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155http://twitter.com/#!/avaya
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http://twitter.com/nflMore Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=nfl http://twitter.com/nfl/lists/memberships http://klout.com/nfl
Websites:
http://www.nfl.com
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Conversationalists
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http://www.twitter.com/guykawasaki More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=guykawasaki http://twitter.com/GuyKawasaki/lists/memberships http://klout.com/GuyKawasaki
Websites:
http://alltop.com/
Learn More:
http://smartblogs.com/socialmedia/2010/05/05/social-media-success-summit-guy-kawasaki-on-making-the-most-of-twitter/
http://blogs.webex.com/webex_interactions/2010/05/guy-kawasaki-part-one-the-power-of-twitter-search-for-brand-monitoring.html
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http://twitter.com/Scobleizer More Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=scobleizer http://twitter.com/Scobleizer/lists/memberships http://klout.com/Scobleizer
Websites:
http://www.google.com/profiles/scobleizer
Learn More:
http://www.fourhourworkweek.com/blog/2007/05/16/how-scoble-reads-622-rss-feeds-each-morning/
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http://twitter.com/TheEllenShowMore Twitter Stats:Twitter Stats:
http://search.twitter.com/search?q=theellenshow http://twitter.com/TheEllenShow/lists/memberships http://klout.com/theellenshow
Websites:
http://ellen.warnerbros.com/
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161Summary
“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”
t w e e t
e n g a g e
c o n v e r s a t i o n
f o l l o w e r s
u s e r
r e a c h
f o l l o w i n gc o n t e n t
r e t w e e tn e w s
c o n n e c tc o u p o n s
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162Remember to…
Define your goalsDefine and follow your target audienceTweet consistently everydayEngage your audience proactively and
reactively Share content linksFollow people back (unless their tweets are
inappropriate)Retweet great content from influencers you
wish to engageBe human!Consistently manage your lists and followersAlways be interesting
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Connect With Bernie Borges….
Websites: http://www.findandconvert.comhttp://www.bernieborges.com
Blogs: http://www.findandconvert.com/bloghttp://www.bernieborges.com/blog
Twitter: http://twitter.com/berniebay
LinkedIn: http://www.linkedin.com/in/bernieborges
Facebook: http://www.facebook.com/bernie.borges
Facebook Fan Pages: http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorges
Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media Marketing
