AMA Phoenix - Why Every Marketer Needs a Google Plus Strategy
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Transcript of AMA Phoenix - Why Every Marketer Needs a Google Plus Strategy
Why Every Marketer Needs a Google+ Strategy
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
Twitter: @ArnieK
About Your Presenter…
Twitter: @ArnieK
Twitter: @ArnieK
What is Google Plus?
• Google’s answer to Facebook?• Google’s way to personalize search?• A way to learn even more about you?• Another revenue stream for Google?
Twitter: @ArnieK
A Focus on Business
Twitter: @ArnieK
Off to a Great Start…
90M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day
Twitter: @ArnieK
But is there Engagement?
Users spent just 3.3 minutes on Google+ in January (2012)
compared to 7.5 hours for Facebook, according to a new comScore report.
Twitter: @ArnieK
Google Plus – for Your Business
In the real world, people interact with businesses every day. Google+ wants to bring those relationships online.
Twitter: @ArnieK
Why Have a Google+ Business Page?
• Google+ personal profiles are for people only• Follower circles & targeted messaging• Direct interaction with fans• Multiple administrators• More real estate in search results• Video chat capability via Hangouts
http://www.wordtracker.com/academy/google-plus-business-pages
Twitter: @ArnieK
Google Plus Your World?
Your +1’s will reach not only the 90 million users of Google+, but the billion people who search on Google everyday
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Getting Started
http://www.wordtracker.com/academy/how-to-set-up-google-plus-business-page
Twitter: @ArnieK
Bring Google+ to Your Website
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Direct Connect
• A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals Google uses to understand your page's relevancy and popularity.
Twitter: @ArnieK
Google+ Best Practices
• Optimize your Google+ Profile• Get Verified• Confirm Authorship• Create Great Content & Share It
- http://www.verticalmeasures.com/search-optimization/how-to-optimize-your-business-google-plus-profile/ - http://www.blindfiveyearold.com/google-plus-seo
Twitter: @ArnieK
+1 Button: Opportunity For Businesses
More Traffic - personalized annotations to increase CTR.Better Traffic - search traffic is better qualified when the site
has been recommended by a friend or contact
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Encouraging Google +1 Votes
• Place +1 Buttons on Every Page of Your Website
• Link to your Social Profiles in Your Email Signature
• Message About Sharing Your Link via LinkedIn, Twitter & Facebook
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Build Your Audience
• http://www.findpeopleonplus.com/• http://www.group.as/• http://www.circlecount.com/
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Building Advocacy
• Try sharing every 4 hours, remember different time zones• Actively comment, creating a ‘serendipity’ feel to your
stream• Always ask questions, elicit feedback and input from others• Jump in to conversations and contribute something of value• Hangout! • Test, test, test – see what works best for your business
Twitter: @ArnieK
Ripples: Watch How Posts Get Shared
Twitter: @ArnieK
Twitter: @ArnieK
Why Focus on Search?• 93% of all buyers
online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
Twitter: @ArnieK
Universal Search Results
61% of all search results
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Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
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Soovle.com
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Ubersuggest.org
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1618 results
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Content Ideas in a Spreadsheet
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Long Tail is the Key!
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Benefits of a Corporate Blog
• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –
have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*
*Hubspot
Twitter: @ArnieK
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Q & A?