AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do...
-
Upload
james-hutto -
Category
Education
-
view
291 -
download
1
description
Transcript of AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do...
![Page 1: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/1.jpg)
Your Nonprofit is using the Internet Wrong (and what to do about it)
@JamesHutto | @ValeoMarketing 2013
![Page 2: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/2.jpg)
Hi, I’m James
I work at Valeo a digital marketing agency
www.valeomarketing.com
![Page 3: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/3.jpg)
I used to bea computer nerd
![Page 4: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/4.jpg)
I used to be a computer nerda server engineer
![Page 5: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/5.jpg)
I used to be a computer nerd
an server engineera web developer
![Page 6: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/6.jpg)
Now I rock online marketing for clients in
the U.S. & internationally
...and sometimes I play a little bass
![Page 7: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/7.jpg)
Agenda[wake up]
Intro, Overview Overarching themes
Site Review - coffee -
![Page 8: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/8.jpg)
![Page 9: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/9.jpg)
Here's what I need
![Page 10: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/10.jpg)
What do you need from this?
![Page 11: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/11.jpg)
My nonprofit
chops
![Page 12: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/12.jpg)
Nonprofit Challenge
#1Limitations
![Page 13: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/13.jpg)
Nonprofit Challenge
#2Doing more with less
![Page 14: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/14.jpg)
Nonprofit Challenge
#3The Internet has given everyone
A.D.H.D
![Page 15: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/15.jpg)
Overarching Themes
![Page 16: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/16.jpg)
““Good marketing is just telling a compelling story that compels an action
Me(yeah, that’s right... quoting myself)
![Page 17: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/17.jpg)
17
Realize the power of visual
![Page 18: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/18.jpg)
18
Know Your Audience
![Page 19: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/19.jpg)
““If you cannot measure it, you cannot improve it.
Lord Kelvin (Sir William Thomson)
![Page 20: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/20.jpg)
Pop Quiz:(not really, but I do want you to write it down for me)
1) What grade do you give your organization's digital marketing efforts?
2) What's your biggest marketing challenge, or the thing that's holding you back from a better grade?
![Page 21: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/21.jpg)
![Page 22: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/22.jpg)
Time to grade yourself!
![Page 23: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/23.jpg)
Let's take a look at an example
Funnels & Calls-to-Action
![Page 24: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/24.jpg)
![Page 25: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/25.jpg)
![Page 26: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/26.jpg)
Mobile friendliness is important
How are you doing?
![Page 27: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/27.jpg)
How to test your website’s mobile behavior
(the easy way)
(If you’re not using Chrome, get with the program)
See this post on our blog for instructions: http://www.valeomarketing.com/blog/pretty-awesome-tool-for-
testing-mobile-websites-in-chrome/
![Page 28: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/28.jpg)
![Page 29: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/29.jpg)
Up NextSite Audits- break -
Email MarketingContent Marketing
![Page 30: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/30.jpg)
Site Audit
Website Audit
![Page 31: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/31.jpg)
This Site Audit is a tool designed to illuminate the performance and SEO errors found on your website.
This can be quite technical, so I need to know much
detail to go into...
![Page 32: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/32.jpg)
If you didn’t receive your audit, or would like to signup
for this $499 free offer: http://www.valeomarketing.com/nonprofit-site-audit/
![Page 33: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/33.jpg)
I need 2 or 3 volunteers
Who’s willing to throw your site on the chopping block?
![Page 34: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/34.jpg)
Let’s dive into your audits
![Page 35: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/35.jpg)
Some basics on meta
Meta information can have a significant impact on click-through rates, as
well as SEO
![Page 36: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/36.jpg)
Title70 chars
![Page 37: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/37.jpg)
MetaDescription
156 chars
![Page 38: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/38.jpg)
How are we doing?
Too technical, or keep going?
![Page 39: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/39.jpg)
Let's talk about Email Marketing
![Page 40: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/40.jpg)
ROI is 4000%$40.56 for every $1 spent
2011 DMA study: http://www.the-dma.org/cgi/dispannouncements?article=1590
Email Marketing
![Page 41: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/41.jpg)
““Most people are hesitant to email often. Don’t be.
Message your lists as often as you can provide value to them.
Me(yeah, that’s right... quoting myself)
![Page 42: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/42.jpg)
Email Marketing vs.
Email Nurturing
![Page 43: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/43.jpg)
Reach
Generic“ONE TO MANY”
Email marketing is used to communicate general
information to a broad audience for informational
purposes
Targeted“ONE TO ONE”
Nurturing provides the right content to the right person
at the right time.
Nurturing gets 4-10x the response rate over stand-
alone email * DemandGen Report
*Data pulled from Email Marketing vs. Lead Nurturing infographic from MarketStar
Email Marketing vs. Email Nurturing
![Page 44: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/44.jpg)
Focus
Broad“SAME TO ALL”
Blast emails typically contain the same content
and CTA’s no matter whom the audience is or what
stage they are in.
Email Marketing vs. Email Nurturing
Custom“PERSONALIZED”
Communicates relevant, educational content
personalized to the recipient’s role, interests and activity
profile
Relevant emails drive 18x more revenue than broadcasts.
* Jupiter Research
![Page 45: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/45.jpg)
If you aren't already segmenting your email list to improve the relevancy of your email marketing, you should be
![Page 46: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/46.jpg)
You need to ensure that you have these setup for all email services to increase deliverability.
Many email providers and spam filters will automatically send your messages to junk if they are not setup, or are configured incorrectly.
http://mxtoolbox.com/spf.aspx
A Word on Email Deliverability: SPF and DKIM
![Page 47: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/47.jpg)
Tell me about your efforts
![Page 48: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/48.jpg)
Content Marketing
![Page 49: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/49.jpg)
““Good marketing is just good storytelling
Remember...
![Page 50: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/50.jpg)
How will you “Feed the Beast”
![Page 51: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/51.jpg)
BloggingExtremely difficult and time-consuming to create
new content, but the payoffs are undeniable.
All anyone has to judge you by is (usually) the content that you put out there for them.
If you don’t tell your story, who will?
![Page 52: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/52.jpg)
![Page 53: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/53.jpg)
![Page 54: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/54.jpg)
Setup Google Authorship!
Users are more likely to click, even if you don’t rank as high
![Page 55: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/55.jpg)
Up NextSocial MediaRetargeting Action plan
- End -
![Page 56: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/56.jpg)
Social MediaDidn’t prepare a ton here, because I’m assuming most you
have already heard it by now.
![Page 57: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/57.jpg)
Faceb,ooo,ooo,oook Let’s talk about
![Page 58: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/58.jpg)
• 1,300,000,000+ users• 250,000,000 photos ↑ daily • 25% = 5x per day• 1 in 5 pages views (U.S.)
Sources: http://www.zdnet.com/blog/facebook/facebook-accounts-for-1-in-every-5-pageviews/8491 http://www.empowernetwork.com/internetmarketerhq/blog/37-jaw-dropping-facebook-facts-2013-shocking-facebook-facts-about-users-founders-money/
Faceb,ooo,ooo,oook
![Page 59: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/59.jpg)
This algorithm hides boring stories, so if your story doesn't score well, no one will see it.
![Page 60: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/60.jpg)
Shareholders want a return... and Facebook is an advertising platform
They want you to pay for more exposure, so ignore Edgerank improvement and you’ll pay for it (literally)
![Page 61: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/61.jpg)
This is a paid ad... but can you guess how it’s different?
![Page 62: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/62.jpg)
What other social media to hit?
![Page 63: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/63.jpg)
RetargetingYou’re a bonehead if you’re not investing in retargeting. It’s the kind
of precise targeting power that marketers dream of.
Harness it.... now!
If you could send a specific message to someone who looked at a page on your site but did not take an action, what would it be?
![Page 64: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/64.jpg)
Retargeting in Action
Visited this website to check out their
offering
![Page 65: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/65.jpg)
Ads can be targeted anywhere on Google’s
Ad Network (and beyond)
![Page 66: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/66.jpg)
Ads can also be retargeted to users
on Facebook.
![Page 67: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/67.jpg)
You’re seeing more of these than you may realize
![Page 68: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/68.jpg)
This can be as broad or as granular as you want
![Page 69: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/69.jpg)
For example: Visit our
Nonprofits page
![Page 70: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/70.jpg)
And you’ll see ads that talk about
Nonprofit experience
![Page 71: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/71.jpg)
Visit our Memphis Web design page
![Page 72: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/72.jpg)
And you’ll see ads that talk specifically about web design (and Memphis)
![Page 73: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/73.jpg)
Create your Action Plans
This is the next-to-last sheet in your packet.
![Page 74: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/74.jpg)
Connect & ask me anything)
James Hu5oManaging Project Director
Valeo Online Marke>ng516 Tennessee StreetMemphis, TN 38103
Tel: 800.647.4552 x704
james@valeomarke>ng.com valeomarke>ng.com/nonprofits
@JamesHu5o @ValeoMarke>ng
Connect with me!
![Page 75: AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet Wrong (and what to do about it)](https://reader033.fdocuments.us/reader033/viewer/2022051820/553a4d565503464e418b4b07/html5/thumbnails/75.jpg)
Follow Us.our social links
FACEBOOK.COM/VALEOMARKETING
TWITTERTWITTER.COM/VALEOMARKETING
BLOGVALEOMARKETING.COM/BLOG