SNOE + (oxygen) By Alyssa Campbell

Inspiration

Mood Board

Store Design Inspiration

Concept BRAND: WHAT: Luxury skiwear boutique with oxygen lounge in the back SIZE: 4800 sq. ft., 4500 selling sq. ft. LOCATION: Vail, CO

SPECIFICALLY: Lionshead Village (near main Gondola) PRICE POINT: high-end, luxury retail affordable oxygen lounge with upscale image

Trend Research

Trend Research: Store Design

Demographics

Primary market ≥ Location: Vail, CO & surrounding mountain towns (Aspen,

Breckenridge) ≥ Gender: female ≥ Age: 24-45 ≥ Income: $100,000+ annual salary, affluence -> more disposable

income to spend on luxury goods ≥ Education: Bachelors, Graduate and/or Masters degree ≥ Marital Status: single, divorced or married ≥ Children: 0-4 children

Secondary market

≥ Gender: female & male ≥ Age: 16-65 ≥ Income/Job: low-mid dispensable income ≥ Education: high school, trade school, college and/or graduate

school

Psychographics

Primary market

Interests – active, on-trend, travels often, sustainability

Hobbies – skiing/snowboarding, yoga/pilates, running, spending

time shopping, social life

Beliefs – spends money to show status, believes “balance is

key”, work hard and reward yourself shopping

Secondary market

Interests – experience new things, skiing/snowboarding, nutrition

and health, sustainability

Socialization – likes to be around groups of people or friends,

likes to meet new people

Financials

Loss Prevention < 1 unit per day. To ensure this, I am carrying less inventory and have a wide open store space so employees can easily detect stealing. Also, video cameras will be implemented and will run 24/7.

Atmospherics • SCENT: a natural mix of

lavender and vanilla

– Lavender: dwell time > $ well spent

– Vanilla: double-digit increases in clothing sales among women

• SOUND: mellow yet eclectic

i.e. Postal Service, The Shins, Arcade Fire

• LIGHTING: mostly natural, LED in the oxygen lounge, and accent lights used for displays

• TASTE: oxygen, fresh

Preliminary Sketches

Official Floor Plan

Bubble Map & Product Adjacencies

Traffic Flow

Hedonic shopper

Utilitarian shopper

Preliminary Window Sketch

Product Assortment

Fixture Legend

Creative Elements • Props: deer head, oxygen machine, wooden

crates for decoration

• Bodyforms will be used for in-store display, with a big emphasis on lighting

• Signage: all signage displayed on re-used

wood panels

• Artwork: organic and nature-inspired

• Rugs: tie room together offering pops of color

• Plants: terrarium plants, add natural elements, gives front of store an inviting feel

• Eletronic kiosk check-in and payment inside oxygen lounge

• Natural lighting

• Re-purposed wood, light and dark

• Bamboo finishes and flooring

• Re-used fixtures

– mason jar lighting (in dressing rooms)

– wooden crates

– train station divider

– glass door knob hangers

• Flowers and plants

Sustainability

Planogram I

Planogram II

Planogram III

Planogram IV

Materials & Finishes

Final Retail Store

Signage

For walk-by traffic in the village

Window Display

Complete Window Display

In-Store Display

Merchandise View (right side)

Merchandise View (left side)

Restrooms

Restrooms

Stock/Employee Room

Dressing Rooms

Dressing Room Detail ADA compliant dressing room

Smaller dressing room

Parking Lot

(oxygen)

Simple self-check in and payment for those millennials who don’t want to deal with any employees.

(oxygen)

(oxygen) bar