Creates elegant yet bold accessories, refined in their simplicity asserting the philosophy that less is more. Fusing the traditional aesthetic of Biarritz and the cool modern mood of Los Angeles...

MARCH: For the symbolism of the month, for the number 3, for its 3 founders.

MARCH: For the combination of the names - Marhic, Mage, and Chatel

LA.B: For Los Angeles and Biarritz - Two cities ignoring the delineations of time and distance to create a new transversal time zone.

| MARCH LA.B |

MARCH LA.B’s exclusive Shelby Limited Edition timepiece celebrates the heritage of pure performance and racing aesthetics. With only 200 timepieces being released The Shelby Limited Edition timepiece is encased in a black chassis, and set against a wood dial indicative of the dash of the automobile. Just as the car itself the timepiece transcends the boundaries of time and style.

It is this common passion shared by both SHELBY and MARCH LA.B that has led to the unprecedented effort to produce a timepiece that can capture not only the Shelby performance and spirit, but also its 60’s heritage that saw the first Shelby cars coming to life.

| SHELBY LIMITED EDITION |

The JC series is the most time-honored piece of the MARCH LA.B collection.

| JC1_ SERIES |

Produced in 1968 by the legendary American automotive designer and race driver Carroll Shelby, the Mustang hardtop double prototype is an icon for car enthusiasts worldwide. The notchback Shelby is known as the EXP 500 Green Hornet, outfitted with a ’68 Shelby custom hood, groundbreaking independent suspensions and powered by a 428 CJ “X” engine with Fuel Injection. Custom painter Sonny Fee applied three coats of Gold Luster Green lacquer with gold metallic mica over the original topcoat. Emblems and custom white/gold EXP500 stripes identified the car as a true Shelby prototype. This car is now an integral part of American heritage.

| THE GREEN HORNET |

Carroll Shelby not only won the most prestigious race as a driver, the 24 hours of Le Mans, but he built what many consider the greatest sport car of all time: The aluminum-bodied 289 and 427 Cobra models. His subsequent work with Ford, building the legendary Shelby Mustang, has made him one of the most recognizable names in automobile history.

| CAROLL SHELBY |

| SHELBY AUTOMATIC EDITION |

| CALIBER ETA 2892-A SWISS MOVEMENT |

| SHELBY LIMITED EDITION SPECS |

Limited Edition / 200 pieces Worldwide

RETAIL: $1500.00 USD

RETAIL: $2500.00 USD

| SHELBY AUTOMATIC SPECS |

Limited Edition / 30 pieces Worldwide

SHELBY packaging includes:- Wood dashboard replica with serial number

- Custom SHELBY brochure with historical inspiration

SHELBY packaging includes:

| SHELBY PACKAGING |