Mandy Vavrinak, Social Media Tulsa 2015 "Become Discoverable"
Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience...
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Transcript of Am I Doing Social Media Right? Maximizing Your Social Media for Personal Branding and Audience...
Users here to follow topics and interests first
Fact-paced, frenetic updates expected
Great for quick hits and updates
Largely public, less expectation of privacy
Users here to follow pre-existing
connections
Slower-paced, fewer posts
Great for longer posts and conversation
Large expectation of privacy
Photo by Shawn Harquail - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/55648226@N03 Created with Haiku Deck
Your competitors
Your competitors
People on your beat or in your community
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Those who reply to you
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Those who reply to you
Those who re-tweet, share your links
• One place to manage
everything
• Control your privacy
• Timeline design with
large image
• Could mix
personal/professional
• Completely separate
presence from profile
• Completely public
• Timeline design with
large image
• Detailed analytics to
see who visits
Profiles Pages
facebook.com/bookmarks/lists
facebook.com/bookmarks/interests
The Usual Suspects
• Fans/followers
• Retweets/shares
• Replies/comments
• UGC submissions
• Reach
• Klout Score
Real Indicators
• Intended audience acquired
• Reader -> Customer
• Conversations generated
• Reader -> Participant
• New sources acquired
• Gains made
Klout.com
Bit.ly
Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
Mandy Jenkins
@mjenkins
More resources and such at:
zombiejournalism.com
mandyjenkins.com
slideshare.net/mandyjenkins