www.ameyewear.com

Digital Marketing Proposal

www.systematixinfotech.com

Date- August 18, 2015

About AM Eyewear

Founded in 2003 AM Eyewear has grown rapidly from a cheeky young upstart into a cult brand . It’s ethos is simple; to design beautiful, unique and exceptional eyewear that makes a difference. It is one of only a

handful of brands that have been granted an exclusive co-branding agreement with Zeiss

Objectives

To increase the traffic on the website.

To increase the conversion rate.

To improve ROI.

Optimize Social Media Accounts.

Improve the visibility of website on the Search Engine.

Social Media Marketing

Process

Defining the target audience(In your case, its been defined by you) Creating content and the visual elements Publish the content on various platforms Monitor engagement and clicks Weekly Reporting

Suggested Social Platforms

Facebook

Suggested Sample Content-

Posts like these, with celebrity reference will help in improving the engagement on the page.We will craft excellent content and couple it with visual elements to attract more engagements.

Suggest idea’s of how to pair the sunglasses and other accessories. This will also lead to engagement of users on the page and also generate new engagements.

Run give away campaigns, where we give 2-3 steps to be followed that involves following/liking the page, tagging friends and sharing the post and one lucky winner might get some discount or a give away product in return. This will generate more traffic and engagement to the page and the website.

Facebook Ads

A campaign is designed and as per the targeting and product and then the ad is displayed like these samples. This will lead in increase in traffic and Sale.

Twitter

Share humorous gifs and vines, use trendy hashtags and get the results in form of re-tweets and favourites.

Feature fans on the business twitter account and run weekly contests to get other fans featured.

Interact with the customers online and also solve their issues and queries.

Instagram

Collaborate with the top fashion bloggers of Australia and advertise the products through their social media platforms as they have a lot of influence on their followers.

Give some benefits to the followers, this might as well increase the number of followers on the Instagram account.

Pinterest

Connect with Pinterest users. Cross promote the account. Re-pin items relevant to the business product. Curate interesting pin boards. Run Pinterest contest. Optimize the pin copy.

Pin Board

Why Pinterest is important ?

YouTube

Maintaining a YouTube channel that can show the videos of styling with the eyewear's will help be useful for the brand building.

Google AdWords

This type of advertising is used to get quick results in terms of sales. It is very essential and useful for the e-commerce websites to generate leads.

There are different types of Google AdWords Advertisements-

Display Ads. Search Network Ads. Google Shopping Ads. Re-marketing Ads. Video Ads Mobile Ads and App Ads

PPC Process

Budget Establishment

Implementation

Research• Setting Business Goals• Identifying Target Audience• Keyword Research

• Budget Estimation• Budget Establishment• Budget Management

• Account Setup• Ad Creation• Landing Page • QA - Testing

PPC Strategy

Keyword research. Preparing Ad groups. Drafting Engaging Ad copies for each Ad Group A/B testing. Regular Campaign Analysis. Regular Optimization to improve Quality Score and CTR Sales Analysis Reducing CPC and improving ROI Adding new keywords and removing non-performing keywords Effective Budget Management

Display Ads

Search Network Ads

Product Listing Ads

E-mail Marketing

• Easy way to reach existing and new customers• Build Brand• Measurable• Economic and cost effective• Good for ecommerce portals.

Sample E-mailer

We designed this emailer for an e-commerce website http://www.dcgpac.com and it delivered an excellent insight of-

Conversion rate- 8.45%Total transactions- 25New users- 83

Search Engine Optimization- Why?

•85% of all traffic on the Internet is referred from search engines

•90% of all users don’t look past the first 30 results (most view only top 10)

•Many websites aren’t even indexed, are poorly optimized and get very little traffic

•Cost-effective advertising

•Clear and measurable ROI

• Operates under this assumption:

– More (relevant) traffic + Good Conv. Rate = More Sales/Leads

Successful SEO Program Specification

•Our SEO Program is designed to address search engine algorithms of all top Search Engines. The Scope of the SEO Program is customized according to the needs of the website, target audience and the online competition associate with it.

•The SEO process is divided into the following Stages:

• 1. Stage I - Evaluation & Planning

• 2. Stage II - Execution

• 3. Stage III - SEO Implementation

• 4. Stage IV – Completion

• 5. Stage V – Off-page optimization

• 6. Stage VI – Monitoring

When Can you See Rankings?

Realistically, you can expect to see results for some keywords starting 6-9 weeks after

the final submission.

Organic or Natural Search Engine rankings are achieved due to a combination of both

On-Page optimization (SEO) and Off-Page Optimization (Link Building).

Rankings usually stabilize after about three months after the implementation phase.

However, your traffic rises continuously since more and more search engines index more

and more optimized pages of your website

On- page SEO Plan

Business Analysis

Keyword Analysis

Content Analysis

SEO Friendly Design Changes

Robots Writing

HTML and XML Site Map Creation

Meta Tag Creation

Title Tag

Alt Tag

SEO Friendly Content Editing

Link Submission

Set Up Link Campaign Account start Link Campaign Directory Submission Listing of all the Directory Follow Up every day Online Book Marking Account Creation Link Submission for Product and Service Pages. Article Setup Listing of all the Article site where we are going to post article every month Article Post every Press Release Account Setup Press Release Distribution Blog Commenting Other Link Building Campaigns as mentioned in Approach On page 2-3 hr. per day to follow up the changes

Off- page SEO Plan

Analytics Evaluation and Strategy

We use Google Analytics to evaluate the SEO activities performed and on the basis of reports generated we make the further strategy of working.

The report shows the traffic received on the website, the amount of time a visitors spends on the website, the new visitors, etc. and then improvise changes in the new further working plan.

The next slide has an analytic snapshot of one of our clients for your reference.

Analytics Evaluation

SEO Strategy

A perfect blend of all these 4 elements helps in making the best strategy for SEO.

Website Development and Design

Our approach-

- Review & Analyse the complete requirements.- Provide the understanding and approach.- Finalization of the scope of work and work out on the detailed proposal.- Dividing the work into the milestones.- Designing, Developing, Testing and Deploying the website.- Provide the after deployment / maintenance support.

Pricing

Service Monthly charge

Search Engine Optimization $550 (targeting 15 keywords)

Social Media Optimization $400 (focusing 5 platforms)

Google AdWords $600

Email Marketing $150/emailer (including content and design)

Total Pricing for SEO,SMO,PPC $1550

Website design & development Based on the requirement.

If you choose to go ahead with all the services then the combined price offer will be $1300 per month.

THANKS