Am ci mpresentation v2 (2)
Transcript of Am ci mpresentation v2 (2)
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Amanda Menahem HR Director
Its all about the People
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People – the ultimate marketing tool
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Agenda
• The Challenge
• The Vision, The Strategy & Initiatives
• The Results
• Key take- aways
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Spiralling losses
High staff attrition
Cripplingly low
engagement
A broken
business
The challenge
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To become a top
ten personal
lines broker by
2014
The ambitious vision
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Achieving business turnaround A high performing workforce going the extra mile for the customer
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The Strategy…
– Our research led us to three key drivers of
engagement:
• Create a positive emotional connection to the
company (brand/EVP)
• Involvement
• Role of the line manager
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A Positive Emotional Connection
– The WOW event
– Hastings Got Talent
– STAR scheme & other HWF projects
– Our staff literally shaping our
company
– CEO endorsement Best Place to
Work part of company vision
– MI to demonstrate impact
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The Role of the Line Manager
– Managing the Hastings Way programmes targeting different levels of management
– Analysis and MI to demonstrate impact of manager behaviour
– Linked to business scorecards & management bonus
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The Results
76-point increase in engagement scores
since 2010
Staff turnover dropped 10% to
equal sector average
Absence down 5.97 days per employee (compared to 9.4
days industry average)
Customer numbers up 37%
EBITDA increased by 59% to £35m
Vision achieved 2 years ahead of target.
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Key Take Aways - The keys to success
– Apply marketing principles to managing your
workforce:
• Brand, EVP, Data/insight, market intelligence etc
– Trust your people – they will surprise you
– The role of top team
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Thank you