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® TXT ERA

Text Messaging Program

First, let’s look at some text messaging statistics…

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®Text Messaging Today

• Breakdown of text message usage by age groups: 18-24 58.3% 25-34 46.1% 35-54 27.6%

• Text messaging is expected to increasesix fold between 2007-2009

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® Reaching the customerDifferent ways in which text messaging is currently used:

• Notification for bill payment

• Customer support services provide customer with a call log reference number and status updates via text messaging

• Healthcare professionals send patients reminders to take their medication

• Customer loyalty programs

• Voting for American Idol!

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® Case StudyLondon 2012 Olympics

• In London sports fans were able to show their support for the Olympic Bid by texting “LONDON” to the cross-operator short code “82012”

• The votes were counted and the information was presented to the International Olympic Committee as proof that the city supported the bid.

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Results:

London beat out New York and several other cities and was chosen to host the 2012 Olympics.

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® Case StudyCitibank Alerts

• In 14 Asian countries Citibank customers can now go online and sign up to receive mobile alerts related to:

• Their spending habits• Bank activities• Retrieve stock information

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Result:

Customers receive real-time text message alerts and are more informed on their spending habits or possible fraudulent activities.

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® Case StudyDunkin’ Donuts Coupons

• In Rome to get consumers excited about Dunkin’ Donuts and create brand awareness, they were asked to enter a prize drawing by sending text message to receive money off or free coffee voucher

• Consumers were then able to opt-in to receive coupons, store locations, and even job opportunities

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Results:• Dunkin’ Donuts had a 20% increase in

sells during the campaign

• 90% of the people claimed the free coffee

• 41% requested a stores address

• 50% of the participants maintained correspondences

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TXT ERA in a Nutshell

• Customers text message an ERA express listing number to TXTERA

• They receive property information including sales associate’s name and contact information

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® The Process…

(keep in mind, even an 8 year-old can do this!)

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® In a text message, send anexpress listing # to TXTERA

You will receive a returntext message in your inbox

View the text message, you aredisplayed with the basic

listing information

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® TXT ERA Sign Rider

• Purchase TXT ERA sign-riders from the Select Services Web site• Purchase number stickers to place onto the rider

- OR -• Print out the express listing number on your home printer, and place it onto your sign rider by purchasing clear cover tape (weatherproof)

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• Consumer enters search criteria into MyERA.com

• Enters cell phone number

• Client will receive text messages matching the search criteria set in MyERA.com

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Thank you!