Alvarion Wi-Fi Product Lines Proprietary and Confidential 2012 Sales Kickoff.
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Transcript of Alvarion Wi-Fi Product Lines Proprietary and Confidential 2012 Sales Kickoff.
Alvarion Wi-Fi Product Lines
Proprietary and Confidential
2012 Sales Kickoff
Proprietary Information.
3
• 2011 summary
• Alvarion carrier grade Wi-Fi at a glance
• 3G/LTE data offloading solution
• Technical details
• Sales tools
• Roadmap
• Summary
OutlineOutline
Sales Results Review 2009-2011
Proprietary Information.
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Yearly Sales by Product Line
Sales $ K
5
Number of Units
$7,854
$10,699
$17,402
Year % of Omni Units % of 2.4 Ghz Units
2009 89% 90%
2010 72% 85%
2011 51% 95%
•Sector became an equal player
•We are still a 2.4Ghz company
•CPEs are still a marginal business
•Sector became an equal player
•We are still a 2.4Ghz company
•CPEs are still a marginal business
Proprietary Information.
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2011 WBSn Launch
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Successful Launch of WBSn in H2 2011Successful Launch of WBSn in H2 2011
Proprietary Information.
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Yearly Sales by Region
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Wavion 2011 growth enginesWavion 2011 growth engines
Proprietary Information.
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Yearly Shipments
8
2011 showed growth in both parameters2011 showed growth in both parameters
Proprietary Information.
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WBS New Market
Oil and Rigs Industries
• New product: WBS-2400-FCCh• ATEX certified
• Pre-defined dynamic self-backhaul
Proprietary Information.
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2011 – 2012: Marketing Perspective
2011 Review
• We participated in many events in 2011, most of them were not planned too far in advance. Should we change this in 2012?
• Feedback from you• The WBSn launch, other
• Knowledge transfer
2012 plans
• MWC is around the corner
• New Branding for Alvarion / Wavion – our plans
• Joint Marketing with Alvarion team• Need to prepare a Marketing Work Plan - events, Roadshows
• Additional focus on Case Studies and customer stories
• New WEB site
Carrier Grade Wi-Fi at a Glance
Proprietary Information.
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WBSn Family of Base Stations
Carrier-grade Wi-Fi Solutions
• Industry’s first two-way Beamforming with 802.11n
• Leading interference immunity suite
• Gigabit outdoor Wi-Fi system
• End-to-end solutions
• Versatile: 2.4 and 5 GHz, access/backhaul
• Fastest ROI, 50% less CAPEX and OPEX required
• Seamless mobile data offload, core integration
Enhanced OmniEnhanced Omni Sector and OmniSector and Omni
SectorSector
OmniOmni
Indoor Indoor
Proprietary Information.
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WBSn Main Applications
• Offloading and hot spots
• Residential and SOHO access
• Wholesales
• Managed Wi-Fi services
• Private Networks• Smart city
• Campuses
• …
3G/LTE Data Offloading Solution
Proprietary Information.
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Solution Main Building Blocks
• Authentication, Authorization and Accounting• Seamless user authentication• Unified user profile
• Minimize backhauling and core load
• Leverage on cellular core components
• Service continuity
• End-to-end security
• Hotspot 2.0 and 802.11u support• Cellular like user experience• Core integration• Roaming and handover• Location based service
Proprietary Information.
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Controlled Mode, “Local Breakout”
NOC
IP core
GGSN3G Data
Wi-Fi Data Dist. Access Controller
HLR
NodeBCellular Access
Internet
Local Breakout
Distributed Access Controller within the base stations – lower cost, higher availability
Access Controller
Gx, Gy, Ga, MAP/SS7
3G Cellular Data Core
Service GW
Wavion Wi-FiCovered Area
RADIUS
Diameter
SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u
Internet
Proprietary Information.
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Per Carrier Customization
• Flexible Access Controller architectures• Distributed: built-in WBSn base stations
• Scalable, higher reliability, lower cost
• Centralized: standard controller
• Variety of Service GW alternatives• 3rd party partners
• Aptilo, Aradial, Inventum, EliteCore, …
• Alvarion’s, 1st release Q2 2012
Proprietary Information.
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Authentication Methods
• EAP-SIM / EAP-AKA• Automatic – best user experience
• Secured
• Other authentication methods (e.g. username, password)• For CDMA users, w/o SIM
• Some smartphones do not support EAP-SIM / AKA
• e.g. iPad, Android tablet
• Access for laptops and tablets
Proprietary Information.
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Converged Mode (“Tunneling”)
Wavion Wi-FiCovered Area
NOC
PGW4G Data
Wi-Fi Data
Dist. Access Controller
Internet
eNodeBCellular Access
Internet
Distributed Access Controller within the base stations – lower cost, higher availability
ePDGLocal
BreakoutNon cellular
users
Tunnel
Service GW
SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u
Cellular-Wi-Fi mobility
HSS
SGW
UE
MME
PCRFANDSF
AAA
IP core
Gx, Gy, Ga, MAP/SS7
4G Cellular Data Core
RADIUS
Diameter
Proprietary Information.
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Converged Mode Benefits
• Cellular-Wi-Fi Mobility
• Security
• Core services continuity over Wi-Fi• Video streaming
• Video conferencing
• Hosted enterprise services
• …
• Alvarion’s: Tunneling support• Q3 2012
Proprietary Information.
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Solution Architecture
TR-69
RADIUS
MAP/SS7, Gx Interfaces
SNMP
CAPWAP
InternetInternet
GTP/ GTPv2 / PMIP
Data
Management
RADIUS
Wi-Fi Cloud Controller
Tunnel
SNMP
HSSPCRF
ANDSFAAA
Proprietary Information.
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Embedded AC – Main Features
* Planned for 3Q12 V1.5
• AAA with external RADIUS server• Authentication
• EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden
• Authorization*• Receiving control message per client (block, limit, disconnect) • Pre-paid support
• Accounting• Post-paid support• Time/capacity based
• BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL)
• Classification and Prioritization• WMM – on wireless• 802.1p, IP ToS, DiffServ (DSCP), and traffic type*
• Tunneling*• Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels
• HS 2.0*• 802.11u
Proprietary Information.
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Wi-Fi Cloud Controller – Main Features
• Wi-Fi cloud management• Mobility within Wi-Fi
• Layer-3 mobility
• Key caching
• Rogue AP detection
• Load Balancing• Report on AP load and act upon server’s instructions
• Lawful interception
• Self Organized Network
• Radio Resource Management
• Core integration• HS 2.0
• Tunneling
• Proxy-AAA
• Pre-paid clients
• Additional services• Location based services
Wi-Fi Cloud Controller (WCC)
(illustration)
Wi-Fi Cloud Controller (WCC)
(illustration)
Technical Details
Proprietary Information.
25
Carrier Grade Wi-Fi – Main Features
• Flexible networking schemes• Multiple Virtual APs (VAPs) support
• Bridge and Router modes
• Distributed and centralized Access Controller
• Cellular core integration• Seamless Authentication
• Tunneling and mobility support
• HotSpot 2.0
• End-to-End Security
• Quality of Service• Classification, Prioritization and per user SLA
Proprietary Information.
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Multiple VAPs – who needs it?
• Carrier of Carriers (wholesale)• Different VAPs to different carriers
• Single carrier providing different services• Different VAPs for different services
• VLAN assignment
• Prioritization per VLAN
• Backhaul vs. Access
• VAP = Virtual AP
Proprietary Information.
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Multiple VAPs – Technical Details
• Up to 16* VAPs per WBSn
• Capabilities per VAP• Security
• Layer-2 network – separate VLANs
• Layer-3 network – separate WANs
• AAA servers
• MAC Access Control Lists
• Max Associations
• Web Portal Redirection
• BW Management Profiles*
• VLANs assignment method
• Trunk
• Determine by RADIUS
• Directly assigned * Planned for 3Q12 V1.5
Proprietary Information.
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Bridge Mode – who needs it?
• Carriers with simple backhaul transport network• VLAN driven
• Carrier with security concerns• Want to see all MAC addresses at central location
• Video Surveillance networks
• Enterprises and campuses • With flat network architecture
Proprietary Information.
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Bridge Mode – Technical Details
• Bridge mode • Learning & forwarding
• Wireless Clients Isolation
• 802.1q VLAN support
• VLAN trunk
• Dynamic VLANs
• QinQ support
• WDS support
• VPN pass through
• Broadcast/Multicast rate limiters*
* Planned for 3Q12 V1.5
Proprietary Information.
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Router Mode – who needs this?
• Carriers
• Segregation between networks• Minimize broadcast traffic
• Limited backhaul transport network • Limited by MAC Addresses to handle
• “Hiding” end-users MAC Addresses behind a router solves this problem
• Access is tunneled directly to the core• IP Addressing, done at the core
• Mobility support
Proprietary Information.
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Router Mode – Technical Details
* Planned for 3Q12 V1.5
• DHCP client, server and relay modes• Different or same IP addresses behind different
WBSn
• Router• Clients’ IP addresses are passing through• Router’s MAC address for all traffic• Static routing
• Dynamic routing protocols (roadmap)
• NAT router • Router’s MAC and IP address for all traffic
• Hiding clients’ IP addresses
• Firewall*
Proprietary Information.
32
Embedded AC – Main Features
* Planned for 3Q12 V1.5
• AAA with external RADIUS server• Authentication
• EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden
• Authorization*• Receiving control message per client (block, limit, disconnect) • Pre-paid support
• Accounting• Post-paid support• Time/capacity based
• BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL)
• Classification and Prioritization• WMM – on wireless• 802.1p, IP ToS, DiffServ (DSCP), and traffic type*
• Tunneling*• Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels
• HS 2.0*• 802.11u
Proprietary Information.
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Security
* Planned for 3Q12 V1.5
• Security modes• Open, WEP, WPA, WPA2, WAPI*
• Authentication• Pre-shared key
• 802.1x with RADIUS Server • EAP-TLS, PEAP, EAP-TTLS, EAP-SIM, EAP-AKA
• Hardware Encryptions• WEP, TKIP, AES
• MAC accept/reject lists
• Per VAP
• Wireless clients isolation (i.e. peer-2-peer blocking)
• Access controller
• Redirect to Web portal and Walled garden
Proprietary Information.
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5GHz 2.4GHz
5GHz 2.4GHz
5GHz 2.4GHz
Mesh Deployment with WBSn-2450
• WBSn-2450• 2.4 GHz – access
• 5 GHz – backhaul and/or access, concurrently
5GHz
5GHz
Proprietary Information.
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• Interim solution – use WCPEn for backhaul connectivity• Interim solution until 2450 is ready
• 2x2 11n to WCPEn
• Height separation between BH CPE and Access
• Superior NLOS connectivity
• VLAN trunk through the WCPEn to the remote WBSn
• Ensure QoS throughout the network
• Cost effective solution
Alternative – CPE connectivity as BH
2450
5Ghz 2.4GHz
5GHz 2.4GHz
5GHz 2.4GHz
2450 - Access, Access
Proprietary Information.
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WavioNet Network Management System
NMS for Base stations and CPEs
• Full FCAPS• Fault, Configuration, Administration,
Performance, Security
• Support all Wi-Fi product lines• WBSn, WBS and WCPEn
• Main features• Hierarchical topology and map views
• Secure remote upgrade
• Multiple-unit configuration
• History and Real-time devices’ statistics
• Events and Alarms
• SNMP-based North Bound Interface
WCPEn Features
Proprietary Information.
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WCPEn Portfolio Strategy
Best-in-class Wi-Fi CPEs
• No more reselling !!
• Best ROI for access services• Can be a project winner
• Alvarion’s CPEs
• The only Beamforming indoor CPE in the market
• Furthest reach
• Best performance
• Best indoor signal penetration
• Best user experience
• OEM/WL branded option
USB AdaptorUSB Adaptor
Outdoor CPEOutdoor CPE
Indoor CPEIndoor CPE
WCPEn is a project winner!!WCPEn is a project winner!!
Sales Tools
Proprietary Information.
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Starter Kits
WBSn-2400 or WBSn-2450
Base stations2x Sector/Omni
CPEsWCPEn-2400-IWCPEn-2400-U2x WCPEn-2400-O
Accessories2x WPI-AC-1G, 2x power cables connector1x WA-ROTATE-EX
Coverage toolWCTn (2.4 GHz)
Training webinar2 hours
Fix Price$4,500
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A key Sales Tool (Foot-in-the-Door)
Proprietary Information.
41
WKC – The Knowledge Center
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One-Stop-Shop
• Products
• Solutions and Applications
• Technology
• Company Materials
• Competition Information
• Customer Services
• Homologations and Regulations
• Marcom
• Price List
Proprietary Information.
42
Price List Update - WBSn (11n)
• WCPEn pricing scheme• Same as WBSn - MOQ and discounts upon quantities
• New WCPEn added• WCPEn-2400-I – New indoor DZ
• 4 variants: FCC (US-plug) / ETSI (EU-plug) / UN (US-plug) / UN (EU-plug)
• WCPEn-2400-O – Outdoor 2x2
• 2 variants: FCC (US-plug) / ETSI (EU-plug)
• WCPEn-5000-O – Outdoor 2x2
• 2 variants: FCC (US-plug) / ETSI (EU-plug)
• Remove products• EnGenius 1x1 outdoor products (O31 / O32)
• WCPEn naming convention• Add -US/-EU/-UN similar to WBSn naming convention
Proprietary Information.
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• New Products• WBS-2400-FCCh - $6,390
• 2.4 GHz Omni for hazardous environments, ATEX certified
• Removed Products• WCPE-24DZ-SR – EOL
• Ubiquiti products
Price List Update - WBS (11g)
Roadmap
Proprietary Information.
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2012 Roadmap – Platforms
• Outdoor CPE portfolio 1Q12
• Dual band Portfolio (WBSn-2450) 1Q12
• Indoor CPE (WCPEn-2400-I) 1Q12
• Indoor AP (WBSn-2450-I) 2Q12
• Alvarion Wi-Fi Cloud Controller (WCC) 2Q12
• Enhanced Omni base station (WBSn-2400-E) 3Q12
• Interference Cancellation Module (ICM demo) 4Q12
Exciting new 2012Exciting new 2012
Proprietary Information.
46
WBSn Release Plan
V 1.0V 1.1.4V 1.1.6V 1.5
DateNowQ1 2012Q2 2012Q3 2012
Additional HW supported
WBSn-2400-SWBSn-2400-O
WBSn-2450-SWBSn-2450-O
WBSn-2450-SOWBSn-2450-OS
Radio ModesAccessAccess + AccessAccess + Backhaul
Networking modes
BridgeRouterWeb Authentication
Access Controller
High level Features
• Clients isolation
• Dynamic VLANs assignment
• VLAN trunking
• Accounting
• Router• NAT Router• DHCP• Web redirection• Walled garden• Max users 256 / 512
for 2400/2450 • WL/ OEM
• Single hop mesh• Access + BH VAPs
• HS2.0• Tunneling• BW mgmt• Firewall• Online ACS• Licensing
Proprietary Information.
47
Wavion NMS – Release Plan
V 2.0V 2.1V 3.0
DateQ4 2011H1 2012H2 2012
PlatformWavioNetWavioNetAlvariStar (A*)
Products supported
WBSWBSn-2400
WBSWBSn-2400WBSn-2450WCPEn-2400-I
WBSn-2400WBSn-2450WCPEn-2400-I
New FeaturesWBSn:•Discovery•Inventory•Topology/Map views•Fault Management•FW Upgrade•Bulk configurationWCPEn-2400:•DiscoveryNMS-OEM support
WBSn:•Performance Monitoring•Reports•AlarmsWCPEn-2400-I:•Inventory•Alarms•FW Upgrade
Management tools:•Portal•AlvariStar
• Status• Configuration• Events/Alarms
•StarQuality• PM
Proprietary Information.
48
Mobile Data Offloading Solution
Solution availability
• Now• AAA integration (SIM authentication, accounting)
• Partners: Aptilo, Aradial, Inventum, ElitCore …
• 1Q12• HS2.0 plugfest
• 2Q12• Alvarion Wi-Fi Cloud Controller (demo)
• 3Q12 - Local breakout and tunneling support • Alvarion Distributed (built-in) Access Controller
• Alvarion Wi-Fi Cloud Controller
• HS2.0 support
Summary
Proprietary Information.
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• 2012 is going to be EXCITING!• The Wi-Fi market is growing tremendously fast
• Alvarion has the best offering in the market
• New things to talk about
• Indoor AP, Indoor CPE, Offloading solutions, Mesh …
• Offloading solutions• Built-in Access Controller
• Wi-Fi Cloud Controller
• Large variety of products
Main Points
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