Alumni Demographics

June 5, 2009

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Alumni Demographics

Gender

Male: 64,913

Female: 58,312

Campus Distribution

GC: 117,734

SIO: 1,446

SOM: 4,045

Age Distribution

Under 30 27,958

30-40 39,594

40-50 28,737

50-60 17,941

60-70 5,335

70 > 3,660

Another 6,000 will soon join

The under 30 group.

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Alumni Distribution by Academic Divisions

Arts & Humanities 17,532Biological Sciences 20,443Jacobs School 17,789IR/PS 2,240Physical Sciences 9,959Rady School 261Skaags School 76SIO / Marine Sciences 1,446Social Sciences 46,176Health Sciences 3,969Other 460

38% are Social Sciences Alumni

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Rady has near 98% alumni participation;

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Nearly 40% of alumni pursue graduate

school

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Less than 10% of alumni currently support UCSD

financially

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Geographic Distribution

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Alumni Perceptions

Key Findings from the 2008-9 surveys and alumni discovery visits:

• Strong Affinity – 75% would choose UCSD again, and feel strongly connected.

• 50% want to be more involved with career development and volunteering.

• A majority continue to tell us they will support the University, but do not want the first outreach to them be a gift solicitation.

• Only 15% give at regular fixed intervals, and 40% are unsure of donations are tax-deductible.

• 65% want to serve the University in some capacity, 32% of which in leadership positions and 10% through advocacy.

• Nearly 40% of our students pursue graduate school immediately after college.

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2008-09 Business Plan:Engagement Goals

Engagement (Progress as of May 29, 2009)

Grow overall participation and engagement of alumni by 25% through the following outcomes:

• Engage 750 alumni regionally (2,843)

• Bring 2,500 back to campus (2,850)*• Establish 17 news clubs, chapters and councils (11)• Engage 1,000 un-engaged alumni (1,261 yielding 201)• Cultivate 3,000 undergraduates (3,250)

*Registration for inaugural Alumni Weekend exceeds 1,200 as of 5/31/09.

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Creative Engagement: New Traditions

“Triton Trifecta” Series• Fall Homecoming • Winter Young Alumni Reunion• Spring Alumni Weekend

Alumni Leadership Weekends

Student and Young Alumni • Goal: Cultivate students as the perpetuators of history and

tradition, and build the next champions of leadership, advocacy, service and philanthropy

• New Signature Programs: Walk the Walk, All Campus Senior Celebration, Student Leadership Reception, Grad Night at the Bookstore

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Establishing presence in virtual communities• Facebook – nearly 6,444 actively engaged• LinkedIn – 5,000 professionals and job seekers, daily posts and facilitated

discussions• Twitter – 400 follow our programs and announcements• We distribute content, news, information and relevant nuggets on a daily basis,

as well as cultivate community champions who provide scalability

Creative Engagement: Innovative Outreach

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Growth of Virtual Communities

Social Networks: Facebook

• UCSD Alumni Facebook Group has grown 150% in the last 12 months. • As of June 1, 2009, there are 6,444 members in the Facebook group.

Professional Networks: LinkedIn• UCSD Alumni LinkedIn group has grown tenfold in the last 12 months, from

339 in May ’08 to 5,000 members in May ’09.

• As of June 1, 2009, there are over 5,000 alumni in the LinkedIn group.

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We have executed new partnership agreement with the following UCSD entities:

Student Life – Successfully secured a 4-year OP investment for Young Alumni Development

Bookstore – Inaugural Grad Night raised record numbers for sales, giving and membership

Career Services – Renewed agreement will leverage services and funding, and sustain a viable “Triton Network for Life”

ArtPower! and Loft – Leverages both the program and space for local alumni events

Extension – Extension alumni will increase funding, and cross-promotions will emphasize lifelong learning

Athletics – Strategic co-investment in student and alumni engagement thorough Homecoming and other events

Affinity and business development programs are generating necessary funds and delivering valuable services to our alumni:

Bank of America – The 7-year $1.2M contract is one of the largest in the UC System

Insurance programs – FY09 has shown the largest growth in auto insurance program royalties

Travel – Although we offer a modest portfolio, we continue to see a small number of alumni participating while we receive $5-10K per year in royalty revenue

@ucsd – Continues to generate growing ad revenue, and FY09 projection is $50K. Given the reduced circulation planned in FY10 and beyond, we need to assess this in order to maximize our revenue and distribution opportunities including online ads on our website and Facebook.

Creative Engagement:Partnerships