alt.media : Create to Engage

Helen Keegan @heloukee!National Teaching Fellow, Higher Education Academy Senior Lecturer, University of Salford, MediaCity UK

Creativity Engagement Identity Remix Curiosity Spreadability

Open Media /Creative Activism

Spoof media Memes and Virals

Subverting the Spectacle

Internet memes

4chan Reddit www.knowyourmeme.com www.memegenerator.net

Spreadable Media  

http://spreadablemedia.org/

If it doesn’t spread, it’s dead http://www.convergenceculture.org/weblog/2010/04/convergence_culture_consortium.php

 

S=(C+L) or spreadability = (current affairs + lolz)!

Father Ted Supercut - 29 Nov 2012 5,228 views http://bit.ly/UXqMc0      

Father Ted Belfast Riots – 9 Dec 2012 24,176 views http://bit.ly/UXqMc0      

Thanks to Rob Kelly for media + analysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/

 

Dance vs. jump

Dubstep Eyebrows – 25 Dec 2012 350 views http://bit.ly/13D9yzW    

Parkour jump – 25 July 2007 66,946 views http://bit.ly/WjOLOL      

Authenticity

Charlie Bit My Finger – 22 May 2007 Over 500 million views http://bit.ly/XUq4In      

The Weirdest Clip Ever Made – 31 July 2008 105,072 views  http://bit.ly/YusBZK    

“Viewed from the perspective of cultural participation rather than marketing, videos are not ‘messages’ or ‘ products’ that are distributed via social networks. Rather, they are mediating mechanisms via which cultural practices are originated, adopted and (sometimes) retained within social networks.” (Burgess, 2008)

(breaking)#The Rules "

Broadcast vs. Participatory Culture (a.k.a. Pebbles and Boulders)

(accidental)#Subversion "

Harlem Shake

Eeeek.

The general feel before filming was anticipation. My fellow students all felt as one, i spoke to people on my course that i haven’t ever spoke to, making me think that the Shake is a good thing. ‘Of course it’s a good thing’, i hear you say, true, it is. I have never seen something on the internet bring so many people together for such a bad joke (obviously at the songs expense). Making me think, who came up with this simply elegant and almost impervious idea?

ideas

curiosity

Curiosity, mystery and intrigue

Photo  by  Violscaper  -­‐  h2p://www.flickr.com/photos/25297401@N08/4647262392/    Quote  –  h2p://dwellingintheword.files.wordpress.com/2010/06/12-­‐gandhi.jpg  

 

VERSUS:  “I’m  paying  X  amount  per  year”  “I  just  want  a  first”  

“What  do  I  need  to  do  to  get  a  first?”  

Elements of the Creative Process

curiosity collecting ideas connecting getting your work out there (Hugh Garry)

#PSVTAM

BSc Professional Sound and Video Technology Advanced Multimedia (n=30)

•  Digital identity •  Remix culture

•  Copyright, licensing, ethics •  Participatory media production

•  Mobile phone filmmaking •  Transmedia storytelling •  Critical media literacies

Go Beyond! Dig Deep!

Question Everything!

Exchange Square/The Triangle (Manchester)

The Game!Week   TOPIC  

Week  1   Digital  IdenZty/Online  Presence  

Week  2   Remix  Culture/ParZcipatory  Culture  

Week  3   Copyright,  licensing,  ethics  

Week  4   Networks  and  Openness  

Week  5   Huey  –  Guest  Lecture  

Week  6   Transmedia/digital  storytelling  

Week  7   Pocket  Cinema  

Week  8   Mobile  Film  Project  

Week  9   Mobile  Film  Project  

Week  10   Mobile  Film  Project  

Week  11   THE  REVEAL  (BBC  Big  Screen)  

Week  12   BBC  Big  Screen  (2nd  showing)  

How to get from !! HERE!

!!!!!!!!!!! To HERE?!

91211!

Down the Rabbit-hole…!

Quotes from Tweets:!!

“Iʼm so scared”!“This is creepy”!

“Iʼm getting worried about this”!“Serious data protection implications”!

“I have a red hot poker ready…”!

Hi all, Thanks to you lot and your detective work (and getting me his email address ;) I’ve just made contact with the mysterious Rufi Franzen. Firstly, you’ll be relieved to know that you have nothing to worry about in terms of data security – there have been no breaches of security. I can’t say any more at the moment as I’ve been sworn to secrecy, so I need you to trust me on this. What I do know is that this is going somewhere good – amazing in fact. I don’t know much more at this stage, and I’m not sure I’m going to be told. Anyway, let’s chat about it tomorrow – remember the feedback session 3-5 in 3.34! See you tomorrow. This is crazy – but ace. Helen

Inspired: Engaged: Creating!

Solving puzzles, cracking codes!

WHERE ✔!WHEN ✔!

WHY ✖!!

On the eve of the reveal…!

•  Live  Q+A  

“Best TV programme Iʼve watched in ages!” (James)!

Surprise appearance… could it be?!

9.12.11!

The Big Screen!

REVEAL: Identity hoax: Reactions!

Creating experiences!

“This was a fantastic learning experience; The

intrigue, the teamwork, the puzzle solving; Everyone who has taken part in the process has brought their own theories and ideas,

everyone has helped solve a little bit of the puzzle.”

“this is something I’ll never forget”

“I wanna do it again!”

“Just so pleased to

have been involved in this ARG, Rufi will live

forever!” “Today I realized just how

amazing the small things in life can be. Yes, this is a massive cliché but, yes, it

is true!” “It was incredible, we all watched in the rain as

passers by watched the work we had created,

broadcast on a huge screen in one of the most famous

cities in the world.

Deep engagement!

“You now have me pouring over all the blogs. The

subtlety and deliciousness of this game and how you all dealt with each issue on a

day to day basis is staggering… it is good to

know that I played a part in possibly the greatest thing I

have ever been exposed to…”

“I will always remember Rufi,

and the way it has forced me to think about certain things.  I’d love this way of teaching to become a permanent fixture in our education system (I’ve just written 1200 words

on a Friday night for God’s sake, and it’s not

even for an assignment!)”

Open!Creativity Engagement Identity Remix Curiosity Spreadability

Hoaxes Memes and Virals

Subversion

Bibliography

Burgess. J. & Green, J. (2008) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press.   Dawkins, R. (1976). The Selfish Gene. Oxford: Oxford University Press. Gauntlett, D. (2011). Making is Connecting: The Social Meaning of Creativity. Cambridge: Polity Press). Jenkins, H., Li, X., Domb, A. and Green, J. (2008). ‘If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace’, available from: http://convergenceculture.org/research/Spreadability_doublesidedprint_final_063009.pdf [last accessed 20 October 2012]. Keegan (2012). Emerging Pedagogies. In. Fraser, P. (Ed.) A Manifesto for Media Education. Palgrave Macmillan. (Publication due 2013).   Lange, P.G. (2007). Publicly Private and Privately Public: Social Networking on YouTube. Journal of Computer-Mediated Communication, 13(1): 361-380.   McCracken, G. (2013). “Consumers” or “Multipliers”? available from: http://spreadablemedia.org/essays/mccracken/#.USuN1-u8tMY [last accessed 24 Feb 2012]   Zittrain, J. (2008). The Future of the Internet – And How to Stop It. Yale, Yale University Press.  

alt.media : Create to Engage!

Helen Keegan!National Teaching Fellow, Higher Education Academy!Senior Lecturer, University of Salford, MediaCity UK!Twitter: @heloukee!Blog: heloukee.wordpress.com!