Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

50
MEN : Holiday 2012

description

Product Guide for Alternative's Holiday 2012 Men's Seasonal line

Transcript of Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

Page 1: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

MEN : Holiday 2012

Page 2: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

Inspired by the ethnic mash-up of shops, communities

and locals found in San Francisco’s culturally rich

neighborhoods, this season showcases an eclectic mix of

hand-crafted artisan and folklore patterns mixed with

traditional holiday prints. Nordic snowflakes, stained-

glass paisley and wall-painted geos set a festive tone for

the season along with a kaleidoscope of cheerful colors

and whispers of holiday shine.

HOLIDAYBAZAAR

Design Inspiration

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Page 3: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale
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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Men’s FABRICS

PRInteD FLeeCeStarting with our beloved Long-

Loop Terry, we brushed the back of this tri-blend fabric to create a lofty fleece, and then added

classic prints to the surface for holiday-ready menswear patterns.

Finished with our signature garment wash for extra softness.

VIntAge JeRSeYWe start with a cotton-

polyester base and then dye and treat this fabric in the garment for to create our

signature vintage softness and perfectly broken-in feel.

UnCUt CORDUROYA luxurious evolution of our washed corduroy, this season’s uncut corduroy has the same

softness and loft, but without the ridges to create a smooth,

velveteen face.

VIntAge FRenCH teRRYMade of cotton and polyester,

this heavyweight French Terry is knit with a medium-sized loop and then treated in the garment form to create that perfectly worn-in and worn-out look with our

signature soft hand.

StRIPeD RetRO JeRSeYThis vintage-inspired jersey

fabric is a proprietary blend of cotton and polyester yarns. We added a stripe for the holiday

season and finished it off with a specialty garment wash to create

our signature softness.

twO-tOneD SLUB JeRSeY

This medium-weight jersey is knit with cotton and polyester yarns to create a slub effect, and then cross-dyed for a two-tone color play. The fabric is washed in garment form with our

special soft wash.

Page 5: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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We turned to San Francisco’s famous Painted Ladies to tell our holiday color story with an alternative point of view. This season’s palette is a blend of deep berry jewel tones accented with vintage brights and pops of frosted color for a

full range of festive holiday hues.

Men’s COLORS

Black

Beaver Beige

Iced Blue

Blue Haze

Mauve

Iced Grey

Atlantic Blue

Jackpot Gold

Iced Mauve

Cambridge Blue

Snow White

Cement

Iris Cinnabar

Page 6: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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FLeeCe On eARtH

ARtISAnAL PRIntS

Men’S Big Ideas

What better way to cozy up this season than with our classic, winter-ready fleece hoodies and sweatshirts? Hands-down the comfiest around, fleece this soft is

something to celebrate.

From houndstooth to herringbone, this season’s festive holiday prints capture the cheerful mood of the season with bold pops of color. We took a handcrafted modern approach to these traditional holiday motifs by imprinting artist Julie Goldstein’s one-of-a-kind woodblock carvings onto our

signature fabrics.

Page 7: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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gIFt YOURSeLF

Men’S Big Ideas

We’ve got a flawless fit for everyone on your list—including you! As you shop for your loved ones this season, make sure to give yourself the gift of comfort with our gift-giving classics and new holiday must-haves.

Page 8: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Page 9: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Page 10: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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holiday 2012 l MEN’S COLLECTION l Retro Jersey

Page 11: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Beaver Beige Parallel Stripe

Cambridge Blue Parallel

Stripe

Cinnabar Parallel Stripe

holiday 2012 l MEN’S COLLECTION l Retro Jersey

42194CJ FReD HenLeY tee

MeN’S S-XXL

Crafted from our loosely knit, washed Striped Retro Jersey for a streaky, retro effect, this long-sleeve

henley features a striped body with contrasting color-blocked sleeves. Accented with three buttons

on placket. Men’s regular fit.

20’S 85% CoTToN, 15% PoLyeSTeR

MSRP $44 | Del. 9/25

Page 12: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Cambridge Blue Parallel

Stripe

Cinnabar Parallel Stripe

holiday 2012 l MEN’S COLLECTION l Retro Jersey

42167CJ C L IVe POCKet tee

MeN’S S-XXL

The perfect layering piece, this long-sleeve crew tee has a striped body with contrasting solid neckband and sleeve cuffs. Chest pocket on the wearer’s left side. Made of loosely knit Striped Retro Jersey for a

vintage-style, streaky effect. Men’s regular fit.

20’S 85% CoTToN, 15% PoLyeSTeR

MSRP $40 | Del. 9/25

Page 13: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Beaver Beige Parallel Stripe

Cambridge Blue Parallel

Stripe

Cinnabar Parallel Stripe

Black

holiday 2012 l MEN’S COLLECTION l Retro Jersey

42178CJ RAYMOnD StRIPeD V-neCK tee

MeN’S S-XXL

This long-sleeve dropped-shoulder Striped Retro Jersey tee is made with loosely knit, ireggular yarns to create a streaky, striped effect. Accented with contrast stitching and side vents for added comfort

and movement. Men’s regular fit.

20’S 85% CoTToN, 15% PoLyeSTeR

MSRP $40 | Del. 9/25

42216Cy RAYMOnD V-neCK tee

MeN’S S-XXL

our classic v-neck tee now comes in long-sleeves for the cooler weather. Made of

loosely knit, washed Retro Jersey, this wardrobe staple has dropped shoulders and is accented

with contrast stitching and side vents for added comfort and movement. Men’s regular fit.

20’S 100% CoTToN JeRSey

MSRP $40 | Del. 9/25

Page 14: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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Pictured on model:

46205FH IRVIng HOODeD

SHIRt JACKetin Beaver Beige

holiday 2012 l MEN’S COLLECTION l Vintage French Terry

Page 15: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Beaver Beige Black Cambridge Blue

holiday 2012 l MEN’S COLLECTION l Vintage French Terry

46025FH IRVIng HOODeD SHIRt JACKet

MeN’S S-XXL

We took French Terry to a whole new level when we created this shirt-jacket. This vintage-soft style is hand-treated

with our iconic Burnout process to replicate years of natural wear and tear with a little extra warmth. Features a hood and two chest pockets. Six button placket and two

welt pockets at sides. Men’s regular fit.

10’S 65% CoTToN, 35% PoLyeSTeR

MSRP $78 | Del. 9/25

Page 16: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 16

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Beaver Beige Viola BlackAtlantic Blue

holiday 2012 l MEN’S COLLECTION l Vintage Jersey

42196BB LeO V-neCK tee

MeN’S S-XL

Perfectly worn and weathered, this go-to short-sleeve v-neck is made of our medium-weight Vintage Jersey for a

little extra warmth. Accented with a rib neckband and chest pocket on wearer’s left side. Men’s regular fit.

10’S 50% CoTToN, 50% PoLyeSTeR

MSRP $45 | Del. 9/25

Page 17: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 17

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Beaver Beige Black Atlantic Blue

Viola

holiday 2012 l MEN’S COLLECTION l Vintage Jersey

42209BB L ewIS BASeBALL RAgLAn tee

MeN’S S-XL

An edgier take on our classic baseball, this sporty tee is made of our washed and weathered Vintage

Jersey to replicate years of authentic wear and tear. Features long raglan sleeves and a bound crewneck.

Men’s regular fit.

10’S 50% CoTToN, 50% PoLyeSTeR

MSRP $50 | Del. 9/25

Page 18: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 18

holiday 2012 l MEN’S COLLECTION l Two-Tone Slub

Pictured on model:

42174CH HARVeY RAgLAn

tee in Atlantic Blue

Page 19: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 19

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Two-Tone Slub

Atlantic Blue

Beaver Beige

Cambridge Blue

Atlantic Blue

Beaver Beige

Cambridge Blue

42169CH C LARenCe LOng-SLeeVe

HenLeY MeN’S S-XL

Both a layering essential and a standalone staple, this must-have henley is made of our Two-Tone Slub Jersey, double-dyed for a streaky, textured effect. Features a three-button placket and 2x1 rib neckband

and sleeve cuffs. Men’s regular fit.

20’S 50% CoTToN, 50% PoLyeSTeR

MSRP $68 | Del. 9/25

42174CH HARVeY RAgLAn tee

MeN’S S-XL

Made of our Two-Tone Slub Jersey, this textured long-sleeve tee is double-dyed for added dimension with a two-toned color effect. Perfectly broken in with

exposed raw edges at neck and 2x1 rib neckband, sleeves and bottom hem band. Men’s regular fit.

20’S 50% CoTToN, 50% PoLyeSTeR

MSRP $58 | Del. 9/25

Page 20: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 20

holiday 2012 l MEN’S COLLECTION l Eco-”Cashmere” Jersey

Pictured on model:

42219ECeDDIe SweAtSHIRt

in Eco-Black

Page 21: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 21

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

eco-True Cambridge

Blue

eco-Black eco-Cement

holiday 2012 l MEN’S COLLECTION l Eco-”Cashmere” Jersey

eco-True Cambridge

Blue

eco-True Cinnabar

eco-Cement

42219eC eDD Ie SweAtSHIRt

MeN’S S-XL

A new take on a wardrobe staple, this color-block raglan sweatshirt has a cashmere-like finish that’s soft enough to be the real thing. 2x2 rib

sleeves, side panels, neckband and bottom hem with a contrasting body. Part of our eco-friendly Alternative

earth collection, made of unbelievably-soft eco-“Cashmere” Jersey. Men’s regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD), 38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $60 | Del. 9/25

46020eC OL IVeR SHAwL COLLAR SweAteR

MeN’S S-XL

Crafted of eco-“Cashmere” Jersey for an unbelievably soft, cashmere-like finish, this long-sleeve pullover sweater features a classic shawl collar with one faux

leather button. Contrasting body and raglan sleeves with 2x2 rib cuffs. Part of our eco-friendly Alternative

earth collection. Men’s regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $68 | Del. 9/25

Page 22: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 22

holiday 2012 l MEN’S COLLECTION l Uncut Corduroy

Pictured on model:

46015D7 BRIDgePORt

JACKetin Washed Black

Page 23: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 23

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Uncut Corduroy

Washed Cambridge Blue

Washed Black

46015D7 BRIDgePORt JACKet

MeN’S S-XXL

An Alternative take on the classic corduroy blazer, this versatile jacket features a detachable, contrasting fleece

hood and four signature logo buttons for closure plus one button on each sleeve cuff. Accented with two front pockets, a left chest pocket and a convenient inside

chest pocket on the right. Men’s regular fit.

100% CoTToN

MSRP $128 | Del. 9/25

Page 24: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 24

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cambridge Blue Houndstooth

Black Herringbone

holiday 2012 l MEN’S COLLECTION l Printed Fleece

42221F7 CHUCK PULLOVeR SweAteR

MeN’S S-XL

Made of plush Printed Fleece, this long-sleeve pullover sweatshirt features a festive printed body with contrasting solid sleeves. Neckband and sleeve

cuffs made of chunky rib. Men’s regular fit.

30’S 50% PoLyeSTeR, 35% CoTToN, 15% RAyoN

MSRP $68 | Del. 9/25

Page 25: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 25

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cambridge Blue Houndstooth

Black Herringbone

holiday 2012 l MEN’S COLLECTION l Printed Fleece

42168F7 ARCHIe MenSweAR CARDIgAn

MeN’S S-XL

This classic button-up cardigan is made of our plush Printed Fleece. Features a chunky rib shawl collar, placket and banded bottom hem. Accented with five faux

leather buttons at placket ftwo convenient patch pockets at front. Men’s regular fit.

30’S 50% PoLyeSTeR, 35% CoTToN, 15% RAyoN

MSRP $88 | Del. 9/25

Page 26: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 26

Pictured on model:

42210F7 ARCHIe FAIRISLe

MenSweAR CARDIgAn in Beaver Fairisle

holiday 2012 l MEN’S COLLECTION l Printed Fleece

Page 27: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 27

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Beaver Fairisle

holiday 2012 l MEN’S COLLECTION l Printed Fleece

42210F7 ARCHIe FA IR ISLe

MenSweAR CARDIgAn MeN’S S-XL

We took our favorite Fleece fabric and added a festive fairisle print for the holiday season. This classic button-up cardigan features a chunky rib shawl collar, placket and banded bottom hem. Accented with five faux leather buttons for closure and two

convenient patch pockets at front. Men’s regular fit.

30’S 50% PoLyeSTeR, 35% CoTToN, 15% RAyoN

MSRP $98 | Del. 9/25

Page 28: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 28

holiday 2012 l MEN’S COLLECTION l Printed Fleece

Pictured on model:

41009F7 VAn SAnt PAnt

in Black Herringbone

Page 29: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 29

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Black Herringbone

holiday 2012 l MEN’S COLLECTION l Printed Fleece

41009F7 VAn SAnt PAnt

MeN’S S-XL

Made of plush Printed Fleece in a classic herringbone motif, these comfy pull-on pants have an elastic waistband with a faux

fly. Designed with a modern, tapered cut and cinched elastic bands at bottom hems. Accented with two side seam pockets and

two back patch pockets. 25” inseam. Men’s regular fit.

30’S 50% PoLyeSTeR, 35% CoTToN, 15% RAyoN

MSRP $78 | Del. 9/25

Page 30: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 30

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Fleece

eco-Greyeco-Black eco-oatmeal*eco-True Atlantic Blue

*eco-True Beaver Beige

eco-True Redeco-True Royal

eco-True Navy

eco-True Black

9595F2 HOODLUM PULLOVeR HOODIe

UNISeX XS-XXL*CoLoRS AVAILABLe oNLy IN SIZeS S-XXL

This ever-popular pullover hoodie steals the scene with its stylish body and comfy fit. Features a drawstring cord hood and kangaroo front pocket. Made of eco-Fleece, this style is part of our eco-friendly Alternative earth collection. Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD), 38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $50 | Del. 9/25

Page 31: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 31

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

eco-True Black

eco-True Navy

holiday 2012 l MEN’S COLLECTION l Fleece

eco-True Navy

eco-True Vintage Black

9593F2 RAgLAn SPORt HOODIe

MeN’S S-XL

Made of comfy eco-Fleece, this sporty long-sleeve pullover hoodie has a contrasting color-blocked

hood and raglan sleeves. Features a kangaroo front pocket and 1x1 rib on sleeves and bottom hem. Part of our eco-friendly Alternative earth collection.

Men’s regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),46% CoTToN (6.25% oRGANIC), 4% RAyoN

MSRP $60 | Del. 9/25

9571F2 CHAMP SPORt SweAtSHIRt

MeN’S S-XL

A sportier version of our classic Champ Sweatshirt, this eco-Fleece pullover features a wide crewneck and contrasting jersey stripes on the sleeves. 1x1 rib neckband, sleeve cuffs and bottom hem band. Part of our eco-friendly Alternative earth collection.

Men’s regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),46% CoTToN (6.25% oRGANIC), 4% RAyoN

MSRP $50 | Del. 9/25

Page 32: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 32

holiday 2012 l MEN’S COLLECTION l Fleece

Pictured on model:

9590F2 ROCKY ZIP HOODIe

in Beaver Beige

Page 33: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 33

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

eco-True Navy

eco-Grey eco-True Red*eco-True Atlantic Blue

eco-True Black

*eco-True Beaver Beige

holiday 2012 l MEN’S COLLECTION l Fleece

Cinnabar 4555P1

Sour Grape 4555P1

9590F2 ROCKY Z IP HOODIe

UNISeX XS-XXXL*CoLoRS AVAILABLe oNLy IN SIZeS S-XXL

everyone’s favorite hoodie, the Rocky is a knockout when it comes to style and comfort. Features hood with drawstring ties, kangaroo front

pocket and antique nickel zipper. Made of our comfy eco-Fleece, part of our eco-friendly Alternative earth collection. Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),46% CoTToN (6.25% oRGANIC), 4% RAyoN

MSRP $50 | Del. 9/25

Page 34: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 34

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Fleece

eco-Grey/eco-True Red

eco-Grey/eco-True Black

eco-Grey/eco-True Purple

eco-Grey/eco-True Green

eco-Grey/eco-True Navy

eco-Grey/eco-True Royal

eco-Grey/eco-True Black

eco-Grey/eco-True Navy

eco-True Royal/eco-True Red

eco-Grey/eco-True Green

eco-Grey/eco-True Red

eco-True Purple/eco-True orange

eco-True Rust/True

Turq

eco-True Burgundy/eco-True orange

eco-True Brown/True Avocado

32023F2 COLOR-BLOCK ROCKY ZIP HOODIe

UNISeX XS-XXL

We gave our classic Rocky Hoodie a pop of color with a contrasting hood and sleeves. Features hood with drawstring

ties, kangaroo front pocket and antique nickel zipper. Made of our comfy eco-Fleece, part of our eco-friendly

Alternative earth collection. Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $54 | Del. 9/25

32022F2 COLOR-BLOCK CHAMP SweAtSHIRt

UNISeX XS-XXL

We gave our classic Champ Sweatshirt a pop of color with a contrasting neckband and sleeves. Bound collar, sleeves and bottom hem for a vintage-inspired look. Made of our comfy eco-Fleece, part of our eco-friendly Alternative earth

collection. Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $48 | Del. 9/25

Page 35: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 35

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Fleece

eco-Black eco-Navyeco-Grey eco-Royal

eco-Black eco-True Black

eco-Grey eco-True Navy

eco-True Red eco-True Green

eco-True Royal

9575F2 CHAMP SweAtSHIRt

UNISeX XS-XXL

With its sporty, vintage-style raglan sleeves and extra-wide collar, the Champ is a hit with both women and men. Made of eco-Fleece, this style is part of our eco-friendly

Alternative earth collection. Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $40 | Del. 9/25

42124F2 wOODY Z IP HOODIe

UNISeX XS-XXL

This sporty zip hoodie features vintage-style striped rib bands on the sleeve cuffs and bottom hem and a

kangaroo front pocket. Made of comfy eco-Fleece, part of our eco-friendly Alternative earth collection.

Unisex regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $48 | Del. 9/25

Page 36: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 36

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Fleece

eco-Greyeco-Black

9587F2 COStAnZA PAntS

MeN’S XS-XL

With a roomy, relaxed fit and old-school, retro look, these sweats are great for lounging. Made of our comfy eco-Fleece, featuring an elastic waistband and bottom

hems for added comfort. Part of our eco-friendly Alternative earth collection. Men’s regular fit.

20’S 50% PoLyeSTeR (6.25% ReCyCLeD),38% CoTToN (6.25% oRGANIC), 12% RAyoN

MSRP $50 | Del. 9/25

Page 37: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 37

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Fleece

Brandy Grey HeatherBlack Heather Klein Blue

41022F2 BURnOUt FLeeCe PAntS

MeN’S S-XL

you’ll want to live in these warm, cozy Burnout Fleece pants. Featuring a stylish straight-leg cut and 1x1 ribbed elastic waistband with drawstring to secure, plus two convenient inset

pockets at side seams. Men’s regular fit.

65% CoTToN, 35% PoLyeSTeR

MSRP $68 | Del. 9/25

Page 38: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 38

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Black 4555P1 White 4555P1Marine 4555P1

Atlantic Blue 4555P1

Cinnabar 4555P1

oxford Grey Heather 4555P8

Sour Grape 4555P1

4555 MOROCCAn tee

MeN’S S-XXL

This globally inspired, short-sleeve tee is accented with a cut neckline and loosely twisted, unfinished edges. 1” side vents for added comfort and movement.

Finished with our specialty satin wash for a luxuriously soft feel. Men’s regular fit.

40’S 100% PIMA CoTToN

MSRP $38 | Del. 9/25

Page 39: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 39

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Black 4540P1 White 4540P1Marine 4540P1

oxford Grey Heather 4540P8

oatmeal Heather 4540P8

4540 PeRFeCt CRew

MeN’S S-XXL

The original perfect crew—it doesn’t get any better than this tee. our customers love it for its flawless fit and luxurious softness. Features a 1x1 rib neckband. We used Pima Cotton, finished with our specialty satin wash. Men’s regular fit.

40’S 100% PIMA CoTToN

MSRP $36 | Del. 9/25

Page 40: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 40

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Black 4532P1 White 4532P1Marine 4532P1

oxford Grey Heather 4532P8

True Black White Washed Black

4532 PeRFeCt V-neCK

MeN’S S-XXL

A customer favorite that earns raves for its flawless fit and feel, this perfectly crafted tee features a 1x1 rib v-neck. Made of Pima Cotton and finished with our specialty satin wash for a luxuriously soft feel.

Men’s regular fit.

40’S 100% PIMA CoTToN

MSRP $36 | Del. 9/25

2632B1 BURnOUt DeeP V-neCK

UNISeX XS-XXL

A perennial favorite with unisex appeal, this short-sleeve tee features a deep v-neck and a chest pocket.

Cut from our vintage-inspired Burnout fabric, it’s hand-treated and authentically weathered for a perfectly

worn-in look and feel. Unisex regular fit.

30’S 50% CoTToN, 50% PoLyeSTeR

MSRP $40 | Del. 9/25

Page 41: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 41

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

eco-Black eco-Navy eco-Redeco-Grey eco-orange eco-Ivoryeco-Green eco-oatmeal eco-Royal

eco-True Avacado

eco-True Military

eco-True Cinnabar

eco-True Burgundy

eco-True Rust

eco-True Black

eco-True Navy

eco-True Sour Grape

eco-True Atlantic Blue

1932e1 BOSS V-neCK tee

UNISeX XXS-XXL

Women and men alike love this tee, made of our unbelievably soft and sustainable eco-Heather.

This best-selling style features a v-neck and blind stitching on sleeves and hem. Part of our eco-friendly

Alternative earth collection. Unisex regular fit.

20’S 38% CoTToN (6.25% oRGANIC),50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $24 | Del. 9/25

Page 42: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 42

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Pictured on model:

1973E1 eCO-HeAtHeR CRew

in Eco-Black

Page 43: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 43

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

eco-Black eco-Grey eco-Pink Ribbon

eco-Green eco-oatmeal eco-Royaleco-Brown eco-Navy eco-Red

eco-Ivory eco-True Green

eco-True Redeco-True Gold

eco-True Purple

eco-True Black

eco-True orange

eco-True Royal

eco-True Turquoise

1973e1 eCO-HeAtHeR CRew

UNISeX XXS-XXXL

Remember your old-school P.e. tee? We’ve captured the same imperfectly perfect striations and authentic weathering. Made of eco-Heather, this top-ranked tee is part of our eco-friendly Alternative earth

collection. Unisex regular fit.

20’S 38% CoTToN (6.25% oRGANIC),50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $24 | Del. 9/25

Page 44: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 44

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Grey Heather/Red

2640B7

Grey Heather/Navy

2640B7

Grey Heather/

Black 2640B7

Grey Heather/

Green 2640B7

Natural/Black 2640B1

Grey Heather/

Royal 2640B7

eco-Black eco Navyeco-Grey

eco-True Royal

eco-True Military

2640 BIg LeAgUe BURnOUt

BASeBALL tee UNISeX XS-XL

We hit a homerun with this classically sporty baseball tee for men and women. our vintage-inspired Burnout

fabric is hand-treated and authentically weathered for a perfectly worn-in look and feel. Unisex regular fit.

30’S 50% CoTToN, 50% PoLyeSTeR

MSRP $42 | Del. 9/25

1975e1 LOng-SLeeVe

eCO-HeAtHeR CRew UNISeX XS-XXL

A long-sleeve version of our classic eco-Heather Crew, this tee is authentically weathered with imperfectly perfect striations just like your old-school P.e. tee. Part of our eco-friendly

Alternative earth collection. Unisex regular fit.

20’S 38% CoTToN (6.25% oRGANIC),50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $34 | Del. 9/25

Page 45: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 45

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

eco-Black eco-Greyeco-Brown eco-Navy

eco-True Green

eco-True Royal

eco-True Red

eco-True Green/eco-Ivory

eco-Ivory/ eco-True

Vintage Black

eco-Grey/eco-True Navy

eco-True Red/eco-Ivory

eco-True Royal/

eco-Ivory

12150e1 eCO-FOOtBALL tee

MeN’S S-XXL

Made of our unbelievably soft eco-Heather, this vintage-inspired football tee features a bound crew-neck and two contrasting retro-style sport stripes on sleeves. Part of

our eco-friendly Alternative earth collection.

20’S 38% CoTToN (6.25% oRGANIC), 50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $40 | Del. 9/25

1953e1 BeRKe URBAn POLO

MeN’S S-XXL

When a standard polo just won’t cut it, turn to the Berke Urban Polo. Short-sleeves with a classic collar and a two-button placket. Made of our unbelievably

soft eco-Heather, part of our eco-friendly Alternative earth collection.

20’S 38% CoTToN (6.25% oRGANIC), 50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $36 | Del. 9/25

Page 46: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 46

holiday 2012 l MEN’S COLLECTION l Go-To Basics

Pictured on model:

1989E1 3/4-SLeeVe RAgLAn

HenLeYin Eco-Grey/Eco-True Red

Page 47: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 47

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

holiday 2012 l MEN’S COLLECTION l Go-To Basics

eco-oatmeal/eco-orange

eco-oatmeal/eco-Royal

eco-oatmeal/eco-Black

eco-Black eco-Grey

eco-Grey/eco-True Red

eco-Grey/eco-True Purple

eco-Grey/eco-True Royal

eco-Grey/eco-True Green

1989e1 3/4-SLeeVe RAgLAn HenLeY

UNISeX XS-XXL

This sporty tee has a grey body with contrasting color-blocked sleeves for a stylish edge. Made of our unbelievably soft eco-Heather for a retro heather look

with sustainable appeal. Part of our eco-friendly Alternative earth collection.

20’S 38% CoTToN (6.25% oRGANIC), 50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $34 | Del. 9/25

Page 48: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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holiday 2012 l MEN’S COLLECTION l Go-To Basics

eco-Black eco-Navyeco-Grey eco-True Red

eco-True Royal

eco-True Cinnabar

eco-True Atlantic Blue

eco-Black eco-Royaleco-Grey eco-True Black

eco-True Gold

eco-True Navy

eco-True Red eco-True Turq

eco-True Purple

1980e1 eCO-HeAtHeR PULLOVeR HOODIe

UNISeX XS-XXL

A lightweight alternative to the traditional hoodie, this style features a deep v-neck, 1x1 rib cuffs and a slightly rounded bottom hem. Made of our

unbelievably soft eco-Heather from our Alternative earth collection. Unisex regular fit.

20’S 38% CoTToN (6.25% oRGANIC), 50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $38 | Del. 9/25

1970e1 eCO-HeAtHeR Z IP HOODIe

UNISeX SS-XL

This hoodie is lightweight enough to be your year-round favorite for layering. Features a kangaroo

front pocket and brushed nickel zipper for closure. Made of our unbelievably soft eco-Heather, this must-have hoodie is part of our eco-friendly

Alternative earth collection. Unisex regular fit.

20’S 38% CoTToN (6.25% oRGANIC), 50% PoLyeSTeR (6.25% ReCyCLeD), 12% RAyoN

MSRP $42 | Del. 9/25

Page 49: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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holiday 2012 l MEN’S COLLECTION l Go-To Basics

Light Navy 1071C1

Black 1071C1White 1071C1 Heather Grey 1071C4

Black Midnightelephant

Rasin White

1071 LOng-SLeeVe BASIC CRew

MeN’S S-XXXL

The long-sleeve version of our best-selling men’s Basic Crew, this go-to tee features a classic crewneck with 1x1 rib. Crafted of classic Cotton Jersey and

finished with our signature vintage softness.

30’S 100% CoTToN JeRSey

MSRP $TBD | Del. 9/25

4847S1 JOeY LOng-SLeeVe SLUB CRew

UNISeX XXS-XXL

A stylish long-sleeve shirt for him and her, the Joey Long-Sleeve Crew is made with loosely knit cotton

yarns to create a uniquely uneven texture with a hint of stretch. Finished with our specialty satin garment

wash for a luxuriously soft feel.

40’S 100% CoTToN SLUB

MSRP $TBD | Del. 9/25

Page 50: Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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