alstom

Power ServiceCustomer Service

Power Service visual identity manualJanuary 2004

Image Overview Brochure (Sector Brochure):The responsibility for the English version of this Sector Brochure is withinCommunications Region 3, includingthe printing (in order to avoid any inadvertent alterations).Any additional brochures (English versions only) needed and requested by the countries/regions must be ordereddirectly from Communications Region3.The regional communications manager is responsible for a collectiveorder.The countries have to cover all expenses for copies and distributionthemselves.

The same procedure is suggested forother language versions. Countries shar-ing the same language should cooperateand determine a person responsible forthe translation and distribution.Thetranslation and printing costs should bedivided proportionally among theregions/countries concerned.The respective countries will receive a special CD-ROM from Communi-cations Region 3 containing a templateof the brochure with blind text andphotos.

Note: It must be guaranteed that alltranslations of the Image OverviewBrochure adhere strictly to the originalEnglish text of the brochure.The regional communicationsmanager concerned has to assumeresponsibility for this.

Communications Region 3 must beinformed about any other languagetranslation planned and the person whowill be in charge for translation anddistribution of these language versions.Communications Region 3 will thenprovide/build up a list with all brochureversions.

General:Note: Any new document musthave a reference number from the official “Numbering System”provided by Corporate on the rear cover.

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POWER SERVICE V ISUAL IDENT ITY MANUAL

Sector LevelImage Overview Brochure(Sector Brochure)

Country Brochure

Product Level

Service Product Brochures Technical Data SheetsTechnical Product LeafletsTechnical PaperReprintsService Bulletins

Folder

CD-ROM

Standard PresentationsStandard Presentations

VideoGeneral:Communications recommendAmerican English for all futureproduct documentation.Of course the respective nationallanguage applies in the differentcountries, e. g. British English in England, India etc.

CD Manual Introduction

The graphic standards of ALSTOMCorporate for “publications” form the base for this manual.

In order to preserve the strength, theoriginality and recognition of thecustomer service design, every personwith communication responsibility has to follow the guidelines in this CD manual.

The regional communications managerswill receive CD ROM’s (Macintosh format) from Communications Region3 containing all templates of the PS visual identity manual.

All internal communication and specialdocumentation for employees must be implemented in the layout of thesegment level.

3.03

3.05

3.31

3.333.34

3.30

Product Posters

3.32

3.28

3.09 3.13 3.17 3.233.19

Customer InformationBulletins

3.21

Fleet Update

3.22

SFSI/CFSI

3.27

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This Specification provides an overview of all documentation possibilities.It also ensures obvious and fast decision-making in selecting the most appropriatedocument type.

The main specification categoriesare:– Communication Target– Target Audience– Characterization of Content

Overview on Segment Level:– Image Overview Brochure– Country Brochures (optional)– Standard Presentations

Overview on Product Level:– Service Product Brochures– Technical Product Leaflets– Technical Data Sheets– Service Bulletins– Customer Information Bulletins– Fleet Update (new!)– Technical Paper Reprints– Customer FSI/ Sales FSI (new!)– Standard Presentations

PRODUCT DOCUMENTAT ION SPEC IF ICAT ION

Communications Target

Sales Promotion

Incident Reporting

Problem Resolution

Knowledge Sharing/Education

Target Audience

Management Level Audience

New Sales Customers

Expertise

Characterization of Content

Technical Content

Image, Portfolio Overview

Number of Pages*

Urgency of Information

Sensitivity of Information (Security Issue)

Example

Image OverviewBrochure

Service ProductBrochures

Technical ProductLeaflets

TechnicalData Sheets

CustomerInformationBulletins

FleetUpdate

StandardPresentations

customized

12 4–12* 4–12* 1–2 1–2 customized

Service Bulletins

customized customized

Technical PaperReprints

Customer FSI/Sales FSI

customized customized

– –

customized

low to high–

Top Management

Engineering

AMODISOverview

AMODISST Module

AMODISST Moduleor Case Study

Bladefailure

maintenance recommen-dations, achievements,EOH/oper-ation updates

Blade improve-ment

Power plantemission reductionpotentials

Enlarging measuring holes in the GT rotor

* recommended

The covers of this brochure (222x302 mm) follow the generalgraphic style which comprises:

• The status, colors and main image of the photomontage must not be altered,

• the red shape, extracted from the symbol,

• a white zone under the red shape whichcontains the title and the logotype,

• a standard and fixed space for the titleon one or two lines, in upper andlower case Futura Bold, in Pantone blue 072 and in the specified charactersize (see opposite), the ‘Overfill’ menumust be set to ‘Overprint’,

• the logotype in a fixed size: 65 mm and centered,

• the Sector to the right of the logotype,

• the Business to the right of thelogotype below the Sector.

The back cover will always remain white with the logotype in a fixed size of 40 mm centered above the businessaddress.

No text modifications are allowed,except for translations into otherlanguages. Furthermore, the imagesmust not be changed or replaced in any way.

The reference number of this brochurefor other languages has to be requested from Corporate, using the enclosed registration form:[email protected]

Please report any translated versionand send a printed copy as well as the pdf-file to CommunicationsRegion 3.

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IMAGE OVERVIEW BROCHURE , FRONT COVER AND BACK COVER CONSTRUCT ION (222 x 302 mm)

TitleFutura BoldUpper and lower caseLetter size 20 pts Letter spacing 3Line spacing 30 ptsCenteredPantone blue 072 CV

1 Copyright*Futura Bold and BookUpper and lower caseLetter size 5 ptsLetter spacing 0Line spacing 6.5 ptsLeft justified 90°Pantone blue 072 CV*Please insert respective year

6Sector Futura Bold Upper and lower caseLetter size 14 ptsLetter spacing 0Left justifiedPantone blue 072 CV

2 RuleJustified to the height ofthe ALSTOM logo Thickness: 0.6 ptsPantone Blue 072 CV

4

ContentFocus on customer needs (market situation and changes, customer needsand individual/specific customer support); brief description and overviewof the complete Power Service product portfolio.– Communication Target: top level of sales promotion– Target Audience: upper management and all new sales customers– Characterization of Content: full image character with general portfolio

overview; 12 pages.– Strategic Importance: highest business potential

AddressFutura Bold and BookALSTOM: Always upper caseAddress: Upper and lower caseLetter size 8 pts Letter spacing: 0 and 3 CenteredPantone blue 072 CV

5

1X

X

4,5X

217

281

1,5X

183

46

302

234

128.5

168

1X

X2X

1X65 402X 32,5X

6

42

1

111

5

Image area The image inside the image area may be replaced,but must not bechanged in size

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No text modifications are allowed,except for translations into otherlanguages. Furthermore, the imagesmust not be changed or replaced in any way.

IMAGE OVERVIEW BROCHURE , INTER IOR PAGE LAYOUT (222 x 302 mm)

HeadlinesFutura Bold Upper and lower caseLetter size 17 or 12 pts Letter spacing 3Left justifiedBlack

8 TextFutura BookUpper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justified Black

9 Page NumbersFutura BoldLetter size 8 pts Letter spacing 0Left justifiedBlackThin rule: 0,3 ptsPantone blue 072 CV

10 Captions Bembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

11 Subtitles Futura BoldUpper and lower caseLetter size 10 pts Letter spacing 3 Line spacing 16 ptsLeft justified Pantone blue 072 CV

12

8

9

10

11

12

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COUNTRY BROCHURE , FRONT COVER AND BACK COVER CONSTRUCT ION (A4 FORMAT)

Covers of standard A4 brochures (210 x 297 mm) follow the generalgraphic style which comprises:

• The status, color and main image of the photomontage should not bealtered.The marked image area (7) can be replaced but the dark blue tone must be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before theselection is loaded.As soon as the se-lection ‘Image’ is displayed and is active,the overlapping image material can beremoved with the ‘Delete’ key; thisproduces a soft edge,



• a standard and fixed space for the titleon one or two lines, in upper andlower case Futura Bold, in Pantoneblue 072 and in the specified charactersize (see opposite), the ‘Overfill’ menumust be set to ‘Overprint’,

• the logotype in a fixed size: 65 mmand centered,




The number of any brochure (includingall translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any brochure and send a printed copy as well as the pdf-file toCommunications Region 3.


* The title of all countrybrochures must alwayscontain the name of the country in order to avoid mistaking it for the Image Overview Brochure of Power Service.



2 RuleJustified to the heightof the ALSTOM logo Thickness: 0.6 ptsPantone blue 072 CV

4 AddressFutura Bold and BookALSTOM: Always upper caseAddress: Upper and lower caseLetter size 8 pts Letter spacing: 0 and 3 CenteredPantone blue 072 CV

5


7

1X

X

4,5X

212

276

1,5X

179

46

297

229

128.5

167

1X

X

2X

1X65 402X 32,5X

5

6

42

1

105

7

ContentFocus on customer needs (market situation and changes, customer needsand individual/specific customer support); brief description and overview ofthe complete Power Service product portfolio in the respective country.– Communication Target: top level of sales promotion– Target Audience: upper management and all new sales customers– Characterization of Content: full image character with general portfolio

overview; 4-12 pages.– Strategic Importance: highest business potential

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COUNTRY BROCHURE , FRONT COVER AND BACK COVER CONSTRUCT ION (US FORMAT)

Covers of US standard formatbrochures (215.9 x 279.4 mm) follow the general graphic stylewhich comprises:

• The status, color and main image of the photomontage should not bealtered.The marked image area (7) can be replaced but the dark blue tonemust be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before the selection is loaded.As soon as the selection ‘Image’ is displayed and isactive, the overlapping image materialcan be removed with the ‘Delete’key; this produces a soft edge,








The number of any brochure (includingall translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any brochure and send a printed copy as well as the pdf-file toCommunications Region 3.

1X

X

4,5X

194.5

258

1,5X

181

46

279.4

232

128.5

167

1X

X

2X

1X65 402X 32,5X

5

6

42

1

108


* The title of all countrybrochures must alwayscontain the name of the country in order to avoid mistaking it for the Image Overview Brochure of Power Service.



2 RuleJustified to the height of the ALSTOM logo Thickness: 0.6 ptsPantone blue 072 CV


5


7 ContentFocus on customer needs (market situation and changes, customer needsand individual/specific customer support); brief description and overview ofthe complete Power Service product portfolio in the respective country.– Communication Target: top level of sales promotion– Target Audience: upper management and all new sales customers– Characterization of Content: full image character with general portfolio

overview; 4-12 pages.– Strategic Importance: highest business potential

7

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COUNTRY BROCHURE , INTER IOR PAGE CONSTRUCT ION (A4 AND US FORMAT)

The interior layout of these documentsis organized in three columns of the samewidth.

A graphic shape has been defined torecall the logotype symbol.This must always be in Pantone blue 072and is positioned only on the document’stitle pages (see examples on followingpages).

The width of the photos is variable;however, the images must not bepositioned in such a way that theypartially overlap each other.There is nolimit concerning their height, but theheight must always correspond to thegrid.

56 14

14

587

TITLE TITLE46

14

14

A4

215.9 x 279.4

7 14

1413 1319

55

19

55

46

The Blue ShapeThis shape is always positioned at the top of the page.Its size must always correspond to half of the width of the page.Color: Pantone blue 072 CV

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Three-column construction exam-ples for interior pages are shownopposite.

These examples show the flexibility ofthe layout inside the grid as well as thepossibility of prioritizing the information.

With the Country Brochure, one imagecan completely cover the first left-handpage (optional).The expertise of thecompanies can be described, in whiteand within the columns, in the lowerpart of the image, using the specificati-ons of the basic text.

The blue graphic shape is to bepositioned solely on the document’s titlepages.

Captions are associated with the visualsusing a black vertical line.This line must begin one text line before the edge of the image.The linemust end on a level with the last textline of the caption.

General:Please do not use the implementedpictures of the template.These areonly examples for how to placeyour own pictures in a similar way.

COUNTRY BROCHURE , INTER IOR PAGE LAYOUT






12

8

9

10

11

12


• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7)can be replaced but the silvergrey tone must be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before the selection is loaded.As soon as the selection ‘Image’ is displayed and isactive, the overlapping image materialcan be removed with the ‘Delete’ key;this produces a soft edge,








The number of any brochure ( includingall translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any brochure and send aprinted copy as well as the pdf-file toCommunications Region 3.

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SERVICE PRODUCT BROCHURE , FRONT COVER AND BACK COVER CONSTRUCT ION (A4 FORMAT)






5

1X

X

4,5X

212

276

0,5X

179

46

297

229

128.5

167

1X

X

2X

1X65 402X 32,5X

5

6

42

1

105


7Content– Communication Target: top level of sales promotion with small part

of knowledge sharing– Target Audience: upper/middle management and a lot of new sales

customers with some expertise– Characterization of Content: minor technical content and

high image character with extensive portfolio overview; important: outline customer benefits; 4 -12 pages; minor urgency of information.

– Strategic Importance: highest business potential– Example: AMODIS Overview; Long-term service agreements...

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SERVICE PRODUCT BROCHURE , FRONT COVER AND BACK COVER CONSTRUCT ION (US FORMAT)


• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7)can be replaced but the silvergrey tone must be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before the selection is loaded.As soon as theselection ‘Image’ is displayed and isactive, the overlapping image materialcan be removed with the ‘Delete’ key;this produces a soft edge,








The number of any brochure ( includingall translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any brochure and send aprinted copy as well as the pdf-file toCommunications Region 3.






5

1X

X

4,5X

194.5

258

0,5X

181

46

279.4

232

128.5

167

1X

X

2X

1X65 402X 32,5X

5

6

42

1

108


7Content– Communication Target: top level of sales promotion with small part

of knowledge sharing– Target Audience: upper/middle management and a lot of new sales

customers with some expertise– Characterization of Content: minor technical content and

high image character with extensive portfolio overview; important: outline customer benefits; 4 -12 pages; minor urgency of information.

– Strategic Importance: highest business potential– Example: AMODIS Overview; Long-term service agreements...

7




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SERVICE PRODUCT BROCHURE , INTER IOR PAGE CONSTRUCT ION (A4 AND US FORMAT)

56 14

14

587

TITLE TITLE46

14

14

A4

215.9 x 279.4

7 14

1413 1319

55

19

55

46


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SERVICE PRODUCT BROCHURE , INTER IOR PAGE LAYOUT






12

8

9

10

11

12

Technical product leaflets do nothave a cover, but start with text on the first page.We recommendthe layout shown opposite.

• This comprises the blue shape on thetop left side of the document.

• The text and visual layout is organizedaccording to a three-column grid.

• The main title is in black and in upper and lower case as shown in the example. Subtitles are in blue,in upper and lower case.

• There is the recommendation to placethe product category (14) on the upperlevel of the headline for a better allocation.

• The ALSTOM logotype is printed onthe bottom of the page in a fixed size:56 mm and centered.The Sector andthe Business to the right of the logo-type.

• Captions are associated with the visuals using a black vertical line.This line must begin one text linebefore the edge of the image.The line must end level with the last line of text of the caption.

• The placement of a good picture on the title page is an absolute must,to function as an eyecatcher and to get into the subject better.

Please see examples of inner pagesand their layout on the followingpage.

The number of any leaflet (including all translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any leaflet and send a printed copy as well as the pdf-file toCommunications Region 3.P

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S

3.13

SubtitlesFutura BoldUpper and lower caseLetter size 10 ptsLetter spacing 3 pts Line spacing 16 ptsLeft justified Pantone blue 072 CV

12

TextFutura BookUpper and lower caseLetter size 10 ptsLetter spacing 3 pts Line spacing 16 ptsLeft justified Black

9AddressFutura Bold and BookALSTOM: Always upper caseAddress: Upper and lower caseLetter size 8 pts Letter spacing: 0 and 3 CenteredPantone blue 072 CV

5

TECHNICAL PRODUCT LEAFLET (A4 FORMAT)

1X

X276

297

65 402X 3

8

12

1355

19

105

1X

X2X

5

9

Content– Communication Target: top level of sales promotion

with small part of knowledge sharing– Target Audience: middle/lower management levels

and some new sales customers with good expertise– Characterization of Content: a lot of technical content with

less emphasis on image character and minor portfolio overview; important: outline customer benefits; 4 -12 pages;minor urgency of information.

– Strategic Importance: highest business potential– Example: AMODIS ST Module; OPMS-Operation Production

Management System...

Product category (optional)Futura BoldUpper and lower caseLetter size 10 ptsBlack 50%

14

14

11

Copyright*Futura Bold and BookUpper and lower caseLetter size 5 ptsLetter spacing 0Line spacing 6.5 ptsLeft justified 90°Pantone blue 072 CV*Please insert respective year

6

CaptionsBembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

HeadlinesFutura BoldUpper and lower caseLetter size 16 ptsLetter spacing 3 pts Line spacing 23 ptsLeft justified Black

8

11

6

The Blue ShapeThis shape is always positioned at the top of the page.Its size must always correspond to half of the width of the page.Color: Pantone blue 072 CV or Cyan 100, Magenta 100, Yellow 0, Black 0 in four colorprocess.

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TECHNICAL PRODUCT LEAFLET, INTER IOR PAGE LAYOUT (A4 FORMAT)

Subtitles Futura BoldUpper and lower caseLetter size 10 pts Letter spacing 3 Line spacing 16 ptsLeft justified Pantone blue 072 CV

12TextFutura BookUpper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justified Black


10

9

10

12

Captions Bembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

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TECHNICAL PRODUCT LEAFLET (US FORMAT)

1X

X

279.4 1X

X2X

65 2X 403

108

8

12

9

4

13

5

19

55

2

14

Technical product leaflets do nothave a cover, but start with text on the first page.We recommendthe layout shown opposite.


• The text and visual layout is organizedaccording to a three-column grid.


• There is the recommendation to placethe product category (14) on the upperlevel of the headline for a better allocation.

• The ALSTOM logotype is printed onthe bottom of the page in a fixed size:56 mm and centered.The Sector andthe Business to the right of the logo-type.

• Captions are associated with the visuals using a black vertical line.This line must begin one text linebefore the edge of the image.The line must end level with the last line of text of the caption.

• The placement of a good picture on the title page is an absolute must,to function as an eyecatcher and to get into the subject better.

Please see examples of inner pagesand their layout on the followingpage.

The number of any leaflet (including all translations) has to be requested from Corporate using the enclosed registration form:[email protected]

Please report any leaflet and send a printed copy as well as the pdf-file toCommunications Region 3.

SubtitlesFutura BoldUpper and lower caseLetter size 10 ptsLetter spacing 3 pts Line spacing 16 ptsLeft justified Pantone blue 072 CV

12

Content– Communication Target: top level of sales promotion

with small part of knowledge sharing– Target Audience: middle/lower management levels

and some new sales customers with good expertise– Characterization of Content: a lot of technical content with

less emphasis on image character and minor portfolio overview; important: outline customer benefits; 4-12 pages;minor urgency of information.

– Strategic Importance: highest business potential– Example: AMODIS ST Module; OPMS-Operation Production

Management System...

Product category (optional)Futura BoldUpper and lower caseLetter size 10 ptsBlack 50%

14CaptionsFutura BoldUpper and lower caseLetter size 10 ptsBlack 50%

11

11

TextFutura BookUpper and lower caseLetter size 10 ptsLetter spacing 3 pts Line spacing 16 ptsLeft justified Black



6 HeadlinesFutura BoldUpper and lower caseLetter size 16 ptsLetter spacing 3 pts Line spacing 23 ptsLeft justified Black

8


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The blue graphic shape is to bepositioned solely on the document’s title pages.


TECHNICAL PRODUCT LEAFLET, INTER IOR PAGE LAYOUT (US FORMAT)

Subtitles Futura BoldUpper and lower caseLetter size 10 pts Letter spacing 3 Line spacing 16 ptsLeft justified Pantone blue 072 CV

12TextFutura BookUpper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justified Black


10

9

10

12

11

Captions Bembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

11

For technical data sheets, we recommend the layout shownopposite.


• The text and visual layout is organisedaccording to a three-column grid.


• There is the recommendation to placethe product category (14) on the upper level of the headline for a better allocation.

• The ALSTOM logotype is printed onthe bottom of the page in a fixed size:56 mm and centered.The Sector andthe Business to the right of the logoty-pe.

• Captions are associated with the visualsusing a black vertical line.This line should begin 1 row of textbefore the edge of the image.The lineshould end level with the last row oftext of the caption.

• The placement of a good picture on the title is an absolute must, to ensurean eyecatcher and for better gettinginto the subject.

The number of any data sheet (includingall translations) has to be requested with Corporate using the enclosed registration form:[email protected]

Please report any data sheet and send a printed copy as well as the pdf-file toCommunications Region 3.

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TECHNICAL DATA SHEET (A4 FORMAT)


13SubtitlesFutura Bold Upper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justifiedPantone blue 072 CV

12Captions Bembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

11


5

1X

X

297 1X

X2X

65 2X 403

105

8

12

11

5

13

TextFutura BookUpper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justified Black

9

9

19

55

2

Content– Communication Target: top level of sales promotion with

small part of knowledge sharing– Target Audience: middle/lower management levels and

some new sales customers with good expertise– Characterization of Content: a lot of technical content with

less emphasis on image character and minor portfolio overview; important: outline customer benefits; 1-2 pages; minor to higher urgency of information

– Strategic Importance: high business potential– Example: AMODIS ST Module, etc. or case study

Product category(optional)Futura BoldUpper and lower caseLetter size 10 ptsBlack 50%

14

14


6

6

HeadlinesFutura Bold Upper and lower caseLetter size 16 pts Letter spacing 3Left justifiedBlack

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For technical data sheets, we recommend the layout shownopposite.


• The text and visual layout is organisedaccording to a three-column grid.


• There is the recommendation to placethe product category (14) on the upper level of the headline for a better allocation.

• The ALSTOM logotype is printed onthe bottom of the page in a fixed size:56 mm and centered.The Sector and the Business to the right of thelogotype.

• Captions are associated with the visualsusing a black vertical line.This line should begin 1 row of textbefore the edge of the image.The lineshould end level with the last row oftext of the caption.

• The placement of a good picture on the title is an absolute must, to ensurean eyecatcher and for better gettinginto the subject.

The number of any data sheet (includingall translations) has to be requested with Corporate using the enclosed registration form:[email protected]

Please report any data sheet and send a printed copy as well as the pdf-file toCommunications Region 3.

TECHNICAL DATA SHEET (US FORMAT)

1XX

279.4 1X

X2X

65 2X 403

108

8

12

11

5

13

9

19

55

2

14

6


13

HeadlinesFutura Bold Upper and lower caseLetter size 16 pts Letter spacing 3Left justifiedBlack

8

SubtitlesFutura Bold Upper and lower caseLetter size 10 pts Letter spacing 3Line spacing 16 ptsLeft justifiedPantone blue 072 CV

12Captions Bembo RegularUpper and lower caseLetter size 8 ptsLetter spacing 0Line spacing 12 ptsLeft justifiedBlackThin rule: 0,3 pts Black

11



9

Content– Communication Target: top level of sales promotion with

small part of knowledge sharing– Target Audience: middle/lower management levels and

some new sales customers with good expertise– Characterization of Content: a lot of technical content with

less emphasis on image character and minor portfolio overview; important: outline customer benefits; 1-2 pages; minor to higher urgency of information

– Strategic Importance: high business potential– Example: AMODIS ST Module, etc. or case study

Product category(optional)Futura BoldUpper and lower caseLetter size 10 ptsBlack 50%

14


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SERVICE BULLET IN , FRONT COVER AND BACK COVER CONSTRUCT ION (A4 FORMAT)

Service Bulletin covers follow thesame graphic principles as all otherA4 brochures (210 x 297 mm) – see the descriptions on the previouspages.

Numbering: We recommend compo-sing the number of the month, day andyear of the date a Service Bulletin entersthe internal approval process. Further, thenumber should refer to the PS regionwhere the SB was created. In addition,the number contains an abbreviation of the language of the text (en, de, es,it, fr,...).

Example: An SB from PS region 3which enters approval on May 15,2002 and is written in English will beallocated the number PS3-051502_en.

Revisions/Updates of existing ServiceBulletins are given the extensions a,b, c etc. => Revision of the SB PS3-051502_en would be PS3-051502a_en.

To avoid double-numbering of ServiceBulletins, we suggest the nominationof one department/one person per PS region (e.g. Communications) whocoordinates the numbering.

Please report any Service Bulletin andsend a copy as well as the pdf-file toCommunications Region 3.

Title/NumberFutura Bold and LightUpper and lower caseLetter size 20 and 12 pts Letter spacing 3Line spacing 30 and 25 ptsCenteredPantone blue 072 CV

1 Sector Futura Bold Upper and lower caseLetter size 14 ptsLetter spacing 0Left justifiedPantone blue 072 CV

2

Numbering/ApplicabilityFutura Light Upper and lower caseLetter size 12 ptsLetter spacing 3Line spacing 25 ptsCenteredPantone blue 072 CV

15

RuleJustified to the heightof the ALSTOM logo Thickness: 0.6 ptsPantone blue 072 CV


5

1X

X276

179

46

297

229

128.5

167

222

1X

X2X

184

65 403

54

2

1

105

2X


7

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Content– Communication Target: high level of sales promotion with part of know-

ledge sharing; highest level of problem resolution– Target Audience: lower management levels with extensive expertise– Characterization of Content: high level of technical content; customized

number of pages; lower urgency level of information and occasionallyhigh sensitivity of information; classical «problem resolution»; important:outline customer benefits

– Strategic Importance: moderate business potential– Example: Blade improvement etc.

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For the interior pages of ServiceBulletins, a Word document will be supplied, containing all the predefinedtypeface specifications.

Content: Service Bulletins (SBs) aredesigned to provide timely, accurate andlegally correct information on productimprovements to customers. SBs will be distributed directly to the customerby the ALSTOM sales force.

In general, SBs are written in English.We recommend following the structureof the template document attached.“Toour Customers” is a standard text.“Whatthis Bulletin is all about” should be asummary of the SB. Please make sure themost important information – includingcustomer benefits! – is outlined on thatpage.Apart from giving backgroundinformation and presenting ALSTOM’ssolutions, the SB text should refer toexperience related to the respective pro-duct improvements or modifications.Further, don't forget to include benefitsfor the customer!

Please note: For warranty reasons don’tuse the words “new design”.Instead, use expressions such as “modifi-cations”,“improvements” or “upgrades”.

Print: As Service Bulletins usually havea relatively small circulation (150–200pcs.) we recommend digital prints.

SERVICE BULLET IN, INTER IOR PAGE LAYOUT (A4 FORMAT)

Cover, interior page This page is provided in the template document «Service Bulletin» and has to be printed together with the frontpage.

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For Customer InformationBulletins, we recommend the layout shown opposite.

The text and visual layout is organizedaccording to an one-column grid.

The ALSTOM logotype is printed onthe left bottom of the page in a fixedsize.The Sector and the Business to theright of the logotype.

Content: The goal of CIB’s is to provide timely, accurate and legally correct information about major technical occurances to customers inorder to help preventing similar eventsand therefore building up customer trust and adding value to ALSTOM’sreputation.

The CIB’s will be send out to customersas pdf-file by e-mail.

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Title/NumberArial BoldUpper and lower caseLetter size 18 pts Letter spacing 0 ptsCenteredPantone blue 072 CV

1 TextArialUpper and lower caseLetter size 12 pts Letter spacing 0 pts Line spacing 14 ptsLeft justified Black

9

C IB (CUSTOMER INFORMAT ION BULLET IN)

297

9

1

Content– Communication Target: highest level of incident reporting with reasonable

high level of knowledge sharing– Target Audience: upper/middle management levels with extensive

expertise– Characterization of Content: high level of technical content; 1-2 pages;

highest urgency and sensitivity of information– Strategic Importance: business potential not applicable– Example: Blade failure

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For Fleet Updates, we recommendthe layout shown opposite.

The text and visual layout is organizedin a one-column grid with short paragraphs separated by a line.

The ALSTOM logotype is printed onthe left bottom of the page in a fixedsize, with the Sector to the right.Furthermore, the footer contains a legaldisclaimer and the address of the issuingbusiness organization.

Content: Fleet Updates are used tocommunicate topics such as maintenancerecommendations, achievements, updateson EOH (equivalent operating hours)etc. where there is no immediate actionrequired.They are aimed at informingour customers periodically and in a newspaper style about technicalachievements.

FLEET UPDATE

Title1st line (indicating the respective fleet or equipment):Futura BkBT, boldUpper caseLetter size 24 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsGrey

2nd line (“Fleet Update”):Futura BkBT, bold Upper caseLetter size 28 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsGrey

1 IssueFutura BkBT, boldUpper and lower caseLetter size 10 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

2 SubtitleFutura BkBT, boldUpper and lower caseLetter size 11 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsPantone blue 072 CV

3 TextFutura BkBT, boldUpper and lower caseLetter size 11 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

4

Legal disclaimerFutura BkBT, boldUpper and lower caseLetter size 7 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsPantone blue 072 CV

5 Content– Communication Target: neutral update on technical improvements

and achievements– Target Audience: upper/middle management levels with extensive expertise– Characterization of Content: high level of technical content; customized

number of pages; highest urgency and sensitivity of information– Strategic Importance: n.a.– Typical structure: n.a.– Example: maintenance recommendations, achievements, EOH/operation – updates � periodic information to customers in an informal newspaper style.

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• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7) canbe replaced but the green tone must be retained.The photoshop documentalready incorporates a selection.Thelevel with the existing image can bedeleted.The new image should alreadybe positioned in the lower right of thedesired location before the selection isloaded.As soon as the selection ‘Image’is displayed and is active, the overlap-ping image material can be removedwith the ‘Delete’ key; this produces asoft edge,








The number of any technical paperreprint (including all translations) has tobe requested from Corporate using theenclosed registration form:[email protected]

Please report any technical paper reprintand send a printed copy as well as thepdf-file to Communications Region 3.

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TECHNICAL PAPER REPR INT, FRONT COVER AND BACK COVER CONSTRUCT ION (A4 FORMAT)

TitleFutura Bold and LightUpper and lower caseLetter size 20 pts Letter spacing 3Line spacing 30 ptsCenteredPantone blue 072 CV

1


6

Sector Futura Bold Upper and lower caseLetter size 14 ptsLetter spacing 0Left justifiedPantone blue 072 CV

2 RuleJustified to the height ofthe ALSTOM logo Thickness: 0.6 ptsPantone blue 072 CV

4


5

1X

X

212

276

179

46

297

229

128.5

167

1X

X2X

1X65 403

5

6

42

1

105


7

2X2,5X

Content– Communication Target: small level of sales promotion with highest level

of knowledge sharing– Target Audience: all management levels and some new sales customers

with best expertise– Characterization of Content: Reprint of technical paper presented at a

conference; high level of technical content with less emphasis on imagecharacter and minor portfolio overview; customised number of pages;minor urgency level of information

– Strategic Importance: minor business potential– Example: Power plant emission reduction potentials

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• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7) canbe replaced but the green tone must be retained.The photoshop documentalready incorporates a selection.Thelevel with the existing image can bedeleted.The new image should alreadybe positioned in the lower right of thedesired location before the selection isloaded.As soon as the selection ‘Image’is displayed and is active, the overlap-ping image material can be removedwith the ‘Delete’ key; this produces asoft edge,








The number of any technical paperreprint (including all translations) has tobe requested from Corporate using theenclosed registration form:[email protected]

Please report any technical paper reprintand send a printed copy as well as thepdf-file to Communications Region 3.

TECHNICAL PAPER REPR INT, FRONT COVER AND BACK COVER CONSTRUCT ION (US FORMAT)

TitleFutura Bold and LightUpper and lower caseLetter size 20 pts Letter spacing 3Line spacing 30 ptsCenteredPantone blue 072 CV

1 Sector Futura Bold Upper and lower caseLetter size 14 ptsLetter spacing 0Left justifiedPantone blue 072 CV

2 RuleJustified to the height of the ALSTOM logo Thickness: 0.6 ptsPantone blue 072 CV

4

1X

X

194.5

258

181

46

279.4

232

128.5

167

1X

X2X

1X65 402X 32,5X

5

6

42

1

108

7



5 Image area The image inside the image area may be replaced,but must not bechanged in size

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Content– Communication Target: small level of sales promotion with highest level

of knowledge sharing– Target Audience: all management levels and some new sales customers

with best expertise– Characterization of Content: Reprint of technical paper presented at a

conference; high level of technical content with less emphasis on imagecharacter and minor portfolio overview; customised number of pages;minor urgency level of information

– Strategic Importance: minor business potential– Example: Power plant emission reduction potentials




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TECHNICAL PAPER REPR INT, INTER IOR PAGE CONSTRUCT ION (A4 AND US FORMAT)

56 14

14

587

TITLE TITLE46

14

14

A4

215.9 x 279.4

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1413 1319

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19

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TECHNICAL PAPER REPR INT, INTER IOR PAGE LAYOUT






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For Customer and Sales FSIs,we recommend the layout shownopposite.

The text and visual layout is organized in a one-column grid with some pre-defined tables.

The ALSTOM logotype is printed on the left bottom of the title page in a fixedsize, with the Sector to the right.

Content: Customers frequently requestField Service Instructions (FSI) whichdescribe the scope of repair work/modifications/maintenance work thatwill be carried out at the next overhaul.However, we usually don’t hand themout because they contain too muchtechnical details, especially drawings. Ithas therefore been decided to create a“customer-friendly” version, which canbe handed out to customers and does not contain any confidential information.

The new formats are based on two well-known internal formats: on IFSI’s(Initial Field Service Instructions) whichare valid for all machines of a certainfleet/type and on the actual FSI’s whichare based on the IFSI but are only validfor a particular plant.

The same system applies to SFSI and CFSI: the Sales Field ServiceInstruction (SFSI) is the generaldocument which is used by Sales; theCustomer Field Service Instruction(CFSI) is based on the SFSI and is the final, plant-specific version thecustomer receives.

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TitleFutura BkBT, boldUpper and lower caseLetter size 16 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

1 Subject lineFutura BkBT, boldUpper and lower caseLetter size 14 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

2

Fonts in tablesFutura BkBT, bold or plainUpper and lower caseLetter size 10 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

6

SubtitleFutura BkBT, boldUpper and lower caseLetter size 11 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsPantone blue 072 CV

3

TextFutura BkBT, boldUpper and lower caseLetter size 11 ptsLine spacing singleLeft justifiedLetter spacing 0 ptsBlack

4 CaptionsFutura BkBT, boldUpper and lower caseLetter size 10 ptsLine spacing singleCenteredLetter spacing 0 ptsBlack

5

SALES F I E LD SERVICE INSTRUCT ION (SFS I ) / CUSTOMER F I E LD SERVICE INSTRUCT ION (CFS I )

Content– Communication Target: low level of sales promotion with highest level

of knowledge sharing– Target Audience: engineers– Characterization of Content: high level of technical content; high urgency

and sensitivity of information– Strategic Importance: minor business potential– Typical structure:

SFSI CFSI– Benefits & background of – Benefits & background of– proposed modification – proposed modification– Pre-condition for work scope – Pre-condition for work scope– Summary description of work scope – Summary description of work scope– Material lead time and costs – Material lead time – Required tools – Required tools– Required qualified staff – Required qualified staff– Customer documentation – Customer documentation– Questions & Answers

– Example: Enlarging measuring holes in the GT rotor

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Files and folders follow the general graphic style:

• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7) canbe replaced but the silvergrey tone mustbe retained.The photoshop documentalready incorporates a selection.Thelevel with the existing image can bedeleted.The new image should alreadybe positioned in the lower right of thedesired location before the selection isloaded.As soon as the selection ‘Image’is displayed and is active, the overlap-ping image material can be removedwith the ‘Delete’ key; this produces asoft edge,








FOLDER FOR PRODUCT DOCUMENTAT ION (225 x 308 mm)

1X

X287

183

46

308

236

128.5

169

223

65 3

42

1

112.5

2X2,5X

1X

X2X

1X40

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FOLDER FOR PRODUCT DOCUMENTAT ION (225 x 308 mm)

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308

63 450

85

20 20

5

23

16

Place for your business card

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STANDARD PRESENTAT ION

Covers of standard presentations follow the general graphic stylewhich comprises:

• The status, color and main image ofthe photomontage should not be altered.The marked image area (7) canbe replaced but the silvergrey must beretained.The photoshop documentalready incorporates a selection.Thelevel with the existing image can bedeleted.The new image should alreadybe positioned in the lower right of thedesired location before the selection is loaded.As soon as the selection‘Image’ is displayed and is active, theoverlapping image material can beremoved with the ‘Delete’ key; thisproduces a soft edge,

• the red shape, extracted from the symbol.

PRODUCT LEVEL

7

The presentation manual was developedto ensure a consistent presentation ofPower Service to our customers.

Please find the complete presentationmanual on a special CD ROM or theIntranet of Power Service Region 3.

All regional communications managerswill receive a larger number of CDROM’s containing the instructions andtemplates for the further distribution totheir countries.

If you need further copies of ManualCD ROM’s, please contactCommunications Region 3.

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STANDARD PRESENTAT ION

IMAGE LEVEL EMPLOYEE LEVEL

PRODUCT LEVEL

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The graphic presentation forProduct Posters comprises:

• The status, color and main image of the photomontage should not be altered.The marked image area (7) canbe replaced but the silvergrey tonemust be retained.The photoshop document already incorporates a selection.The level with the existingimage can be deleted.The new imageshould already be positioned in thelower right of the desired locationbefore the selection is loaded.As soonas the selection 'Image' is displayed and is active, the overlapping imagematerial can be removed with the'Delete' key; this produces a soft edge,

• the blue graphic shape is to be po-sitioned on the right top of the poster,

• the standard and fixed spacefor the titleon one or two lines, in upper andlower case Futura Bold, in Pantone 072and in the specified character size,

• the logotype in the right bottom corner of the poster in a fixed size,


• the Business to the right of the logo-type below the Sector.

The number of any poster (including all-translations) has to be requestedfrom Corporate using the enclosed registration form:[email protected]

Please report any poster and send a copyas well as the pdf-file to Communica-tions Region 3.

PRODUCT POSTER (841 x 594 mm)

TitleFutura BoldUpper and lower caseLetter size 54 pts Letter spacing 3 pts Line spacing 80 ptsLeft justified Pantone blue 072 CV

1 TextFutura BoldUpper and lower caseLetter size 30 ptsLetter spacing 3 pts Line spacing 40/47 ptsLeft justified Pantone blue 072 CV

9

SloganFutura BoldUpper and lower caseLetter size 38 pts Letter spacing 3 pts Line spacing 47 ptsLeft justified White

17 Turbine typeHelvetica Bold and Futura LightUpper caseLetter size 290 and 178 pts Letter spacing -10 pts Pantone blue 072 CV and White

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2X

X547.5

423

97

101 5

4

429.5 624 841

2X

2

101

338

1

9

17

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4 Image area The image inside the image area may be replaced,but must not bechanged in size

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CD-ROM

1XX

110

66

24

120

94

38

59

79

32 2

45

1

1

60.5 121

1X

X

X

2 X

11830

75.56,5 144,5 151

2X2,5X

7

1,5X

Title and SubtitleFutura Bold and BookUpper and lower caseLetter size 10 and 7 pts Letter spacing 3Line spacing 13 ptsCenteredPantone blue 072 CV

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AddressFutura Bold and BookALSTOM: Always upper caseAddress: Upper and lower caseLetter size 6 pts Letter spacing: 0 and 3 Line spacing 9 ptsCenteredPantone blue 072 CV

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7

2


6

120

60

84

X

2X

2,5X

30

The graphic presentation for CD-ROM’s follows that for the cover ofbrochures.The jacket comprises:

• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7) can be replaced but the silvergrey tone must be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before the selection is loaded.As soon as theselection ‘Image’ is displayed and isactive, the overlapping image materialcan be removed with the ‘Delete’ key;this produces a soft edge,








The title and subtitle are reproduced onthe edges of the jacket where applicable.

The CD-ROM has a visual zone in theupper half.This zone can include a photomontage.The title and logotype are as on the jacket.

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V IDEO JACKET

The graphic presentation for videojacket follows the style of brochurecovers.The jacket comprises:

• The status, color and main image ofthe photomontage should not bealtered.The marked image area (7) can be replaced but the silvergrey tone must be retained.The photoshopdocument already incorporates a selec-tion.The level with the existing imagecan be deleted.The new image shouldalready be positioned in the lowerright of the desired location before the selection is loaded.As soon as theselection ‘Image’ is displayed and isactive, the overlapping image materialcan be removed with the ‘Delete’ key;this produces a soft edge,








1XX195

132

34

210

162

101.5

124

149

40

1,5X

1X

45 2

4

1

65 130 30

2X2X

7

1,5X

1X

1X

210

30

130


1 AddressFutura Bold and BookALSTOM: Always upper caseAddress: Upper and lower caseLetter size 8 pts Letter spacing: 0 and 3 Line spacing 11 ptsCenteredPantone blue 072 CV



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7

1

19

6

5

1X

2

FormatFutura BoldUpper and lower caseLetter size 12 pts Letter spacing 3Line spacing 15 ptsCenteredPantone blue 072 CV

19

Copyright*Futura BookUpper and lower caseLetter size 5 ptsLetter spacing 0Line spacing 6.5 ptsLeft justified 90°Pantone blue 072 CV*Please insert respective year

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alstom

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