ALso from the pubLishers of AnGeLenomedia.modernluxury.com/mediakits/angelenomediakit.pdf ·...
Transcript of ALso from the pubLishers of AnGeLenomedia.modernluxury.com/mediakits/angelenomediakit.pdf ·...
ALso from the pubLishers of AnGeLeno:Modern luxury interiors california | Modern luxury brides california
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angeleno is the preeminent luxury lifestyle publication in los angeles, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and los angeles’ top tastemakers and personalities. as part of
the award-winning Modern luxury network of regional publications, angeleno is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages
the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, angeleno excels in capturing the metropolitan lifestyle, making it a valuable
partner for companies wishing to reach los angeles’ most affl uent consumers.
L.A. is considered the entertAinment cApitAL of the worLd
t h e m a r k e t
los angeles is a leading market for
affluence in the u.s. and
internationally
$318 Millionin consuMerexpenditures
$734 billion
in econoMic output
$257 billionin salary & wages
[spending power]
los angeles is regarded as the entrepreneurial capital of the world. it has about 200,000 sMall businesses—twice as Many sMall businesses than can be found in any other region of the united states.
sources: atlanticcity, global rankings 2012; september 2013 Metro Monitor - brookings;
therichest.com “the top 10 richest cities in the world,” 4.17.13; 2012 ubs study, ranked by spending power; hoovers, June 2013
[visitor center]
people visit los angeles each year40 Million+
los angeles generated $15.4 billion in
total visitor-related spending in 2011. $14.7 billion of that caMe froM overnight visitors.
los angeles is considered the#1 international Gateway to asia & the pacific islands
L.A. is the worLd’s third richest city, is rAnked 4th in number of biLLionAires, And is home to 120,000 miLLionAires.
t h e m a G a z i n e
angeleno delivers the luxury local and visitor market like no other
luxury lifestyle, affluent influencers, the best neighborhoods.
we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and
event distribution throughout the los angeles area. this happens selectively in only the top neighborhoods and retail zones and
delivers an unparalleled audience.
we host and support hundreds of luxury, community & non-profit
events throughout the greater los angeles area
we are the magazine of choice for the finest luxury brands and the influencers
in our community.
[digital sAvvy] c o n t e n t t h at e n G a G e s a f f l u e n t, e d u c at e d c o n s u m e r s
sources: ipsos Mendelsohn 2012 affluent adults hhi $100K+; 2011 gfK Mri angeleno magazine reader profile study
$387,000 average household incoMe
hold col l ege degrees : 74%hold post-grad degrees: 29%
have visited or contacted
an advertiser81%
we have a higher number of app downloads and more interaction with our apps than any
other local luxury lifestyle magazine. our extensive eMail database and a thriving social
network of active facebooK fans and twitter and instagraM followers further enhance our
digital engagement with readers.
w h o i s r e a d i n GA N G E L E N O ?
appealing to the most active luxury consumer
the basics
Male/feMale ..................................................................52%/48%
average age .............................................................................43
college grad ........................................................................74%
post-grad degree .................................................................29%
own their own hoMe ........................................................85%
Married/partnered ...............................................................54%
enGaGement
readers per copy ....................................................................3.5
Median tiMe spent with an issue ................................. 69 min.
have read 3 out of 4 copies ...............................................70%
affluence
avg. household incoMe ............................................$387,000
avg. net worth .........................................................$3,095,500
avg. hoMe value ....................................................... .$2,041,600
avg. investMent portfolio ......................................$1,598,400
takinG action
as a result of reading angeleno
visited or contacted an advertiser .................................81%
attended an advertised event ...........................................18%
visited an advertiser’s website ...........................................48%
source: 2011 gfK Mri angeleno magazine reader profile study, audience $150K. aaM audited.
85%of our readers prefer to buy
luxury brands
59%of our
readers find angeleno
resourceful when shopping for luxury goods
d i s t r i b u t i o n
targeting the most affluent
readers in los angeles and beyond
35%direct residential mail
these copies are direct-mailed to homes in the most affluent zip codes in the los angeles area.
35%controlled commercial
top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations
displaying copies, adding significant breadth to our audience.
20%luxury hotels
placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.
5%select newsstand
with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique newsstand placement
throughout the city.
5%event distribution
our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.
★ diGital distribution
tablet devices and smartphones are reinventing how our readers consume content. accordingly, angeleno is available in both app and digital
edition formats.
source: 2011 gfK Mri angeleno reader profile study, audience $150K. aaM audited.
o u r m o d e l
a custom survey conducted by Mri reveals a reader profile that embodies what most luxury retailers and markets would call
“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of
any other local magazine.
75,000circulation
262,500readership
full-service custom publishinG• print and digital ad design services, including custom advertorial design, photography and creation• custom publication design, production and distribution services• print and digital high impact unit concept and creation• distribution solutions for printed promotional items, including polybagging, onserts and inserts• photography for special events
diGital advertisinG• online advertising on Modernluxury.coM and through custom–designed microsites and videos• digital editions with interactive links and enhanced advertising options• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list• Mobile apps with customized in-app interactivity• social media campaigns reaching our dedicated facebook fans, twitter and instagram followers
events & promotion• event creation—exclusively tailored events for highly targeted local infl uencers• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands• event sponsorships that leverage our high-profi le local and national partnerships. angeleno magazine offers advertisers affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n G
a 360-degree platform for
branding impact
e d i t o r i a l c a l e n d a r
in-the-know ultimate access
to a luxury lifestyle
January | best of the city issueAd cLose: dec 1, 2013 | mAteriALs due: dec 1, 2013this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.special section: get fit
february | 101 Must-try tastesAd cLose: JAn 1 | mAteriALs due: JAn 1from drinks to desserts, it’s the ultimate insider roundup: the most memorable, delectable tastes in the city.special section: red Carpet ready | signature event: red Carpet ready
march | spring fashion and hoMe design issue Ad cLose: feb 1 | mAteriALs due: feb 1the latest in seasonal trends and styles in fashion and home design. special sections: Charity & social datebook; sHoP l.a.; Vegas living
april | Men’s issueAd cLose: mAr 1 | mAteriALs due: mAr 1our annual Men of style portfolio. plus: men’s fashion, best-in-class automotive and more!
may | suMMer travel issueAd cLose: Apr 1 | mAteriALs due: Apr 1our award-winning array of dreamy destinations both near and far.special section: the suite life | signature event: splashion l.a.
June | nightlife and entertainMent issueAd cLose: mAy 1 | mAteriALs due: mAy 1our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down! special section: luxury nightlife Collection *includes digital
July | restaurant issueAd cLose: Jun 1 | mAteriALs due: Jun 1our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene. special section: Premier & Private dining | signature event: live and dine l.a.
auGust | real estate, hoMe and design issueAd cLose: JuL 1 | mAteriALs due: JuL 1inside our cities’ real estate markets and most coveted areas. plus: the latest trends in homes and design.
september | fall fashion issueAd cLose: AuG 1 | mAteriALs due: AuG 1our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.
october | winter travel issueAd cLose: sep 1 | mAteriALs due: sep 1our annual ski report and other worldly destinations. plus: weekend escapes. special section: the suite life | signature event: Modern Man
november | philanthropy issue (plus: gift guide/Jewelry and watches) Ad cLose: oct 1 | mAteriALs due: oct 1this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. special sections: Vegas living; Haute for the Holidays *includes digital
december | arts and power issueAd cLose: nov 1 | mAteriALs due: nov 1our exclusive Modlux power register of the super-smart, super-talented and super-connected cultural set. special section: Haute for the Holidays *includes digital
e v e n t s
signature affairs with
access to l.a.’s elite social
circles
february | red carpet readywant to hit up your next event like an a-lister? find out how to rock a red carpet and look paparazzi-picture perfect at angeleno’s luxe event.
may | splashion l.a.angeleno takes the plunge with a sizzling poolside event to celebrate summer fashion, beauty and the season’s must-haves and must-knows.
July | live and dine l.a.angeleno pays tribute to the city’s most distinguished chefs and restaurateurs that continue to shape and evolve the culinary scene. guests experience a grand tasting like no other, indulging in decadent culinary creations and uniquely crafted cocktails.
october | Modern Manan evening honoring l.a.’s most fashionable and influential tastemakers who epitomize the ultimate Modern Man--from talent agents to tech-driven entrepreneurs, and music producers to real estate developers. at this signature event, angeleno will also pay homage to the manliest creature comforts such spirit tasting, cigar rolling, mens’ grooming and more!
a d v e r t i s e r s
angeleno’sdistinguished
brand partners
a-list inc, dba Kitsonag Jeans
alzheimer’s associationamerican cancer society
anheuser busch audi of america
baileysbebe
ben bridgebeverly center
beverly hills chamber of commerce
beverly hills luxury Motorsbeverly wilshire hotel
bloomingdale’sbMwbosch
burke williams day spacaesars palace las vegas
caffe romachanel
chivas regal, pernod ricard christopher guy
cisco brothers homecoldwell banker previews
concours d’elegancedior
don Julio cadonna Karandiva group
domadorchester collection
dr. shely soleimandress for success
drew fentoneileen fisher
emilio pucci fragranceestee lauder
fairmont Miramar santa Monica
fendi casafendi fragrance
ferragamofletcher Jones audi
gearys of beverly hillsgivenchy fragrance
gloster lagrace home furnishings
gucci eyewearhakkasan la, llc
hd buttercuphermes
hsbc bank usa, n.a.icing on the ring
innovative dining groupJc resorts-rancho bernardo inn, surf & sand, temecula creekJeff hyland-hilton & hyland
Jenn-airJoe’s Jeans
Johnnie walker caJoie
Joseph nicolaKate somerville
Kenzo fragrance Ketel oneKitchenaid
Klein epstein and parkerKrups
l’ermitagel.K. bennett
la cienega design Quarterla perla
la petite gardeniala Quinta resort & club
la skin aestheticsland rover encino
lashfullylexus corporatelisa’s bon appetit
listone giordano flooringlladro
loews hotel corporatelos angeles food and wine
louis vuittonluckyrice
luxe hotel bel airMacy’s
Make a wishMandarin oriental hotel
Marriott newport coast villasMastercard
Mercedes-benz usaMgM resorts
Moet hennessy usaMimi london
MinottiMontage hotel beverly hills
Montanari groupMorongo casinoMovado group
Mr porterMtM
natura bissenestseekers la
net-a-porterojai valley inn & spa
oliver peoplespanerai pavan
peroni beerpetrossian paris
ploomporsche western region
premium outletsprocter & gamble
purity vodkarachel pally
rapport furniturerestoration hardware
roche bobois usarusnak automotive
saks fifth avenue los angelessanta Monica place
seasons 52sevilla associates, llcsilk trading company
sofi tel
sony electronics
special occasions event
planning
stark carpets
swatch group
tag heuer watches
taglyan complex
tahiti tourisme
the agency
the anza
the glendale galleria
the london west hollywood
the redbury hotel
the residences at the
w hollywood
the tallarico spirits co, inc
theory llc.
tlt food
tom ford
tommy hilfi ger
treasury wine estates
universal appliance and
Kitchen center
veev
verizon wireless
votre vu
wells fargo la
westedge
westfi eld
this year we partnered with angeleno on both a print campaign and an in-store event. we were very pleased with the quality of the attendees at our event and the advertising
program we ran with them.
LiLi fAkhAri director of mArketinG
Joie
r e s u lt s
what our advertisers are saying
about angeleno
Modern luxury is our preferred lifestyle media partner as they provide the best in advertising and marketing solutions. for
our carlyle residences initiative, the team collaborated with an esteemed designer to create the “angeleno residence,” a fresh and sophisticated take on modern luxury
living.integrated programs such as this have yielded successful roi for our business. we look forward to many more such
collaborations.
John pALLAnte vice president
the AGency
angeleno offers extraordinary value for our advertising dollars with their unique and creative marketing outreach. success in the current luxury market demands innovation and
execution.angeleno’s marketing team conceives, coordinates and executes dynamic and compelling customized events, which has translated to direct sales for Mikimoto–our
most recent sale, a $60K necklace sold at a recent dinner hosted by angeleno and ace gallery. angeleno’s unbridled enthusiasm and multi-faceted idea factory are the perfect
partners to Mikimoto’s brand infusion to the savvy l.a. consumer.
dAwn mooremikimoto
i thought the angeleno and a+d Mid-century salon series was a
fantastic event. we look forward to many more such collaborations.
John r. dALe, fAiA, Leed ApprincipAL
k-12
“the ability to communicate our message across multiple
touchpoints is more essential than ever. from custom events, print,
digital, email marketing and social media, Modern luxury has been an excellent partner in our local activation efforts. we look forward to our continued partnership and to never stop
experimenting.”
JAson phiLip yoonGmAnAGer, portfoLio
mAnAGementsony
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
Modern luxury publishes america’s premier portfolio of luxury lifestyle mgazines, with 45 titles spanning the top markets in the country. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion
spreads or an in-depth review of city hot spots, Modern luxury excels in capturing the urbane metropolitan lifestyle. Modern luxury benefits from the management services of cumulus Media. as the nation’s second-largest broadcaster,
cumulus Media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.