ALS Ice Bucket Challenge - BBB Wise Giving Alliance · ALS Ice Bucket Challenge Presented by Carrie...
17
ALS Ice Bucket Challenge Presented by Carrie Munk, Chief Communications and Marketing Officer
Transcript of ALS Ice Bucket Challenge - BBB Wise Giving Alliance · ALS Ice Bucket Challenge Presented by Carrie...
ALS Ice Bucket Challenge
Presented by Carrie Munk,
Chief Communications and Marketing Officer
Stats:
• ALS was the sixth most searched term of 2014
• 17 million people uploaded Ice Bucket Challenge
videos to Facebook
• These videos were watched by 440 million
people…10 billion times
2
Origins:
3
ALS
• ALS = amyotrophic lateral sclerosis
• It affects somewhere between 12 and 30,000
people every year
• One drug approved by the FDA Association
• The ALS Association
– 39 chapters across the country
– We fund global research
– Provide care to people living with the disease
– Advocate on their behalf
4
ALS Ice Bucket Challenge
5
ALS Ice Bucket Challenge
6
Slactivism
• “If you've been on Facebook, Twitter or Instagram
in the last week, you've probably seen it: countless
videos of people dumping ice on themselves to
help raise awareness of ALS. It's done a
tremendous job at getting people to talk about a
truly debilitating disease—but that's mostly all it's
done—get people to talk.”
- Huffington Post, August 7, 2015
7
Ice Bucket Challenge
Crisis Communications
“A lie gets halfway around the
world before the truth has a
chance to get its pants on.”
–Winston Churchill
9
Crisis Communications
10
ALS Ice Bucket Challenge
11
ALS Ice Bucket Challenge
12
ALS Ice Bucket Challenge
13
• The ALS Ice Bucket Challenge: “The best problem
a charity could every have.”
Transparency
14
ALS Ice Bucket Challenge
15
16
Thank you!
