Alpsp conference 2012 - Key takeaways

10
Los Angeles | London | New Delhi Singapore | Washington DC ALPSP Annual Conference 2012 Key takeaways Bernie Folan Association of Learned & P rofessional Society Pub lishers bit.ly/alpspconf

description

My key takeaways from this year's annual conference.

Transcript of Alpsp conference 2012 - Key takeaways

Page 1: Alpsp conference 2012  - Key takeaways

Los Angeles | London | New DelhiSingapore | Washington DC

ALPSP Annual Conference 2012Key takeaways

Bernie Folan

Association of

Learned & Professional

Society Publishers

bit.ly/alpspconf

Page 2: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

 Forty years on in scholarly publishing...

1. Know your customers – well 2. Avoid cases that invoke the law3. One-way communication between

stakeholders is doomed4. Always consider alternative scenarios5. Be open to new approaches6. Diversify revenue streams

bit.ly/

fortyy

ears

Page 3: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

Information Industry: $462 billion, 2011Source: Outsell

Page 4: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

Global, technological & social news impacting future of publishing

● Mobile, Social, and the Rise of GAFA● Big Data and Extreme Analytics● Focused Scale● M&A, and Convergence, Aggregation● Fun, Gamification, Philanthropy● Human Assistance – Service and Culture● Sales 2.0● Open vs. Closed

Page 5: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

Mobile, Social, and the Rise of GAFA

~25%of waking hours

are spent onmobile devices

Source: Outsell, Inc.

Page 6: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

Fun & Gamification

Page 7: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

● In-depth understanding of user workflows (critical to adding value)

● Building a mobile strategy

● Simplifying users’ lives

● Getting closer to end-users

● Re-aligning the sales and marketing organization

● Avoid disrupting their own markets

Moving from product-centric to service-focused.  Publisher strategies should include:

Page 8: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

● Ireland: “dire” ● China: “selective”● Australia: mandates for Ebook purchasing based on

FTE not previous pricing.● India: no slow down. Huge investment in education.

New consortia appearing. ● Middle East: increased spending on research.● Newer (less penetrated) consortia proceeding

cautiously and in increments (Mexico, Japan)● Renewals still strong / Consortia purchasing model

still healthy

Global Picture – Consortial and library

bit.ly/glob

al-library

Page 9: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

● “step away from your content. you’re in the business of insight NOT journals.”

● Set KPIs at start & track elements that affect them.● BBC learned can't be everywhere so partner with

start-ups who understand ● Fold It science puzzles to

solve problems.

Outsider view (BBC digital content)

Page 10: Alpsp conference 2012  - Key takeaways

Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC

● Finch will be important in (finally) getting policy ball rolling ● Academic Spring contributed to momentum building on OA. ● "Academics will still give 1st born to get published in

Nature."● Variable levels of knowledge with authors about OA● Frustration with slow pace of publishing, peer review, etc -

just want to publish and move on to next ● Insts don't know enough about output. OA debate: “been

bloody, but enjoyable, at times.”

Key change areas over next 15 years: summarising panel debate