Alphega Pharmacy: a leading network of independent ... · 10/31/2016 · pharmacy loyalty to...
Transcript of Alphega Pharmacy: a leading network of independent ... · 10/31/2016 · pharmacy loyalty to...
Alphega Pharmacy: a leading network
of independent pharmacists across
Europe
www.alphega-pharmacy.com
c l o s e t o y o u
• Being the leading network in each market
• Creating a recognised, consistent consumer brand
• Demonstrably supporting independent pharmacy
• Supporting manufacturer engagement
• Encouraging long term pharmacy loyalty to Alliance Healthcare
About Alphega PharmacyAlphega Pharmacy is a leading European network of independent pharmacists, whose aim is toimprove the health and wellbeing of communities by delivering a future vision for independentcommunity pharmacy.
Since its initial launch in 2001, Alphega Pharmacy has grown to support over 6,000* independent pharmacy members across nine countries – the Czech Republic, France, Italy, Spain,The Netherlands, Germany, the UK, Turkey and Romania.
With the full support of Alliance Healthcare, which is part of the Pharmaceutical Wholesale Divisionof Walgreens Boots Alliance, the first global pharmacy-led, health and wellbeing enterprise, AlphegaPharmacy members reap the benefits of belonging to a European network of pharmacists. At thesame time, they retain their independence – a key consideration for many independent pharmacists.*As at 31 October 2016
Mission and vision
Alphega Pharmacy’s mission is to help improve the quality of health in communities across Europe,by developing a benchmark independent community pharmacy model. Its vision is to become theworld’s first global brand for independent pharmacy. It will achieve this through:
European presence
tu salud es nuestra prioridad
tu salud es nuestra prioridad
Launched 2006
apotheek
Launched 1998(as ‘Kring-apotheek’)
Vaše zdraví je naší prioritou
Vaše zdraví je naší prioritou
Launched 2008
Launched 2016
your health is our priority
Launched 2008
votre santé est notre priorité
Launched 2001
tu salud es nuestra prioridad
tu salud es nuestra prioridad
Launched 2003
your health is our priority
Launched 2014
Launched 2004(as ‘vivesco’)
Alphega Pharmacy member numbers across Europe
Services to pharmacists
• Support and mentoring from expert consultants
• Training and development• Step by step guides to
implement professional services
• Tools to support
people management• Impactful pharmacy
branding that respects their independence
• Networking opportunities (at local, national and European level)
Added value for members
• a network of pharmacists, while at the same time, retaining independence
• Share experience and insight of pharmacists from other countries
• potential
• Learn how to strengthen services for patients and consumers and access further products and brands
• Greater share of voice across Europe
• Partnership with the Alphega Pharmacy network provides an excellent route to market for manufacturers
• In-store presence and inclusion in seasonal campaigns
• Joint training activities for pharmacists and pharmacy teams
• Partnership opportunities on prevention campaigns and screening activities
• Category management
Benefits to manufacturers
ALPH
EGA
PHAR
MAC
Y is
a tr
ade
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llian
ce H
ealth
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Fra
nce
Soci
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Anon
yme
Wal
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ns B
oots
Alli
ance
Com
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icat
ions
- Ja
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17
Driving membership growth
Present2008/09
2,200
2009/10
3,000
2010/11
3,500
2011/12
4,400
2012/13
4,700
2013/14
4,800
6,000* +
*As at 31 October 2016