Alpha Solutions Global Digital Marketing Profile
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Transcript of Alpha Solutions Global Digital Marketing Profile
Agency ProfileAlpha Solutions Global
Alpha Solutions Global Pte. Ltd. (201411110Z), www.AlphaSolutions.com.sg, hello@alphasolutions
What is Digital Marketing?Online and integrated activities to generated qualified leads for your business - part of your whole business system.
Web Assets Leads Revenue
Channels
Why Digital Marketing is Essential
Customers are online and mobileWhere are your customers?
E-Marketer, March & April 2014
Why Digital Marketing is Essential
Customers trust digital and social info sourcesCustomers who research online before purchase
Trust recommendations of their friends
Trust recommendations of STRANGERS
Having reviews/testimonials on your website can boost conversions by up to 20%
Why Digital Marketing is Essential
Online Consumers Judge Quickly
40% of users leave a webpage after landing on it, without clicking on anything further. (Bounce rate)
Why Digital Marketing is Essential
Your (global) competition is online
Neighbourhood, Local, Regional, Global competitors are competing for users’ attention and dollarsMarket is dynamic and ever-changing
Why Digital Marketing is Essential
Lowest Cost-Per-Acquisition of Customer
CLOUD COMPUTING and the Internet means:- Reach your perfect customer, faster and cheaper- Automation and ease of mind- Economies of scale and scope- Lowered costs of creation of web assets and marketing channels- Practically 0 downtime - brand, communicate and convert 24/7!- Results of all marketing campaigns can be measured
Bottom line: Less marketing spend, real measurable results.With less man-hours, coordination, and headaches.
➢ No clear business objectives.➢ Focus on frills and features, not
fundamentals.➢ Follow ‘mood’ instead of best practices.➢ No strategy/plan, only ‘do’.➢ Not integrated, but ad-hoc initiatives.➢ Vendors who do not understand your
company.➢ Vendors who provide incomplete
services or jobs, or under-par service.
Why are most people getting it wrong?
The Alpha Solutions Process
Traffic Conversion Price Revenue
Branding and Positioning“Clarity of Message”
How We Make You Money
How We Do It
Strategy
Your marketing efforts are not aligned with your business objectives.
We identify cost-effective marketing activities that yield the highest return.
Positioning
Your business and products are not standing out in the market.
We develop your differentiated positioning and distil your message for your audience.
Development
You don’t have expertise in web, graphic design and/or writing, and don’t want to get ripped off.
We build digital assets with cost-effective and updated technology.Catered for you.
Lead Generation
You don’t have enough leads to generate more business volume.
We identify and cost-effective marketing channels and integrate them to generate targeted and qualified leads.
Conversion
Your prospect to paying-client conversion rate needs to be higher.
We identify the right message, call to action & mechanisms, and optimize the campaigns to increase conversions.
Introduction of Alpha Solutions
Integrated services, real business results.We are:➢ Businessmen first➢ Practical and lean➢ Transparent➢ Reliable and professional
Consulting & Strategy
Design & Development
Online & Social Marketing
Project Management & Reporting
Content & Copywriting
Training & Coaching
Management Track Record➢ Executive experience of more than 10 years in entrepreneurship, digital
strategy and consulting➢ Features in traditional and online media➢ Experience in SME consulting across industries and geographies➢ Projects and campaigns for companies such as DBS, SingTel and SMEs
Street Smart University
Sahara Restaurant
Faizah Apparels
Nefertiti Restaurant
Alpha Solutions
Ilanji Infotech
Websites That Convert
Energy Finance Education
Strong centre visual
Memorable and to-the-point value proposition
Immediate call to action
Social proof - testimonials, awards, features, community, results
Images of target market, copy focuses on benefits and results
Addresses target market’s needs and problems head on - and how they solve it
Websites That Convert
Marketing Agency Business Coaching
Strong centre visual
Memorable and to-the-point value proposition
Immediate call to action
Social proof - testimonials, awards, features, community, results
Images of target market - copy focuses on benefits and results
Addresses target market’s needs and problems head on - and how they solve it
Websites That Convert
Law Firm F&B
Strong centre visual
Memorable and to-the-point value proposition
Immediate call to action
Social proof - testimonials, awards, features, community, results
Images of target market - copy focuses on benefits and results
Addresses target market’s needs and problems head on - and how they solve it
Proposal Strategy
Define business objectiveIdentify design, development and marketing activities and integrated:- Concept- Delivery and resource plan
Content MarketingArticlesGuest articlesBlogPress releases
➢ Positioning and long-term effect
➢ Viral sharing if well-positioned
Search Marketing
➢ Targeting based on intent
➢ Maturity of intent➢ Measurable and
adaptable
Facebook Marketing
➢ Targeting based on demographic/ interest/ competitors!
➢ Measurable and adaptable
➢ Different tools for different purposes
LinkedIn Marketing➢ B2B, professional demographic➢ Employer branding, talent acquisition
Direct Marketing➢ E-mail marketing➢ Physical mail marketing
Project Milestones
Design Finalisation
Web Development
Marketing Campaign Set-Up
Beta Site
Campaign Delivery
Training and Handover
Campaign Reporting
Project Evaluation and Follow-up
Creation of Concept
Phase 1:Conceptualisation
Phase 2:Delivery
Phase 3:Handover &
Closing
Resource Allocation➢ 1 x StrategistConceptualise project direction based on objectives
➢ 1 x Project ManagerManage delivery and manpower to meet objectives, budget and timeline
➢ 1 x CopywriterContent research, writing, editing and optimising
➢ 1 x Designer➢ 1 x Developer➢ 1 x Account Manager➢ 1 x Finance
Your Complimentary Consultation
Claim your 1 hour consultation now.
You will receive:1) A holistic business marketing needs analysis2) A market research report detailing
a) Competitorsb) Online demandc) Local competitorsd) Best practicese) Online channels
3) Review of key components of digital strategy and marketing channels4) Key recommendations for your digital marketing strategy5) Proposed execution plan detailing scope, timeline and resources
Services worth SGD$1,800 exc. GST.
Contact your consultant or [email protected].
sg
Contact UsYour account executive:
Mobile:
E-mail:
Alpha Solutions Global(Reg. 201411110Z)
Hotline: +65 9692 5144
Website: AlphaSolutions.com.sg
E-mail: [email protected]
Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)
Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)
Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)