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Transcript of ALMA
Alma was founded in 1997 by Tony Richardson
and Amanda Oswick. They had worked together
at top marketing agency CNA with a client list
including US drinks company Seagram (brands
included Absolut Vodka, Chivas Regal, Martell
Cognac, Mumm Champagne); Philip Morris In-
ternational (Marlboro, Merit) and Estee Lauder
(Estee Lauder, MAC, DKNY, Clinique).
The agency specialised in the global luxury
goods, duty-free and travel retail markets and as
a result the pair built up significant knowledge
and contacts across the travel and luxury goods
sectors. When Alma was started then these two
business areas were natural places to focus.
About Alma
Bullring magazineHammerson
September 2004
We believe firmly in making sure all our publica-
tions have outstanding design and editorial qual-
ities - but before all this we ensure the magazine
or book is really doing what the client wants.
Our marketing background ensures we strive to
achieve the maximum communication and brand
value for each publication.
With customer magazines (b2b or consumer) in
particular we take great care to match the look
and feel of the magazine directly to the client’s
target audience whist staying true to the core
values of the company or brand involved.
Alma’s approach
A1 magazineLand Securities
Since 2005MDA shortlist 2007 & 2008
Alma has clients in both the b2b sector and
consumer (b2c) sector who use branded maga-
zines as a primary means of communication with
their key customers.
In b2b these range from major sports organisa-
tions such as ArsenalArsenalArsenalArsenal and WembleyWembleyWembleyWembley Stadium; to
architectural and property projects such as The The The The
Power StationPower StationPower StationPower Station, London, SpinningfieldsSpinningfieldsSpinningfieldsSpinningfields in Man-
chester and BullringBullringBullringBullring in Birmingham. A1 maga-
zine for example is published twice each year for
Land SecuritiesLand SecuritiesLand SecuritiesLand Securities (Europe’s largest property com-
pany) to communicate with the leading retail
brands and operators in the UK market.
Alma: Customer publishing - B2B
The Power StationParkview
MDA Award 2006
In consumer circles we create and publish mag-
azines that meet specific marketing needs, for
example:
Helvetia+Helvetia+Helvetia+Helvetia+ is a new fashion/lifestyle title created
for the Swiss luxury brands BallyBallyBallyBally and La PrairieLa PrairieLa PrairieLa Prairie,
currently being readied for a late 2010 launch it
will be distributed in airport shops and by mail
to the two brands key customers.
Glenfiddich 365Glenfiddich 365Glenfiddich 365Glenfiddich 365 magazine has been developed
for customers of the world’s best selling malt
whisky. It is distributed at 30 of the world’s
busiest international airports. The O2The O2The O2The O2 is for the
corporate guests and VIPs attending events at
London’s new O2 Arena in the former ‘Dome’.
CHICCHICCHICCHIC is a customer magazine in development for
investors in the Dominion Chic fund. The fund
only invests in luxury brands and companies.
Alma: Customer publishing - B2C
Helvetia+Launch concept 2010
Alma’s roots in the luxury goods and fashion
sector, and in particular, the travel-retail arena
have never been forgotten.
In consumer circles we work alongside several
international brands and companies who are
keen to communicate with existing and new
customers in the travel environment.
In b2b terms, we produce our own highly regard-
ed trade publication - The Decision MakersThe Decision MakersThe Decision MakersThe Decision Makers - as
well as providing contract publications for the
leading trade associations and their exhibitions.
Alma: Travel & Travel Retail
Glenfiddich magazineLaunch concept 2008
For many of our magazines we work with our
partner agencies Deep and Hudson Wright, both
award winning design houses. This, we feel,
brings our magazines an important objective
creative flavour helping to balance the branding
requirements of a customer magazine with the
need to both ‘wow’ and engage the readers.
For editorial we always commission bespoke,
original editorial and features from well estab-
lished and experienced journalists many of
whom are regular contributors to leading nation-
al and international newspapers, magazines, TV,
radio and online media.
In-house our experienced senior editor oversees
and commissions all editorial.
Alma: Design & Editorial
POPULOUSIssue 2 2010
Alma provides a dedicated and personal service
to all its clients. Each project and subsequent
publication is individually managed with profes-
sionals to oversee each stage - from initial con-
cept, design, editorial, approval, production and
distribution.
Alma also has an in-house advertising sales
team with experience in most key international
markets. For clients wishing to fund their maga-
zine with third-party advertising support we can
provide a simple, professional and highly cost-
effective solution.
Alma: Project management
SpinningfieldsIssue 2 concept 2010
Alma titlesAlma titlesAlma titlesAlma titlesThe Decision Makers...Annual...Asia Pacific...Cannes showcase...Middle East...Online
Customer titlesCustomer titlesCustomer titlesCustomer titlesGlenfiddichPopulousThe RitzDominion CHICA1 - Land SecuritiesSpinningfieldsThe O2BullringManchester Arndale
Travel / RetailTravel / RetailTravel / RetailTravel / RetailBAA World Duty FreeTFWA (Global)IAADFS (Americas)MEDFA (Middle East)APTRA (Asia Pacific)AerRiantaDubai Duty FreeWestfield
PropertyPropertyPropertyPropertyLand SecuritiesBroadgate EstatesBritish LandHammersonThe Power StationAllied LondonPrudential
Luxury / Luxury BrandsLuxury / Luxury BrandsLuxury / Luxury BrandsLuxury / Luxury BrandsThe Ritz LondonBally / La PrairieAbsolut vodkaPernod RicardWilliam Grant & SonsEstee LauderCliniquePhilip Morris IntlSagatiba cachacaDavidoff
SportSportSportSportArsenal FCLiverpool FCThe FA / Wembley StadiumSouthampton FCLeicester City FCCoventry City FCFA of Ireland
Alma: Client list
WestfieldConcept 2009
For more information please contact:
Tony Richardson on:
Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155Phone: +44 (0)20 8944 1155
Mobile: +44 07958 294 591
Web: www.almamedia.co.uk
E-mail: [email protected]
Alma: Contacts
Daylesford OrganicConcept 2009