PowerPoint Presentation

Phil Lett GroupAllison MietlingGary ReedJessica SwansonPhillip LettRenee Younan

All About SonicSonic Started 19533500 drive- ins398929 drink options

All American Burger with an Egg YumAdd-ons and Bonus'sTransportation

The Early Bird Burger Product

Competitive Advantage

Available All Day

Non-Traditional

Target Market

18-34 year oldsFull time college studentsWorking full time or several part time jobs in retailMostly eats on the run

Market Research

Age 18 - 25Mostly eats on the runhigh amount of price sensitivity

Price Strategy

10$3.49 price point for sandwich, $6.89 for medium comboPrices aligns with research and Sonics' current meal offerings Profit Driven

Promotions

Social And Digital Media Internet RadioBillboards

The Early Bird Burger TRY IT NOW!