#ALLINtegrated - Nicolás Lovagnini - Branding en Social Media
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Transcript of #ALLINtegrated - Nicolás Lovagnini - Branding en Social Media
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Branding en SocialMediaNicolás LovagniniTopicFlower
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BRANDING en SOCIAL MEDIA
La gestión de los tópicos de conversación
Nicolás LovagniniCEO & FOUNDER
[email protected]@nicolova
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Los mercados son conversaciones
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Los mercados son conversaciones
1999
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Los mercados son conversaciones
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Los mercados son conversaciones
TM
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Los mercados son conversaciones
TM
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Los mercados son conversaciones
De las autopistas de la información ...
...a las mesas de café
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Los mercados son conversaciones
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Los mercados son conversaciones
Target Comunidad
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Los mercados son conversaciones
Las marcas necesitan construir conversaciones interesantes
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HABLAR y ESCUCHAR
Los mercados son conversaciones
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En las redes sociales, la marcas primero aprendieron a escuchar
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La identidad de marca
El desafío de hablar resulta más complejoEl desafío de hablar resulta más complejo
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La identidad de marca
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La identidad de marca
IsologoBajadaEspacios
IsologoBajadaEspacios
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La identidad de marca
IsologoBajadaEspaciosTópicos de conversación
IsologoBajadaEspaciosTópicos de conversación
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Un problema de narrativa
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Los objetivoscomerciales
de una marca
La conversación
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Los objetivoscomerciales
de una marca
Intereses de conversación de la comunidad
La conversación
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La conversación
¿De qué quiere hablar con nosotros nuestra comunidad?
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La conversación
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La conversación
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La conversación
InteligenteInteligenteColaborativaColaborativaInteligenteColaborativa
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La conversación
InteligenteInteligenteColaborativaColaborativaLindaLinda
InteligenteColaborativaLinda
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TM
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Definir la estrategia de conversación
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Definir la estrategia de conversación
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Entender y optimizar
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Entender y optimizar
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El caso IBM
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Smarter Commerce
Social BusinessCloud
Efemérides
Noticias Locales
Redes Sociales
Sustentabilidad
Negocios y Tecnología
Smarter Cities
Mobile
Otras socluciones
Rankings
JobsHistoria IBMCase Studies
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Hacia dónde vamos...
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Compara estrategia
y resultados
TM TM
17
12
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159
455
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