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2. HistoryAllen Solly was founded in 1744 by a companycalled William Hollin and Co Ltd. The brandwas purchased some time in the 90s by a newcompany called Madura Garments .Aditya Birla Nuvo acquired Madura Garmentsin 2000 to enter the branded garmentsbusiness. Has brands such as Louis Philippe,Van Heusen, Peter England, Allen Solly, SFJeans among others and also a global supplierto global buyers such as Marks & Spencers,Polo etc.2 3. VisionLighten up the workplace through a wholenew range of preppy work casuals in boldcolours, innovative fabric and young fits.3 4. This was the time when workplace formalswere clouded with greys and whites..wecouldnt stand it. So we decided to shake thingsup, add a little color and not apologize for it. Allen Solly And with this - journeyBegins4 5. When everyone wore Grey,YellowThey gave them, 5 6. Video Place Holder 6 7. They wore Yellow, and theygave them HAWAIIAN 7 8. When they wore HAWAIIAN , 8 9. They gave them Uncrushables 9 10. When they loved thereMens Wear10 11. They gave themWomens wear 11 12. When they wore it towork,Allen Solly wore it on theRAMP 12 13. 13 14. When the showwas over14 15. They gave Prodigy to the world 15 16. And changed it all with YOUTH16 17. 17 18. 18 19. Allen Solly.From Friday Dressing to now. Always Ahead. Always Unexpected.19 20. ProductGARMENTS ACCESSORIES Shirts Belts Trousers Ties Denims Portfolio Bag T-Shirts Hand Bags Suits Handkerchief Shorts Socks Skirts Cufflinks Capris Jeggings 20 21. Innovative Ideas They were first to spot the need of casualwork wear for young professionals. They entered the market with a bloc busterconcept of FRIDAY DRESSING They used unconventional shades of beigeand tan and used fabrics like KHAKI in shirtsand trousers, which became a instant hit. 21 22. Innovative IdeasALLEN SOLLY Identified the demand fordifferent size of trousers for women andlaunched their exclusive women wear and itwas well accepted by the target22 23. Innovative Branding/Marketing Corporate Collaboration Program Pre-Friday Launches Online Promotion Telecommunication Promotion Print Media Promotion23 24. Innovative Branding/Marketing Video Place Holder24 25. Innovative Branding/MarketingEven an Innovative website.. 25 26. Innovative Branding/Marketing Video Place Holder26 27. Innovative Branding/MarketingAnd innovative store launch27 28. Innovative Branding/Marketing28 29. Marketing StrategiesSpecial Privileges are given *MY SOLLY*members, which are: Get an enrollment discount. Special BDAY gifts and bonuses. Attend specially hosted ALLEN SOLLY eventsby invitations. Free garment pick and drop services 29 30. Marketing Strategies Video Place Holder30 31. Marketing Strategies Special Privileges are given *MY SOLLY*members, which are: Get an enrollment discount. Special BDAY gifts and bonuses. Attend specially hosted ALLEN SOLLY eventsby invitations. Free garment pick and drop services 31 32. Innovative product + Idea + Marketing +Strategies = appreciation and awardMost Admired Brand - Womens Wear IFA2004 & 2005 & 2007Most Admired Brand Trousers IFA 2005Most Admired Brand - Smart Casuals IFA200632 33. Future ProspectsFor Allen Solly, the company registered sales ofRs 500 crore at retail price for the year endedMarch 2011.------------------------------------------------------------In the next three years, we are targeting todouble Allen Solly brands revenue with aCAGR of 30%,"Allen Solly Brand Head Sooraj Bhat told PTI.33 34. Competitor UNITED COLORS OF BENETTON. BLACKBERRY. COLOR PLUS. 34 35. 35