All You Need To Know About The UK Music Industry
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Transcript of All You Need To Know About The UK Music Industry
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All you need to know about the UK
SizeFast moving/crowded/open to the newMusic LoversBe realisticModest success/global successReconnaissance
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Economics Top 10–An overview of the UK market
4th Largest Music Market
Live Bigger than recorded
51% 11%23%
15%
Spend on recorded music
Spend on live music
85% of the population buy music!
Digital up
41% Streaming first way to hear new act..
Adapting to change
Physical still important
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Before you goInformationCentralisedLocal successBest caseTeamTimescaleAnalytics
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When to go over?
AwarenessLocal championsNicheIf early..
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How to maximise your time StrategyOne week ContinuityFans vs industryPrepare3 waysDistribution
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Showcasing/LiveShowcaseVenuesSlotDifferencesSupportsFestivalsLocal knowledgeOutside London?
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Who do you trust? Tastemakers
People talk..CoverageClub nights/PromotersBlogs/PressRadio/DJ’sTVUSA
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Market PeculiaritiesSizeLondonNarrow channelsWays in..Indie coolTimetable
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PR/Blogs/PressVarietyChallengesApproaching them..Print vs digitalInfluential?PR Co’s
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RadioThe gatekeeper Who does what?When/how approach? Radio promotion
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Building a UK teamEarly adopters AgentLabelsPublisherSympathetic A+RCo-mgmt?Direct to fanInvestors
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Challenges for foreign actsIndividuality Trailblazers help.. Tastes differNiche is still good
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