All you need to know about Social Commerce - in 4 infographics
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© COPYRIGHT 2013 1 4 INFOGRAPHICS YOU NEED TO SEE… Michael McGee, Head Honcho - Product & Experience, February 2013
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This (very short) presentation takes a look at 4 infographics which we think contain just about everything you need to know about the current state of eCommerce and Social Media - and we tell you why. We'd love to know what YOU think, so please feel free to comment.
Transcript of All you need to know about Social Commerce - in 4 infographics
© COPYRIGHT 2013
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4 INFOGRAPHICS YOU NEED TO SEE…Michael McGee, Head Honcho - Product & Experience, February 2013
© COPYRIGHT 2013
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IF YOU ONLY LOOK AT 4 INFOGRAPHICS THIS YEAR,
…THE FOLLOWING 4 WILL TELL YOU JUST ABOUT EVERYTHING YOU NEED TO KNOW ABOUT SOCIAL MEDIA AND ECOMMERCE.
© COPYRIGHT 2013
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Graphic 1*
*from a presentation at IGNITION: Future of Digital, Nov 27-28 2012 in NYC by Henry Blodget and Alex Cocotas
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WHAT IT MEANS:
SOCIAL MEDIA HAS REVOLUTIONISED ONLINE DISCOVERY – BUT ONLY WHEN IT COMES TO HAVING FUN. WHEN PEOPLE WANT TO GET SOMETHING DONE, OR SIMPLY GET SOMETHING, THEY STILL USE SEARCH.
SHOWING THEM ADS WHILE THEY’RE BUSY TRYING TO HAVE FUN DOESN’T CHANGE THINGS BY MUCH.
SOCIAL MEDIA ISN’T GOOD FOR PERFORMANCE ADVERTISING.
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3 TYPES OF SOCIAL MEDIA
Earned media
People talking about
your brand
Owned media
Your brand pages And accounts
Paid media
Ads, sponsored tweets,
sponsored stories
Value to Brands:
Revenue for social media platforms:
high
medium
low
nil
Graphic 2*
*this is one I made myself
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WHAT IT MEANS:
WHEN YOUR AD AGENCY CREATES AN OFFLINE BRAND CAMPAIGN, IT’S A GIVEN THAT YOU’LL BE PAYING HANDSOMELY FOR MEDIA PLACEMENT.
WHEN THEY CREATE A SOCIAL MEDIA BRAND CAMPAIGN, PAID SOCIAL MEDIA PLACEMENT IS AT BEST A PERIPHERAL ELEMENT.
SOCIAL MEDIA WON’T MAKE SERIOUS REVENUE FROM BRAND ADVERTISING
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Graphic 3*
*WordStream Blog (wordstream.com) July 2011
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WHAT IT MEANS:
AT SCHOOL I LEARNED: IN PERFECT COMPETITION, PROFITS TEND TO ZERO
NOW IT SEEMS: IN PERFECT COMPETITION HIGHLY COMPETITIVE ONLINE MARKETS (ESPECIALLY FOR FAIRLY HOMOGENOUS GOODS OR SERVICES) PROFITS TEND TO ZERO GOOGLE
UNTIL SEARCH BEHAVIOUR CHANGES, GOOGLE’S REMAINS THE BEST BUSINESS MODEL EVER
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Graphic 4*
*Adobe/emarketer.com Q3 2012
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WHAT IT MEANS:
WHEN THE ONLINE WORLD BECOMES AWARE THAT YOU HAVE A NEED, IT ASSUMES YOU WANT TO BUY THE BEST OPTION AVAILABLE AT THAT MOMENT, ASAP, ONLINE…
…WHICH IS WRONG AT LEAST 85% OF THE TIME.
THE $TRILLION-PLUS MARKET OF RETAIL INITIATED ONLINE AND FULFILLED OFFLINE IS EXPLOITED BY A LIMITED NUMBER OF PLAYERS (E.G. GOOGLE, GROUPON) IN LIMITED WAYS.
THERE IS A LARGE OPPORTUNITY HERE
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