All Things SEO - January 2014 Nashville HubSpot User Group Presentation
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Transcript of All Things SEO - January 2014 Nashville HubSpot User Group Presentation
!
All Things SEOpresented by
Katie Redmond
Why is someone at a marketing agency
teaching you about SEO?
What is inbound marketing?
Inbound Marketing is about attracting visitors to your website, converting those visitors into leads, and
ultimately closing customers.
Keywords
On-Page SEO
On-Page SEO - The Details
URL Structure
Title Tag
Meta Description
Header Tags
Alt Text
Page Content
Internal Linking
The SEO File Cabinet
Title Tag
Title Tag
Meta Description
Meta Description
H1 Tag
H1 Tag
H2 - H6 Tags
H2 - H6
Contents
Title - Best Pizza in Nashville
H1 - Fruit Coupons
H2 - Botox for Children
Page Content - Where to Buy A Dolphin
Welcome to Brownsville
Delicious Breakfast
Go Bruins!
We’re Online
Bad Headers
Brownsville, Indiana Bed and Breakfast
Brownsville B&B Amenities
Things to Do in Brownsville, IN
Brownsville Bed and Breakfast Reservations
Brownsville, Indiana Bed & Breakfast
Good On-Page SEO Example
Nashville Airport Parking
Parking Rates at the Nashville Airport
Short Term Parking
Long Term Lot
Economy Lot
Valet Parking
On-Page Guidelines
Page Title - 70 characters long
Meta Description - 146 to 160 characters long
H1 - 1 per page, brief but descriptive
H2 - 2 to 6 per page
H3, H4, H5, & H6 - number per page varies depending on page length
Important note - all of the above should be unique from one another!
Finding Keywords
ÜberSuggest.org
Google Adwords Keyword Planner
HubSpot’s Keyword Tool
Using Google to Find Keywords
What…
When…
Where…
How…
Why…
PIZZA
HubSpot’s Keyword Tool
HubSpot’s Page Performance Tool
Building Links
QUALITY
QUANTITY
“But how do I build quality links???”
Great Website
Valuable Pages
Networking
The End!