7 Figure Sales ProcessStephen Pierce

Start

Set Sales Goals

Decide On And Activate Main

Effort

Map The Sales Process

Set Objectives For Key Value Points

Measure Key Value Points

Identify Critical Vulnerabilities

Select Focus Of Effort

Measure Customer Actions

Look At Value Proposition

Problem? What Is The Root Cause?

Look At What You’re Doing

Has Most Impact

Improve One Area Of Business

Actions On Any Other Efforts Are Wasted

Business From Scratch ProcessStephen Pierce

Start

Market Research

Search For PLR In Those Markets

Find Mailing Lists To Advertise In

Markets You’d Like To Get Into

What Product?

Reports Articles

BooksProducts

How Did They Get On List?

Complementary Product

Review Sales LetterHow Much?

Paid

Didn’t Pay

Align Offer With Sales Letter Align With Price Paid

Comfortable Paying This Price

Free Opt-In OfferUpsell/OTO With

Your ProductBundles/Premiums

7 Figure Business Created

Instant Sales Process For SpeakersStephen Pierce

Start

Find Out Topic

Assemble Great Value On One Website

OTO/Bundle Offer

What Do You Usually Speak On?

For Events Where You Can’t Pitch

Easy To Click And Buy

Optimal Response With Paid Events

Promote Domain Name Only

Free Or Paid

Event?

Paid

Free

From Your Existing Resources

Continuity-Based

6 Figure Business

Creating A Winning Value Proposition ProcessStephen Pierce

Start

Create Value Map

Metrics

Create Value Proposition Table

Constituents Objectives/Roles Interior And Exterior Strategies

Interior/Exterior Challenges

Does Product Impact Each Item On List?

Addresses Market, Not Your Product

What’s Valuable To Them

YesNo

How Does It?

We Can Help Customers Improve X Through X

Simple Statement For Each Item On List

Make Statements For Each Item You Impact

Value Proposition Created For Product

Repeat For Other Products

Keep Mapping

AdWords Process: How To Choose A MarketAmish Shah and Larry Ostrovsky

Start

Find The Right Niche

Keyword Research For Volume

Find The Right Keywords

Enter Keyword In Google Look For CompetitorsFind Affiliate PayoutsFind Affiliate Networks

Too Many Competitors?

Like Competing?

No

Yes

No

Yes

Directly Pertain To Your Market

Run In Complementary Markets Later

Use Keyword Tools Which Other Markets Do They Pertain To?

Long Tail

PPC

Exotic

Money

Effective

Contextual

Competitive Intelligence

Keywords They Are Bidding On

Look For Affiliate Activity

Find On Google, Yahoo and MSN

Find Average Payouts Watch Their PPC Ads

Structuring Campaign

Consistent High Position?

Profitable MarketYes

AdWords Process: Managing A CampaignAmish Shah and Larry Ostrovsky

Start

Regroup Keywords

Run Same Campaign

Are Landing Pages Relevant?

Remove Underperforming Keywords

CTRs Tight Keywords Tight

Start With At Least Two Ads

Test At Least Two Landing Pages

Are Ads Relevant?

Test Ads and Landing Pages

Buy New Domain

Google Slapped?

Yes

No

Add Keywords To PPC Campaign

Find Search Keywords They Use To Find You

Analyze Web Site Logs

Analytics

AdWords Process: Managing A CampaignAmish Shah and Larry Ostrovsky

Analytics

Keyword-Level Tracking

Run Reports

PPC Revenue PPC Conversion RatePPC Spending

Supported By Major Affiliate Networks

Finds Money Keywords

Google Analytics

Improvements Based On Data

Track User Flow On Site

AdWords Process: Structuring A CampaignAmish Shah and Larry Ostrovsky

Start

Create Tight Keyword Ad Groups

Ads Must Fit Keywords

Create Keyword Targeted Landing Pages

Congruent With Ads and Keywords

High Quality Score For Lower Click Price

Configure Settings

Choose Language and Geographic Ad Delivery

Turn Content Network On Or Off

Show Ads Evenly For Accurate Testing

Clicks As Quickly As Possible

Separate Search and Content Network

Campaigns

Managing A Campaign

Keyword Money Machine ProcessAmish Shah and Larry Ostrovsky

Start

PPC To Test Market

PPC Results To SEO Discovery

SEO Discovery To Theme-Based Sites SEO Proven Keywords

Track 3 Kinds Of Keywords

Theme Sites

Silo Of PPC Campaign

New Market Discovery

Drill Down On These

Find SynonymsImpressions

Click-Through

Converted

Repeat

Keyword Silo Theme Site

Keywords People Are Using To Search

Drill Down On These

Advanced Profit Marketing: Increasing ProfitsMike Filsaime and Tom Beal

Start

Get More Traffic

Borrow

Free Giveaways

Integration Marketing AffiliatesJoint Ventures

eBay

Email Solo Ads

PPC/CPA Networks

Blog Reviews

SEO/Linking

Viral Marketing

Reprint ArticlesCreate/SeedingBuy

Content Sites

Viral Videos, Audios and Reports

Public Speaking

Email And Forum Sigs

Traffic Exchanges

Direct Mail

Newspaper/Mags

Press Releases

Radio/TV Spots

Increase Conversion

Cross-sell/IntegrationFree Offer Opt-In Upsell/One Time Offer

Increase Profit Per Sale

Ad/Email Swaps Co-Registration

Stick Strategy

Sales Process

Lose $ On Front End If Your Funnel Is Deep

Headline

Test And Improve

Exclusive BonusOffer And Guarantee

If It Requires Work Don’t Use It

Price Point Audio/Video/Graphics

New Products Recurring Billing

Increase Frequency

Back End Products

Expand Marketing Funnel

Better Info Packaged Differently

7 Figure Business

F.A.S.T. ProfitsHow MikeFilsaime.com Comes Up With Projects

Start

Eyes Open

Pay Attention To Needs Of Market

Find Perfect Product To Bring To Market

Improve On Existing Technology

How Did You Do That?

Show Them

Lead Gen With Upsell

Survey The Market

Single Biggest Problem Hot Market Twist Factor

New Twist On Old Thing

Free IQ

Idea Brain Dump

Design Product For End User

Not Backend Benefit

Weigh The Factors

F.A.S.T. ProfitsHow MikeFilsaime.com Comes Up With Projects

Weigh The Factors

Make A List Of Everything Needed

How Long To Complete?

Fits With Hedgehog?

Masterminds

Don’t Fall In Love With Your Idea

Prioritize List

Staff Reflections

KISS: Don’t Get It Right, Get It Going

Get Objective Feedback

Staff Supplies All Parts

Project Manager Puts It Together

Acquire JV Partners

One Project At A Time

Delegate Everything

Fixed Deadline

Do First, Expect Nothing

Attend Offline Events

Spoil Them

Get To Know People

Over-Deliver

Building Momentum: The Flywheel Effect

Mike Filsaime and Tom Beal

Start

Follow A Pattern Of Build-Up

Confront The FactsWhat Steps To Build

Momentum?

Attain Consistency

Stay In Your 3 Circles Sweet Spot

Be A Hedgehog

Set The Wheel In Motion

Breakthrough

Maintain Consistency

Fix It

Make It Go Away What’s The Problem?

Following Your VisionMike Filsaime and Tom Beal

Define Your Vision

Start

Specific Vivid PictureGain Clarity Define Your Vision Time-Based Goals

Assimilate Vision Into Company Culture

Communicate Vision By Example

Align With Company Mission

And Values

Post Vision And Mission On Wall

In Your Office

Consult Vision And Mission

When Setting GoalsWhen Making Big Decisions

Repeat When

Needed

Integration Marketing ProcessMike Filsaime and Tom Beal

Start

Targeted Complementary Product

Accurate Metrics For Potential Partners

Leverage Marketing Real Estate Of Others

Proven, Consistent Conversion Rate

Other People’s Member’s Areas

Other People’s Success Pages

Other People’s Autoresponder Series

Other People’s Exit Pops

Co-Registration Lead Offers

Keys To Successful Integration

Other People’s Log Out Pages

Other People’s Web Sites

Other People’s Thank You Pages

Other People’s Order Pages (Upsell)

Find Partners With Proven Front End Offers

Accurate Metrics

Higher Than Normal Affiliate Commission

Partner In Your Target Market

Offer Better Than Regular Price

Pay JV On Back End To Make Up For Special

Make Integration Easy For Partner

Integrate Upsell/Back End On Thank You Page

Encourage New Front End Product Creation

Plug And Play Traffic

Order/Sales ProcessMikeFilsaime.com

Start

Free Offer

Upsell

Elite Customer

Free Prospect

Integrate With JV Partner

Downsell

Exit Pop To Capture “Nos”

Offer/OTO

Free ProspectOpt-In?No

Yes

Buys?

Yes

No

Yes

NoBuys?

Buys?

Yes

No

New-Found Money No Effort

Silver Customer

Gold Customer

F.A.S.T. ProfitsHow MikeFilsaime.com Evaluates Projects

Start

Project To Be Evaluated

Will It Be Fun?

Can It Be Automated

Runs Without Me

Brings Happiness From Doing It

Is It Scalable?

10X Growth OK?

Scales With Technology

Leverages Resources

Can I Take More

Time Off?

Runs Without Me

Enjoying Every Minute

1 Year Off

Consider Profits

Scratch Project

Yes

No

Yes

Yes

Yes

No

No

No

Staffing ProcessMike Filsaime and Tom Beal

Start

Find Staff

Know Your Perfect Candidate

Go Ahead And AskAlways Looking Out For Talent

Go Over The Top With Position Description

Hands-On Guys

How To Hire Staff

Put Out Call To List

Use A Forum Platform For Application Process

Craig’s List

Clarity On Needs

Positions To Staff First

Staff HelpDesk First

Create A Fun Place To Work

TopGradingFilter Applicants Test Ads

Then Decide Where You’re Going

Virtual Or In-Office

Copy/Content WriterIn-House Admin Asst VP/Right-Hand Bookkeeper Graphics A/V

They Already Know And Like You

Interns – University Students

Get The Right People

Outsource/OuttaskUntil Staffed