All-In Crowdfunding Burst
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SUSQUICENTENNIAL MINI-CAMPAIGN
All-In Crowdfunding Burst
November – December 2014(projected)
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AA&D SESQUICENTENNIAL
Mini (Marketing) Campaigns
September 13, 2014 – July 1, 2015
* * * *
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WHY DO A CROWDFUNDING BURST?
Expand the crowdfunding pilot that took place in Fall 2013.
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WHY DO A CROWDFUNDING BURST?
Take advantage of what we learned to catalyze engagement and giving for the
All-In campaign.
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WHY DO A CROWDFUNDING BURST?
Showcase and fund some worthy campus projects.
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What is the crowdfunding burst?
• 10 projects
• Simultaneous
• Criteria
• Good stories
• Broadly aligned with institutional priorities
• Illustrate breadth and depth of activity taking place at Cornell
• Launch by November 15 and conclude by December 15
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WHAT MAKES A GOOD PROJECT?
Compelling story
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FALL 2013 PILOT
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WHAT MAKES A GOOD PROJECT?
Project focus
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FALL 2013 PILOT
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WHAT MAKES A GOOD PROJECT?
Sense of direct impact of giving
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FALL 2013 PILOT
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WHAT MAKES A GOOD PROJECT?
Appropriate scale
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WHAT MAKES A GOOD PROJECT?
Engaged community of volunteers and potential supporters
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FALL 2013 PILOT
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WHAT MAKES A GOOD PROJECT?
Attractive stewardship opportunities
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FALL 2013 PILOT
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What projects are eligible for consideration?
• Approved by relevant C/U Development officer
• Must have Cornell staff sponsor
• Must have project team of sufficient size
• Project Lead
• Storyteller
• Advocates (5 e-mails x 20 contacts)
• Realistic goal ($500/advocate)
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HOW DO I SUBMIT MY PROJECT FOR CONSIDERATION?
blogs.cornell.edu/crowdfunding/apply
Submissions must be received by September 9, 2014.
Submissions does not guarantee acceptance.
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BIG CAVEAT
BECAUSE WE HAVE MOVED TO A NEW CROWDFUNDING PLATFORM THAT HAS NOT YET BEEN TESTED WITH A LIVE
DEPLOYMENT, WE WILL NOT BE CERTAIN THAT THE CROWDFUNDING BURST WILL BE TAKING PLACE UNTIL MID-
SEPTEMBER. IT IS POSSIBLE, ALTHOUGH UNLIKELY, THAT THE CROWDFUNDING BURST MAY BE DELAYED OR
CANCELLED.
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QUESTIONS?
Andrew Gossen: [email protected] Hannon: [email protected] Budd: [email protected]
Kim Barrett: [email protected]