ALL GAMING ALL THE WORLD - Casino Journal...all gaMiNg all THE WoRld Floyd SEMBlER Western /...

2011 integrated media planning guide

ALL GAMING ALL THE WORLD

Print Web

Webinars Live Events

e-Newsletters Custom Media

Clear Seas Research

CliCk Here to view a message from

Associate Publisher,

Terry Davis

CliCk Here to view a message from

rom BNP Media’s Co-CEO,

Tagg Henderson


Magazine Description/Contacts

Publishing & Editorial Contact - Our Gaming Gurus

Circulation Data

Editorial Calendar

Integrated Marketing Services

Conferences & Events

Advertising Rates/Specs

TABLE OF CONTENTS


Floyd SEMBlER Western / International Sales Manager +1 (480) 231-8433 [email protected]

TERRy daviS Associate Publisher / Eastern Sales Manager +1 (404) 320-0072 [email protected]

BNP HEadquaRTERS 2401 W. Big Beaver Rd., Suite 700 Troy, MI 48084 +1 (248) 362-3700

EdiToRial PuBliSHiNg oFFicES 505 E. Capovilla Ave., Suite 102 Las Vegas, NV 89119 +1 (702) 794-0718

CASiNO JOuRNAL provides prospective on the state of the industry balanced with new information, trends, promotional objectives, and mirrors the current success and opportunities in the gaming industry.

CONTACT US


GAMING GURUSMore than 55 Years of Experience and Knowledge in the Gaming Industry!

cHaRlES aNdERERgroup Publisher

Charles Anderer serves as group publisher for BNP Media’s gaming

group. In this role, he oversees both the company’s trade shows and conferences and its gaming pub-lications, which include Casino Journal and Slot Manager. He manages content development, sales and marketing for these publications and for the events, which include Bingo World, Southern Gam-ing Summit, Gaming Technology Summit and the Casino Marketing Conference.

Anderer also works to promote synergies be-tween the events and the publications and writes a monthly column for Casino Journal. He joined the company (then known as GEM Communications) in 1995 as editor of IGWB and later served several years managing the events division. Anderer holds a master’s degree in business administration from Pace University in New York, and a degree in inter-national affairs from the American College in Paris.

[email protected] +1 (914) 948-5758

JaMES RuTHERFoRdEditor

James Rutherford has more than 20 years’ experience

covering the gaming industry as a writer and editor for a variety of business, con-sumer and national publications. He has worked both on the East Coast and Las Vegas and served in London for two years as international editor for IGWB, traveling extensively during that time to cover key markets in Europe, Asia and South Ameri-ca. His work has appeared in Atlantic City Magazine, Casino Journal, Casino Player, IGWB, The New York Times, The Phila-delphia Inquirer and The Press of Atlantic City. He is co-author of “Trumped! The Inside Story of the Real Donald Trump” (Simon & Schuster, 1991).

[email protected] +1 (702) 794-0718 ext. 8707

MaRiaN gREENEditor

Marian Green is managing editor of Casino Journal and

editor of Slot Manager magazine. Green has held a variety of editorial positions with the company’s gaming trade maga-zines since joining the staff in 1996 as Las Vegas bureau chief for IGWB magazine. A graduate of the University of Oregon School of Journalism, she began her jour-nalism career in 1983 as a reporter and, later, as an assistant city editor for a daily newspaper in the San Francisco Bay Area. Green took a position as staff writer for the Las Vegas Review-Journal in 1991 and covered a variety of subjects, including la-bor and gaming, over the next five years before joining the gaming magazine staff.

[email protected] +1 (702) 794-0718 ext. 8703

ALL GAMING ALL THE WORLD THE CASINO JOURNAL

AUDIENCECASINO JOURNAL Subscribers Are...

CASiNO JOuRNAL's audience includes influential decision makers, who work at all facets of the gaming industry, from Executive Management to Operations Directors.

CASiNO JOuRNAL CASINO JOURNAL has a BPA audited circulation of more than 13,300* subscribers plus an unaudited international circulation of 1,200**, combining for a total worldwide circulation of more than 14,500 readers!

We know who CASINO JOURNAL is being sent to and who is seeing your message. We have the BPA statement to prove it.

ALL GAMING ALL THE WORLD a June 2010 Casino Journal reader Profile studyillustrates that gaming industry professionals use CASINO JOURNAL as a guide to operating with better business practices.

caSiNo JouRNal offers a large unduplicated

audience in the gaming industry.

Duplicate circulation:only 35% of caSiNo JouRNal subscribers also subscribe to Casino Enterprise Management in their own name

only 25% of caSiNo JouRNal subscribers also subscribe to Global Gaming Business in their own name

*** ***

*June 2010 BPA Statement; Total Qualified Circulation=13,324 **Publisher's Data ***Reader Profile Study

53%

51%

46%

30%

0% 20% 40% 60% 80% 100%

After reading an issue of Casino Journal, whatactions do you typically take? (Select all that apply)

Visit a vendor/supplier web site

Forward an ad/article tosomeone else in my company

Discuss an ad/article with someone else in my company

Save ad/article for future reference

Total Respondents = 316

Actions Taken After Reading ***

0%

On average, out of the last four issues of CASINO JOURNALthat were published, how many of the issues did you read?

Total Respondents = 316

Number of Issues Read

63%19%

4%4%

10%

4 issues out oflast 4 issues

3 issues out of last 4 issues

2 out of last 4 issues

1 out of last 4 issues

None of the last 4 issues

New reader - have notyet received 4 issues

***


2011 Editorial CalEndar

JaNuaRy Ad Close: 12/04

Materials Due: 12/11

FEBRuaRyAd Close: 1/05

Materials Due: 1/12

MaRcHAd Close: 2/05

Materials Due: 2/12

aPRilAd Close: 3/05

Materials Due: 3/12

PrODUCTS FOCUS

Software, cabinets, glass and screens, SBG technologies

Electronic roulette and baccarat, betting innovations, progressives Class II and Class III Games New bingo games, innovations in

displays and management systems

COVer outlook 2011: Vegas to Macau…and Beyond

asia's Markets to Watch: Japan, Taiwan, South Korea, the Philippines Respond to the “Singapore Effect”

Challenges of Recovery in Indian Country

innocents abroad: U.S. Operators Look to Eastern Europe

FOCUS ON My generation — Leading-Edge Game Designers growth Pains in Macau The Future

of class ii World online gaming Report:

Revenue Trends, Growth Analysis

GAMeS & TeCHNOlOGY

igE 2011: A Preview

Multiplayer games: Strategies for Building Community Niga 2011 Show Preview

Southern gaming Summit/BingoWorld 2011:

What's New, What's Hot· the latest slots, systems and supporting products

BONUS DiSTriBUTiON igE

Pennsylvania gaming congress

Niga

JANUARY - APRIL



May Ad Close: 4/05

Materials Due: 4/12

JuNE Ad Close: 5/05

Materials Due: 5/12

JulyAd Close: 6/07

Materials Due: 6/14

auguST Ad Close: 7/05

Materials Due: 7/12

PrODUCTS FOCUS Facility Signage Innovations in F&B, hotel,

POS technologiesInnovations in Cash Handling and Finan-

cial ServicesSeating and Ergonomics

COVerCasino Journal's “20 Most

Innovative Gaming Technology Products”

Casino Journal's “2011 Gaming Executive of the Year”

Raving's “Best and Worst Casino Promotions”

Special Report:2011 Casino Marketing Conference Lifetime Achieve-

ment Award

The Millennials Challenge

Special Report: · Games for a New Generation · Getting All “Social” With It

FOCUS ON iT in the 21st century: An Industry Roundtable

“local” in the Northeast: Getting Real About Growth

A New York Gaming Summit Special Report · Regulating for Change

· Leading VLT manufacturers

Marketing Through the din: Mastering eMedia

South america — Continent in Transition

GAMeS & TeCHNOlOGY

g2E asia: Show Preview

Property Management Systems

Lottery, racing and the future of interactive technology

Showcasing Cutting-Edge Table Games

BONUS DiSTriBUTiON

Southern gaming SummitBingo World at SgS

gaming Technology Summit g2E asia

casino Marketing conferenceRaving’s Table game conference

oiga

MAy - AUGUST



SEPTEMBER Ad Close: 8/05

Materials Due: 8/12

ocToBER Ad Close: 9/06

Materials Due: 9/13

NovEMBER Ad Close: 10/05


dEcEMBER Ad Close: 11/05


PrODUCTS FOCUS Furniture and Fixtures G2E Product Preview Innovations in Table Games

Cameras, monitors, innovations in identification and facial recognition,

actionable data processing

COVer

The design issue: · Getting It Right, Ground Up

· Something Old, Something New · Case Studies in Reinvention

The 21st century casino: It's Closer Than You Think

insurmountable opportunities: Building Florida's New Casino Industry

2012 Buyer's guide issue

vegas 2012: Winning Back the Conventioneer

FOCUS ON

Massachusetts: A Game Changer?

A New england Gaming Summit Special Report

view With a Room: · Hotel Tech· New Age Amenities

CASiNO JOUrNAl'S ANNUAl CeO SAlArY reView

— Plus, Gaming's Best Boards of Directors

Special Report: U.S. Gaming Machines

lotteries in North america

The NcRg and Social Responsibility

Special ReportElection 2010: An Industry Analysis

GAMeS & TeCHNOlOGY Latest in player-tracking systems g2E Show Preview Raving's “Best Table Games of 2011” Showcasing Security

BONUS DiSTriBUTiON

g2E las vegas

SagSE

SEPTEMBER - DECEMBER


By The NUMBERS

10 CASINO JOURNAL • AUGUST 2009 • CASINOJOURNAL.COM

Casinos, VLTs drive gains in Quebec

The 2008-09 financial year saw Loto-Québec hold its own amid the challenges of the current economic downturn. The state-owned

corporation that operates all forms of gambling in Quebec — and pays 95 percent of profits direc

tly to the provincial government — posted

a C$20.1 million gain in total revenues (1.6 percent) to $3.87 billion. Net earnings increased by $19.6 million (1.4 percent) to $1.45

billion despite a $23 million spike (3 percent) in operating expenses.

LOTTERY STILL KING

Lotteries still contribute the lion’s share of Loto-Québec

annual revenues (Figure 2), thanks to the popularity of online

play, which generated 63 percent of total sales of C$1.90

billion in 2008-09. Online sales increased $9.8 million (0.8

percent) during the year. Overall sales, however, declined 0.4

percent, a further sign of the maturation of the traditional

draw and instant ticket markets, where sales declined 10.2

percent and 0.7 percent, respectively.

The popularity of video lottery continued unabated in

2008-09. Despite a 36 percent decrease in the number of bars

and brassieres offering VLTs, as mandated by the company’s

2004-2007 development plan, revenues increased 1.4 percent

to C$1.06 billion. (Figure 1) The current VLT network consists

of 10,735 terminals at 2,321 locations.

TOUGH TIMES FOR BINGO

Traditional bingo as a funding tool for non-profi t organizations

continued its steady decline in 2008-09, a situation mirrored

throughout Canada, as attendance falls (4 percent a year since

1997), the game’s clientele ages, and consumers abandon

the game to pursue other forms of entertainment. A national

smoking ban imposed in 2006 has served to further discourage

loyal players. Revenues in Quebec declined 13.8 percent in

2008-09 to C$35.4 million.

CASINOS FORGE AHEAD

The three casinos in operation in Quebec in 2008-09 weathered

the global recession’s impact on tourism to post an increase in

total revenues (including food and beverage and non-gaming

spend) of C$20.8 million (2.3 percent) to $915.4 million.

(Figure 3) Société des casinos du Québec, the provincial

corporation that oversees their operations, attributes the

increase to the quality of service across all properties, their

exceptional food and entertainment offerings and the beauty

and popularity of their locations. The sector consisted of 5,750

slot machines, 225 table games and 27 poker tables in 2008-09

in three venues — Casino de Montreal, Casino de Charlevoix

and Casino du Lac-Leamy. In June of this year the company

added a fourth location, Casino de Mont-Tremblant, situated at

a popular ski resort and featuring 400 slots, 25 table games and

fi ve poker tables.

2008-09 Consolidated Revenues

NumbersBy the

Lotteries

49.1%Casinos

Video Lotteries

27.5%

22.5%

Bingo0.9%Loto-Québec Revenues (C$ thousands)

2008-09 2007-08 $ Variation % Variation

TOTAL REVENUES3,870,272 3,850,177 20,095 0.5

Lotteries1,901,534 1,910,120 – 8,586 – 0.4

Casinos915,443 894,617 20,826 2.3

Video Lotteries1,062,720 1,048,486 14,234 1.4

Bingo35,392 41,068 – 5,676 – 13.8

Ingenio1,083

626457

73

Inter-Sector Transactions – 47,482 –46,207 – 1,275 2.8

Prizes awarded — Lotteries 1,015,208 1,031,365 – 16,157 – 1.6

Prizes awarded — Bingo 16,804 19,187 – 2,383 – 12.4

Gross margin2,384,954 2,347,975 36,979 1.6

Operating expenses799,484 776,505 22,979

3

Net earnings1,455,759 1,436,163 19,596 1.4

Source: Loto-Québec

Figure 1


Figure 2

Société des casinos du Québec Revenues

(C$ millions)2008-09 2007-08 $ Variation % Variation

Casino de Montreal 595.6 583.1 12.52.1

Casino de Charlevoix 52.8 50.82

3.9

Casino du Lac-Leamy 267 260.7 6.32.4

Total915.4 894.6 20.8

2.3


Figure 3

10_0809CJ_ByNumbers.indd 10

7/21/09 2:27:47 PM

12 CASINO JOURNAL • JULY 2009 • CASINOJOURNAL.COM

Server-based gaming losing some steam?In this edition of By The Numbers we focus our attention on server-based gaming. We interviewed more than 200 casino executives across

the United States regarding their impressions and plans for server-based gaming in their facilities. The results may surprise you.

Server-based gaming is coming — but at what cost?Although more than half (52 percent) of the survey

participants still believe that the widespread adoption of server-

based gaming will occur within the next four years, compared

to the last time we surveyed this group a much higher

proportion (45 percent) feels that cost will further delay the

onset or further development of server-based gaming at their

facilities.

Figure 1

The economy is still hurting plans for SBG adoption We asked how much of an impact the current economy is

having on casino industry investment and uptake of server-

based gaming. Figure 2 shows the dramatic toll the economy

is taking. Nearly half of survey participants indicated that the

economy is having at least a “moderate impact” on their plans.

However — note that 18 percent report no negative impact at

all, and 25 percent report only a slight impact

Figure 2

Finally, we asked those without any server-based gaming

currently on their slot fl oors what specifi c impact the

economy was having on their plans. Figure 3 highlights the

ambiguous nature of server-based gaming plans with two-

thirds of casinos indicating that they have delayed their

server-based gaming plans without a specifi c timetable for the

reconsideration of those plans.

NumbersBy the

Figure 3

Brought to you by Clear Seas Research

For more information on this study, or other market research needs,

please contact:

John E. Thomas, Executive DirectorGaming Insights GroupClear Seas [email protected]

www.clearseasresearch.com

Cost of the system

Technology still lacking

Consumer acceptance

Current state of the economy

Wiring the slot floor

Management acceptance

Training

1%

1%

5%

8%

7%4%

13%

23%

13%

14%

14%

17%

45%35%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Significant Impact

No Impact At All

Slight Impact

Moderate Impact

37%

18%

25%

20%

We are currently shelving any plans we were considering or might have

considered regarding the adoption or further adoption of server-based

gaming and have NO plans to re-examine the issue

We have delayed our plans to adopt server-based gaming WITH

a specific timetable for the reconsideration of server-based gaming

15%

20%

66%We have delayed our plans to adopt or further adopt server-based gaming but

WITHOUT a specific timetable for the reconsideration of server-based gaming

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Issue MOST Likely to Delay Server-Based Gaming Development

Impact of the Economy on Server-Based Gaming Investment

Are Current Economic Conditions Driving Changes in Investment and Uptake of Server-Based Technologies?

12_0709CJ_ByNumbers.indd 12

6/23/09 2:34:39 PM

LotteriesCasinos

Video Lotteries

Bingo

In each issue Clear Seas research illuminates key industry issues and trends, featuring up-to-the-minute data and surveys that take the pulse of those in the know.

VALUE ADDED BENEFITSCONSUlT SAleS reP ABOUT VAlUe ADDeD PACkAGeS


PluS! Each issue is archived online at www.casinojournal.com.

DIGITAL EDITION

Each issue of CASiNO JOUrNAl goes electronic with your ad — at no extra cost to you!

Each print issue of CASINO JOURNAL is available digitally, allowing our subscribers access to CASINO JOURNAL anywhere and everywhere in a GREEN format.

The digital edition provides your company with even greater visibility and continuous coverage as each month a "reminder" e-mail is sent out to our subscribers with a direct link to the edition so with one click they are able to access the issue and your ad (with live links straight to your website).


integrated marketing boosts all aspects of your marketing campaign; creating synergy between your message and the medium you choose.

Integrated MedIa

Whether your goal is lead generation, brand awareness, education or more, CASiNO JOuRNAL’S integrated media delivers a powerful marketing campaign aligned with your marketing objectives.

ASk YOUr SAleS rePreSeNTATiVe FOr rATe iNFOrMATiON.

WEB adS:Our gaming websites are a great tool to drive traffic to your own company website. A June 2010 Casino Journal Reader Profile Study indicates 69% of respondents, have visited casinojournal.com over a 2 month period.

weBSiTe SPONSOrSHiPS: Top Banner Article SponsorshipSkyscraper Block/Text Ad Tile/Button Section SponsorsCover Peel Channel Sponsors

Top Banner Ad

E-NEWSlETTERS: GAMiNG HeADliNeS · Delivered every Wednesday

GAMeS & TeCHNOlOGY rePOrT · Delivered every other ThursdayPrODUCTS OF THe week · Delivered every other week

Great ways to get into your audience’s inboxes! Top Banner • Tile/Button • Skyscraper • Block/Text Ad

WHiTE PaPERS: Add your white paper or case study to our library of information organized by topic and accessible by our Google-powered search engine. Include a customized registration page for lead generation.

Skyscraper Ad

Block/Text Ad

Tile/Button Ad

CliCk Here to view a video on,

Virtual events

viRTual EvENTS: are gatherings of people sharing a common environ-ment on the web to create an interactive experience.


generate leads While Educating industry decision-Makers

WEBINARS

ADDiTiONAl ONliNe OPPOrTUNiTieS:

You can’t meet face-to-face with every industry decision-maker, but you can interact with each of them during a Webinar. Build brand awareness, become a leader and generate sales leads – just ask the experts at BNP Media to help you! Since 2006, BNP Media has produced over 450 Webinars, averaging 500 lead opportunities. You choose the content and speakers, and we’ll market and execute your event. Schedule your customized Webinar program today!

BPa-audiTEd WEBSiTE TRaFFic - Traffic on the CASINO JOURNAL website is independently filtered, audited and reported by BPA Worldwide. The Nielsen Online system and BPA tool, SiteCensus, is in conformance with the Interactive Advertising Bereau (IAB) guidelines that were released in February 2009. CASINO JOURNAL now provides a convenient, reliable online system that media decision makers can login to and get near real time detailed web traffic reports.

caSiNo JouRNal Tv (vidEoS):

aRTiclE SPoNSoRSHiP: MiRRoREd adS PodcaSTS cHaNNEl SPoNSoRSHiPS covER PEElS

A video clip, hosted on our website, will showcase your latest product or service.

Directly place your ad inside our editorial.

Multiple ad sizes and locations showing at the same time make your company stand out.

A 4-5 minute phone interview with Publisher Charles Anderer is featured inside Casino Journal’s E-Newsletter, on the web and promoted in print.

An opportunity for your message to be front and center of our most sought after featured stories! Articles have been grouped together in “top channels” to make it easier for our readers to find the information they are looking for.

The front cover is prime real estate in the advertising world. It is seen by all readers in print and digitally. There is only 1 opportunity per issue.

“Thanks for facilitating our webcast. The entire experience from planning to promotion to executionand lead generation was first rate. what a cost efficient way to build our brand and generate direct sales leads. The BNP staff helped to navigate us through all the technical aspects and detailsand we didn’t have to worry about a thing.”

- lisa esposito, Marketing Manager, rymax inc.


MAY 5-6, 2010

www.bingoexpo.com

Mark your calendar now–the world’s largest bingo conferenceand trade show annually offers a variety of great educationaland networking opportunities for industry professionals.

JUNE 22-23, 2009GIDEON PUTNAM RESORTSARATOGA SPRINGS, NYwww.nysummit.com

New York is the most rapidly evolving gaming jurisdictionin the country. The New York Gaming Summit continuesto be a proven forum to discuss state and regional gamingissues. Executives from New York and beyond explored how gaming has progressed in the Empire State.

WE BUILD YOUR BRAND LIVE!

May 4-5, 2011BILOxI, MS

www.bingoexpo.com

ConferenCes & eventsConnecting the Marketplace Face-to-Face

May 4-5, 2011BILOxI, MS

www.sgsummit.com

May 24-25, 2011LAS VEGAS, NV

www.gametechsummit.com

MAY 5-6, 2010

www.bingoexpo.com

Mark your calendar now–the world’s largest bingo conferenceand trade show annually offers a variety of great educationaland networking opportunities for industry professionals.

JUNE 22-23, 2009GIDEON PUTNAM RESORTSARATOGA SPRINGS, NYwww.nysummit.com

New York is the most rapidly evolving gaming jurisdictionin the country. The New York Gaming Summit continuesto be a proven forum to discuss state and regional gamingissues. Executives from New York and beyond explored how gaming has progressed in the Empire State.

WE BUILD YOUR BRAND LIVE!

July 18-20, 2011LAS VEGAS, NV

www.casinomarketingconf.com


PaTRicia McquEENEvents Editor

Patricia McQueen is the events editor for BNP Media’s gaming group. She has 25 years of experi-

ence in the gaming industry, and has developed a broad knowledge of industry statistics, trends and practices. Her specific areas of expertise include pari-mutuel wagering and lotteries, and she is well-versed in these operations around the world. McQueen has a bachelor’s degree in economics from the University of California, Riverside and an MBA in marketing from the University of Arizona.

[email protected]

+1 (508) 788-1367

lESlEy gRaSHoW Event Sales Manager

Lesley Grashow is the Sales Manager for BNP Gaming Events.Lesley joined the Gaming Group

in 1998 and has worked exclusively with the exhibitors and sponsors for BNP Media’s multiple gaming trade shows and conferenc-es. Prior to working in the gaming industry, Lesley produced trade shows in the manu-facturing industry in the United States and overseas. Grashow graduated from City College NY with a degree in Art.

For event information contact: [email protected]

+1 (203) 938-2782

EvEnt COntACts


caSiNo JouRNal’s Top 20 Most innovative gaming Technology Products awards are recognized as the most prestigious honor bestowed on gaming products and services.

In its Fourteenth year, the competition recog-nizes the most innovative technology offerings in thegaming industry. Industry vendors are invited to submit product nominations for their newest, most creative and technologically ad-vanced products and services.

A panel of judges, representing a cross-section of the industry, evaluate the entries and choose 20 finalists. These 20 finalists receive extraordi-nary marketing coverage as they are featured in the May edition of CASINO JOURNAL, entered into a contest to be voted the "People's Choice", and awarded a plaque at the Annual Gaming Technology Summit held in May.

From the 20 finalists three products and servic-es receive platinum, gold and silver trophies in honor of their achievements, and are highlight-ed in the July edition of CASINO JOURNAL.

Invaluable Publicity For Your Company

Entries will open in December 2010. Visit: http://techawards.casinojournal.com for more information.

Casino Journal’s Top 20MOST INNOVATIVE GAMING TECHNOLOGY PRODUCTS AwARDS


Display Advertisers Receive Additional Great Benefits:• FREE Basic Listing with boldface in print• FREE Logo in the alpha section (advertiser tag “see our ad on page...”)• FREE Package upgrade which includes live link and online highlighting

3 Ways to play. 3 Ways to Win.

print The year-round reference tool that buyers turn to.

DiGitalThe convenience of having the printed buyers guide- everywhere. Fully searchable with live links to instantly connect customers and buyers.

online

New easy-to-use search functionality. Premium advertising packages offer preferred placement in search results. Company detail page dedicated to present your information in an easy-to-read format.

issue: Dec. 2011 ad close: Nov. 5, 2011

2012 Casino Journal Buyers Guide

A New, Direct Approach.

CASiNO JOUrNAl’s new Buyers Guide is easy to use and will make a BIG impact

on the marketplace and how gaming executives search

for products and services. This is a great way to reach your audience all year long.

Online & in Print

Is your organization thinking about starting its own magazine, or website? How about creating a video or a coffee table book? Let us do all the work for you, from start to finish.

BNP Custom Media Group combines our media staff experts with CASINO JOURNAL’S readership. The end result is an engaging media tool delivered to your target market. Let us partner with you to produce a powerful media package that showcases your message in the marketplace.

PERSONALIZED MEDIA SolutIonS

Contact: TERRY DAVIS +1 (404) 320-0072

[email protected] http://custommedia.bnpmedia.com

MARKET YOUR COMPANY


4-Color Ad Size rATeS 1x 3x 6x 12x

Full Page $6,585 $6,258 $5,938 $5,647

23 Page $4,404 $4,105 $3,997 $3,830

½ Page Island $4,022 $3,868 $3,708 $3,523

½ Page Horizontal $3,500 $3,460 $3,290 $3,122

13 Page

Vertical or Square

$2,740 $2,513 $2,346 $2,260

¼ Page Horizontal or Square

$1,842 $1,750 $1,663 $1,589

16 Page

Vertical or Horizontal

$1,675 $1,602 $1,509 $1,436

* For Rates on Matched Colors, Metallic Colors and Bleed Charges, Contact Your Sales Representative.

Trim Size: 8" x 10-7/8"Ad SizeS

PRINT AdveRTIsINg SPECIFICATIONS

2-PagE SPREad non-Bleed: 15” x 10”Bleed: 16¼” x 111/8”

Full non-Bleed:

7” x 10”Bleed:

8¼” x 111/8”

½ vERTical non-Bleed: 33/8” x 10”

Bleed: 4” x 11”

½ HoRiZoNTal

non-Bleed: 7” x 47/8”

Bleed: 8¼” x 53/8”

2/3 vERTical non-Bleed: 4½” x 10”

Bleed: 6” x 107/8”

½ iSlaNd non-Bleed: 4½” x 7½”

1/3 SquaRE non-Bleed: 45/8” X 47/8”

1/3 vERTicalnon-Bleed: 2¼” X 10”

Bleed: 27/8” x 11”

1/3 HoRiZoNTal


Bleed: 8¼” x 4”

¼ HoRiZoNTal


Bleed: 8¼” x 3”

¼ SquaRE non-Bleed: 3½” X 5”


TerMS & CONDiTiONSPAYMENT TERMS: Invoices are payable in U.S. Funds only,

Net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepay-ment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and pay-able to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees. All changes and/or cancellations to ex-isting contracts must be made in writing four weeks prior to the sales close date.

DiGiTAl AD reqUireMeNTSCOMPOSiTiON: All material requiring any graphic work such as typesetting,

layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.

PlATFOrMS: Macintosh preferred (IBM-compatible accepted, fonts will be replaced by Mac versions).

File FOrMATS: InDesign, Quark, Photoshop, and Illustrator files are preferred. All fonts and images should be included. High-resolution, print-ready PDFs are also accepted.

PHOTOS: 300 dpi, at 100% size, saved as TIFF, PSD, or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.

COlOrS: All colors used should be CMYK unless a spot color has been purchased.

eleCTrONiC SUBMiSSiON: CD-ROM accepted. E-mail and FTP options should be discussed with the production manager. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen-contact quality proof created from the final electronic files must be submitted with each color ad. Kodak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless a standard proof is provided. Please supply B&W laser printout for B&W ads.

AD Size: Crop marks for full-page ads should be at trim size 8" x 10.75". Bleeds should extend beyond trim crop marks by 1/8" on each side. Text and images must be kept at least 3/16" away from trim edges.

FTP lOGiN iNFOrMATiON: Go to http://upload.bnpmedia.com and choose Casino Journal from the drop down menu and follow the on-screen directions.

Advertising SPECIFICATIONS

E-Mail Submission or Questions Regarding Requirements contact:

SOUzAN AzAR +1 (949)830-0881 x3920

[email protected]


For e-mail submission or questions regarding requirements:

SouZaN aZaR Production Manager +1 (949)830-0881 x3920 [email protected]

Floyd SEMBlER Western / International Sales Manager +1 (480) 231-8433 [email protected]

TERRy daviSAssociate Publisher / Eastern Sales Manager +1 (404) 320-0072 [email protected]

ALL GAMING ALL THE WORLD - Casino Journal...all gaMiNg all THE WoRld Floyd SEMBlER Western /...

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