ALL EYES ON YOU: SOCIAL MEDIA AS A STUDENT LEADERSHANE YOUNG

GRADUATE ASSISTANT, FIRST YEAR EXPERIENCE AND LEADERSHIP - NOTRE

DAME COLLEGE

@SHANEYOUNG15

WWW.STUDENTAFFAIRSSHANE.COM

LEARNING GOALS

• Describe some of the risks and benefits of using social media

as a student leader

• Explain strategies that they and their peers can use to avoid

social media snafus

• Provide personal and general examples of good and bad social

media usage

How many of you engage in any social media?

Facebook? Twitter?

Google+?Pinterest?Youtube?

THE BASICS

• 97% of adults 18-29 are on the internet

• 89% of adults 18-29 years old use social media

• 67% access it on mobile devices

Brenner & Smith (2013); Fox & Rainie (2014)

#REALTALK SOCIAL MEDIA EXAMPLES

#REALTALK SOCIAL MEDIA EXAMPLES

#REALTALK SOCIAL MEDIA EXAMPLES

#REALTALK SOCIAL MEDIA EXAMPLES

#REALTALK SOCIAL MEDIA EXAMPLES

#REALTALK SOCIAL MEDIA EXAMPLES

MANAGING SOCIAL MEDIA AS A STUDENT LEADER

• Who do you want to be?

• How do you want to act?

• What do you want to do?

Brown (2015)

WHO DO YOU WANT TO BE?

• Be in control

• Be yourself

• Don’t be afraid

Brown (2015)

HOW DO YOU WANT TO ACT?

• Act with integrity

• Act with kindness

• Act as if someone is watching

Brown (2015)

WHAT DO YOU WANT TO DO?

• Do social good

• Do work

• Do fun

Brown (2015)

CONCLUDING THOUGHTS

• Social media is a great tool for student leaders. You can recruit

new organization members, publicize events, or host

crowdfunding opportunities, but like any good thing, it has a

downside.

• If you know who you want to be, how you want to act, and what

you want to do then your social media presence will be the best

it can be.

QUESTIONS?

REFERENCES

• Brenner, J., Smith, A. (2013, August 5). Pew Internet: 72% of Online Adults are Social Networking Site Users. Retrieved from the Pew Research Center website: http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/

• Brown, Paul Gordon. (2015). Hey College Students! Do Social Media Well... [SlideShare]. Retrieved from http://www.slideshare.net/paulgordonbrown/hey-college-students-do-social-media-well/119

• Fox, S., & Rainie, L. (2014, February 27). Pew Internet: Part 1: How the internet has woven itself into American life. Retrieved from the Pew Research Center website: http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/