a l l a c c e s s

international

contents

01030607091115171920

Company Profile

Founder

Ownership

Quick Facts

Leadership

Vendors

Corporate Chronology

Johnny’s World Map

International Franchise FAQ

a l w a y s s e r v e d w i t h a s m i l e . . .

headquarters 20 Enterprise, Suite 300, Aliso Viejo, CA 92656 Main: (949) 643-6100 Fax: (866) 209-9523 www.johnnyrockets.com

Founded Ronn Teitelbaum, an award-winning men’s fashion retailer, launched the first Johnny Rockets on June 6, 1986, on Melrose Avenue, in Los Angeles, California. The brand name originated by combining the timeless Johnny Appleseed story with the classic Oldsmobile Rocket 88. Together, they embody the concept of classic Americana and the promise of the future

tagline The Original Hamburger

motto Where the good times roll!®

mission To establish Johnny Rockets as the leading global restaurant chain providing a classic all- American experience.

guiding PrinciPles • Provide a great work environment and treat each other with respect and dignity • Serve great all-American food in a timeless and fun environment • Apply the highest standards of excellence to the purchasing, preparation and deliver of our products • Enthusiastically serve our Guests and meet or exceed their expectations at all times

ownershiP The Johnny Rockets Group, Inc. (johnnyrockets.com) is a privately-held company that operates restaurants under the name Johnny Rockets® in the United States and abroad. The company was acquired by RedZone Capital Fund II, an investment fund led by Washington Redskins owner Dan Snyder, in 2007.

Board oF directors Dan Snyder ...................................................... Member since 2007 Dwight Schar .................................................... Member since 2007 Norm Chirite ..................................................... Member since 2007 Joe Theismann ................................................. Member since 2008 Chris Guthrie ................................................... Member since 2009 John Fuller........................................................ Member since 2010

summary Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It’s the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.

Not confined to any era, Johnny Rockets combines the best elements from a century of American dining history to create an experience and menu that are relevant today...and will be, for decades to come.

comPany ProFile

03

04comPany ProFile

Products Johnny Rockets serves a simple menu based on classic all-American comfort foods.

• All Johnny Rockets hamburgers are available with 4 protein options: Fresh, never-frozen Hamburger; Ground Turkey; Veggie or Chicken Breast.

• Unlike French Fries, Johnny Rockets American Fries are a larger cut 3/8” straight cut potato cooked crunchy on the outside and like a baked potato on the inside.

• The secret to Johnny Rockets onion rings is the signature sourdough breading. The special recipe covers extra sweet onions with a thin, light coating that provides an extra crunch and a uniquely savory taste.

• Johnny Rockets mixes, by-hand, scoops of a proprietary blend of extra fancy Danish vanilla ice cream and milk using a stainless steel cup and special Multimixer® blender with spindles that gently spin and mix the ingredients to a velvety smooth consistency.

size Johnny Rockets has approximately 300 corporate and franchise-owned restaurants in about 30 states and 16 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Each year, Johnny Rockets serves 17 million Hamburgers, 11.3 million soda pops, 8.3 million Shakes and Malts, 8 million pounds of Fries, 2.1 million orders of Onion Rings and 815,000 gallons of ice cream.

venues In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, military bases, sports arenas and seaports. Notable locations include highly visible and popular destinations, including Ocean Drive, in Miami’s South Beach; 3rd Street Promenade, in Santa Monica; South Street Seaport, in New York; Universal Citiwalk, in Los Angeles; Cancun International Airport; and Dubai Mall.

emPloyees Over 6,000 dynamic people are employed by Johnny Rockets around the globe. Approximately 1,000 of those are corporate employees, of which 35 work at the worldwide headquarters, in California. Each Johnny Rockets employs 3-40 part-time and full-time individuals.

sales As a privately-held company, Johnny Rockets does not disclose data concerning revenues, profits, margins or salaries.

Franchising Johnny Rockets is currently franchising new restaurants in most markets and has several key territories available for exclusive development. To learn more, visit www.johnnyrockets.com/franchising.

n e w P o r t c e n t r e , J e r s e y c i t y , n J

06

It was 1943, during World War II, when 5-year-old Ronn Teitelbaum first dreamed of Johnny Rockets. He went with his mom to pick his dad up from work, at the end of a long swing-shift, in Santa Monica. It was when people worked around-the-clock to support the war effort and when many services were open 24-hours-a-day to support defense workers.

Ronn loved the feeling of something going on all the time, of restaurants being open and well-lit, late into the night. He also loved the feeling of everyone working toward the same goal…of people having pride in their work and in serving a great product in a clean environment. He thought, “Gee, if I ever open a restaurant, that’s what I’d like to have.” But he’d have to wait a while. After attending City College, Ronn went into real estate and earned a brokers license. But his first real business success happened during his 18 years in the world of men’s fashion. He launched Eric Ross & Co., in Beverly Hills, with loyal customers that included Hugh Hefner, Steve McQueen and other fashion-forward celebrities. His talent and reputation for spotting extraordinary European apparel earned him the fashion industry’s prestigious Coty Award, in 1972. At the time, he was one of only three retailers to ever receive that honor, which was usually given to designers, like Ralph Lauren. After years of introducing unknown designers to the world, he was pushed out by large companies, like Macy’s. So, in 1984, at the age of 46, he sold his company and spent a year and a half designing the

restaurant he dreamed of as a child. His goal was to offer full-service — which included eye contact and genuine, human interaction — unlike what he saw in fast food places, at the time. He wanted to remind people of when quality was more important than speed or low price points. So, with no experience in the industry, he went to work creating a restaurant with the friendliness and cleanliness of old-time diners, yet the coolness of modern retro concepts. He rounded up counter-top jukeboxes, old-fashioned spindle mixers and avoided cluttering the design with knickknacks. He was a fanatic about detail and wanted everything to be perfect, not only in the look of the place, but also in the quality of food and attitude of employees. The $250,000 project comprised of an 844-square-foot diner with 20 vinyl stools. No one thought it would succeed, considering LA’s health-conscious appetites at the time. However, a two week delay to fine-tune operations — and a countdown posted in the window — created a curiosity that resulted in an opening day line that lasted until 5 am. That day was June 6th, 1986, and Melrose Avenue would never be the same. Serving up to 700 customers a day, including the likes of Bob Hope and Elizabeth Taylor, revenues reached $1 million, the first year. After that, the Company expanded rapidly and Ronn fought hard to protect his new brand in trademark protection battles in New York, San Francisco and Mexico. He won them all. Sadly, Ronn passed away on September 11, 2000, but his spirit and enthusiasm — his integrity, moral standards and leadership — are what live on in every Johnny Rockets, today. His dream lives in every unforgettable visit…and in everyone who works hard to make those visits happen, every day.

our Founder R o n n T e i T e l b a u m

dan snyder

dwight schar

norm chirite

Snyder is Owner of the Washington Redskins football team and Founder of RedZone Capital Management Company LLC, which holds controlling investment ownership interests in the Johnny Rockets chain of restaurants, along with Dick Clark Productions and Red Zebra Broadcasting LLC.  Additionally, Snyder is a partner with Tom Cruise in Cruise/Wagner Productions, the actor’s production company, and was an Executive Producer of Cruise’s 2008 film “Valkyrie.”  Snyder is active in a variety of other private business ventures, both as an investor and as an advisor to management, as well as philanthropic and community organizations.

Schar is Co-Founder of RedZone Capital Management LLC and is the Founder and Chairman of the Board of NVR, Inc., a leading homebuilder in the United States. The company is comprised of the building operations of Ryan Homes and NVHomes. Also under the NVR umbrella is NVR Financial, which is comprised of NVR Mortgages and NVR Settlement Services. The company is based in Reston, Virginia, and is traded on the New York Stock Exchange. In addition, Schar is a Co-owner of the Washington Redskins. Schar has been extremely active in the greater Washington community, involved in numerous business and educational groups.

Chirite has been Managing Director of RedZone Capital Management Company LLC since 2006, and in such capacity is responsible for all investment and portfolio activities under the direction of the firm’s founders. Mr. Chirite previously was a partner at Weil, Gotshal & Manges LLP in New York City, where he practiced corporate law from 1987 until 2000. He served as Executive Vice President and General Counsel of Washington Football Inc. from 2002 until 2005. Mr. Chirite serves as Chairman of the Johnny Rockets Group, Inc. and as a director of Comstock Homebuilding Companies, Inc., Dick Clark Productions Inc., Iogen Corporation, K-2 Pure LLC and a number of other privately held companies.

07ownershiP

m o n t e r e y , c a

• Over 17 million Johnny Rockets Hamburgers are sold annually.

• On average, Americans eat 3 hamburgers/week.

• Hamburgers account for 60% of all Johnny Rockets sandwiches sold.

• Hamburgers/Cheeseburgers comprise 71% of beef servings in commercial restaurants.

• 11.3 million Johnny Rockets soda pops sold/year

• 8.3 million Johnny Rockets Shakes and Malts served/year

• 8 million pounds of Johnny Rockets American Fries sold/year

• 2.1 million orders of Johnny Rockets Onion Rings sold/year

• 815,000 gallons of Johnny Rockets ice cream purchased/year

• Americans consume an estimated 14 Billion hamburgers each year.

• The first printed American menu which listed hamburger was an 1826 menu from Delmonico’s, in New York

• At $499, the world’s largest hamburger commercially available weighs 185.8 pounds and is on the menu at Mallie’s Sports Grill & Bar in Southgate, Michigan. It is called the “Absolutely Ridiculous Burger”, which takes about 12 hours to prepare. It was introduced on May 30, 2009.

• A $777 Kobe beef and Maine lobster burger, topped with caramelized onion, Brie cheese and prosciutto, is available at Le Burger Brasserie, inside the Paris Las Vegas casino.

quick Facts

09

m o d e r n a m e r i c a n a

11

steve devine

John FullerPresident/CEO/CFO: Originally hired as the CFO of Johnny Rockets, in April 2008, Fuller previously managed business finances for restaurant companies that include Rubio’s, Del Taco and CKE Restaurants. “My vision is to embrace our Guest-focused model that recognizes and addresses every level of customer within the organization, from the top down, and to bring greater market penetration by delivering the right Johnny Rockets concepts in the right locations.” Fuller received a BA in Economics from UCLA and resides in Southern California. Assuming the President and CEO position just 11 months prior, he was featured in the international CBS hit series, “Undercover Boss,” in December 2010.

Senior Vice President, International Development: Steve brings a multitude of experience with franchising and restaurant operations. He currently works with international franchise partners to develop their restaurants and territories through proven sales and operations methods, as well as effective brand building and leadership skills. His passion for guest satisfaction is reflected in his success with market development, training and the popularity of the Johnny Rockets experience, worldwide. Prior to joining Johnny Rockets, in 2001, Steve led restaurant operations for Sizzler, Wrapsters and Kenny Rogers Roasters.

leadershiP

chris carver

marc aBenoJa

Senior Vice President, Operations: With Johnny Rockets since July, 2007, Carver has held the Franchise Operations titles of Director, Executive Director and Vice President. He has worked diligently toward — and succeeded in — creating mutually beneficial relationships throughout the Johnny Rockets Franchise community and has been key in managing the effectiveness of the newly formed Franchise Leadership Council. Prior to joining the Company, Carver was an educator, franchisee and executive with brands that include Togo’s and Allied Domecq, now Dunkin Brands. He holds Masters degrees in both psychology and education.

Director, International Operations: An integral part of Johnny Rockets, since June 1993, Abenoja has vast experience with the brand. He served as a Certified Training Manager, for seven years, showing the ropes to hundreds of international and domestic restaurant managers. He was also a key element in the brand’s successful expansion on the East Coast, including Florida, New York, New Jersey, South Carolina, Atlanta, Tennessee and Virginia, as well as what are now 11 restaurants on Royal Caribbean Cruise Line ships. In his current position as Director of International Operations, Abenoja oversees day-to-day operations and has managed all training aspects of new openings in markets that include the Bahamas, Puerto Rico, Mexico, Cyprus, Chile, Germany, Panama, Philippines and South Korea.

tim hackBardt Senior Vice President, Marketing: In his current position since January, 2010, Hackbardt was the founding partner of the White Barn Group, a strategic marketing agency based in San Juan Capistrano, CA, providing services to multi-unit restaurant companies. Hackbardt also served as lead marketing executive for a variety of restaurant chains, including vice president of marketing for Rubio’s Restaurants, Inc. and Del Taco, Inc.

alan hinson Executive Director, Legal Services and Secretary: Originally joined Johnny Rockets in November 2004 as Manager, Development Services. He was promoted to his current position in June 2008, and is responsible for preparing, reviewing and negotiating all franchise and development contracts for the company.  He was elected Secretary of the Corporation in June 2008.   Prior to joining Johnny Rockets, he served as Real Estate Contracts Manager for CKE Restaurants, Inc., for almost eight years.

cozette koerBer Vice President, Brand Marketing and Corporate Communications: Koerber manages the reputation and overall voice of the Johnny Rockets brand. She also oversees the Public Relations, Internal Communications and Social Media activities for the Company and serves as its corporate spokesperson. Heralding from world-class lifestyle brands that include Jenny Craig, Sony, Domino’s Pizza, Eddie Bauer and PETsMART, Koerber specializes in creating a cohesive tone and message platform for growing global companies.

12

Paul nishiyama

terri Pattillo

lacy novell morris

ray masters

Paul Nishiyama – VP, Corporate Restaurant Operations: Nishiyama is a seasoned veteran of the restaurant industry, with over 21 years of experience, and oversees both Johnny Rockets’ Company-owned restaurant operations and IT department. Before coming on board with Johnny Rockets in 2008, he was integral in growing the Rubios Restaurant chain from 2 stores to a successful 180 locations. He has helped develop Johnny Rockets IT systems by launching various, advanced software, hardware and telecom systems suitable for both corporate and franchise stores and became head of Company restaurants, in August 2011.

Executive Director, Human Resources: Pattillo is responsible for all facets of employee relations for Corporate-owned restaurants and the Home Office, including benefits and risk management. She also drives the vitality of the brand, positioning it as a desirable workplace, and oversees the implementation of all Company-wide policies and procedures. With over 15 years of corporate HR experience and PHR certification (Professional in Human Resources), Pattillo provides Johnny Rockets with a wealth of knowledge and is an integral member of the Company’s Senior Leadership Team.

Executive Director, Information Technology: With Johnny Rockets, since 2008, Morris has been incremental in revamping and launching the Company’s reporting and communication systems, gift and credit card programs, Web site overhaul, e-Commerce solutions and acquisition of valuable new hard- and software to streamline operations. Prior to joining the Company, he spent 8 years at Rubio’s Restaurants, first as Project Manager and then as Store Systems Technical Manager. He was also a Principal Developer at SkyPoint Technologies. Morris is a Multiple Industry Certified Solutions Expert, specializing in the development of Corporate Enterprise Systems and public website development. His 15 years of experience have proven beneficial to every department within the Johnny Rockets organization.

Senior Vice President, Purchasing: After successfully contributing to the rapid growth and IPO of Red Robin Gourmet Burgers, Masters joined Johnny Rockets in June of 2010. He has made remarkable progress in upgrading the quality and safety of the Company’s key raw materials, including ground beef and poultry, and he simultaneously consolidated and upgraded their global distribution network, spearheading the transition to a global distribution network. He also brings significant experience in the areas of manufacturing, restaurant operations and all areas of supply chain solutions.

cris Pangan Vice President, Development: Under his direction, Johnny Rockets has made great strides in developing new floor plans and design standards for a variety of new venues. Since joining Johnny Rockets, in 2010, Pangan has cultivated relationships with – and earned the respect of – several key internal and external constituents. His 21 years of experience includes various domestic and international positions with Yum Brands, such as Taco Bell, KFC, Pizza Hut and Chevy’s, as well as Asia Franchise Brands.

david kreizingerVice President, Finance: As of June, 2011, Kreizinger is responsible for monitoring and reporting the performance of the Company and oversees the Accounting, Information Technology and Human Resources departments. Kreizinger was the VP of Hotel Finance for Sunstone Hotel Properties, since October, 2005. Prior to that, he was Controller for Scantron Corporation and Edwards Theatres Management. He graduated from University of California Santa Barbara and currently lives in Irvine.

Brett willisSenior Vice President, Franchise Sales: Hired in May, 2011, Willis brings with him an impressive background within chains that include Arby’s and Sonic Drive Ins. With those companies, Willis managed sales activities that resulted in numerous franchising and development agreements that led to hundreds of new restaurants. He earned his Bachelor of Business from Oklahoma State University and his MBA from University of Oklahoma.

leadershiP

s a w g r a s s m i l l s , s u n r i s e , F l

t h e B a n k s , c i n c i n n a t i , o h

15vendors

P r o v i d e n c e P l a c e , P r o v i d e n c e , r i

17 Johnny rockets C o R p o R a T e C h R o n o l o g y

Jun 6

Jan 9

seP 21

may 18

oct 18

may 4

may 30

may

mar 21mar 26

FeB 2

oct 16

nov

dec

aPr 16

Jun 24

seP 9

seP 14

oct 6

Jan 19

Jul 29

aug

FeB

Jun

Founder Ronn Teitelbaum opens first Johnny Rockets on Melrose Avenue, in Los Angeles, CA.

Johnny Rockets expands beyond California opening its first out of state location in Sandy Spring, GA

Johnny Rockets opens its first international location in Tokyo, Japan

Johnny Rockets rolled into the Reno Hilton in Reno, Nevada, the company’s first casino location.

100th restaurant opens at The Falls in Coral Gables, Florida.

Johnny Rockets set sail on Royal Caribbean Cruise Lines’ Voyager of the Seas.

Johnny Rockets opens at Cedar Point Amusement Park, in Sandusky, OH.

Johnny Rockets celebrates the 100th anniversary of the hamburger with a month-long party!

Johnny Rockets opens its 200th restaurant in Glendale, Arizona.

Johnny Rockets is acquired by Redzone Capital.

Johnny Rockets agrees to open in Camp Pendleton, the Marine Corps’ largest West Coast expeditionary training facility, located in Southern California.

Former NFL Quarterback and legend, Joe Theismann is appointed a member of the Johnny Rockets Board of Directors.

Johnny Rockets opens in one of the world’s largest malls in Dubai, United Arab Emirates.Johnny Rockets signs international deals to build 5 restaurants in Jalisco, Mexico and between 15-20 new restaurants in the Philippines.

The new Yankee Stadium opens with four Johnny Rockets locations throughout the stadium.

Announce restaurant opening in popular tourist destination, the Mediterranean island of Cyprus.

Johnny Rockets declares September “National Shake Month”.

Open first restaurant in Germany, at Ramstein Air Base.

Global expansion is further fueled as Johnny Rockets opens in Quezon City, Philippines.

Announce appointment of new CEO, John Fuller

First South American Johnny Rockets opens, in Santiago, Chile.

First co-branded concept restaurants open, with Halsted Street Deli, in Downtown Chicago.

First of five planned Johnny Rockets restaurants opens in Korea.

Johnny Rockets celebrates its 25th Anniversary on June 6th.

19861988198919951996200020012004200720072008200820082008200920092009200920092009201020102010

20112011

k u w a i t . k o r e a

19where in the world isJohnny rockets?

EXISTING MARKETS

EXPANSION MARKETSDEVELOPING MARKETS

Total No. of States/Districts: 33 Total No. of Countries: 15 Domestic Corporate Locations: 26 Domestic Franchise Locations: 199International Franchise Locations 64

20international Franchising Frequently asked questions

1) How does Johnny Rockets currently offer franchising internationally?Johnny Rockets offers international franchising opportunities through a MasterFranchisee / Area Development model. This method of franchising identifiesspecific geography within a country and defines an agreed upon number ofrestaurants that must be built within the predetermined geography within aspecific timeframe. The franchisee in this method of franchising will haveexclusive development rights to the predetermined geography for a definedperiod of time, usually 10 years. The franchisee is given a development schedulethat defines when each restaurant must be opened, usually one restaurant every9 – 10 months.

2) What are Johnny Rockets royalty fees, and how often do we submit the royalty toyour headquarters (Restaurant Support Center)?Johnny Rockets royalty fee is 6% of gross sales paid on a monthly basis byelectronic wire transfer.

3) What is the franchising fee per restaurant?The total Initial Franchise Fee for individual restaurants is $60,000i) Franchisees who enter into an Area Development Agreement will pay an

Initial Exclusivity Fee equal to $30,000 per restaurant that is included in theADA, upon execution of the ADA. Upon the execution of each individualFranchise Agreement an Initial Franchise Fee of $30,000 is due.

ii) For franchisees who have purchase Exclusive Country Rights the InitialFranchise Fee of $60,000 per restaurant is due upon the execution of eachFranchise Agreement.

4) How does the advertising work? Is there a standard % of sales that must be used asadvertising fund or its up to the franchise to decide.You will be required to spend a minimum of 2% of your gross sales locally foradvertising; you will also be required to pay 0.75% of gross sales into theJohnny Rockets Advertising Fund through our Restaurant Support Centermonthly together with your 6% royalty payment.

5) What support does Johnny Rocket provide to its franchises, i.e., training, marketing, and more?

a) Training supporti) Management Training - consists of a four-week management-training

program for each of your restaurant managers. Your restaurant managementteam must travel to one of our Certified Training Restaurants in the UnitedStates to receive this training. After you have opened your third restaurant, amember of the Johnny Rockets training department will visit your restaurants,at your request, to certify one of your own restaurants to conduct thistraining.

ii) Grand Opening Training – Johnny Rockets will send a team of three Certifiedtrainers to your new restaurant opening for a period of ten days. The teamwill spend the five days prior to your opening at your new restaurant helpingto set up the restaurant as well as to train your new crewmembers. The teamwill spend the Grand Opening day and the following four days working in therestaurant with your management team and your staff to ensure that theproper Johnny Rockets standards are in place. s e r v i n g s m i l e s

s e r v i n g s m i l e s

s e r v i n g s m i l e s

s e r v i n g s m i l e s

23international Franchising Frequently asked questions

5) What support does Johnny Rocket provide to its franchises, i.e., training, marketing, and more? cont .b) Marketing Supporti) The marketing team, through your 0.75% contribution to the ad fund,

provides you with ongoing support for such marketing items as in restaurantpoint of purchase materials, menu templates and LSM programs. Your adfund contribution also provides you with access to the Johnny RocketsExtranet through which you will have access to all of the available marketing,operational, development and purchasing materials.

c) Purchasing Supporti) Working in conjunction with the franchisee, the Johnny Rockets Purchasing

Department helps to coordinate the local production of all the requiredproduct to deliver the entire Johnny Rockets menu. Those products, if any,that are determined to not be available locally are sourced from our approvedsuppliers in the United States and imported through a consolidator.

6) Does Johnny Rockets allow sub franchising?a) At the current time Johnny Rockets does not offer sub franchising.

7) Will Johnny Rockets introduce some locally accepted recipes on the menu?a) Throughout our 22-year history our international franchisees have found that it isthe genuine Americana essence of our menu that has proven to be the mostsuccessful aspect of our restaurants, however, Johnny Rockets is sensitive tolocal taste and flavor profiles. We will allow you to submit your menu ideas to usthrough our R&D submission program. Our R&D Department will consider allrequests and will approve new menu items based upon their fit to our brand aswell as their fit to the local culture.

8) Does Johnny Rockets have any preferred suppliers for its restaurants furniture,equipment and food supplies, or is it up to the master franchisee to source form thebest available sources in the area they are in ?a) Johnny Rockets works together with Sysco’s International Food Group – IFG(www.ifoodgroup.com) to assist our international developers withrestaurant design as well as the design, manufacture and supply of food andbeverage equipment to fixturize our restaurants worldwide. As much of theequipment used in our restaurants in readily available worldwide, we alsoauthorize our developers locally purchase restaurant equipment and supplies thatmatch our specifications and are available locally.b) Johnny Rockets also uses Sysco’s International Food Group to supply foodproducts to our restaurants. IFG can assist our developers world-wide toestablish relationships with locally operated distributors to supply all of therequired product to Johnny Rockets restaurants

24international Franchising Frequently asked questions

9) What should be the average size of a Johnny Rockets restaurant in sq. foot, andhow many seats should it have?

a) Johnny Rockets has four footprints ranging in size from 500 to 2200 square feet,the menu offerings and service style at each footprint differs.i) Traditional Johnny Rockets restaurants range in size from 1800 – 2200

square feet and offer our full menu in a table service environment. Theserestaurants typically feature seating for 60 – 80 Guests. Traditional JohnnyRockets restaurants are typically located in shopping malls, power centers,lifestyle centers and storefront locations.

ii) Traditional Small Johnny Rockets restaurants range in size from 1400 – 1800square feet and offer our full menu in a table service environment. Theserestaurants typically feature seating for 30 – 40 Guests. Traditional SmallJohnny Rockets restaurants are typically located in shopping malls, powercenters, lifestyle centers, airports and storefront locations.

iii) Non-Traditional Plus Johnny Rockets restaurants range in size from 1000 –1200 square feet and offer a limited menu of Johnny Rockets favorites in acounter service environment. These restaurants typically feature seating foronly 8 – 12 Guests. Non-Traditional Plus Johnny Rockets restaurants aretypically located in shopping malls, storefront locations, amusement parks,airports, casinos and other non-traditional locations.

iv) Non-Traditional Johnny Rockets restaurants range in size from 500 – 750square feet and offer a menu featuring only our most popular hamburgers,chicken tenders, American fries, onion rings and original shakes and malts ina counter service environment. These restaurants typically do not featureseating. Non-Traditional Johnny Rockets restaurants are typically located inmall food courts, casinos, sports stadiums, airports and other non-traditionallocations where square footage is harder to come by.

10) How many employees are required to run a Johnny Rockets restaurant efficiently?a) The average Johnny Rockets restaurant of 2200 square feet will employ from 35– 50 total employees. This number varies based upon sales volume, businessflow and square footage.

11) What is the cost of equipment, furniture, and construction of a Johnny Rockets restaurant in the US?

a) Johnny Rockets estimates that the cost to completely build and fixturize arestaurant in the U.S. ranges from a low end of $524,000 to a high of$1,088,000. This is an all-inclusive number and reflects the complete initialinvestment including initial franchise fees, inventory, training costs and initiallabor costs.b) The cost for only equipment and furniture ranges between $150,000 and$245,000 depending upon the design of the restaurant.

12)What is a Johnny Rockets restaurant average annual sales volume?a) During our last fiscal year ended May 1, 2011 Johnny Rockets internationalrestaurants averaged $1,300,000 in annualized sales.

13) What is your average food cost?a) According to the information published in the Domestic Johnny Rockets UniformFranchise Offering Circular (UFOC), Company operated restaurants in the UnitedStates average a food cost of 24.9%. This number will vary depending upon theavailability of food product in your local area, the amount of product that youimport and the menu prices that you establish.

14) Does Johnny Rockets have a restriction on having a self-owned or a rented location?a) Johnny Rockets restaurants are usually built in rented space although we do nothave a restriction on developing on property that is owned by the MasterFranchisee.

3198 G Airport Loop Drive | Costa Mesa, CA 92626 | ontheedgedesign.com

Johnny Rockets Franchise Interior Wall Art - Order Form

-Framed prints include a silver frame and Plexiglas for protection, and a complete cleat system for hanging

-All prints are archival quality and will resist fading for many years.

Boardwalk Skateboarder

Size with FRAMEORDER NUMBER

Large Size - 34x50 BS3450F

Medium Size - 27x40 BS2740F

Small Size - 16x23 BS1623F

16x23

27x40

34x50

NOTE: Additional custom sizes are available upon request.Including 36x54 and 40x60