Unicyn“All About the Show”

Problem/Unmet Need

Many people don’t go to many concerts or fully enjoy events

Purchase tickets to see artists they like but aren’t fans due to Lack of knowledge Experience with them

Solution/How Business Fills Need

With the app users can/find out: Artist background information Upcoming/past tour information Top hits and what they’re most likely

going to play Concert environment Join a communication network

Mission and Social ImpactTo allow people to reimagine what “the

concert experience” truly means by making the audience a community.

Sponsor the Fender Music Foundation Financially- 10% of profits Make them a beneficiary for events/projects Promote the Fender Music Foundation

Internship Program

Description of Product/Service

Description of Process Steps 1. Consumer develops ad design 2. Ad is added to the app 3. After the purchased time the ad

would be taken down

Banner ad on app

Business Model

Description of Expenses

Fixed Expenses

Total: $

Salary $100

Advertising 80

Depreciation 100

Internet 30

Developer Fee 8.25

Telephone 15

Economics of One UnitSelling Price $150/mo Cost of var. materials exp. $0 Cost of labor 0 Other variable costs 0Total COGS/ COSS $0

Contribution Margin $150/mo

Definition of One Unit

1 ad

Monthly Break Even Units$333.25

= $450 ≈ 3 units$150

Market Analysis

Description of Target Consumer

Demographics Geographics

• Economically stable • Are comfortable

with being social online and in person

• Use technology

The business is global and so are the potential customers

Psychographics Buying Patterns

• Interest in music • Very sociable since

they don’t mind attending concerts.

• Specific interest in English artists.

The more popular and app is the more willing they will advertise on it

Total Population

Target Market Population

308,827,000

Market Size

(based onsurvey)

Target Market Size (US)

Market Statistics

Industry Name:

In-App Advertising

Annual Industry Sales: $18 Billion

34,634,000

Medium

Marketing and Sales

Advertising: Print advertising Radio Internet/Social media sites: Instagram, Twitter,

etc. Press release/word-of-mouth Promotion: Ad demo version Contests offering concert tickets/M&Gs (long-

term)

Unicyn4 minutes ago

Unicyn

Adam Sing

Madison Ortiz

I just started listening to Justin Timberlake’s new music but thanks to Unicyn I knew all of his songs that night!!!

The concert was in the fall but since Unicyn told me the line would be outside I made sure I dressed warm!!

These guys who met on Unicyn are having fun at the Justin Timberlake concert!!

500 Likes

CompetitionUnicyn TicketMaster Pandora

Factor 1: Concert Information

Full tour infoUpcoming and past

Full tour infoPast events

No tour information

Factor 2: Artist Information

Full biography and facts

Brief summary Brief summary

Factor 3: Attendee Communication

Message and get to know people going to same event as you

None Communicate with anyone

Your Competitive Advantages

1. Upcoming and past tour information2. Full biography and facts3. Message and get to know people going to same event as you

Qualifications Business- AOIT Concentration High Achievement in Principles of IT

award Computer Applications I & II Intro to programming course during Yale

S.C.H.O.L.A.R.S. program FIRST Robotics Team 558 Member

Sales Projections

Jan Feb Mar Apr MayJune July AugSept Oct Nov Dec0

1

2

3

4

5

6

Units Sold

Units Sold

Total Units49

Gross Revenue$7350

Net Profit$2848.35

Start-up FundsItem Why Needed Cost

iMac Computer Work on app $1200Total Startup Expenditures $1200

Emergency Fund 600Reserve for Fixed Expenses 999.75

Total Startup Investment $2799.75

ROS: Return on Sales$2848.35

= 39% ≈ $3,845.27$7350

ROI: Return on Investment$2848.35

= 102% ≈ $2,905.32$2799.75

Future Plans

• Increase popularity of the app• Sell more ads (>5)• Develop a Click-Per-Action cost scale

in order to generate more profit• Unicyn Booth

Unicyn“All About the Show”