All About the Business Plan

*Houston 4-H CEO

Presented by Sheryl Nolen, CEA 4-H

WebEx Houston4HCEO1 September 29, 2015

*Houston 4-H CEO

*Career & Entrepreneur Options (CEO)

* Learn about running a business

*Tapping into your talents

*Work hard, make money

*Grow your creative genius

*Presentation and communication skills

*Trade Show exhibit and contest

*A chance to dream BIG

Self- Directed Online & Face to Face

*Schedule

* WebEx online meetings

* Weekly assignments

* Self Directed activities

* Guest presenters

* Participants sharing ideas

* YOU Tube video projects

* Trade Show Established and Prototype businesses

* Face to Face sessions

* Resources on Web Page

Technology Assisted Learning

*Entrepreneur?

* Starts a business

* Inventor

* Creative genius

* Dreamer

* Talented

Are you an Entrepreneur?

*What’s Your Thing?

What are your dreams?What things do you like to do?What are you good at?What things do other people think you are good at?What would you like to be good at?Do you know why you want to be good at it?What do other people think you should do when you start working?Can you make money at your thing?

http://www.teachingkidsbusiness.com/resource-center-whats-your-thing.htm

*Guess Who?

* What’s his thing?

*What did he invent?

* Why did he do it?

* Did he do it alone?

*Ideas, Dreams. Visions and

Concepts

*Ideas - “next big idea” constantly thinking

*Dreams - thoughts, images, hopes

*Vision – idea and dream in great detail

*Concepts-summary of the idea, how it will work

Mission Statement, Goals & Objectives, Philosophy

*Are you ready to be the Boss

Houston 4-H Career & Entrepreneur Options (CEO) Top 10 Traits of Entrepreneurs1. Confidence2. Persistence3. Integrity4. Creativity5. Enthusiasm6. Determination7. Risk-taking8. Hard-working9. Adaptable10.Independence

Reference: You’re The Boss Lifeskills & Entrepreneurship Program/2000 YoungBiz Media by Bonnie Drew - ISBN 1-56688-565-5 Lesson 3 . Pp.15-18

Do you have these traits ?

*What does it take?

*Do Some Research

*Research similar businesses

*Identify target customer

*How are they finding customers

*Where is the business conducted

*What will it cost to start the business

*How much do you expect to make

http://www.teachingkidsbusiness.com/business-cases.htm

Neighborhood Survey

*What is your IDEA?

*Entrepreneur Idea

* A Service something you can do for others

*A product you want to make or invent and sell

*4-H Project as a Business

* Fashion Design

* Food & Nutrition

* Dog Project

* Personal Development

* Family Life

* Horticulture

*What is the PLAN?

* Mission Statement/Vision

* Company Goals & Objectives

* Business Philosophy

* Business Background

* Describe the business

* Describe your most important company strengths

.

*Plan Basics

Real Values of the business plan is the process … think and re-think.

* Describe the Product/Service

* Product Features/Benefits

* Describe Customer

* Competition

* Location of Business

* Operations

* Marketing Plan

* Financial Plan

* Timeline

* Executive Summary

*Step 1 Mission

Mission Statement It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers.

Slogan / Motto We are Ready in Advanced!

*Mission Statement &

Motto

Mission Statement Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products and to leading the industry in nutrition research and education. Dole supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies.

Slogan / Motto Dawn of the Nutrition Age

*Background information

* Name of the Business

* Describe the business

* Location - Store Front, distribution, internet

* Type of Business

*Describe the Product or Service

* What are you going to offer customers?

* How will it be produced?

* What is the need for this product or service?

* How will it improve customers lives?

* What makes it unique?

* What can e done to customize it for individual customers?

*Logo

* What image will represent your business?

* What makes it identifiable?

* What does it say about your business?

*Market Analysis

Customers

* What are the age ranges of target customer?

* What is their income level?

* Who do they buy from now?

Competition

*Who are your competitors?

*What are their greatest strengths

*What are their key weaknesses

*What will you do to beat your competition?

*Opportunity is everywhere

* Watching for money making opportunities

* Opportunity the “right time and place”

* Luck –Where opportunity and preparedness meet

What is your “money making” idea?

*Session 1 Assignment

* Write your profile – What are your entrepreneur traits, talents and skills

* Develop a business idea / Product or Service

* Start Market Research

* Develop Mission Statement

* Company Goals & Objectives

* Business background

* Describe business

* Identify business strengths and weaknesses

* Complete Market Analysis/ Customers & Competition

*Are you the next 4-H CEO?