All About RHA Fund Development
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Transcript of All About RHA Fund Development
Planning, Fund Development & Marketing Solutions for your
Organization and Cause.
RHA Fund Development
A different kind of fund development company
UnconventionalUnconventional InnovativeInnovative
DrivenDriven
A blend of creativity, marketing principles and fund development know how
RHA Fund Development
ExperienceExperience
A blend of creativity, marketing principles and fund development know how
RHA Fund Development
16 years serving over 85 charities & non-profit organizations
So what makes RHA so unique?
CEO, Peter Hoppe is a Certified Fundraising Professional (CFRE), with over 25 years of experience in almost every avenue of fund development.
Over the past 16 years, we’ve also developed a close alliance with many talented professionals, associates and suppliers.
• Fundraising consultants• Web site developers• Social media professionals• Fundraising writers • Graphic artists
RHA Fund Development
• Printers• Direct mail suppliers• Telemarketing agencies• Data analysis experts• Prospect researchers
1. Diversified Experience2. Virtual Partnerships3. Hands on Know How
We listen, advise and work with you to ensure success. One point of
contact for all your needs.
CollaborationWe’re part of the team!
RHA Fund Development
But most of all…
RHA Fund Development
Our success comes from a determination to roll up the shirtsleeves and get the job done.
SERV
ICES
We do 5 things incredibly well
1.Strategic Planning2.Fund Development Analysis & Consultation3.Full Service Direct Response Program Management4.Prospect Research & Grant Proposals5.Print & Online Communications
RHA Fund Development
1. S
trat
egic
Pla
nnin
gRHA Fund Development
Practical planning yields practical results
A Blueprint for the Future
•Review your mission and vision•Explore your history, successes, challenges and priorities•Analyze your strengths, weaknesses, opportunities and threats•Research your internal and external environments•Investigate your competition or organizations similar to your own•Develop new goals, objectives and strategies to achieve them•Create a quarterly plan of action to execute your strategies •Implement a method to keep everything on track
Our Approach: Collaborative & Inclusive Our Goal: A Strategic Plan Embraced by Everyone
2. F
und
Dev
elop
men
t Ana
lysi
s &
Con
sulta
tion
RHA Fund Development
A Fund Development Expert – Only a Call Away
•The practical advice you need to grow or diversify
•One or more fund development programs
•An objective assessment of your fundraising practices
•Advice and consultation where and when you need it
3. In
divi
dual
Giv
ing
& D
irect
Res
pons
eRHA Fund Development
WHY?•Individual Giving is the cornerstone of most organizations•Provides financial stability in good times and bad•A springboard to monthly giving, major and planned gifts•Speaks to the faith people have in your organization
Our Approach•Strategic & donor-centred•Integrated strategy to acquiring and cultivating donors •Strong focus on the monthly and major gifts •Every donor has a short and long-term value
Indi
vidu
al G
ivin
g &
Dire
ct R
espo
nse RHA Fund Development
• Concept to Mail Box – Full service with one point of contact• Top industry partners in art, print, data, production and execution• Mail, online and telephone – a fully-integrated program• Fresh creativity, design and art• Comprehensive donor and campaign analysis• Regular strategic reviews
3. In
divi
dual
Giv
ing
& D
irect
Res
pons
eRHA Fund Development
Our Direct Response Services – Concept to Mailbox•Program Strategic Plans•Donor File Analysis•Direct Mail, Telemarketing and Online Integration•Donor Acquisition and Renewal•Lapsed Donor Reactivation•Conversion to Monthly Giving and Major Gifts •Campaign Strategy & Concept•Creative, Copy, and Design•Secure Competitive Quotes for Printing and Production •Coordination of Art Services, Printing and Production•Donor/Prospect Segmentation Strategy•List Trades and Rental Selection and Coordination•Post Campaign Analysis & Recommendations•Annual Analysis & Recommendations
4. P
rosp
ect R
esea
rch
& G
rant
Pro
posa
lsRHA Fund Development
Level 1: Research & Identify Foundation and Corporate Prospects
•Comprehensive Prospect Profile Summaries• Contact information• Board of Directors• Funding interests and criteria• Funding history related to your program or organization• Application/proposal guidelines, procedures and restrictions• Recommended approach/strategy• Recommended grant request amount
4. P
rosp
ect R
esea
rch
& G
rant
Pro
posa
lsRHA Fund Development
Level 2: Template Proposal Preparation
•A full-proposal and cover letter based on one prospect•Highlighted sections that require prospect customization•Collaboration and revisions•Program budgets, objectives, outcomes and evaluation •Content can be used for online applications and other purposes
4. P
rosp
ect R
esea
rch
& G
rant
Pro
posa
lsRHA Fund Development
Level 3: Customized Proposal Preparation
•Includes prospect research and template proposal•Fully customized proposals and cover letters delivered to you•On-line funding applications completed for your approval•Assistance with follow up and requests for information•Your “Behind the Scenes” partner!
5. P
rint &
Onl
ine
Com
mun
icati
ons
RHA Fund Development
“Communicating effectively with your donors is the backbone of good stewardship and cultivation.”
• E-newsletters & E-blasts• Web site content• Annual Reports• Newsletters• Monthly Giving & Major Gift Brochures• Donor Reports
Peter Hoppe, CFRECEO
Peter Hoppe is CEO of Rennick, Hoppe & Associates (RHA), a full service fund development and marketing company. He is a Certified Fund Raising Executive (CFRE) and has over 25 years of charitable sector leadership experience. Before joining RHA, Peter worked for the Kidney Foundation of Canada, was the National Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice-President, Development and Communications for Canadian Feed The Children.
As CEO of RHA over the past 16 years, Peter has consulted for over 85 charities and non-profit organizations helping to maximize potential through growth and diversification. Peter has also presented and conducted workshops for many organizations and is a regular speaker for the Association of Fundraising Professionals.
The
Bott
om L
ine
1. Over two decades of fundraising experience delivers superior results.
1. Virtual industry partnerships = low overhead and competitive pricing.
2. We understand the full scope of fund development.
Direct ResponseDirect ResponseStrategic PlanningStrategic Planning
Grant Proposals Grant Proposals Prospect ResearchProspect Research
Analysis & Consultation Analysis &
Consultation
CommunicationsCommunications
Individual GivingIndividual Giving
RHA Fund Development
Organizations we have helped…
View our Portfolio!rharms.com