All About NCOA
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All About NCOA Jay B. Love CEO & Co-Founder Bloomerang 1
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https://bloomerang.co/resources/webinars/ Have you ever heard of NCOA? It might be the answer to all of those postcards and other mailers that return to you as undeliverable.
Transcript of All About NCOA
All About NCOAJay B. Love
CEO & Co-FounderBloomerang
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Jay B. Love CEO and Co-Founder of Bloomerang
• 30 Years of Technology Leadership• Over 20,000 Database Installations• Former Founder & CEO of eTapestry• Former CEO of Master Software/Fund-Master• AFP Board Member• AFP Ethics Committee Chairman• Center on Philanthropy at IU Board Member• Innovation Fund at Butler University Board Member• Gleaners Food Bank Board Member• Co-Chair of Indianapolis YMCA Capital Campaign
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Your Presenter »
Agenda »
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• What is NCOA?• Why you should consider NCOA processing• How does NCOA processing work?• Q&A• Special offer for customers/prospects!
What is NCOA »
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What is NCOA »
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National Change of Address
The National Change of Address (NCOA®) database, is a data file containing over 160 million change-of-address records that have been submitted to the USPS® via a change of address form (COA®) for processing in the last 48 months.
Why NCOA? »
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Why NCOA? »
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48 million Americans move each year.
This is 17% of the adult population in the US.
Why NCOA? »
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48 million Americans move each year.
This is 17% of the adult population in the US.
This means for a database of 15,000 accounts, potentially 2,500 constituents may have different addresses if your addresses haven’t been cleaned in the last year. This could result in a significant cost in returned or delayed mail.
Why NCOA? »
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Even if you are not using bulk mailing discounts this can still make a big difference
Why NCOA? »
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Even if you are not using bulk mailing discounts this can still make a big difference
Know which addresses to delete
17% more appeal letters find their mark
For existing donors can be 10% or more revenue per mailing since the response rate is much higher
Why NCOA? »
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Having all of your addresses up-to-date helps facilitate duplicate checking.
Why NCOA? »
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Having all of your addresses up-to-date helps facilitate duplicate checking.
If you are considering a data enhancement service such as a phone, email or birth date append, or a deceased suppression service, clean addresses can improve the match rate for these services as they all use the address as part of the primary matching criteria.
NCOA Processing »
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The NCOA update involves both standardizing your address formats per recommendations from the US Postal Service and comparing the addresses on file to the information in the National Change of Address database.
This database contains data for all change of address requests filed by US postal customers in the past 48 months.
NCOA Processing »
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NCOA doesn’t just find movers, it also corrects addresses such as adding St, Ave, Rd, etc. if missing from your address or changes it if incorrect.
It also adds/changes the directional (N, E, S, W, NE, etc.) if necessary, corrects misspellings, adds the +4 to ZIP codes, and formats the address according to USPS standards.
NCOA Processing »
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If you claim preferred mailing rates, USPS requires that your mailing list be run through an NCOA processing within 90 days of the mailing.
A CASS Summary Report is provided with the cleaned addresses. CASS stands for Coding Accuracy Support System and means your addresses have been checked for accuracy against the Postal Service’s database using an approved system.
NCOA Processing »
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There are times when a person has moved but the new address couldn’t be returned. Examples of this would be a PO Box that’s been closed with no forwarding address, people who have moved to a foreign country or people who have moved but did not provide a new address.
Even though a new address can’t be provided, this information is provided to help you know who may need follow up or who may need to be removed from your mailing list. (Especially if they have been a donor!)
NCOA Processing »
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There may be people who may or may not have moved, but because a key piece of the address is missing or invalid a match can’t be made to the NCOA database to know for sure.
NCOA can tell you if the secondary address (apartment or suite number) is missing or invalid.
How NCOA Processing Works in Bloomerang »
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The NCOA Process in Bloomerang is simple.
We deliver your current address data directly to our partner, Data Perfected, who processes the standardization and NCOA updates and returns the updated data to us.
We then upload the data directly into your database, correcting addresses and flagging any remaining potentially invalid addresses for you to investigate later.
https://bloomerang.co/help/ncoa
Prospective Customer Special Offer!
Free NCOA processing if you sign before Dec. 31st, 2013!
Existing Customer Special Offer!$50 Savings if Ordered
by Dec. 20th, 2013
Bloomerang Pricing »
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