1. Why we are in business I think its important to start with the why why we are in business. alkalife was established to meet the needs of the growing health conscious market. We know what we have is special. We believe that following an alkaline diet provides an abundance of energy to operate at your peak, natural immunity to illness and we want to share this with our fellow neighbours. Australia is going through an obesity epidemic and trends will remain on the rise. Our mission is to educate Australia on how to take control of your health naturally, without medical intervention. I have seen so many of our customers benefit from our product first hand and has reinforced my belief that drinking alkaline water is the foundation of good health.

2. Why Retailers & Consumers Choose alkalife More and more retailers are stocking alkalife simply because it sells. We help retailers who attract health conscious customers to increase their profit by supplying a product their customers love, which is why our stores are seeing increasing sales and profits. Its no surprise consumers are becoming increasingly conscious about what they put into their body. alkalifes growth has been fueled by consumers who are: Reading more labels; Educating themselves on health; Looking for differentiation; Wanting to try new things for their wellbeing. 3. Market Trends Australian Food News state the global trend for marketing of natural food and drink products is soaring. Natural ingredients now accounting for almost a third of the total US$39 billion global food and drink ingredients market. Roy Morgan Research show that top concern of supermarket shoppers is food safety (over 57%). Organic food has been growing since 2001 indicating a move towards a more health conscious mindset. 4. Cheap Regular Water Lines None of these bottled waters speak to health conscious shoppers! We help retailers who attract health conscious customers, increase their profit. If your customer cant find a bottled water with health benefits, they are not going to buy a cheap spring water. alkalife is a health product, not a spring water. Mount Franklin Spring Water Cool Ridge Spring Water Aqua Pura Spring Water Original Springs (Spring Water) Thank You Spring Water Pump (Filtered Water) Hawaiian Artesian Water Voss Spring Water San Pellegrino Sparkling Water Santa Vittoria Spring Water Frantelle Spring Water 5. Woolworths Sales Results 400% growth in 2 years and growing 6. aboutlife Bondi Junction Sales Results Average units sold: 202 per week 0 50 100 150 200 250 300 350 400 450 500 Date 23/08/2010 28/09/2010 5/11/2010 12/11/2010 20/01/2011 4/02/2011 28/03/2011 11/05/2011 28/06/2011 5/08/2011 26/09/2011 6/12/2011 16/01/2012 20/02/2012 23/03/2012 7/05/2012 4/06/2012 9/07/2012 13/08/2012 31/08/2012 24/09/2012 23/10/2012 12/11/2012 3/12/2012 7/01/2013 4/02/2013 1/03/2013 26/03/2013 19/04/2013 13/05/2013 8/06/2013 8/07/2013 30/07/2013 23/08/2013 20/09/2013 11/10/2013 4/11/2013 2/12/2013 6/01/2014 31/01/2014 28/02/2014 07/04/2014 01/05/2014 Sales (Units) 1.5 Litre 7. aboutlife Bondi Junction Sales Results Average units sold: 123 per week 0 50 100 150 200 250 300 350 400 450 500 Date 23/08/2010 28/09/2010 5/11/2010 12/11/2010 20/01/2011 4/02/2011 28/03/2011 11/05/2011 28/06/2011 5/08/2011 26/09/2011 6/12/2011 16/01/2012 20/02/2012 23/03/2012 7/05/2012 4/06/2012 9/07/2012 13/08/2012 31/08/2012 24/09/2012 23/10/2012 12/11/2012 3/12/2012 7/01/2013 4/02/2013 1/03/2013 26/03/2013 19/04/2013 13/05/2013 8/06/2013 8/07/2013 30/07/2013 23/08/2013 20/09/2013 11/10/2013 4/11/2013 2/12/2013 6/01/2014 31/01/2014 28/02/2014 07/04/2014 01/05/2014 Sales (Units) 600ml 8. aboutlife Rozelle Sales Results Average units sold: 146 per week 0 50 100 150 200 250 300 350 400 450 500 27/07/2010 9/07/2010 3/11/2010 23/11/2010 5/01/2011 25/03/2011 27/05/2011 14/07/2011 14/09/2011 2/11/2011 15/11/2011 6/12/2011 5/01/2012 6/02/2012 16/03/2012 10/04/2012 8/05/2012 30/05/2012 10/07/2012 14/08/2012 3/09/2012 25/09/2012 18/10/2012 6/11/2012 27/11/2012 24/12/2012 15/01/2013 4/02/2013 26/02/2013 22/03/2013 9/04/2013 1/05/2013 22/05/2013 13/06/2013 3/07/2013 24/07/2013 14/08/2013 13/09/2013 9/10/2013 1/11/2013 19/11/2013 13/12/2013 16/01/2014 30/01/2014 20/02/2014 13/03/2014 4/07/2014 24/4/2014 15/5/2014 Sales (Units) 1.5 Litre 9. IGA Bondi Sales Results Average units sold: 86 per week Seasonal fluctuations exist due to proximity to beach. 0 20 40 60 80 100 120 140 160 180 200 26/7/2010 27/08/2010 28/09/2010 25/10/2010 22/11/2010 14/12/2010 1/10/2011 5/02/2011 14/03/2011 4/11/2011 23/05/2011 27/06/2011 1/08/2011 5/09/2011 19/10/2011 14/11/2011 19/12/2011 16/01/2012 21/02/2012 26/03/2012 30/04/2012 4/06/2012 9/07/2012 20/08/2012 24/09/2012 29/10/2012 3/12/2012 7/01/2013 11/02/2013 18/03/2013 29/04/2013 3/06/2013 1/07/2013 29/07/2013 2/09/2013 6/10/2013 4/11/2013 9/12/2013 20/01/2014 24/02/2014 14/04/2014 Sales (Units) 1.5 Litre 10. IGA Bondi Beach Sales Results Average units sold: 75 per week Seasonal fluctuations exist due to proximity to beach. 0 20 40 60 80 100 120 140 160 180 200 19/07/2010 27/08/2010 21/09/2010 20/10/2010 30/11/2010 26/12/2010 1/10/2011 28/01/2011 19/02/2011 21/03/2011 27/04/2011 20/06/2011 6/08/2011 12/09/2011 10/10/2011 7/11/2011 3/12/2011 30/12/2011 21/01/2012 7/02/2012 27/02/2012 26/03/2012 16/04/2012 21/05/2012 25/06/2012 6/08/2012 10/09/2012 8/10/2012 5/11/2012 3/12/2012 4/01/2013 30/01/2013 25/02/2013 22/03/2013 20/05/2013 1/07/2013 5/08/2013 26/08/2013 23/09/2013 14/10/2013 11/11/2013 9/12/2013 6/01/2014 28/01/2014 17/02/2014 17/03/2014 4/07/2014 28/4/2014 Sales (Units) 1.5 Litre 11. The Solution As you can see, taking into account normal seasonal trends alkalife is predominantly on the rise. Would you like to achieve similar results? Stocking alkalife is helping retailers like yourself: Achieve your sales & profit targets faster; Have more repeat business, and; Create more traffic to your retailers. 12. Why Retailers Are Loving alkalife Since putting Alkalife Water in my store, customers have reported back with great results and I am now selling the 1.5L by the box load. I am finding that people with aches and pains in their joints are finding relief..those who suffer reflux find it helps to keep their stomach acid low. Natalie Smith, Go Vita Revesby alkalife sell itself. It literally walks out the door and our customers love it. Linzi Fine, Healthy Life Manager Bondi Junction, NSW Alkalife supports an alkaline diet and the fact that it is the most alkaline of waters in the world, is sourced naturally here in Australia and tastes delicious are three reasons why it deserves to be the leading "healthy water" product in the world. Dr Jeremy Cumpston, Ageless Clinics Randwick, NSW 13. Social Proof Your Customers Love alkalife 14. Marketing Support We are in this together so we will do our utmost to ensure that alkalife is a success in your store. We will work together with you to create: Social media campaigns to drive store traffic (Facebook and Twitter). In store promotions In store posters. In store shelf wobblers & stickers. 15. alkalife is a health product not a cheap spring water! While most spring waters are highly acidic, alkalife is alkaline. Drinking alkaline water helps neutralise acidic waste and flush out the toxins from your body its a detox. alkalife makes you feel great. We have helped so many customers ease their pain arising from heartburn to gout. alkalife tastes great! Our customers are hooked on the taste of alkalife and cant drink any other water! alkalife is natural alkaline water sourced from pristine areas of the World Heritage listed Blue Mountains area of Australia. 16. Why Are Customers Searching For alkaline water? Sang Whang, author of Reverse Aging states that we get old and sick because of excess acid accumulation in our body. Our body is alkaline and functions best when we are in an alkaline environment. However, everyday life creates acid. Eating too much acid forming foods (meat, fast food, coffee), stress and normal bodily functions all create acid. Problems can develop when our body does not have enough alkaline resources and must steal them from other parts of the body where minerals are stored such as bones, blood and tissues. Drinking alkaline water and eating alkaline food helps neutralise acid and flush out the toxic waste from our body. 17. The above pictures show a before and after live blood microscopy result of a patient drinking alkalife Natural Alkaline Water for six weeks. BEFORE AFTER Source: DH Natural Medicine Clinic 18. Whats Driving alkalife Sales Indigestion Heartburn Reflux Asthma Eczema Gout Urinary tract infections Aches and pains in joints Duodenal ulcers and many more.. Our modern diets of processed food, sugar, fast food are leading to all of the conditions below. Many of our customers have reported relief from.. 19. Who Else is Selling alkalife? alkalife is currently ranged in: Woolworths in over 420 stores over 4 states (NSW, QLD, VIC, ACT) IGA Bondi, Bondi Beach, Glebe, Annandale, Haymarket, Enmore A & W Hollier Healthy Life (over 70 stores Australia wide) Go Vita stores (health food store chain) aboutlife Natural Marketplace Over 100 other independent stores ranging from fruit stores, health food stores, chemists, delis and more. 20. The Source alkalife is bottled at the source in the Blue Mountains area of New South Wales. The water is pumped up from underground caverns deep below the Earths surface where it untouched from human contact. This water has been filtered through limestone rocks over thousands of years where it collects alkaline minerals to give alkalife its naturally high pH. 21. Water Analysis Comparison Brand pH Alkaline/Acidic HCO3 Ca Mg K Cl Na SiO 2 alkalife 8.17 Alkaline 290 60 12 1 4 7 26 Mt Franklin 6.0 >100 x more acidic than alkalife 5 3 5 1 20 14 n/a Original 5.5 >100 x more acidic than alkalife 5 3 1 2 5 5 n/a Aqua Pura 5 >1000 x more acidic than alkalife 2 0 0 0 2 2 n/a Voss 6.4 >100 x more acidic than alkalife 3 0.7 n/a San Pellegrino 5.3 >1000 x more acidic than alkalife 210 17 0 50 3 52 1 n/a Health conscious consumers choose alkalife because on average, it is 100 times more acidic than its competitor. Water is no longer purely water and more and more consumers are aware of this. 22. About Us alkalife Natural Alkaline Water is a family business established in 2002 and were proud to say were the leading brand of alkaline water in Australia. Were passionate about natural health and helping others improve their wellbeing by following an alkaline diet. We have seen the improvements first hand in our customers and it serves as a constant reminder that we are doing the right thing. We also dedicated to minimising our impact on our environment and use biodegradable PET bottles that disappear in landfill over a short number of years. alkalife currently sells over half a million bottles per year and has ample capacity to meet extra demand without interruption to supply. 23. Contact Us For more information please contact: THOMAS CHO Sales & Marketing 0403 006 444 tom@alkalife.net.au www.alkalife.com.au