Alison Barnard Case

By  Emily,  Sydney,  and  Alexis    

Summary  

• Alison  Bernard’s  new  business  •  High  end  denim  store  

! Not  brand  loyal,  be  fit  loyal    

" Looking  for  employees  with  same  vision  for  her  stores  so  expansion  can  take  place  

 *In-­‐jean-­‐ius  North  End,  Boston    

Objective  

Successfully  find  a  stronger  team  of  employees  

•  Skills    

•  Experience  

• Goal:  full  staff  within  three  months  

*don’t  sacrifice  values  to  meet  the  goals    

Obstacles  

# New  business  

•  Competition  for  hiring  

• Qualified  workers  

•  Scheduled  management    

*Obstacles  within  my  control,  within  my/teams  sphere  of  influence,  completely  out  of  our  control    

Stakeholders  

$   Employees    

$ Customers  

$ Surrounding  competition    

$ Owners  family  

*good  competition,  good  working  environment    

Categorizing    

Criteria  

•  Experience  

•  Loyalty/trustworthiness  

•  Education    

• Motivation/interest  to  work    

Solutions  

• Advertising  open  positions  

•  Checklist  for  interview  process  

•  Store  presentation    

• Breaking  down  details    

Questions