Aligning Corporate Giving with Strategic Focus
-
Upload
brenda-clevenger-abc -
Category
Business
-
view
27 -
download
2
Transcript of Aligning Corporate Giving with Strategic Focus
2
| Assurant Communications Conference
Objectives
• Align with strategic mission• Maximize giving amount (bang
for $)• Engage employees• Keep it simple (as much as
possible)
3
| Assurant Communications Conference
Going Deep, Not Wide
Once gave small amounts to many nonprofits
• In 2012 gave to 109 nonprofits• In 2013 gave to 71 nonprofits
4
| Assurant Communications Conference
This Year
• Giving larger grants to 13 primary nonprofits
• Giving $10K to $25K instead of $1K to $4K• Down to 30 grants vs. 109
5
| Assurant Communications Conference
Aligning Our Mission with Theirs
AEB intends to be the premier provider of specialized insurance products…
Dental VisionDisability Health or Housing
6
| Assurant Communications Conference
Their Missions
Improving the lives of those with disabilities, vision impairment, lack of dental care, and lack of access to health care
Dental VisionDisability Health or Housing
7
| Assurant Communications Conference
Our 13 Primary Nonprofit PartnersDental VisionDisabilit
yHealth
or Housing
$25K Tier
$10K Tier
$1K Tier
Misc. Tier
Harvesters RiKC KCPTTeam Smile & Smiles Change
Lives
Shining Star
Donations
Variety Children's Charity
Truman Medical Mobile Dental
Van
Alpha Pointe
Trolley Run
reStart
Comm. LINC
Local Sales Market Support
Urban League-KC
Metro College Scholarships
Big 12 Basketball SLT Giving The Whole
PersonBlack
Achievers
2014 Giving Plan
8
| Assurant Communications Conference
Increasing Employee Engagement
• CIC committee was disbanded 4+ years• Unorganized, untracked volunteering
9
| Assurant Communications Conference
Today Employee Engagement High
• Formed 8 person CIC group in November• Each member serves as Ambassador over a
nonprofit
10
| Assurant Communications Conference
Board Involvement
• 2013 two SLT on Boards• 2014 increased to 5 board members aligned
with 13 primary nonprofits
11
4 Steps to Stay on Track
The best corporate
giving programs are those rooted in the values
of the company not tacked on as line items in
a budget.
1. Fit -- Must make sense for biz
2. Return -- Resonate w/EEs 3. Simplicity -- Structure4. Promotion -- Publicize good
12
| Assurant Communications Conference
Giving Up Shotgun Approach
“Corporate giving remains too unfocused, too shotgun, with too many supporting someone’s pet project with no real connection to the business.”
Michael PorterHarvard Business Review
13
| Assurant Communications Conference
Employee Engagement
CECP, coalition of CEOs supporting societal improvement
“A highly engaged workforce is more likely to exert extra effort and have lower turnover rates, which can link to increased output, sales and profitability.
15
| Assurant Communications Conference
Return on Investment
• More positive exposure• More community presence• Side partnership projects
• Video w/KCPT• Perseverance Hall of Fame w/RIKC