CALIFORNIA’SLIQUID GOLDB R E W I N G & W I N E M A K I N G I N T H E G O L D E N S TAT E

Tsakopoulos Library Galleria Friday, October 2, 2015

26t h A N N U A L ENVISIONING CALIFORNIA

CONFERENCE

CONFERENCE PROGRAM

26th Annual Envisioning California Conference | Friday, October 2, 2015

Conference Schedule

California’s Liquid Gold: Brewing & Winemaking in the Golden State

California’s Liquid Gold: Brewing & Winemaking in the Golden State

26th Annual Envisioning California Conference

California is an internationally recognized leader in the production of wine and beer. Increasingly, these industries have embraced a think-small ethos evident in a diverse range of micro breweries and artisanal wineries. Along the way, California has confronted a number of policy challenges in terms of land use, business models and regulation, trade, environmental impacts, and other issues. As a follow-up to the 2013 Food for Thought conference, this Envisioning conference will explore recent trends in brewing and winemaking in California, examine current policy implications, and consider possible future developments in the industry. It will also provide an opportunity to talk directly with California winemakers and brewers, to sample their products, and join a broader conversation about California’s liquid gold.

8:00 - 8:30 am: Coffee, Registration and Welcome

8:45 - 10:15 am: Morning Panels 1 & 2

10:30 am - Noon: Morning Panels 3 & 4

Noon - 1:30 pm: Buffet lunch and Keynote Addresses

1:45 - 3:15 pm: Afternoon Panels 5 & 6

3:15 - 4:30 pm: Reception

Center for California Studies • California State University, Sacramento

Panel 1: California’s Wine and Beer Industries: Manufactured Locally, Consumed GloballyCalifornia produces 90% of all wine made in the United States and is the world’s fourth largest wine producer after France, Italy and Spain. California wine creates 330,000 wine jobs in the state and has a $62 billion economic impact on California. At the same time, California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. California produces one out of every five craft beers produced in the United States and has more operating breweries than any other state in the nation. This panel examines these home-grown vintners and brewers collectively as an economic force, and identifies public policy initiatives that grow the industry, as well as their challenges competing in the global economy.

MODERATOR: Greg Shaw, Chair, Department of Recreation, Parks and Tourism, Sacramento StatePANELISTS: Charles Bamforth, Master Brewer, Department of Food Science and Technology, UC Davis; Karen Ross, Secretary, Department of Food and Agriculture; and Stephen Sterling, VP of Marketing & Sales, Esterlina Winery & Adjunct Professor, Wine Business Institute, Sonoma State University

Panel 2: The Business of Craft Brewing

8:45 - 10:15 am: Morning Panels 1 & 2

8:00 - 8:30 am: Coffee, Registration and Welcome

3:15 - 4:30 pm: Reception

Conference Schedule: Panel Details

The craft brew movement is booming in the golden state. California’s craft breweries produced about 3.5 million barrels in 2014, more than any other state, and they are driving innovation in the industry. These brewers are not just offering unique products; they are also experimenting with new financing models, including “crowdfunding.” In response to these trends, California lawmakers are considering what regulatory changes may be necessary to address how businesses fund, brew, sell and distribute their beer products. This panel will explore all of these aspects and more to understand the business of craft brewing in California.

PANELISTS: Ryan Graham, Brewmaster, Track 7 Brewing Co.; Michael J. Lewis, Professor Emeritus, Academic Director of Brewing Programs, UC Davis; and Tom McCormick, Executive Director, California Craft Brewers Association

Panel 3: Looking to the Future: Water Conservation and Sustainability in California’s Wineries and Breweries

West Meeting Room

Recently, two environmental issues have become the focus for many wineries and breweries- the drought and sustainable use of natural resources. The effects of California’s drought vary from region to region, but with California experiencing its 4th dry year, how have grape and hops growers, winemakers, brewers and their employees been affected? What new sustainable practices are being implemented? How are breweries and wineries remaining economically stable while conserving resources and maintaining quality?

MODERATOR: James A. Kennedy, Former Chair, Department of Viticulture and Enology, Fresno StatePANELISTS: Cheri Chastain, Sustainability Manager, Sierra Nevada Brewing Co.; Allison Jordan, Executive Director, California Sustainable Wine Growing Alliance; and Dean Peckham, Partner, United Hop Farm of Yuba City

While many wineries bear the names of men—Robert, Ernest and Julio, and even Charles—women have been at the forefront of the innovation, science, and appreciation of wine for over two hundred years. Today women not only purchase more than half of all wine in California, they are shaping the future of the industry. This panel will feature

some of these amazing women innovators and their central role in California’s wine industry.

MODERATOR: Noreen Evans, Former California State SenatorPANELISTS: Lucia Albino Gilbert, Professor of Psychology and Director of the CA

Women Winemakers Project, Santa Clara University; Linda Reiff, President and CEO, Napa Valley Vintners Assoc.; and Susan Tipton, Owner/

Winemaker, Acquiesce Winery

Panel 4: Women of Wine

East Meeting Room

10:30 am - Noon: Morning Panels 3 & 4

East Meeting Room

West Meeting Room

Center for California StudiesCalifornia State University, Sacramento6000 J Street | Sacramento, CA 95819-6081(916) 278-6906 | www.csus.edu/calst

Conference Schedule: Panel Details cont.

Wine and beer are integral to how Californians live and play. Examples include wine tasting and charity beer festivals, home brewing and urban wineries, pub-crawling “brew bikes,” and wine and painting classes. While California’s signature beverages figure into many lifestyle activities, state and local policies seek to ensure these activities are done safely and in moderation. This panel will explore the various ways that wine and beer relate to California living.

MODERATOR: Michael Dunne, Wine Reviewer, Sacramento BeePANELISTS: Lori Ajax, Chief Deputy Director, California Department of Alcoholic Beverage Control; Quinn Gardner, Co-Founder and CEO, Sactown Union Brewery; and Scott Harvey, Owner/Winemaker, Scott Harvey Wines, Napa and Amador Counties

California’s legacy of changing and creating industries throughout history is reflected heavily in the wine and craft beer worlds. Learn how California’s worldwide reputation as a premier producer of wine and craft beer began, from the vineyards of Father Junipero Serra and the demands of the Gold Rush, to the origins of “California common beer” and the pioneering local producers who changed these industries in the 1960’s and 1970’s. Our panel will discuss the significant people and histories of California that continue to shape wine and beer making throughout the world.

MODERATOR: Rick Pickering, Chief Executive Officer, California Exposition & State Fair PANELISTS: Ed Carroll, State Historian, Office of Historic Preservation, California State Parks; James T. Lapsley, Adjunct Assoc. Professor, Department of Viticulture & Enology, UC Davis; J-E Paino, Owner, Ruhstaller Brewing Company

Noon - 1:30 pm: Buffet lunch catered by Amador County Chef Beth Sogaard and Keynote Addresses by Amelia Moran Ceja, President of Ceja Vineyards and Natalie Cilurzo, Co-Owner and President of Russian River Brewing Co.

1:45 - 3:15 pm: Afternoon Panels 5 & 6

Panel 5: Beer and Wine as Ingredients for the California Lifestyle East Meeting Room

Panel 6: The Frontier of Fermentation: Wine and Beer Making in California’s History West Meeting Room

3:15 - 4:30 pm: ReceptionFeaturing California wineries and breweries