Alicia Mickelsen Portfolio Nov 2013
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ALICIA MICKELSEN Marketing, Communications and PR Professional
Transcript of Alicia Mickelsen Portfolio Nov 2013
ALICIA MICKELSENMarketing, Communications and PR Professional
MARKETING
COMPANY LAUNCH Orchestrated a public launch of F# with a new product announcement, new
website and press to announce the company to the world for the first time
Created go-to-market strategy with new solution offerings complete with full materials for each offering and product
Garnered press coverage with key industry influencers including Adweek, AdExchanger, Billboard, Business Insider, GigaOm and more
PRESS COVERAGE
REDESIGNED WEBSITE
SALES ENABLEMENT Works directly with F# sales team, as well as the entire global Spotify sales
team
Created and maintaining a sales portal that is accessed daily by Spotify sales team members
Material creation for all solutions and products
Conducting market research with potential customers to help focus and tailor message for various audiences
PUBLIC RELATIONS
HIGH TECH SPECIALITY Led the PR initiatives for leading tech companies including:
Fortune 500 companies including Rackspace, Broadcom and Alcatel-Lucent Start-ups that eventually became acquired – Plaxo (Comcast), BelAir Networks
(Ericsson), ToneMedia (Cellfish)
Worked directly with C-Suite and VP of Marketing to map PR into larger marketing initiatives
Drove numerous successful launches of companies, products and services
SOCIAL MEDIA
FACEBOOK, TWITTER, LINKEDIN AND MORECreated and managed social media accounts
FACEBOOK, TWITTER, LINKEDIN AND MORECreated and managed social media accounts
