Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.
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Transcript of Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.
![Page 1: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/1.jpg)
Alicia Anderson, BlythecoSuzanne Spear, Sage
Greg Tirico, Sage
Social Media
![Page 2: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/2.jpg)
Stop RAMs!Random Acts of Marketing
![Page 3: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/3.jpg)
Myth 1: More is better
![Page 4: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/4.jpg)
Be where your audience is.
![Page 5: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/5.jpg)
Don’t jump on every bandwagon
![Page 6: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/6.jpg)
Post shareable content.• Questions
they ask• Keywords• FAQs• Quora• LinkedIn• Use data
![Page 7: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/7.jpg)
![Page 8: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/8.jpg)
Be careful about automation!
![Page 9: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/9.jpg)
Myth 2: You don’t need a strategy.
![Page 10: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/10.jpg)
Identify the
content you need.
![Page 11: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/11.jpg)
![Page 12: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/12.jpg)
![Page 13: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/13.jpg)
Use a calendar.
![Page 14: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/14.jpg)
Commit to the time needed.
![Page 15: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/15.jpg)
Myth 3: You can’t measure the impact.
![Page 16: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/16.jpg)
![Page 17: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/17.jpg)
Define key
metrics.
![Page 18: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/18.jpg)
Set goals.
![Page 19: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/19.jpg)
Pay attention to results.
![Page 20: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/20.jpg)
ROI Calculator
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Myth 4: You can hire an intern.
![Page 22: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/22.jpg)
Who should own social?
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How about getting others involved?
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Set some guidelines
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SAGE SUMMIT 2013
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Join Us! Sage Summit Social Media• Twitter– @Sage_Summit– #SageSummit
• Facebook– www.facebook.com/SageSummit
• Flickr– http://www.flickr.com/photos/sage_summit/– Email your photos: [email protected]
• YouTube– http://www.youtube.com/SageSummitEvent
![Page 27: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/27.jpg)
The Social Lounge
• Lounge Seating– Couches, Chairs, Electricity, Charging Stations
• Media Wall– Twitter Feed– YouTube– Flickr
• Games & Prizes!– Sage Summit Bag Toss– Happiness Delivered
• The more you tweet, the better your chances!
– Scavenger Hunt– Mobile Challenge
![Page 28: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/28.jpg)
Mobile ChallengeHow it Works:•Top 3 point-earners win each day. •Daily winners will be announced•Prize pick-up in Sage Social Lounge. •Game closes 11 a.m. Fri., 7/26. •Please note, you may only win once.
Point Earners:•First time Log-in•Check-in to locations, exhibitors and activities. •Watch for check-in codes on signage. •Complete surveys•Tweet from within the App
![Page 29: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/29.jpg)
Twitter 101 & 201 SessionsMonday, July 22: • 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880 • 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882
Tuesday, July 23: • 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883• 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881• 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759
Wednesday, July 24: • 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760• 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: • 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885
![Page 30: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/30.jpg)
Twitter Twends and Tips
• Join our webinar!• How-tos, Tips, Fun!• Tuesday, July 9, 1pm ET• http://bit.ly/135B2yT
![Page 31: Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e415503460f94b32a1d/html5/thumbnails/31.jpg)
Tweet-Up, sponsored by Blytheco
• Come meet your fellow “Tweeters” for the 3rd Annual Sage Summit Tweet-up! Drinks and light snacks included– Day: Tuesday, July 23rd
– Time: 6:30 p.m. – 7:30 p.m.– Location: National Pastime