Alice's Garden // Case Study Promogaming (July 2014, English Version)
12
Case Study Alice’s Garden Promogaming Campaign from June 15th to July 15 th , 2014.
-
Upload
lucky-cart -
Category
Marketing
-
view
223 -
download
4
description
With a turnover of €14 millions, Alice’s Garden is the French leader of outdoor furniture: garden salons, barbecues, trampolines, sunshades.... From June 15th to July 15th, Alice's Garden offered to all its customers a 1 in 20 chance to win the refund of their shopping cart. Discover how the online store has found success with Promogaming®.
Transcript of Alice's Garden // Case Study Promogaming (July 2014, English Version)
Case Study Alice’s Garden
Promogaming Campaign from June 15th to July 15th, 2014.
2
From June 15th to July 15th, Alice’s Garden offered to
all its customers a 1 in 20 chance to win a full refund
of their shopping cart.
With a turnover of €14 millions in 2013, Alice’s Garden is the French leader of outdoor f u r n i t u re : ga rden sa lons , b a r b e c u e s , t r a m p o l i n e s , sunshades….
L u c k y C a r t i n v e n t e d t h e promogaming, an online service for e-commerce sites willing to give their customers a chance to win a full refund of their shopping cart.
3
Boost your sales Studies show that consumers prefer to have a free chance to win a refund of their purchases rather than getting an equivalent discount. On average, our customers achieve a 25% increase in revenue during a promogaming campaign (vs. the equivalent discount).
Lower your promotional budget Sell more and spend less: promogaming allows you to save up to 20% vs. the equivalent discount.
Make buying fun Offer a memorable shopping experience to your customers as they experience the thrill of the game and feel involved in the promotion.
Stand out
Differentiate yourself from the competition with a more impacting message than a traditional discount.
Develop your image Develop your brand without lowering the perceived value of your products.
PROMOGAMING BENEFITS
4
ON SITE PROMOTION
Banners on every pages of the website Special design on the home page, the product page, the catalog…
Home page Page created to present the game with a live test
5
Poster campaign
3 000 000 additional ads On several selected websites with related topics: cooking, family & children, magazines
6
Off site promotion
Newsletter sent to selected customers and prospects Email sent by the retailer
7
proMotion on social networks
8
Game display Directly on your order confirmation page.
Campaign supports Created by LUCKY CART
Transactional Emails Personalized with Alice’s Garden guidelines and
colors.
9
contribution
Consolation prizes Two digital magazines are offered : L’Optimum and Jalouse.
10
PERFORMANCES
Business performances observed on average on Lucky Cart campaigns. Those numbers can vary according to the way the offer is promoted, the gain chances offered and the participation conditions.
+15%
sales in volume vs. the equivalent
discount
+25%
sales in value vs. the equivalent
discount
+20%
potential savings vs. the equivalent
discount
+70%
Of the customers say that the game improved their
shopping experience
+65%
of the winners plan to spend their winnings on the
site
0%
risk for the retailers on the random
draws
A few retailers leveraging our promogaming service.
11
OUR CUSTOMERS
12
WOULD YOU LIKE TO KNOW MORE ABOUT LUCKY CART ?
www.luckycart.com
01 83 87 96 80
