Ali Brown - Coaching Business Secrets Manual

Welcome to the Coaching Business

Intensive

© 2011 All International, LLC

Day One Overview

SESSION ONE: Intro to the business of coaching; What are we selling? The 5 Rules of High-End Coaching Success

SESSION TWO: Coaching model possibilities, examples, pros and cons

SESSION THREE: Creating your content/curriculum

SESSION FOUR: Filling your programs at live events

SESSION FIVE: Filling your programs using the Internet


Notes COACHING BUSINESS SECRETS

Day One Evening

• "Best practices" coaching business panel

• Open Q&A

• Video exercise

© 2011 All International. LLC.

Day Two Overview

SESSION ONE: High-end program truths & design

SESSION TWO: Mindset and positioning; "The 10 Commandments" of the high-end coach

SESSION THREE: Back-end logistics of running these types of coaching programs

SESSION FOUR: Policies, problems, and up-sells

SESSSION FIVE: Q&A, final considerations

© 2011 All InternatlOr,al, LLC

© 2011 Ali International, LLC

© 2011 Ali International, lLC

Day 1, Session 1 GET READY

Why are you here?

Why am I here?


Why we love coaching ...

• It's easier and more fun to solve other people's problems than working on your own

• Great career for entrepreneurs who typically get bored easily

• You learn a lot, get inside other people's heads and businesses

• Easy to work from most anywhere

• You enjoy high status and associated perks

• Incredible income potential when structured right

© 2011 Ali International. LLC

Why we hate coaching ...

• Can drain all your time and energy if you don't set up right

• If you follow traditional models, you are stuck with limited incomes

• $50,510 (2008 ICF Global Coaching Study)

• $134,800 (2009 Sherpa Executive Coaching Study)

• Larger programs require a lot of managing and admin


© 2011 All International, lLC

But let's examine the possibilities ...

$130,000 to $2 Million in One Year Sales trainer Lisa Sasevich from La Jolla, California: In 2008 her business brought in $130,000 with ebooks and a bit of coaching. In 2009, while in my Diamond tier, I had the chance to work with her personally, and by the end of 2009 she had grossed $2.2 MILLION.

The biggest reason for this jump? Reengineering how she packaged, sold, and delivered her coaching programs.


An Increase of $250K in a Year Karen Knowler from Cambridge, England: Her niche is raw food, and when she signed up to coach with me last year in Diamond her previous year's income was $350,000.

By the end of 2009 her revenues had skyrocketed to over $600,000 largely due to her introducing programs that coached others on the raw food lifestyle and how to become a raw food coach.


From Less Than Six-Figures to Multiple Six-Figures

Ciara Daykin, a wedding planner from Alberta, Canada: Hired me as her coach in 2008, goal was to double her income and break six-figures that year. She did.

In 2009, sold $65,000 in one DAY and experienced her first six-figure MONTH. Doubled her income again, sold $101,000 from the stage, and now enjoying multiple six-figure years.

What changed for Ciara? Deciding to recognize her own success and package it in a coaching

program for others in her industry. W~~'f1


Doubled Her Revenues from $1 Million to Over $2 Million

Kendall SummerHawk from Tucson, Ariz.: A longtime coach and entrepreneur, Kendall had used many of my teachings to take her business to approx. $1 million by end of 2008. At end of her first year in my Diamond program, she doubled her revenues to $2 million.

The biggest reason for this jump? Reengineering how she packaged, sold, and delivered

©2011b~!atSaRgching programs.

Took 2nd Business From Zero to Nearly Six-Figures in Startup Year

Mitch Tublin of Stamford, Conn.: maxed out working traditionally with clients. Mitch joined Platinum in 2009 and learned how to add new coaching programs to his offerings. Since then, more clients participating at higher fees. Launched 2nd biz that he took from ZERO to nearly six figures during startup year. In 2010 he expects both new businesses to earn between $250,000 and $500,000. What changed? Adding

~~~~~~s~nd profitable coaching W~rm1 © 2011 All International, LlC

Took Her Revenues Past the Million -Dollar Mark

Sheri McConnell from San Antonio, Texas, mom of four: She'd already had a $750,000 year from her publishing and association-based companies when she joined my Diamond program at end of 2008. By the end of 2009 her revenues soared well past the million dollar mark.

What changed for Sheri? Deciding to recognize her own success and package it in coaching programs for others in her industry via a proven model.


What Are We Really Selling?


Compare these services:

• Teaching delivers step-by-step information or curriculum

• Consulting focuses on problem solving, strategies, action plans, goals.

• Mentoring advises or trains someone in their accomplished area of expertise.

• Coaching focuses on learning through action and self-discovery to reach goals and dreams

@2011 Ali International, LLC

Best programs are hybrid of some or all, delivering most

value to the client. For purposes of this workshop we will use the term "coaching".


The 5 Rules of High-End Coaching Success


Don't sabotage yourself with:

• Worrying about your lack of education or credentials (e.g. no college degree, MBA, certification)

• Concerns over your lack of experience

• Feeling awkward that your clients may even do better than you do

• Fear of losing clients

• Hangups about money, power, strong boundaries


Hln the land of the blind, the one-eyed man is king."

- John Francis Tighe


RULE #2: Know What You Are Selling

(You Are Actually Not Selling Expertise!)


So what ARE you selling?

• specialized knowledge

• fresh eyes • "stupid" questions • directed thought • connections • resources • challenge pre

conceived limits

© 2011 Ali International, LlC

• challenge preconceived beliefs

• discover hidden opportunities

• accountability • recognition • validation • motivation • but most of all...

certainty W~~

Why Do People Seek Coaching and Advice?

• Get information they need directly, quickly, easily

• Obtain access to coach's contacts, resources

• Lack of certainty

• Difficulty making decisions

• Overwhelm with life

• Overwhelm with information

• Transfer of responsibility


Why Do People Seek Coaching and Advice? (cont'd)

• To have someone listen to them

• To be able to "process" with someone

• No one else to talk to

• Approval of ideas, or conversely, talked out of something

• Encouragement and motivation

• To feel validated

• Someone to share success with

© 2011 Ali International, llC

People rationalize their investment with logic, but they

make the leap fueled by ... emotion.


Harry Beckwith, Selling the Invisible: "Most companies in expert services - doctors, lawyers, and accountants - think their clients are buying expertise. But most prospects for these complex services cannot evaluate expertise. They cannot tell a really good tax return, a clever motion, or a perceptive diagnosis. But they can tell if the relationship is good ...

In most professional services, you are really NOT selling expertise - because your expertise is assumed and because your prospect cannot intelligently evaluate your expertise away."

© 2011 All International, lLC W~~

"Services are human. Their successes depend on the relationships of people. People are human -frustrating, unpredictable, temperamental, sometimes irrational, and occasionally half mad. But you can spot patterns in people."



The Truth About Selling Services in General:

If you're selling a service, you're selling a relationship. And relationships are about

feelings.

RULE #3: Be Known for Something


Ali's Journey


RULE #4: Be a Leader (And Don't Be Afraid of This)


Know you are a leader, and position yourself as one

• Be the queen/king to be of service -- not the servant.

• It's a more powerful position because you can provide a much greater value to your clients, and to more of them.

• Be ready for this to bring up any and all insecurities - obvious or dormant

• You and your client are not equals in the coaching relationship.

• (Ouch! Did that make your quills go up?)

• We will be going deep into this IN DETAIL tomorrow

@ 2011 All International, lLC W~1ml

Day 1 - Session 2: Model Possibilities


What's Popular Now

• Mix of tele-coaching and live meetings

• Specialized information

• Specialized target market

• Combinations of coaching/mentoring/ consulting/teaching

• Mix of traditional coaching with continuity

@2011 Ali International. LLC

MODEL 1: One-on-One Coaching

© 2011 Ali International, LlC.

Characteristics of One-on-One Coaching

• working with client on specific issue or to achieve specific result

• selling your time for dollars

• hourly or packages

• original, simple, tried and true model

@2011 Ali International, LlC

Examples of One-on-One Coaching


Coaching Directory Il.~Qhl3' tr~ (lNlCI'~ iii tM WQfb:1

Featured Coach and Column _Hill Mtr~OO@iljUiE(;r..JMm:l::o:m

KaN" • .a:ut800ach~inmmsltiOO-~ t01:'hO$e whOMd-~Et$ ~-a mtJt$: balancoo Ufa. The 1)If't t.he: gWe& hat cfients is the support and: safely nsl they need to maim· poslUve char'Ige$, As a $t:#COt:seful:~,oom teJeclassleBder. she ~ seen flfst hand h:ow taldhg one hol,M' oil ~k to ~ on What $-~nt tc yotl-eal'!: gNe yOIJ me ~t(l: make ~,The eornmon. thertl$- With both Mer priVate eJlern$ aM her ~ f;)lI¥I1idpant& ls biw1tlQ th$ svpport and __ 'Of .... _N"'''''......ruIIy..-cI1·nges,

P'fofeulonal Experlen~ Kathee is· art AssooIma Certffied Coach wrtn 1he lntemalkmat COaclt F-edet'a1fun and -a g;aduate of Coach ~ and John _U"M""II\',_~""i_overlS-"_"' ___ proje<:tmao __ ",aa_af eorpiOlI8tlOll$ l1'lI~g F#st Unlon N~ ~hOvla Cotporatloo, If'! addltlon to her CO:8Ohi:fIQ P~. _l(a~ 1$ a 1eaders'Np: t:oach with the' McCoi SCboOI Of Sa$iMSS:, Que6ns u~. ChartdUe. 00. haS 'written cca~ attiCleS fttt 'Today'll' ~ Wamao"':magazine. M a ~ ~ fea:clier', ~ has-de$ilgned 8m2 presented: a series of --""'--""*""''''''', MY_~~iIItobe __ f_ MycJ""'lSfe"!IIO_yQf",,,,,,, __ , Theyl>eooma_O<I to iake a:'IDtnlf 'of'ttlek-iNes,

Comments from ~".-cUent:slT~. Pill1lctpant& 1 "'OYer-me ~ f Wfia~nd of actMIv,- takl':og care- ofwry mmortl::Uerations al"Qtmd f'I't)" hOU~ fron't ~ $tTWl1[ ~ rrotnptctUt" l tIad ~al'QVr:td< to spot painting tI O(llJpla f)f $I'JUIU areas th$' ~ It to- m!U:mmg Q-1flce itefn$IW- bHn- meamng to rerum ~C$: ()(::t:obe11· (and Yfj$, they acwally were nit$: 800tlgh to)

SECRET © 2011 Ali International, LLC

Comment& from Kathee's ClientsITeleelss5 Partlclpant& "Over tile weekend i was a whl!!wlild Of actlvlty, taking care of very minor tolerations around my house-everything from spackting small holeS from pictures t had MOIled around, to spot palnting a couple Of small araas that needed il. to returning office items I'IIt! been meaning to return since OctOber! (and yes. tIIey actually were nice enough to}

"Kathea helped me open my eyes to finding out whsl was good fOr me. nol only personally bill professionally, ['lit! been able \0 apply my learned skftls almost on a dally basis, I no longer assume tihel people know whsl my needs are alld am able 10 let them know in a direC! alld nOlXO!1frontanonal manner, I'Ve learned to wntinuany "Clean out my closets" 10 mai<:& room fOr II'1Qoo things in my life that matter to me:

"I feel SO energelk: now ,,' lW evan Inspired my COWOI'IIer (to start declllllering).·

"I wanted to aCknowledge 1M value of tile work you 00. Also, I appreciated tile handout. it was halpM to Mve wmething to Illfer to:

"I realty enjoyed the class and re<:elved a lot 01 value from It"

'Thank you so muct1, I appreCIate your Sinoerlty and authentiCIty,'

Kathee's Favorite Quotatl_ "tt is the ~mble Of risk whiCh shakes tile splrtt, confirms courage and reinstates daring'" - Mary Anne Radrnacher 'We're alf trying to make a big difference. not realiZing tile small difference we make for eaCh Other every day,' - Daphne Kingma

i'l'ofeulOnaJ Fees My mQl'\lhty fee fOr coaching is $300 for two 30 minute sessions. $41)0 fOr thrae 30 minute sessions and $500 for fhrae 45 minute seSSions. Unfimlled email support belween calls is lru::luded, Telephone 704,542,9343


PATTI (In Person) - $lOOO/Hour PATTl (Phone) - $800/Hour

SENIOR STAFF (DESTIN, RACHEL) (In Person) - $750/Hour SENIOR STAFF (DESTIN, RACHEL) (Phone)- $500/Hour SENIOR STAFF (DESTIN, RACHEL) (Phone)- $300/Half Hour

Platinum Elite Member Lisa Manyon: Manyon Marketing Makeovers

• One-hour call with marketing review and coaching

• $225 per web page/item (packages available)

• Segue to upsell into further coaching or full rewrites of copy

© 2011 All International. LLC

Manyon Marketing Makeover Strategy Sessions: This is where you can get one-on-one coaching and consulting by the hour. My guess is you're here because you're tired of doing everything yourself, you want Ii new perspective and you know you cannot possibly continue in the same way you've approached business in the past Well, the good news is, we have ALL been there. Some just don't like to admit it So, by investong In your buSiness now, you're one step ahead QI the procrastinators. Even better, I can help you get unstuck NOW!

Limited

O"LY ol'£R WUK

·Somefimes we're Simply too close to our own bUSinesses to see all possibilities Clearly Ilnd Objectively LiS/l1S able to srop In with big picture vision and quickly cut to the chase, She's been ills/rumental in helping me create pick, click and pay packages /0 better serve my clients online, She a/so has 8 natural ability to Ilnergize and move projects forward by keeping all pM/liS 8ccoun/able. 'highly recommend tnvesUng In Usa's accountability plans if you're serious about moiling your bUSIness forward .•

\Ilk! Vk!rtel- Digital Buddha Studios, Minneapolis, Minnesota

one-on-one sessions are designed to:

• Provide you clarity and new perspective on the marketing Challenge(S) of your choice • Brainstorm business solutions, provide new resources and connections to help you generate more income • Provide an aUdio recording of your session for furure reference and growth if desired

we'll develop solutions to grow your business and meet your INDIVIDUAL goals,

Marketlng Makeover Strategy Sessions ~

Pros of One-on-One Coaching

• very flexible - anytime, anywhere

• easy way to get started asap

• little setup or admin required

@2011 All International, LLC.

Cons of One-on-One Coaching

• hours for dollars

• limited time, so limited income

• if hourly, positions you as a commodity


MODEL 2: Group Telecoaching Programs

© 201' Ali International, LLC

Characteristics of Group Telecoaching Programs

• walking group through a process

• phone, web, email

• 10-50 people

• $97 - $997

• Better results if you require a commitment! (e.g. one year membership)


Examples of Group Telecoaching Programs

© 2011 Ail International, LLC

Ali's Original Ezine Tele-Bootcamps

• self-study course customers wanted help implementing

• I would walk them through getting first ezine issue done and out the door

• took only most important steps from the manual

• four phone calls with part training and part Q&A over four weeks

• email discussion list • $497 included full manual, or $297 if they had

previously purchased the manual (manual

sold for $197) ffiA~H~~~

SE~RE;fs © 2011 Ali International, LLC

© 2011 All International, L

Head Platinum Coach James Roche's IMAP (2008)

• walked people through creating marketing message and infoproduct

• 6 modules taught over 10 weeks

• calls featured training, Q&A, and hotseats

• email discussion list

• S 1,200 per person

© 2011 Aliiniernaiional, LLC

ATTENTION:

Are You Th21

to Break free from the foods Health

Read on to learn more and program June 14.

Usten to JJ aud Leanne'" !'owed .. l preview G"I! on the Break free Boot Cd"'P progralH,

DownlQad Audio FIle

Diamond Member JJ Virgin's 28-Day Break Free Bootcamp

• 3 lecture teleclasses

• One Q&A teleclass

• Members-only website and forum

• Support materials, checklists, resources

• Discounts and special offers for participants

• $297 per person


Gold is ideal for C,I sTiall buslne,s owners ¥ihc are leadv 10 late their bUSiness to the ne!!tle\el ,- costl These 3re all strate!]18S lilat />j; herselr'used 10 help burld a multr, SIx-figure bU51n~SS (~'?hlch !lito vhat is tDday an Inc 9:JG¥fanked rru!!I·r;!lhor-dollar Ard Dest of all? f:;Qld Wi!! on strategies can start 1fl11:Jementmg ,mr'l.,jraleiv that are no,cost IQ low,cost' leI's taKe a at exactly what these strategies are now so you can fully understand what IS covered

What the Gold tier covers:

What the Gold tier covers:

1. Social Media· How to Maximize These Free Marketing Tools Without Wasting Your Days Away

Some consider the eWI-grov,rng social media and social networking to be a colossal waste of time, Others are connectIOns i3nd at record-breaking speeds as a result of soc:al media In this Irmnlng, we pull the curtain to rBveal how thiS new of commWllcatrng can actually bring yOU! bUSiness {and bank account) to new heights very !ltli2 effM Of cost WeT share

• Step-by"step suggestions of hew to uS81he most popular social media sites (Whether you're 3 newbte Of established marketer these tiPS 'Alii add upta money In the bJnk)

• Cle,'er ways te use TWItter shorthand to get your message out !11 under 140 chalacters iand seldom-discussed ways to get il 'retweeted" to new communities]

• What common mistake to ne,'er make in social media (Those who don't know thiS quickly become a panah III the social arena)

• Secrets to lev€faglng your messages so new customers learn about your bU5111BSS (SOCial media wannabe experts' thinK they know but youilleam the leal truth here)

• Easy systems to IqAement that don! ffltter your days away 011 SOCIal media (Those who don t know tillS waste days and money struggling to keep m front of social media cnmmumtres !

111. Speaking and Hosting Your Own Events: Behind-the-Scenes Truths

Sl'stems. that se-crets aboLt

own IJcrat,c,'8 m lh>:'

• Hen'i to ge! butts H1 seats fer y'8Ur ~rtlnent tOpIC (Ue s>?f!se in,lng an >?v>:tlt if no one IS thefi! to hear you or bli~i fWll yOU)

• Secrets 10 1he e~'<?nt

ynur tJe-st bafg31l1 ~,(I!1l -.en,Je Little hinge::;' siilng h1g doc)rs Jf1

fll?€d tc ,,\ina! you're 'Norkmg ,"<itt i

• When It ~1)lght :}f. cJ~'ay to deCISion to (:Of'lP spec-fic

Important: Only Committed Business Owners Will Be Accepted in to Gold

Tbs pov-:erful !elfc~13rhlng pr::::gr<'wl 1$ desl!.f/'E>d to you select your be-st strategies for the year-to he~p you achieve your best results ever! And Ab only v:Jnts owners m the Gold tjl?f <-'i~10 are sc(ous. abm.:t recetAng o-ngoif':g education to help the'11 gro-;;'I That's why Gold is a year.long program and requires a brief application as well.

if the idea of a y~~m-,long mBmi>~r'Sh:;; IS a tA In!!rmdat:ng dcn-t ~- n-e1 ali/leaf-style ClJl.Jrs€ that n~us.t be fcl!<J.-;,'ed and learned from

Gold has been de~!gned more 3S a "strategy buffe-t" to end

Ana r€rr,e,d~-er. not only are all these s-trategies nO-(05t to low (ost. but they will be useful in yOU! business success library for YEARS. to corne All has mad.J $1.J!8 that all t"le (cm!tmt you 11 b-e !earmng in Gold is. scild arid prO'!-(+11 and he-re to stay these feCCfT',mendatICH1S are i'-)Ur tactics that ' .. >ill \';crk tor.a P.lJr:!h 0:' two: It'~ an in'.:'estmart that surely MaKes sense r jc~,,:. lefs lcc:...- you rnernt-.:-r

Privileges of the Gold tier include:

• 11 Monthly training caUs (:o'.e-ring cur -l,::rw Ccst to Uo Cost" marketing and business strategl€s curnculurr. in detail

• 11 Live open Q&A calls that ar,S~VH your Ques.tHJf'S regarding eal::h r-l0nth\; tOPIC Ge-t (oachmg Jive en the phone and re-eeive guidance on issues retevant to your business

• Audio COs of all calls rTIm!ed to you ea-ch month {Or::-~lCna! - your choice! See be!o\>'>,',}

• Digital MP3 recordings or all calls available to listen online Dr download

• PDF Transcripts of aU caBs <!',;ailab!e- to fEad onlin>? or dO'i~nload

• A beautiful binder to store and organize aU rnatenals (Opt!0nal _. your chciu;! See below )


3130 [fee-IV\? .an exclusive LIVE in-pers-on networking opportunity at a sp-ecla! f:tilflionalfB F.1I2D10

.. Access to an of Ali's calls for the Silver tier of the Millionaire Protege Club featuflP9 !ntBr';'I~WS on helpful bUSII~e5S and He as WE'll as entire caBs w:tb A.I! Past Indl,d~(l 101, PR Seuds H.,;-,'111h fel Enf::'f9Y and How to Outdlt~ Bus=nf>5S Crf>{h\ of Gi!!S alsc: cF/8liabl;:o

• A full subscription to Ali Magazine" It s busmess :lfe and sl/2' for the female enfceo,enp,",

e'.;cd .... ed gel1tio,;lnan) al! >;cifappeJ fuli-<..;::;i;.,if qU31terly p'Jb!i-c.~Jt;(In IS makuq Wi:h~S It, the fOf bongIng

ne'iBI SBen Once you tl1:>gm ~'euo>r:lng this pnnled Irea! you

Meet Your New Gold Coach: Master Marketer Lorrie Morgan-Ferrero

the Gold tIer and ,ts specihc content to de-lhfH she t<n~w 11

tel L"ad this proqrsrn H1 t'1B ~"llron<'Hre Proteg-9 Club She and fnend Lorrie Morgan-rerH~ro b.Jsed on Lorn'::'":; e).:ce-P!n:~n.11 track

busll':es3 o">'vne-r and !'":'3rketer a"::, <I,>?!) 35 her €':><-I::ep1lcn-al teach:ng It N35 a pt.:'d~ct fit~

Aw;::~rd-wmn!flQ m;)rK6'te-f. world·fe>lo";';'fled c«py\vnter 3nlj creator 01 The ShB Facto.r<.v Lome 1<10"";;,,,,, e"NQ IS ums!dered th-e- top fern;::;!.:: In the mff.Hl1HfK8tH"!g Industry She has

awafd'~'dnnjng home ;horld~L .. ,nou:; 'fHti..:a! COpyt\l!tl!lg

(CachE:; oth':?"r and is: curfer:Hi IS d~dtcated to shIft tfQn1 the- hyp€.'"n~!Bd 10 a ((tore modern '..€'(S-!011 f'larketmg ,>vntten v,ltt! autr,enw:rty trust and r3ppon

ThNe 'was no one better All LGuid conSIder to' IO!)! th!' Mli!lCIf1Jir(> ?roteqe Clut tea'l~ and pNsooaily deVvef these stratoq:I<?"S that (30 change YOl1r husir.ess fore'.{er


New this year: The Gold tier goes "green" .•.

HCh"¥"eVer we kno'h' that love printe-d on your aCCI?Ss to serninafs !~dures !n hel cal ail th;? Hard CDPY '/E!rsion of Gold Irs your choice best

Best of all, we've designed Gold to be affordable for you

the ne'N (Jold tier is a'/adabl~ In of the program Fen

may opt to enrol! COP!!?S of the-

IS Hw, GreBH ';erSlon

the Gold tier spec:ificailv fer those of j"Ol! who may II.:]';€< ~vanted to partlClr.ate in her P!atinllrn or Diarrnmd tIers 'Nas firanc!ally out cf feach But thi' !Ofom~atiD.n in the Gold pro-gm'11 IS still extremely- powerful when j'OU

put It to use m your busmess In fact It would nat be unheard of that bV Just imp!ementmg a few of the-se strate9'les in fuiL you could add tens of thousands of dollars to your bottom line this year

So "~vhl!e the program could easily be offered for up to $10 000 In fuJI, the program starts at as little as. $241 a month, (Thars far less than even just one HOUR of time w"lth Of Lome would run remember all thB strategies delivered in Gold are lowocost 10 no-cost 10 impe:nent too So Irs a ~vinnef all

VVhen you 3cd up all this value" along ivith the Pf0':j~n Gdd ccn!€'nt "~ strategies designe-d by' an Inc sao entrepreneur and deiben~d by an experienced marketing master '"' you've gd a program that's. a MUST to participate- tn!

© 2011 All International" lLC

Pros of Group Telecoaching Programs:

• leverage time for more money

• help more people

• easy to run

• work from anywhere there's a phone

• popular format


Cons of Group Telecoaching Programs:

• amount you can charge somewhat limited (depending on interaction required)

• not as impactful as live coaching

• may require more admin and setup than you realize


MODEL 3: Live Group Coaching

©2011 All International, LLC

Characteristics of Live Group Coaching Programs

• Includes live in-person meetings

• Program length ranges from a few weeks to several months

• Often moving through a process together or studying a curriculum together

© 2011 Ali International, LLC.

Example of Live Group Coaching

Programs


Platinum Elite Member Joy Chudacoff's Success Circles

• $1,500 for six month program

• 10 or so women per group

• Meet one half-day each month at beautiful waterfront venue

• Included 3 private coaching sessions (live or phone)


SUCCESS CIRCLES

~or more information ahout current circles, please go to

ilttnLLLw.t'{:ti.~iJfHl:::QUrp05e ~ pi§n~~Qf!J·

Are yOU ..•

• DreanlH~g of your next act" • Thinking about st.a:rtlng a bus:ness::> • An entn2':pre0@Ur with big plans?

• An ex~cuti\le woman .on her way to the top? • Ready to re~€nter the workforce?

• A wornan with a big Idea?

Great - there is a Success Circle for yOU!

When you join a Success Circle, you'll galn darity, set goals, design a plan that will allow yOu to do exactly what you want to do, be inspired by other dynamiC: women, and be accountable to achieve what is most importaf'lt to you.

Whefl you are in Circle, YOu are in a sacred space, As s-vch, evetythlng discussed is confjdentiaL Your ideas JrQ honored as unJque:Jy yours, as preCiOUS seiWs that need support iwd encouragement to grow.

Through a series of exercjses, discussions, and practices ~ach woman In the dide partfcipates not O!!!y in creatuv~ her own pian for the future, but also gives (e-edback and SLPPOftS other wome:n to do the same,

Circie 9athCrtf)95 are hfrld at the "LL'Le.L<L • .i,g""C."'.i~t.""s .. ,.mL,,"l:'1""Le.'3. ThiS tranquil setting is ideal for getting dear about your future and creating your personal p!a.n,

ClrcJ€5 run ror six consecutive months as fo!!ows:

Month 1: Getting acquainted and addressing each woman's objectives, Month 2; What do r value? where is. my passion, my energy? Nonth 3: Where am r going? What Is my Hfe purpose? Month 4: Who is on this journey witf1 me? What are my roles? NOnth S; Visualizing and crcJ'Ung <1 personailled plan of action, Nonth 6: Solidi(ymg the action pian and celebratlng the future.

Success Circle Benefits

• The support of other women in a safe, confidential setting to focus, strateg,ze, and set goals.

• Discover new ways to manage your time and yourself. • Renewed sense of Clarity and purpose. • Inaeased energy, confidence, and selfo..1wareness. • AccGuntability to set and achieve your most important go<)ls.

Are You Ready to Join a Circle?

Whether you Me a stay··at·home mom, at'! executive woman on your way to the: top of the corporate ladder, a 'young woman just getting started in your career,

Pros of Live Group Coaching:

• Group leverages time

• More dynamic experience in person

• Often more compelling for clients

• You can choose optimal environment


Cons of Live Group Coaching:

• Meeting space expense and hassle

• Limited to local market


MODEL 4: Mastermind Groups


Characteristics of a Mastermind Group

• Typically 8-20 people

• Typically annual program

• Application process

• Live retreats/meetings

• Each person takes turn in "hot seat"

• Calls in between meetings (group and/or 1:1)

• $8,000 - $100,000 per year




Examples of Mastermind Groups

Bill Glazer's Info-Mastermind

• $16,000 per year (now $32,000)

• 20 members

• three 2-day meetings in Baltimore, Md.

• 6 prescheduled half-hour 1: 1 phone calls

• free/discounted attendance at events


Ali's Original Platinum Masterminds

• $10,000 - $15,000 per year

• 12-15 members

• three 2-day meetings on West Coast

• 10 prescheduled half-hour 1:1 phone calls

• 2-3 "as needed" one-hour 1:1 phone calls

• free attendance at events

@l2011AII International, LLC

2006 Platinum Mastermind


2007 Platinum Mastermind I


2007 Platinum Mastermind II


2008 Platinum Mastermind


Ali's Diamond Tier of the Millionaire Protege Club

• $100,000 per year

• 8-12 members

• three 2-day meetings in U.S.

• 10 prescheduled half-hour 1:1 phone calls

• 2 "as needed" one-hour 1: 1 phone calls

• free attendance at events

• full Platinum tier benefits


2009 Diamonds


2010 Diamonds

© 2011 All International, LlC

This supreme tier of tho Million3lre Diamond IS dlstmctive!y {h;slgned tOI the Qwne! ,;:vl1o IS 3ccelerated pace. This unrivaled not f'i',as1er-ed the bUSiness basic5 mer~~ters are- In the pre-stlgH1u5 position the only clientele of

the ~"hlhcnaire Protege Clllb~Aho receive tailored one-on-OM pn,ate coachTlg Wit!; Air Brown - the authonty in Bntreprene"uria! SlJCC~SS for WQrn'2-n, 8eroming a D-iamond member (If the Milltcnaire IS the ultimate opportunity to achieve yo-ur gn?3test fhV2Uds

V\latch this \>1deo· now to rnB€ot all of Ali's 2009 Olan1cnd me-f"l00rS, rnany of '"vhom have a-chievl?d BxcepttCna! results

Privileges of 2010 Diamond Membership in the Millionaire Protege Club:

Private Diamond Retreats thfE:-E< kr~es. a Y>?3f '.!\ith All at luxur.'/ r;?Sc!1s w!lItn thE' UnJ"!d Sl(ih~;; 25 ,'!2!l as Jut:~!n~ the country' The,'3~ 'dc;:.ed-dooi' t'>;'iO

rnasto:-rmH'ld!ng nf tM!? highest le\-e! :{~lth personal coaching frerr. All on the SPf)t [ha'yc,mi rn~1nf;<.,r5 <'He tc him';) ,)nf:' bU5ifl-3S$ to ttH:' i8t!'(>3t

2(110

Two haff-day coaching sessions with Ali in

ThiS lS -1 unique- q}porturdy tJ spend (Pli>? .\!th AJ! one--oo-one and n ;:'Afson to fee'?!'I!? he( S!fate-gy Insights and ad',1ce

10 Half-Hour Phone Calls ,",\lith Ali - Olar1(Hld enji.)'/ thelf acr-;3IK0r1€'nt one-C~I-i·one anSWl?"f 1u0s!lors and en'jure

c~lIs .",here AI! .'iill rEo-v;':)',,.pmgr>3sslng tc,?v3rd thE-If goals

J One·Hour Phone Calls With Ali D!3T.onc ::v:Plbers (an :::.,:hE'du!e these one~h')dr consult-:; 35 rl?edfd_ 'Nhe-n a topc requires lTcore Ill-depth discuss~c:n

10 p-rivate Diamond group cails the- Dlarnrmj group vdl Te->?l

th>?!! SU(CE'SSE'S and discuss thea cha!i>2ngE'':i on the ~·hone together v.-ilh Ali to update on

rf.:l%UfCeS

Exclusive Diamond email discussion fOfwn to lfli'?facl rmh (}th~f Chantln-d n'ei1'b~ts 8S;>;; qUB-stlons gel feedback shafe- resources_ flin df:!as cast each other ar'lc ~"1or(>


VIP "ntry, seating, and networking at Shine 2010.

Bonus #1: C-On')p!eH ment~fsh+ benefit; (lithe Platinum tier (If the Millionaire Protege Club m-eetmgs. training calls, monthlr lfltar'ilB,'i CDs and a stiDscriptloll tc ,A),· Ma93z"{Oe Tatled quarterly to n'y

Bonus #2: Comp!<3te Home Study \,erSlOn of t~Ji-s "OniinE Success 8:u~print Syst>?r.1' 'with workshop 1:ander DVDs .and C:[1:;, bliJ~pf!fn maps. etc

Bonus #3: 50"% Discounted Day Rate fOf a-ddlh)fla! lrH'}erSl)n J)ne-{ln-On8 consultation tim>:: WIth All f20 10 day rate -$3o_000 DIamond ml?n-'C<2rs' d3y fate- $1500DJ

Bonus 114: FREE Admission to Ali Brown', $10,000 ] Day Coaching Business Intensive. In ""nnci "'1m:"., 2010. All v,ilI! be hosting a f;-,{-j\ate workshop \?,;hN~ she- ,>v!iI personally !)-E' teBchfng hH de-slgn sell. and rUIl coaching ;Nograrlls

The 2010 If1vestment hr Dlamcnd memt,ershlD In the f,j1lllion3lre Payment plans afe a'!atlab!e Qf

\'OU mal pay In full and en!,J')' 3 gB-!1BfOlJS

nH'~ fifst step en this amazing ne\? Journey c0!15tderatlOo for membershIp now hI do,vnlil3d,nq the info-brochure and application no(>v ,t to Spots In the Mdhonaire Proteg.e Club JrB lm,lt<ed ami apphcatlo-ns are considered on a firsh::cme flrst~sel\<'ed basis tNe lock fcrwald to cons.denng you tor membersh.p m the- D!arn{>lxi tlef of the rA!!hon3He Protege Club


Pros of Mastermind Groups

• able to charge high dollar per client

• committed members

• focused group moves forward together

• members help each other

• retreats in locations of your choice

• higher dollar, easier the program to run

© 2011 Ali International, LLC W~f1m1

Cons of Mastermind Groups

• year-long commitment

• time commitment

• travel time and expense

• group politics and issues

• emotional taxation/aHachment

• extreme resilience required


MODEL 5: VIP Days


Characteristics of VI P Days

• One-time event

• Client pays for full day with you

• Can be at your office, home, or other location

• Coaching, mentoring, some teaching if appropriate


Examples of VIP Days


Ali's VIP Day with Dan Kennedy (2005)

• At his home, outside of Cleveland, Ohio

• At time was around $13,000 I believe

• He controlled all aspects of visit - pickup, drop-off

• Responsible for my own agenda

• We talked and I took my own notes and recorded session

• 8:30am - 4:30pm. went out for lunch W®~



Ali's Own VI P Days (circa 2006-2007)

• at my beach condo

• $10,000, included one night at local Marriott

• included car service to and from airport and my home

• clients responsible for own agenda

• I used flip chart, visual aids, courses

• gave clients choice of lunch out or in

© 2011 Ali International, LLC W®1ml


Pros of VI P Days

• no emotional attachment to clients or results

• easy to sell, quick burst of income

• easy to run

• "WBTYM" ©


Cons of VIP Days

• don't get to follow through with client progress

• no ongoing or follow-up income

• high client expectations for short time together


MODEL 6: Coaching Intensives/Retreats


Characteristics of Coaching Intensive/Retreat

• One time event

• 2-3 days

• For coaching intensive, everyone gets a turn at front of room (hotseat)

• For retreats, combination of curriculum/ process and coaching


Examples of Coaching Intensive/Retreats


David Neagle's Coaching Intensive

• 20-30 people over 2-3 day meeting

• everyone takes time at front of room

• coach gives feedback

• then opens up to room for mastermind

• pre-work required to speed process

• $3,000+ for meeting

• upsell to VIP Days or other higher end

W~Wlfl programs


Platinum Member Joy Chudacoff's Coaching Retreat

• 10-30 people over 2-day meeting

• walking through process/curriculum

• everyone gets individual work/feedback

• $997+ for meeting

• upsell to higher end programs and coaching


Pros of Coaching Intensives/Retreats:

• Can work with multiple people at once, live

• One event, one sell

• Clients get good value

• Live event gives you good place to upsell


Cons of Coaching Intensives/Retreats:

• One-time sale only

• Space rental and travel may be required

• May compete with your other programs



MODEL 7: Continuity

Characteristics of Continuity Programs

• age-old "book of the month club" model

• monthly charge on credit card

• can enter or drop off at any time


Examples of Continuity Programs


WEIGHT WATCHERS ONLINE

M~k~ Ilmtm f.::to1 an" ¢XNW~ cn{)~W!i witti OWl' 3.fJ({l f!l(:.Jl)<'!~ <lll;::! fmul d"'6. fjr; wOfr,3t111eflm<)~f .. !J-ms i1m!-m0re

® 2011 All International. LLC

;"'1%'1

iU

FINALLY, LOSING,' WEIGHT CLICKS

The Silver tier of the tJlililOilalre Prot~ge Club ® 'Nas created for all le~els of entrepreneurs and those who are ready to make the leap to !Jeco"'1mg one This is our entry level of membership and a great

ha',e ongomg access to All and her teachings at a ',ery affordable rate - just S9 97 a month! you read that cOfrectly )

All BrO'-lin cre<lted the SIi','er tier to f,U tho:! grovJlng nee{i of budding entro:!;>reneurs around the 'hofld to fecel,e IGporta.'1t mfor'!'atlOn to Improve thell h\8S no matter \'that their budget

Privileges of the Silver tier of membership include:

Monthly group phol1e [,<1115 with Ali

Once a month All highlights ~arket,t1g and success forward Recent tO~4CS have Included remventlllg need r,l3-nagmg jour finances SIf!'plo:! f!'arketlng sirategies rrasterJ for entl8Ffeneurs ho,\< to hire team players. radIO and T\/ IIlterilewlIlg onlme busmess systems '>'<lndset secrets fer makm9 BIG leaps. and mme

Online digital audio recordings

You'll ha~'e a{;cess to digital recordings of each call so you don I have to be concerned v'<'llh :.chedule confll-tts Files are rvlP3 format and easily do'1.>1lJoaded to your computer or IPod

© 2011 Ali International, Ll C

A subscription to AJi Magazine

Get ready for a .,.,agazlne like JlO other In histof'ji Irs busmess life and st~lle for the female entrepreneur all wrapped up In a gorgeclis full-color pub-llcatlOn Ai Mag&l:';e IS maklllg v.aves III the publlshmg 'Nor!(j for bnngmg glamour to busJness like y(}u .... 'e ne'~'er seen

It covers everything from phenomenal female moguls to hO'N to r::anage your bllsmess and family from marr.:etmg hO"l,,,-to tlps to ::iressmg the part. frorn mot~iatlonal real-life stories to All's own personal dose of mspJratlon even the 13t-est and hottest musIc and films (And men he assured you'lllo'.le Air Magaz;.i€ tOOl} Once you bagm recelvmg tim, 84-page treat every season you want want to miss a single Issue! Collect them an\:! refer back to each one over and over

BOtWS: All Silver tlef membefs receive a 1m>:. Ie each Issue as an online digllalverslon of Ali MagdZrrie. so 'you can see the fresh new contellt BEFORE e.eryone else does

To activate your membership In the 311\.131 Iler of the Mlilionalro:! Pwtege Club@ sign up below ,1a our secure online registration form You ,.'111 be automatically charged the low poee of only $997 a month (~14 97 InternatIOnal) If at any time you'd like to cancel simply let us knov.' Via phone or ema,! and o{i~ wlil cease future charge-s immediately

DOll t walt any' longer For only 59 97 a mOllth. the Sll~'er lier of the Milhonalre Protege Club wdl be the most 'iajue you've e .. er recer ... ed for so httle an Investment - and one that can change your life

Click here for U.S. membership

Click here for International membership


Dan Kennedy and Bill Glazer I n's'iaer's <il rcle"

• Monthly No B S Marketing Letter

• Monthly Marketing Interview on CD

• Monthly Marketing Hot Sheel

• Gold ONLY CalPn Hours

• Gold ONL Y Res1rlded INebslte

• Continually Up· Dated MILLION DOLLAR RESOURCE DIRECTORY

• At Least a 30% DISCOUNT To Future Events & Seminars

• FREE On-line Success Marketrng Strategies

Test Drove Two FREE Months of Dan Kennedy'. Elite Gold Membership Ineludlng The No B.S. letter

Pros of Continuity:

Membership ~nd Coaching Inlo"""tlon

• (?ol<U:tl!;ml:0~

'" Diamond Te-it-Coach!ng

• infQMASTERr,1!NQ Co.arhing

• Peak Pt';liorrnef~ and Peak

Performers PLUS Coaching

Memb&rsh,p Upgradu

• Diamond JnfO%i:H!OP. and ~"lernbe~shlp Form

• No B S Ma(~,et!ng to me

Aff!~~~1

• Good for providing "sample" of your teaching/coaching

• Good as entry level designed to move members up your ladder

• If specialized information, you can charge a higher fee

• Can be a cash cow IF you are amazing at directing large amounts of traffic to your site and/or have a large list


Cons of Continuity: • Need large list of members to make a profit.

Do your math!

• Ex: List of 5,000 ~ 500 click to learn more ~ 5% signup ~ 25 members x $47 a month = $1,175 gross (then subtract hard costs and labor!)

• Need to continually bring in large numbers of members to compensate for dropoffs and keep making a profit

• More customer service needed than you may realize!


Day 1, Session 3: Content & Curriculum

@2011 All International, LLC

By the End of This Session ...

• You will know how to outline content for ANY coaching program you want to create

• You will see how to add multiple streams of income from just ONE topic idea

• You will know, step-by-step, how to extract your knowledge and experience and turn it into your own unique money making "Signature Program"

@2011 All International, LLC.


But First ...

How Your Coaching Program Curriculum

is Like Crepes!

I LOVE Crepes ...

... 50 I Wanted to Make My Own!

AbiJut.com :

Buckwheat Crepes Recipe

.. ifJ a.p41;·"",fp!jil:>I1w.r

.. J: Z!JCJ..jlrrli'k



Your Signature Program is Just Like a Recipe ...

It's a System!


Just Like a Recipe Your Coaching Program Should

Deliver a Specific End Result.


It Should Solve a Problem Your Clients

Are HUNGRY for.

Think About Something You Recently Wanted Solved.

What Was the Ultimate Result You Were After?


• Maybe you want to lose weight - there are programs out there to help you get that

• Maybe you want to find your soul mate -there's a program out there to help you get that

• Maybe you want to make money online -there's a program for that...


Ali's Online Success Blueprint System

It's a Recipe!


Ali's Money Tree


Out of Ali's Signature Program Came ...

Ali's Money Tree

© 2011 Ail International, LlC

The True Money Tree ...


other Money Trees Based on a Signature Program ...

OVER 15 MnLWN SOLD

Slepben It Covey © 2011 Ali International, LLC

7 Habits of Highly Effective People

#1 Be Proactive

#2 Begin With The End in Mind

#3 Put First Things First

#4 Think Win-Win

#5 Seek First to Understand. then to be Understood

#6 Synergize

" Sha.p" The So. w~m

© 2011 Ali International, LLC ~~Ililallila.

More Money Trees Based on a Signature Programs ... S~donaMethod< Toll

Home IWhatts The Sftd!maMethod? IS&mtnar leuyNow I Contact Us

Thursday Step 1 Turn Fear Into Power

The Firewalk Experience On Day 1, you will learn

how to annihilate your

lears. You'll have the

opportunity to walk

across a bed of hoi

coals between 1,200

and 2.000 degrees

Fahrenheit. and in doing

so, you'll understand

that there i. absolutely

nothing you cannot

Friday Step 2 Turn Dreams Into Reality

The Power of Success Conditioning Day 2 Will Qlye you the

clanty and power you

need to accompilsh

whatever you sel out to

do. Oain insight into

whal really matters to

you and set 00.1 goals

that will ennch your life

at the deepest level.

Then, develop

innovative Skills and

techniques that Will help

you stay 00 track while

garnering exporential

msulls in both weal!h

and personal relations.

Saturday Step 3 Break Through To Your New Ufe

Transformation Day Day 3 is designed to

Integrate yoor key

decisions and to ensure

thaI you move forward

with so much strength

and verve that you

never look back. Learn

how to moo",1 others to

master absolutely

anything and to togger

globel chianges in all

amas 01 your li!a.

Sunday Step 4 The Power of Pure Energy

12 Master Principles ofa Vital Life Finally, Day 4 is about

steppmg into a fresh

new IIfe .. !h vitality and

Inexorable energy. By

leaming how to care for

your OOdy ...... llfe's most

procIOUS gift-you

enable yourself Ie

prosper and live tife to

the absolute fullest.

More Money Trees Based on a Signature Programs ...

@2011Ali International, LlC

What is YOUR Money Tree?


Creating Your Signature Program

• Your signature program is your overall topic and all the components that make it up.

• Your topic is the trunk - the steps or principles that make up your topic are the branches.


© 2011 Ali International LLC

Your Signature Program Will Be Either ...

1 - A Step-by-Step Model 2 - A Principle Model

Before We Begin Outlining ...

• You'll use the same outlining method for every signature program, every coaching program, every product ... every business!

• It takes practice to generate content into an organized way. Allow yourself to have fun today and just focus on the PROCESS - don't try to make your model perfect today. Okay?


The 5 Steps to Outlining Your Curriculum

1. Choose Your Topic

2. Identify Your Program's End Result

3. Brainstorm What You Do

4. Edit and Prioritize

5. Transfer Your Post-Its into a Word Document


Step 1: Choose Your Topic

©2011 Ali International, LLC

2 Ways to Finding Your Topic


1 . From the Inside

2. From the Outside

Finding Your Topic from the Inside

1. What interests you?

2. What are you passionate about?

3. What do you like?

© 2011 Ali !nternatlonal, lLC

Finding Your Topic from the Outside

1. What does your ideal client want?

2. How do they want it delivered? - What format? Group coaching, live event, teleclasses, etc.?

3. Would they pay for what you're offering? - If not, what would make them change their mind and pay for what you offer?

4. What are others in your field offering and how can you be different?


step 1: Choose Your Topic Will Your Topic Sell?

• You can't just do a program on a topic you're passionate about. There has to be a hungry market for it, too. This is a business decision, not a personal decision.

• Don't fool yourself with wishful thinking. Just because you're passionate about a topic doesn't mean it'll sell as a coaching program.

• If you're market doesn't want what your offer bad enough, you'll struggle trying to market your coaching program.


Step 1: Choose Your Topic The Top 3 Winning Topics That SelL ..

1 . Health

2. Wealth

3. Relationships


Step 1: Choose Your Topic You Must Get a "Yes"

To All These Questions ...

• Is your prospect experiencing pain and urgency?

• Is your prospect proactively looking for a solution?

• Is your prospect willing to pay for a solution?


Step 1: Choose Your Topic Action Step

• What is your topic? Make sure it gets yeses for the three questions. Write it as the trunk of your Money Tree.

• Is your program going to be 1) a step-by-step model or 2) a principle model?

• Which of these winning topics does it fall under?



Health I Wealth I Relationships

Step 2: Identify Your Program's End Result

Step 2: Identify Your Program's End Result

• Write the answer to this question: "The End Result of My Program is

"

• The more tangible and real the results, the easier it will be to sell your program

• The more vague and abstract the results, the harder it will be to sell your program



Step 3: Brainstorm What You Do

Step 3: Brainstorm What You Do Action Step

• Write one post-it note per idea you have for content you might want to include in your signature program.

• Don't try to prioritize or edit - that's coming up next. Just get everything you might do in your program onto paper and out of your head.


© 2011 All International,

t<>fie...; 5~Jf\4tvre.. f\ ccJe I: 5n.,p·p,,· Srtp

6-fb,/tt [.iT1.l....: ,,)11:>'1./ f,; rr«f ~tJf.



~.ft'1 .. t.· ...•.•. · •• ·· ~~w~:

© 2011 All International,

Step 4: Edit & Prioritize


Step 4: Edit & Prioritize Mapping Out Your

Main Steps and Sub-Steps


© 2011 Ali International,


step 4: Edit and Prioritize Action step

• Now create your outline using your post-it notes

• For every post-it note, ask, "Is this a general step or is it a detail step (is it a sub-step)?"

• Organize your post-its into columns. Put your main steps going across your page horizontally, detail steps vertically underneath.

• Your goal is to have between 3-7 main steps. Each main step might have 3-12 sub-steps.


Step 5: Transfer Your Post-Its Into A Word Document



• You can use the "Styles" under the "Formatting Palette" in Word

• Main topics should be "Heading 1"

• Sub-topics should be "Heading 2"




Heading 1 Centered for Chapter Title

Heading 1 for Main Steps or Main Points

HeadIng 2 for Sub Points

Creating Your Signature ProgramJames' Section (5 Minutes)

Introduction In this seCllon I'm lJOing to Share with yoo OON to distil "'!'\at yoo dO, your magic, 00wt1 to a few stmple steps that you can teach others, I'll &~OW you how to take t~e knowl-edge and experiel>Ce in your head and organiZe ~ ,oto a group ccooNng program tIla! can make yC<J multiple 6 and 7 figure ~ncomes When I'm done, you'li know tile exa<:1 step-by·.te? process 10 teach anyt~in9'

c YOu',1 use IN> technique I'm going to ShOW you to create yPur group coaching program AND ...

ANY coaching program you want 10 create 1C!9roWlill11 pnxlucts = ... ttY.!: .vents

9119 much more (yOlJ'11 see;.)

How Your Coaching Program Curriculum is Like Crepes! (5 Minutes)

Shere story 01 my love of crepes Show photos Of til<> walk across tile bndge. outside wim Arne and me with crepe maker. Tefl story of my bUying crepe maker and looking online to find a recipe

Your Signature Program is Just Uke A Recipe Th.re are people OIJt tnere with problems 100\1"9 for SOlutionS

• It's JUS! Ill<e yoo wher yoo he,. a problem yoo want solved. You go Iookirg for a step,by-step 5OMion. Something I!I!!!. recipe. You offer M end r.esiJ~t - just like the end result of a crepe recipe is a lovely crepe.

Think About Something You Recently Wanted Solved. What Was the Ultimate Result You Were After?


The Ultimate "Secret" Shortcut ...

A Reference for the Rest of usr . ~;mlj'!"i4M\,0 M'~Rd.li1

Your Outline is Probably Already Done!

• Just find the "Dummies" book on your topic (or other books on your topic) and see how they organized the content. Easy!

• The "Dummies" books have two Tables of Contents

1. "Contents at a Glance"

2. "Table of Contents"

© 2011 All international, LLC

©2011 A

Contents at a Glance lltvluiuefilm ................................................................ 1

Part 1: Sq Y..,u Waltlla Play Guitar ................................. 9 Ch.itpkf L G\i:H41' Ho

Chapter:!; TmTl On, Trnw In

Part 11: So Start Pttt/Jin9: The &tsics .......................... .39 Chap·kl ,1: TIlt> F.1t..~k$l Way r(~ ?!,\y; R';1£J( M>ijuf .md M!ntJt (hmds ,,31

Ch<lptO:-f 5: Pt~ying Mdodiffi without Rt~t'ldtng M\t~kl __ 61

{'h.)~~Ut (;: ;\'dtting ~'IIW' :;pki"l~sk 7!h Ch'.rd-r. 71

Part 111: 8elJonJ the &t$ics: Starlin9 to Sound Coot ...... 87

P«rt Ill: A Cornucopia ..,f Styles ................................. 153 \h<l~tkt It); R()(:~ Chi.l.pler 11 '. Blut.'5 Chiil)l~f 12: folk Ch'~ftkl' 13: fhl!\.;1k..,t Ch.'lpkr t .. 1; Jau

P«rt II: Purch«sinll «nd C«Tin9 (IJT Your Guit«r ........... 261

Ch.i1~rt~r t6: (tuitar A(,~I?"$$nfk$

Cha.ptd 17, GdHnj:ll $1nlflJ't Ah)n~: (, nanj:l!Og Strm!{1. .

Chap·,j:('f 18: ~f<lytng Fit.: H<I.!>k 1\b.mkllatlct:' iH~d R("p""jrti ,

,,_,,", .. ,.':~5

3,U7

P«rt 1/1; The P(lrt of Tens .......................................... 325 Chapier 19: Ten Gtlitarit;:t~ You Should KJWW

t'hJ~!*.'"f '.,:-tJ: 'h'1l {iujhU.!i: \flU !'i-hG)J!d Kllow

©2011 AI

©2011 A

Table of Contents Jntruductil1n ., ................................ , .............................. 1

(ot1\'l-n11()1l;> \h' {.iii-I" III Thi~ R,t<1}.:: -1 H, .' .... Thh [tt,..~ b j .l~g<11IiI,_'tl 1

VH~l ;-"'Y"H\\",-WB4P!.,,\f;\l,I,H ,.:l i'\ur I).~) :'>I.~H l't.\lfI~ It\!' 1\.,'<1<',. !)iUt JJ!: lky-nnd tht: H",ei.!('", !>t<H1wg to !>JJUIH! (. U<01 ' . ,.J.i

'\ Cnfllw:,-,pi.1; rlf ~lyl.,";; 6

r'Bdm~;in_~ <HId ( Min;.: !"r yqq( C,UI!,H i~art VI. Th", f'ft" .. I Td'f; . l)-lit~ VB. ·'t.ppt'lldl'l:M;.

rt,b Honk Ikw

Part 1: SII VIIU Wanna Piau Guitar ................................. 9

Cbapl"'!: Guilar 101

Cbapl&rL; TUrd On. Tu.e ,.

Chapter 3: Ready. Set ... Nul Yot: Dewlupin9 ilia Tools

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P4rt 11: Sq Start Pia,infj: The Basics ............................ 39

Chapter 4: The Easiest We, 10 PI.y: Basic Major aed Minor Cllords

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ChlIpler S: Playing Melodies witllout Reading Music! .•. 61 Readin;; Tahhti Hh'- Wtdk H$t.--ning tn th~' U) f;:t

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© 2011 Air international, LLC

Day 1, Session 4: Filling Your Programs Via Online Launches

Benefits of an online launch:

• Little to no cost to implement

• Larger potential audience

• Longer lead time

• Launch from home!

@2011 AlllnternatlonaJ, lLC

Downsides of a online launch:

• Much more planning, scheduling, and details

• Lower conversion rates (compared to live)

• Harder to sell higher-end programs

• Lots of information required

• Lots of confirmation required

• Stellar support and systems required


iRAff.JH~ti~ 5 E~ RE;fs

Plan your free virtual "event"

• Teleseminar (TS) or webinar

• require optin to register

• use video if possible to garner interest

• start collecting testimonials asap

• buy any domain names you need to


Options for Teleseminar Content

• Option 1: Content segueing into offer e.g. "5 Steps to " and the steps all correlate with that they will gain from program

• Option 2: Straightforward info on program e.g. "Is My Program Right for You?"


Plan Your Free Teleseminar Content

• Why

• What

• How

• Success stories

@2011 Ail International, LLC

Plan Your Promotion Schedule

• ezine mentions

• ezine solo blasts

• affiliate promotions (if used)

• social media blasts

• optin lists/sublists

• pick date for IS and back out your promotions from there


"Are you ready to make 2D10 your best year ever? Ali's shaling all the

detaUs about her MiUlonaire Protege Club's m.Gst powerful-coacning

programs on this complim@ntary LIVE call..."

Wednesday. December 2, 200' 8:00 pm Eastern Ume

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~-",0J0j"'-'-""'!!!!!!--

Are You Ready to Go Platinum This Summer?

Learn How YOU Can Benefit From Coaching With AI.i Brown and James Roche on This Special One-TIme Informational Call

Did you miss this call? Sign up below to access the call audio now.

If ,Oli 'j'" >?f", nCA)(j{>r;oc:; .~''O\.jl'!.~ Ic,n.j blj-3jr«~s Jf1:j ::;rE< (<)-)j .. ~o get

S~tl<~US abo-ut doing what it fakes ;,) ;,;<?-11'.

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d.;:".igr:>2Z<' 10 tr.af='3i':::,rrn:it 1:'\';$11":"'% 1!(fH the tradrtF·O.3\ r,(it.f$·,jcr·(j(,li';fS m·~'de! to J!"H' ,tnt 9€IlH:ates fl'lUlt!ptfl stre-ams 01 mcorn-e taS€ij <)f'; S,slens ,:?,e!o~t'c c, -'-!I 8r':,<';n

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fhHermine ff ym.t'r-e- real1y 10; P\.1tlr',w~'1

l~;"'I"'i::'lei~h!c 11)0;,';.' ~\jl! ;.iI::;0 tee anS'NBJlfuJ

yoar Ques-tions ilboot t-ne progHlm tiYe on the caR but (fo)tt t OzIJ{' trilS ;">ltC-/,?;',

Sign up for this FREE call now!

Congratulations! You're enrolled in this complimentary call •..

"Learn More About Platinum Coaching" with Ali Brown and James Roche

Wednesday, June 16, 2010 8:00pm Eastern

(7pm Ce-ntral. 6pm Mountain. 5pm Panfic)

Bridge Line: 507-7:6-3250

Passcode:2679#

On thiS complimentary LIVE can. All dlHj James- ',vd ';'<<llk you Hvvugn what tt)(' Mi!honaire PrGh:~ge ClUI) Platinum pW{ram t~nt3!l-s. and nelp

you de!emlloe If you're ready for Platlnum memt~efsrl;p Tt':ey w!!l alSO be answering your questions about the program live on the

call

As a !{;-Q!slranf, you 11 also aufomail-cally get :3 lin~, to me d:wm!oaaatsle rile or tht~ c aU recording when it's 3v311abl-e But YOll snDl..Jld (1efiMely

be on the cal! liVE rf ')-'DU can! That's >Nnere Ai and James can answer your quest!Dns. They r13ve helped hundredS 01 enuepr-ensurs grow'

thel: business ~ vihy no1 yours lDO"?


Don't Delay. Learn More Now About This Extraordinary Program and Claim Your Membership. Deadline for Applications is

Midnight Monday, June 21, 2010.

If yCll-'~-i? :;Ben flounzlenng arollt:d long f'n'J~;Gh In \ ell!" bH,,:n~ss: Clnd are about doing what it takes 10 get 10 th", next leo;>?; 'yeu be re3cty te, 8ro,'f0

Ali fcUfld thm ow~r the fgUf\l15. and mto the atcess to

_if building hN WSlli2SS frOM scralch to that hE>( ~p1Jrts. of gfc>,~,th ','~f're test

knOw'Ir)g

S0t:"!e00B '{l!lO

lh€ ne;.j 1"".£'1 of '.iOUf busmess wlthcut :wd how, lAnd It;, best to !earn !t (10m

• Coaching .~ b~lllg able to get SP~(!fl( a,j;,1,:.2- and ask qt;eS1;ons irorn S(Jn~eor-)€ who! as been In yc-ur sl1o,,-,s and a prc"'Bfl ((<teil and bl.l~lne'55 leader IS ;:;.nce:ess

• Masterminding - IN;) h",{l<1", afe b""t!er Hun COB" ;:lnct ,<\·!th (;(h0r suc.ce;::;:fd busiile~'S (l'NOHS to help a~'d ",ns\,,:en f';s.ler JSU '.,',db your buswes.s <tnC d,a!le"92s

• Networking - Snilrt enh:;)fBn8l,J1"S k!ww that as hefp you meet others Wt10 BPi yew ;deaJ

tDr13<:ls and If.BC0I'CeS Ci>n t!elp ye>u l1K",e iGl"A<"PT1 ra.;tet fI':;; .\-ell ()f (tJ~1o~,ers

• Live retreat."> - thE~e i'S no 5ubstitUt." fm (1Hwr ;.>uC(e~Sfd bU-S\[I':-ss O.\'lW'S. tr) !€im,

yomst"!i q) fm h'<iO Df ~TH)r'Ol di3:"5 with a Ch311ge{j p"'rSOl1!

5e.:auselhere ~'.;'.a:,; r'J(} on€' thaI co"kmed 311 the-S+} e!en:ents br the sn~ali b'Js'r'l+}ss [>Wflff, Ah crea1e-d the Plai!fl:Jr. 11.,.1 of th€:: fkliicn;:me (I(.;!; Pf'rtt1-d for o;:ntf~pf"'f~eU?-"; l.,tlO are ~.,l)H if) gfONth '>wg':'!s an >:i>jstmg busmes:s Of aJ€ c,)nS~defH:g a stJr!up "~1!td ;''.:Itw are ready to hit sbdlgures and beyond P!a-1m~W'1 tested Ct,iHKUlu;;'l designed to tri:lf'sfCH:'· a bus.u~>':S$ rr{w' th.,. twdH1U-flai hQL!1-:,AliJ-GoHar:3 m-od>?1 to; ~nB lila! g~nHi:lt;:s multiple str€ams or inoJme based on sy'}t~rtl'<: by AI! 5n:r,,,'tl


Tlw Millionaire Protege Club IS AA progrsm Il'\e flO olner ::.<ased 011 :>u"dmg (>du: aV0!1 !rem ;)fc¥·~n entrepreoeurialleader Ali Brown hrnefica s fas!.;>s! CClr,-,p,afill.l$, :as ranke-d be!' the Inc 500 r{(i~ of nSidN bus;n(>ss e-:(Ck,$I'le- ITem -"'last<?fl111f1d¢ t;: one-cn-OM -:oachlng the Prcte-g->? Out> is about thinking big. extraordinary, and se-ttJin-g: for nothing less than the best

r .. Hlicna;rB Prot:;;'94! C!",t; h3se~i Of) hiH «xp.:!n",n{~es in pitfs::ma.lly werking <)f s~all ~u;;!l1ess (rNfle~'S as l."!11 as ho?f jf) worbng ';\'<lti~ her

o-,\fi rnerJus and coach"s She ",n"~slGfl,,,d a ("ub 0"1:11 ;e--..<;;-h of suppnrt and ~ Villh optWl)S fOf i»;er;or.e f((l1"o h::lI~~e~bas""d rn{lms \",ith J startup !dea tc

Bnreprene-'')rs ,a!r.,.ad'r' r,lflning a rr;hon~dol:ar-phJ'" business

About Platinum: Our Most Popular Tier of Coaching

The Platinum tier (If the /<.11!!lw13Ife lead bc!h ""·\~rt'flH".ed hU'~:I~<:?ss (;','>0"':>

soj,d suc:€'ssfu! busm>?;.;. !nto th€ SIX Ojgures o<:?\.'ond This. ide(ll for the 5ewice-based solo,preIH~ur VJho ~'ilshes IJ !eWfll.H?S fwd :-.hlft 10'h3rd:i- a P<1'~:;I'J>? r,",'i~nu", ("':''1od1?!

ThE Pl1'Itimm: (_UflK:~!jUF' is dt?ib,~!",d :J0tll '/13 iu€< r'leefirlgs and phon>? f83turmg

detailed along '?\i!th for at: 11~tl"<bN; 10 as.:: ::Eh'Kf?- fro~n

\\'at(h HI!'; ,'!(:~'l) nO'i-/!i) Fl€rt SCf")';: of

f~"'iJtts

Benefits of 2010-2011 Membership in the Platinum Tier:

)t 2 LIVE Platinum Retreats '. These (are-fully two--da\ '?':ems feature m-de-pth C1JS!!1€"% success t!,:w'vng .as WE'll as mastern:lndmg af:(i

~J~rnbefs i~3-[q th>?si? ~'.-enh Nith n~'.-'t bus!nes:; and Sbccess >;kdl,:~ on fl~xt steps fl)r 1118)( bJ'1m~ss ,;F"ld nt-Vi busifl>?ss ccntact~ in

have the o,",oonunlt\.< to b€ featufed m the hQt seat' for a kit"

persona! Dusiness :1"!a}(eo'>'er ~~ ~~i~n a~ the chat1ce to <h.Hlrlg allQUe-d O&A tlrw?' 2010 r~tr~,,)t dates. Sept.::rnhN m Phoenix, Arizona late Winter 2D 11 are TOD}

» 11 In-Depth Training Calls Covering Om Cuuiculum in Detail ~ Wh<?t!1"" 'Iou choose to focus on u~3ting an !nforrp3ti!.)!j mart:i'tmg Of st'r;H.::e-h-a;,~d b-osiness y-ou 'l/l!i rec!3:'i"j€ 3 3011<1 cUffkulurn <lc-sigl1ed to ueate a prc:f;ti>b\:- ),·figu,e-plu$ ent€."fpnse Topics fut thB information marketing Hack ,ndude creatlng mfo-prodt<c-ts that sfll dm.-ing bIg pa:yJjays onlln'2', market res€.arch v,;eb traffic. an-d list budding Tq~,;:s for ttH~ service-based business track include reliable cllenl lef8fr~il s.ystem and ;h!btlity, e~tabkshng sales strate-gies 'clos.!n~if anj your se-f\KeS

programs that (1,:!ki€'( fW::Jte mcom~ for your tlnY~ m or", Ot ooth tracks

» Open Q&A Calls that c.alb for each track s trsmH1g

questHJflS r.;>garding each month's wples li".;:e- on th", lme ThE'f€ are separate Q&A

'It Private Mastermind Calls Joining P!.atmum be as'S!gne<l to a smail masterrnmd gfOUp of 7~1{) meml:rers "Nha Tiles€' feg;j~af ch€"Ck·in calls h€lp mahe Sl;fB yeu stay or, tfacK meet on the pkme twice a with you; 3"s!gn€',d

and gf'1 your queSh)nS answHed

»COS of all Platinum hack calls -~ both tracks .. maded to you each month. to add to yom business. success library


» MP3s of aU Platinum calls w)!h trvcks .- avai!ablt for listening cmhne or !Pod ~r orh",\' <np3 ;:;-Iayer (lou m-3y' acce% ail audios rega~'{ll",ss

'lOU selected}

»- Printed transcripts of aU Platinum calls ~~ both tracks - made-d to: you lZ3Ch ~n-Qnfh. to add 1J your h;;s:ness success, library

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l* P,inted transcripts 01 all Platinum calls _. Do;h hach. 'lVl:!e-d!.) yDt.: ;>3ch n~ontl"j to add to y"qr hU~<:!lI'<"S Itlrarj

» PDF transcripts of all Platinum calls ,_ both !r3ci<.s A+ a',ad~bJo? cn~me ftv do,micad

.It E:xclusive pri .... ate Platinum online forum to ;nh:fJC ->'11th othe! Fialu:uri [~~emb-~fs, ask Q'u(>-::.t!i)!1S qet f('('dba<:K sha~'e {lZ$OUrc\:,s fun ld~'JS past £lac/) <Jthe( r:~'!i'{<H~ and f'no~e . ~

10 Monthly business success "cheat she-ets" tMa! Wi!! 'Jt:tlm2 .J P3rtl!:ular bus-mess IXO(:<?sS st;;op,bV"5!BP~!) lV'3ke- It to u:tegrate lNo ','our ~u;lfjess a'-Id t;'3:fl yOUf \ea(')~ '['PIC S t)~ w,th sale'; syst<?rns 35 ~~)On~ scnpts to t!perJtlons Pfo-C>?:z$~5 s\j(h as h!fJ()g Y(;H.,r tearn (!rdm~ as. s+?tt:og w:) '.I.'<Jur markt'tmg fiJnnfd

)i Official PI3tinum Millionaire Prot-e.ge Club fulkolor labb-cd binder and CO case to Keep ill! of jO!)f PlJ.tnum n~a!efial; crgaruze.d and e,;;':;y to aC<:€$$

»Access to alJ benefits of the Gold 1i8-r of the Millionaire Protege Club :nclu-dmg ttJ:rJl(~g and Q&1\ (JUS 'Ie,,\<' co::.t to n[: CClSt" m~~ri\etmg and strategies iI1 cetlll audiO an,j PDF tran';<:npts of all (aH; 3f'·d an e:·<cl1..i';';h'€ !U€ at a sp2-claJ M:!tI<)na:[2 Prole.ge Cub c,:€r:t =1) fa!! 2010

)i Access to aU 01 Ali's calls for the Sillier Tier of the Millionaire Protege Club :fHeFdews or: helpflJ bSIni?$s and llf.:; as ".-ell as

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~ A subscription to Ali Mtlgazine It'S bUSlrHy:;~,_!:t", ;ll1ri styl". tor thi"! r"'4,,,j,,, Prl1rf"pren::.or land evo!<;ed bli col(;( /I', M.]g,'}2Jl~ lf1 thB br

Plus, See These Membership Bonuses ...

Bonus #1: VIP entry, seating and nehvorkiug at Shine- 2010.

Joal All and ,Jarnes br a ha!1sform3tlofl3! ((Iflf")rem:_f' thiS fal] to revive your business and your spirit Shine 2010,s happ€'wng In Las Vegas- Ne\'Jda Nove-moor 2-4 201D ThiS !?',-fnt ,vi!! jump.stan your success hke nothH)g odore q:tlJr<)Ne(!d \Vh·:;-thN a horne·base;j morn with an idea fo~ a parHnne ~i'3lneS$ Of ycu successful rm!ilon·ddLar {Ol'npany, Shine 2010 wig jeil'Jer stellar and netwDrking b.ar nO!li.'

Bonus #2: fREE Admission to Ali Brown'-s $10,00{} 2.0ay Coaching Businc-sslntens-ive-.

On ,July 21-22 2010. Ali -NIH oe hosting a r,qrva1e, hvo·day tB;:Khing h9! ~Jjtti:l>$uccessf'l.d ~:tratBgi~s on how to programs l!sm-q Ali's methods, s€:veral of her stli(~'.S-nt~ the; bJttom line '{ee:, rs;dy lEr<lj you'!! 1e-am It all at C8P

Bonus #3: 15% off Suness Store Purchas-es ,. A'3 a M:!l!onaire Protege CkJb Platinum member yeu '.",lIl receive ~5%, off all yow purchases lfl the Success SloI"? h?8!\Jrmg Aks <:tward-wH1!1ing ~"fodtJcts

Since JOining Plallnum, She Tripled Her MonthlV Income

"Since r"" wen part of Al' 8ram" Platinum Pf"!)fam aod applied what I learned at the first Platinum Retreal. rye Inpled my omrni11y Income and It'S 001)' month fum am:! r"" itrljllemenled a fra<:bOO .f what I learned, B<>c.u.e of my mer.ased iocome, my husband now doe ... '1 have to work which is yiving him qualily time wilh nu, son and we',. about to take a family """atioo, f can wcrK from anywhere in th. world and visrt my Mom fO! her .()tll birthday in Spain This is a dream come true 'n Platinu"" the systems A1190""rou,I1" .har •• haw allowed me 10 !ower my oper.bog cost. and lro:r ... ~ my tiro. pr.ductMty and made m. 'a'Ni tu hiring the fl9ht staff for my businos. and pet.ooai lik I must admit I nad soma doubt .bout u.ing All. c.""hing mode-I fu! my business but that has been eliminated 3$ I'm e-xpe-ri-encmg: $u-cc::ess upen S\lCC€'ss -In my cUlu::hing business!' h<e stuctie-d with many marketing and bustn:e-S-s -coaches and AU is hands do"A't11he best SM has far exc""ded aU my e<~ctation •. llov. you Ali,

Joanna Garzilli

Sinee Joining Platinum She's Positioned Herself a.s the Go-to Expert in her Industry

",\\'h<?fl I filmed Ali s M!ho03!Hl Prote.g.e C~ub Platinum !fer lO 201(}-1 had M website. no virtual assistant and no pre-ducts_ But ~cause of what I learned nght -out cf the gatewithin a couplo? of m-onthsl had- a new vjrtua~ aSSistant, a nev;'w$bsite, social media preSf>llct! ,A!<.IO c(~at&d my first offer, lh'hICh has started to grow my list from s-c1'3tch J also was pres\?f11fy slJrpJ!s~d ',,,,han my fitst te!e<::ias$ had 40 petjpfl! on It (I was ex~ctif19 onfy 2' or :31)

As a result I flOw taba up th~ Mtlfl!! first .and m-osl ofthe s-Q-ccf'ld fulf page of organtt search resuUs on Googie for my name, rank V?ry high (.(If my brand nam~_ and my web$ite- went from being ranka:d mw 6 milfiofrth In the V'iorid when 1 launched to bemg ranked nO,oOOth In the wond in just a f€v~< short months

,And be-cails~ of the exce-!tel1t networkmg with amazing women in the Mllhcna-lre Prote¢, Clutt I've wen 3sk~d to speak (J·n $t;a9~ at a major women's event this tear been irrvitoo to be th~ legal &xpert 00 the fatt..J!1y of a ma.jcrwom€"o's website. and !:)eM reCfuited to ~ tegal expert for a community fl)j' entre-pfen~-urial f"!'mMS l'm nil\\> 'j.,<flting my first nOOi( with the- help of another memb-eJ of the- Mllfi-ot'!aife Pro-tf-ge Ctub" and Just this mQrning, I was a$k~d to do a: weekiy pxicas-t on a maj{lJ ~ntrepref1e-ur network as siegal e:>::pert for sma!! btlsmess

Al! this has ooo)me possibl-e 6:n me because of At!, the- training, the mastem1ind groups:, the- retreats and so, mu'ch mOle I'm getting from the- Ml!honai.re- Prot4g4 Ctub Platinum plogfam Joining the Pbtinum tier has Me-faBy chang:ed my !doe and launched my btJsio-€ss, and! am 80 gta1ffill t-o .Ali ilnd Jarn-es for everything they hnng us, Including mere-dib!y genume support and e-flc-c1-Uragem~nt,~

Jemcea Eaves- Mathewshttp/<\vl:'M'.}ess.icae-avesmathev,<$,(:om

Increased Revenues by Over $50K Sinee Joining Platinum

'ihJ!:! slralegies I have learned as a memhe-r of th~ l\4PC 11m'!!:! atlowed Im't-O

intreas-e my fENenlJe-S iI1 my new Cfi-3cning bUSiness by O'ief S5-0J)OO In- the last six months. Ak James, and the f~st of Team AU pro\>ide, o-utstan<ling content. fantastir s.upport an<l an 3mazinglv S.UppG'rtlv£!' leaming: Illt1'Aronment If ynu a;-!;l tOQking't0'1a:k~ jl)Ur oosines$ • and YQI..Jf hf!;l tu 1he ne--xi; !l'}\<~t . t urg~ you to cuoo-ect VAth Platinum!

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What Type of Business Owners Are in the Platinum TIer?

PlB1H"um is ideal ft:r an~/ smail business (Winer who wants to gain mere clients lnCf€aS% herfhls inCoMe streams. and utlil.l8 the Intemet !o 'IKrt."3S€ their 8US'I"lt."SS :flto Ihe ,,;IX fiqmes and And {lUi

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, Rea! Estate Prd€",$-lD~a!5 ~ Lac1atFfn COflslljtants ~ E"ent Planrwfs • U£< Coaches , BwslI1i'sS COflsult;mts , Rav,' f oed Expot $

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Meet Your Head Platinum Coach: Master Marketer James Roche

V':h:!e AJi '.,';35 the Platinum te-r and Its SOE'CttIC ccntent BXp>?fh?fiCed I;;'ad."r to C("ja~J1 akng '<,,;Jth h~f fh.:l1 !tack !~cord at personaH} wOfkH"lg ',\:'ith S~T~~~n :Xlsme-ss OW:li:1f~: to geo::rJ!e C"'N sIx-figurE's a year Plade him 3 peifec1 fit

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'#Ifh stfv·by~step tralrHog lhat s d<1Slgnfd It! H~c<?a~,8 your btlsmess rB'Jenlll?S .;inti i:T'pW·.'1?

Download Your Application Now for This Investment In Your Business, Yourself, and Your Future

The 2D-10·2011 HT'l<?stme:lt tOf F!3tmunl rT(>n~b-<?r$h!p!n the f",hllicr:a!fE! Protr?ge Club:5 513 000 Paym;:;nf plans are a'!ai!abie Of }'ClU rn.:r; pay Hl full and eniu,/ a genefGUS 53 000 t1l:;count-~:=,;<e app!lc~4tlO!1 for deL,Hb

For less than the cost of one year at many private universities you-I! yourself the trainmg. masterrnmdll,g coact1mg and networhng expen~nce yo,J need to tat-i}? YOUR buslI=€,ss te, next leff'! Hot som€' random classes or products but a complete program to fast-track your business succ-os.s Vlhat is that Yvorth to you?

The first step on this amazmg ne',v jOumey b89:f1S "vlth yQU

Click here now to download your applicaton

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two riozen fn<?mrrershlps rern3!ning In th;: Platinum tiN ()f the f'.:1Iilion;'Hfe Protege ebb Applic-atmns f;r$t''3<:;~'ied basIs

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For more mformatio!1 Of If you ha\.'e any qusst!on$ p!eas~ contact us at Support@MIPlona;rePmtegeC!Jb-como·r,:all 1-888-4&:1.-5559 ext 3

Opt-in Page

Sales Page


Thank-you Page

Thank-you Page

Promote your Teleseminar

Affiliates

Host your Teleseminar

• Be clear and confident • Use script or detailed outline (5-7 main points)

• Weave in success stories whenever possible

• Whenever referring to a member mention membership (e.g. "My Platinum member Lisa Smith")

• Have program ambassador available for conversation and questions after TS

• Consider scheduling interviews if necessary after TS


Position Success With Key Points

• share your own story about stepping up to invest in yourself

• share how you had to get creative about investing (where to find $)

• "no matter what it takes" attitude

• making fast decisions leads to success • stepping out in faith when you often don't see

the full path

• use material such as Think and Grow Rich book for backup


Case Studies - How to Choose

• best: students or members who are currently in your program

• next best: students or members who have been in your program

• next best: students or members who have used your methods

• at least: people who have used same methods that you are teaching in program

(even if they did not learn from you) W®~


Case Studies - How to Use

• for content-based call, try to match up a success story with each teaching point

• have member share live on call if you have time (but don't overdo)

• mention program by name when referring to member and their success


Idea: Success Panel Teleseminar

• people love hearing from people "just like them"

• feature all or some of your clients or coaching group on a call

• if larger group pick 5-10 best successes (NO MORE)

• creates camaraderie and emotion unlike separate stories

• be very considerate of time • give them some pre-coaching on how to best

use their time


Tips for Your Teleseminar Success Panelists

• be brief and be clear, use notes if needed

• focus on "before and after" program

• watch timer to stay on track

• relax and have fun!


And Here Comes the Pitch ...

• Not as scary as you think

• Why, What, How

• Walk them through program

• Emphasize high standards for membership

• Give clear instructions (e.g. go to this web page to download brochure and application)

• Fast action bonus


Sample Hot Seat Application Questions:

• Please provide a brief description of your business.

• If you are chosen for a hot seat, what is the specific area in your business you would like help with?

• What have you done so far to help solve the problem?

• Why would you be a good choice for a hot seat at this event?


Idea: Hot Seat Call

• work best when planned beforehand

• use form for easy submissions, give deadline

• choose ones you know you can help best in short time on a call

• allow 10-20 minutes for each, but be flexible

• aim to give immediate action steps ...

• plus big picture overview of what person should work on that is included in your program


Brochure Must-Haves

• Have as much detail as possible, but nothing they don't need to know now

• What is the aim of the program

• What is included, what is not included

• How coaching/information is delivered

• Bonuses (if any)

• Brochure should be able to sell on its own

• Content most important but needs to look good


Application Must-Haves

• Complete contact information (more than you think you need)

• Describe their situation in detail

• Admit their gaps - what do they want to change

• What do you most want to know about them?

• Commit to program

• Commit to payment


Platinunl Tier

CO-~0

~ .. > --~----------7,[«,,><1<

Sample Application Questions/ Sections:

• Please describe your as it is now • Briefly describe why YOU are a good

candidate for this program • If you could wave a magic wand and change

three things about , what would they be?

• What have been your biggest accomplishments in the last five years?

• What other programs have you participated in to improve your ?

• What's your long term vision for ----?


Sample Application Questions/ Sections (cont' d):

• Who or what do you think is your biggest obstacle in reaching your current goals?

• Who or what do you think is responsible for your current results?*

• What motivates you? • Anything else you'd like to share with us when

considering you for this program? • Please indicate your approximate _____ for these years ...

• Please choose your payment plan below



Day 1, Session 5: Filling Your Programs

At Live Events

Programs Sell Best When Have:

• quality content

• leader with great reputation

• in-demand topic

• member success stories/case studies

• edified members

• a bit of member elitism


OSBW 2006



Lessons Learned from My First Platinum Launch at OSBW '06

• People will join your group - don't be afraid

• Don't be afraid of last minute changes

• Rehearse your pitch over and over and over

• People will show up for free lunch!

• Make clear not everyone will be accepted


Benefits of a LIVE launch:

• Higher conversion rate

• Easier and smoother sale

• Meet your members before accepting them


Downsides of a LIVE launch:

• You have to sell an event first

• You need to host an event

• You need to pay for an event

• 2-3 day event typically best to sell a higherend program

• Event content needs to segue into the coaching program

• "Choreography" can be complex


Position Your Program and Members • have program signage and materials present

from start of event

• have program ambassador available for conversation and questions during entire event

• point out and edify members at beginning of event from stage

• have members wear identifying clothing or accessory (pin, tiara, lanyard)

• whenever referring to a member mention membership (e.g. "My Platinum member Dave Smith")


Position Success With Key Points

• share your own story about stepping up to invest in yourself

• share how you had to get creative about investing (where to find S)

• "no matter what it takes" attitude

• making fast decisions leads to success

• stepping out in faith when you often don't see the full path

• use material such as Think and Grow Rich book for backup

© 2011 Ali international, LLC

Case Studies - How to Choose

• best: students or members who are currently in your program

• next best: students or members who have been in your program

• next best: students or members who have used your methods

• at least: people who have used same methods that you are teaching in program

(even if they did not learn from you) w~~m


Case Studies - How to Use

• as you teach each module of your program, match a success story to it

• show as much as you can on screen or in person (show more than tell)

• have member share on mic if you have time (but don't overdo)

• live testimonials best - in earlier years I have paid for hotel and/or helped with travel if it meant a super success story being present at an event

• mention program by name when referring to member and their success iRAfiJH~ti<i

SE~ RE;f§ © 2011 Ali International LLC

Success Panel

• an audience favorite! • feature all or some of your clients or coaching

group on stage • if larger group pick 5-10 best successes

(NO MORE) • creates camaraderie and emotion unlike

separate stories • USE VISIBLE TIMER and have signal if they go

overtime! • give them some pre-coaching on how to best

use their time

© 2011 AI! International, LlC

Diamond Panel, Shine 2009


Tips for Your Success Panelists

• be brief and be clear, use notes if needed

• focus on "before and after" program

• watch timer to stay on track

• dress your best -- wear bright colors and extra makeup - you'll be immortalized on video

• relax and have fun!


Hot Seats

• work best when planned beforehand

• use form for easy submissions, give deadline

• choose ones you know you can help best in short time on stage

• participants do not know if they were selected until session

• allow 10-20 minutes for each, but be flexible

• aim to give immediate action steps ...

• plus big picture overview of what person should work on that is included in your

program W~'Mn © 2011 All International, lLC


Sample Hot Seat Application Questions:

• Please provide a brief description of your business.

• If you are chosen for a hot seat, what is the specific area in your business you would like help with?

• What have you done so far to help solve the problem?

• Why would you be a good choice for a hot seat at this event?



• Enter to Win a "Live Business Makeover·'

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• ""I<lM_[J.1:._~_ElF,_"Oill<ll __ OI.'IIJJEil ___ "'_<_~_\iII'_' ~_=-' __ -""" __

And Here Comes the Pitch ...

• Not as scary as you think

• Why, What, How

• Walk them through program

• Emphasize high standards for membership

• Give clear instructions

• Fast action bonus or event-only bonus

• Incorporate a fun close if it's your style

(e.g. butlers, showgirls, tikki men) W~W~ll



r

Confirmed Applicants

• Should receive pin or other symbol of inclusion - preferably to wear

• High end applicants can be invited to a special reception or lunch

• Have photos/video taken at reception/lunch to help you remember applicant details

• Schedule individual interviews asap after event (how-to's covered tomorrow)



r

Brochure Must-Haves

• Have as much detail as possible, but nothing they don't need to know now

• What is the aim of the program

• What is included, what is not included

• How coaching/information is delivered

• Bonuses (if any)

• Brochure should be able to sell on its own

• Content most important but needs to look good


Application Must-Haves

• Complete contact information (more than you think you need)

• Describe their situation in detail

• Admit their gaps - what do they want to change

• What do you most want to know about them?

• Commit to program

• Commit to payment


Platinum Tier

(?--~"'S;)

Sample Application Questions/ Sections:

• Please describe your as it is now • Briefly describe why YOU are a good

candidate for this program • If you could wave a magic wand and change

three things about , what would they be?

• What have been your biggest accomplishments in the last five years?

• What other programs have you participated in to improve your ?

• What's your long term vision for ? ----


Sample Application Questions/ Sections (cont' d):

• Who or what do you think is your biggest obstacle in reaching your current goals?

• Who or what do you think is responsible for your current results?*

• What motivates you? • Anything else you'd like to share with us when

considering you for this program? • Please indicate your approximate _____ for these years ...

• Please choose your payment plan below


Sample Timeline for Two-Day Event, Day 1:

• 8:30-10:00 intro/teaching session • 10: 15-12:00 teac hing session • 12:00-1 :00 lunch • 1 :00-2:30 teaching session • 2:45-4:15 teaching session • 4:30-6:00 teaching session • 6:00-7:30 dinner • 7:30-9:00 hot seats/teaching session • (Case studies peppered throughout

teaching sessions)


Sample Timeline for Two-Day Event, Day 2:

• 8:30-10:00 teaching session

• 10: 15-12:00 panel and pitch

• 12:00-1 :00 lunch

• 1 :00-2:30 teaching session

• 2:45-4:15 hot seats/teaching session

• 4:30-6:00 close/teaching session

• (Case studies peppered throughout teaching sessions)


Sample Timeline for Three-Day Event, Day 1:

• 8:30-10:00 intro/teaching session • 10:15-12:00 teaching session • 12:00-1 :00 lunch • 1 :00-2:30 teaching session • 2:45-4:15 teaching session • 4:30-6:00 teaching session • 6:00-7:30 dinner • 7:30 - 9:00 networking event/party • (Case studies peppered throughout

teaching sessions)



• 8:30-10:00 teaching session • 10: 15-12:00 teac hing session • 12:00-1 :00 lunch • 1 :00-2:30 teaching session • 2:45-4:00 teaching session • 4:00-6:00 success panel and pitch • 6:00-7:30 dinner • 7:30-9:00 hot seats • (Case studies peppered throughout

teaching sessions)



• 8:30-10:00 teaching session

• 10: 15-12:00 teaching session

• 12:00-1 :00 lunch

• 1 :00-2:30 teaching session

• 2:45-4:00 teac hing session

• 4:00-5:00 close/teaching session

• (Case studies peppered throughout teaching sessions)


Day 2, Session 1: High-End Programs


Why people join high-end programs:

• greater value of program itself

• greater accessibility to you

• to set themselves apart from others

• exclusivity of group

• quality of other members

• connections the coach may have

• promotional value in being a member

• feeling of belonging


#1 factor in selling high-end programs is your reputation.

It precedes you and anything you do.

(Covered in next session)


Pricing Considerations

• Your reputation, positioning, and exposure

• What you help clients achieve

• Your client success stories

• Your current demand/waitlist

• What the program includes

• In GENERAL, $1 OK/year a great place to start fO. r many programs. $lOOK/year now ffiACHI~~ also not uncommon SE&I~ff§


A Few Pricing Notes

• Generally we see 1/3 to 1/2 of all applicants pay in full (PIF) versus select payment plan ©

• Offer generous discount for PIF

• Always have some type of initial deposit - at least 10% of program total - for you to know they are serious, and for them to feel they are invested

• To help with retention, front load payments for first six months of year

• Alert your merchant account co. that this $$$ windfall is coming!


Follow-up Interviews (for High End Programs)

• Allow 15-30 minutes for each with break in between

• Walk through application answers with them • Ask them why this program and why now? • Address any red flags (e.g. not sure if they can

pay, or abdicating responsibility) • See if they have questions • Confirm acceptance if definite or tell them

what happens next (e.g. you'll receive a call from Amy on our team within three days telling you if you have been accePted~ARr~fi<i

§~~RE;f§ ~ 2011 All International, LLC

Considerations


Member standards

• Specific type of situation

• Years experience

• Proven track record

• Income reached

• Potential success


Curriculum

• not required for a program to be powerful

• could be exact course or product as is

• or based on course or product (our Platinum curriculum was loosely based on OSBS)

• current Diamond has no set curriculum

• but Diamond members have access to Platinum curriculum and benefits

© 2011 All International LLC

Group call options:

• training/lecture

• Q&A

• mastermind

• accountability

• monthly, biweekly, weekly


One-on-one calls

• they call you (or you call them)

• pre-scheduled versus as-needed

• 30m-bOm

• every month, twice a month


Ali's Sample Diamond 1:1 Prescheduled Call Day

(3rd Tuesday of the month)

• 6:30 at desk to respond to team emails, write copy, planning

• 8:00-9:30 workout, shower, protein shake, get ready for day

• 10:00 Jayne & Anne

• 10:30 JJ

• 11:15 Star

• 12:00 Mike

• 12:30 lunch

• 2:00 Sandi

• 2:30 Bob & Kiyla

• 3:15 Bill & Dave

• 4:00 Kendall


One-on-one meetings

• full day or half day

• Ali does half days 9:00 - 12:30 & 2:00 - 5:30

• your home*, office, or neutral ground

• coach always controls the process

• twice a year, quarterly


Group member communication

• Forums best for larger groups (30+) (e.g. Ning we use for Platinum)

• For smaller groups an email discussion list is fine (e.g Google Groups we use for Diamond)

© 2011 All international, lLC

Email coaching

• clients can ask questions or send you materials for review

• set a clear limit if clients abuse the privilege

• most important is to set expectations for turnaround (mine is 3 days)


Mini-Masterminds • helps members of larger groups feel more

connected and get questions answered • next best thing to having a team of coaches • choose or invite current members to step up

to lead groups within • their job is not to coach but to facilitate

connection, action, discussion • our Platinum Masterminds meet on phone

every two weeks • our Platinum Mastermind leaders meet on

group phone call with James once a month • treat leaders to dinner, perks, etc.

when possible W~~ffl © 2011 All International, LLC

High-end Client Management

• I don't use any special software

• binder with tabs for each client

• each binder section has original application, notes from discussions, meetings, calls, as well as background materials and info

• giant labeled zip-Ioc bags contain other client materials (their products, CDs, brochures, etc.)

• special emaillolder for all client emails

• assign a program coordinator/concierge to help with questions and info


LIVE Retreats


Hosting Retreats

• schedule first meeting quickly to bond group • choose accessible yet upscale locations • try to find meeting rooms with windows or

sunlight when possible

• host generally pays for some or all meals

• clients pay for own travel and accommodations

• Diamond seating set up in "U" shape

• Platinum seating set up in rounds

• flip chart, markers, projector, screen,

laptop computer, limer W~~1


Margins and Budgeting

• Aim for at least a 70% profit margin on your programs

• Retreats may cost more than you think for luxe venues - especially for smaller groups

• We spend approx. $400 per member for Platinum retreats and $1,000+ per member for Diamond retreats

• Consider meeting space, A/V, client meals, team travel, meals, and accommodations

@2011 All InternationaL LLC

Sample Diamond Retreat Schedule -Day 1

• 8:00 doors open, refreshments

• 8:30-9:00 introductions, icebreaker, announcements

• 9:00-9:30 opening meditation or intention

• 9:30-9:45 break

• 9:45-10:45 member session 1

• 10:45-11 :45 member session 2

• 11 :45-12:30 Q&A or roundtable discussion

• 12:30-1 :30 group lunch


Sample Diamond Retreat Schedule -Day 1 (cont.)

• 1 :30-2:30 member session 3


• 3:30-3:45 break


• 4:45-5:30 a-ha sharing, Q&A or roundtable discussion

• 5:30 - 7pm break '-

• 7:00-9:00 group dinner


Sample Diamond Retreat Schedule -Day2


• 8:30-9:30 a-ha sharing, Q&A, or roundtable discussion, announcements

• 9:30-9:45 break


• 10:45-11 :45 member session 7

• 11 :45-12:30 Q&A or roundtable discussion



Sample Diamond Retreat Schedule -Day 2 (cont.)

• 1 :30-2:30 member session 8


• 3:30-3:45 break


• 4:45-5:30 a-ha sharing, Q&A, commit to action items



Sample Platinum Retreat Schedule -Day 1


• 8:30-9:30 announcements, introductions, icebreakers

• 9:30-9:45 break

• 9:45-11: 15 work session 1

• 11:15-11:30 break

• 11 :30-12:30 work session 2


• 1 :30-3:00 work session 3 ~

• 3:00-3:15 break © 2011 All International, LLC

Sample Platinum Retreat Schedule -Day 1 (cont.)

• 3: 15-4:45 work session 4

• 4:45-5:00 break

• 5:00 - 6:00 Q&A session

• 6:00-8:00 dinner (on their own)

• 8:00-8:30 achievement award contest

• 8:30-9:30 guest speaker


Sample Platinum Retreat Schedule -Day2


• 8:30-9:30 a-ha sharing

• 9:30-9:45 break

• 9:45-11: 15 work session 5

• 11: 15-11 :30 break

• 11 :30-12:30 work session 6


• 1 :30-3:00 structured networking

• 3:00-3:15 break

©2011 Ali International, lLC

Sample Platinum Retreat Schedule -Day 2 (cont.)

• 3: 15-4:45 hot seats, Q&A

• 4:45-5:30 a-ha sharing, closing ceremonies

• 5:30-6:30 Ali & James mingle and take photos


Retreat Exercise Ideas

• Introductions and icebreakers

• Creativity exercises

• Strategy exercises

• Group/partner brainstorming

• Group/partner problem solving

• Roundtable discussions

• Structured networking


ADVANCED STRATEGY: Bringing in a Co-Coach or Trainer

• to add value to program, to serve more members, to gain you time

• positioning is crucial

• non-competitive expert or coach best

• Create a tight legal agreement that covers who owns loP, and how commission works, if any, if they secure clients they meet via your program

• flat fee vs. % of program revenues


Day 2, Session 2: Mindset and Positioning

© 2011 All International. LLC.

Part One: Your Mindset (Internal Positioning)


"The 10 Mindset Commandments of the

High-End Coach"



1. Thou must believe wholeheartedly in

abundance.

2. Thou must "be the queen." (Or king. Or "wizard." -DK)

© 2011 Ali International lLC

3. Thou must disregard industry and society norms.


4. Thou must make bold leaps.


© 2011 Ali International. lLC

5. Thou must move through fear.

6. Thou must accept not being liked by everyone. And even

accept being detested.


7. Thou are responsible to, not for, your clients.


8. Thou must NOT get emotionally attached to your

clients.


9. Thou must surround yourself with people who think and live

and earn even bigger than you do.

© 2011 AlIlnternatJonal. LLC

10. Thou must hire a mentor or coach and pay them well.


Part Two: Your Positioning (External)


What we essentially are paid for long term -- more than we realize -- is not what we do but

instead how we are perceived.

© 2011 AlllnternaliOnal, LLC

People cannot see your service. So they judge you by

what they CAN see.

ClEven when they know better. " - HB)


Our reputation among other people:

• What they know about you

• What they believe about you

• What they read about you

• What they hear about you

• What other people have told them about you


Consider your current reputation:

• In your current business circle

• In your current social circle

• Within your client circle

• In your target market

• Within your peers


How do you want to be perceived?


FIRST, THE OBVIOUS ...

@2011 Ali International, lLC

1. YourbiojC.V.


2. Your story


5. Client success stories


6. Media appearances


7. Author


8. Publisher


9. Accomplishments


10. Speaking


11. Pricing


12. Your Marketing Materials

• Overall Branding

• Website(s)

• Business Cards

• Brochures

• Client Materials


Then, The Not So Obvious ...


1. Your appearance


2. Your visible lifestyle


3. How you carry yourself at events


4. Where you are seen


5. Your mystery


6. Your accessibility


7. Your humanness


8. The process to work with you

@2011 Ali International, lLC

Day 2, Session 3: Backend Logistics


What happens behind the scenes at Ali International


©

e The Sales Process

Sample Team Organizatlona' Chart

Sales

e Creating Brochures & Applications

e The Sales Page

e The Emails

e After The Call

e Collecting and Pre-Screening Applicants

© 2011 Ali International. lLC.

Sales - Ready to Take Your Business Platinulll Email

Jane,

Hi, it's Ali Every business O\''11er asks themselq"s when they'rerea9.Y to move their business to the next level Thl'" fIrst time It h;mpen~d forme, I made the choice to go from a I-bedroom apartment. to a ~-bedro(1m so I'd ha .. -e separate room farmy offiCI'" It ',:<;a5 3. financial stretch at the time, but I kne,;" it was taking lPY business seriously And that decision ','.:<1$ a big turning pt~rnt f~'-r me both pasonally :md profe-s.sionally

Are you feeling it's time for you to make a serious decision r~gard,iJ:lg your conunitrnent to sucass:') Hay\", you reached a point you know you \:e just got to do what it takes) PeIhaps as 1 e""P~rienced_ earh ill my career. YOU have \"OUl back against the walJ and knO\Y it's noV': rime to sink or swim' Time to break th.r~mgh the six-figure mark and \\'t"11 into the multiple ~~:\'-flgme's and beycmd TrNt your bl.l!>tne-ss like' a real business agd not a hobb)

lfthat sounds Jike vou. YOU rnav be read .... to be considered for our Platinum tier of the [\.1illionaire- Pr9tege: Club And I'd like to tell :you :ill about it on J. spe-cial !.eh:~sernillll." happening next week

Please join me on this cmnplimentary call on Wed.nl5day, June 16. at 8pm Eastem On this calt 111 be walking you live through J-Q-e Platinwn pIogram--exactly what it delivers. what it eutails. ;i.p.d ,,,,hat Out membership requirements are. l"ll also be ans:wering yqu.r queSl:lom on the call about [hit ptograru (That s right--YQu

©2011 Ali International, llC

;2\ -.. f',,',

"'.-0;.:1)""".


If you-va t!--e€rI flour-denng arcund long III your DusmESS JI1d <Ire '<;>3dy to gel serious about doing what it t<llkes to 1",1 to ille It>'"el 'lOll 'T;3y ice ready to "go P1atnu'11' "'Ith Ali AIQ<:~n

All found that 0'-i8r th", figures and Into Ihe access to

01 :JUlldlllg h8f business from scrat-ch to 'hat her spwts of -gw,,1h w~r~ j)e~t

then sa',en-

• Specialized knowledga - you kno'.\M)9 exactly what you should sOP~-t!-on'" ..... 110 has dC1l1l whal v-ou \'I<ant

ne\t level bL.lslness wrtll-oL.lt best to learn It from

Coaching - b€ll1g able to get soecific ad.'lCe and ask questlOng from someonE who has been m your shoes and IS a proven cOil-ch Dnd bUSlnQSS leDdN IS pnccl~ss

Milistenninding - 'two heads are bE'tter than one' and worl<lng together "'llh other 5llccessful bJ5lnESS owners to help yo.u with y'Cut bllsmes5 ntamstorrP.lng and chall.mye", will help yuu de",,!op IIjea~ .l11d answers faster

© 2011 All international. LLC

:\IPC Platinum Sales Opt-in

C tmgrau, \-'Oll are h!gtstelt"d for tnV Ir\IPOR T A.",a cn<! ttm~ ::~lllhJ..t ""ill g1."'e yeu the s.ectth you need to finally prcpeIbngyoU1'~-elfto -?-f!;(Il:' ycuwant t(l h finam:iaIly. fart

{On this (ill III .,he> bf"rexe;tlingllll the details cnho\~-y()U q,l1lt~er,·t one of -only a few dozens-pace" th.1l we').,!,(lpeningup !ll tht Platinum neo! (>ftht Mllhonal1e Ptcti!g:e (tub ')

S;O<,)pm-9:I:'pn1Lt~ern U S (~ewyot:k tune) 5pmPat.ltk{;pmMoalUm, ~p-mC«tra!}

BRrDGELlXES 1-:5<,)'" -:535-):555 1-218-)55-3555

PA$SCODE: S)5)!!c

Pfeau can In a f~vminute); tarly to ml-ke sure y,q\lgetcnth~bnt' \Ye\\il} !.tl.npromptly

Love and Success, Ali


platinum See You In A Fe" Hours

HI,it'$ Lyl\dJ. Pllt;l~y ire·mAli"s Cw.t"mt.'rSupPoll TearliJwt makmgrure thlt youhol\ et.h~ pho~ nuniJe: h.1U1:h:l.~e bdo"'J;> fq ... \'h"f ((\mp!n:nent~ryc~h~ppenngtOJuu an HOUR ono at ~pn, .E.:ut~rR

OnUm ll{l-cost c.IIl.Ah ';>,ill be JDroedby held:l-Wllonatte Protege ~h,l.b C(,ach,Jarn~ R(>.:h~ Ic,·.,alk",'c.utmou$\"hat lh~ ~,Ul;lWn:;lIze Pro1ege< Oub ptatmum prcgJ4I11 ~m:ali1 .lIfidhelp:,< (lU 4t.'t~rml,lleti·\oun'If'ld\' fOl PhlInUrBm .. nr<t'l~hp TIH'vwilllho ttt' aru\ .... ·enngy()!.U'1ueStl{llU about tbtptogI.lmll\·e on the clll

Bdo" a.relhedetau~f(>rt(>d.aY'SCln mdudmgbndgehne: 411tm inf,;)nnat1on

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\;.M.Ali B1()'''nmdhmesRoche

Toda:»une 16, :C>lOat Spm £:man.fM'Vm;:\T)!nn~ CpmCmtut6pm;"!oul'tlll1, 5pruPa':lJi~)

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Set'ycuonthe caU TO~JGHT'

Tovow;;.uC'cen

LvndaPmsley Custcffief Supp-crt


2\IPC- Can we reward ~'ou for referring others to Platinum Email

Hi,.lf~ Ali .;sndhme:l,l"tlUl1w.gyoU·.',lth&\:<me ex.::itmgnfY ... .s ~l:!~J.!.t: OUl mid.y~ PiatmmndlIOnml!lt\

As ,'(lU know the mere IJ1£mben .... "e ha: '. e m Pl.3tinum, lhemmt ~.I!:~PW<:~fR'e- all hat·>!' :on~e~stc> T11t"rnort' 1<"~OUl'('e~ WI!' hl\',.. !ht' mPJ~ p,;rweJt'uI and e:ffe~ti',e !\fPC' )~.

So '.::;e recently rame tl) the decisi.-on (.Ifr~drding (.Iur CUl'Iffit m}~lmm:~ f(.lffvery ~EWmemberthfy:refe.rto Pbtml.i1IT That'S. ~.&W:-",.~ w-Quldlih tOle .. \;udyouwrtha gemt'-Clus $2,'::,00 fot ~\~<:I}:nftwPb.IUlUmmi':mlh::l thatjf.lDU ill durillgUuscummt romw~$w mroUment penod

We are hcstll1ga ccmpwnentary c.ill~m Wednesday, June 16tc~~PWn \\uat Platmunus andwa1kingh5tenen through exactly "j'.il(l,I. il dtbven, '''i13t tt t'ntai1~, and \\tlat ounnl"mbeurnp t~q,~AA(,I}t~ ar~. V.-'~llahobe antw~ringquertlomhve onthf qll about the program

All YOU ha'l.-e (.:> d~:>}!encvurlgey':>Ulcc>Uelgues.. fiil'-nd!.,and ij:l:r';<IX:~~hoyou1hwkm:lghl b~ a gcTod {'an.idate fOl Platmumto ~u~nJ.[hi1. r:aD. To makethis~asy fOfYOU w'e hil·'~pn3'1.·ideda c9'pS~;j.~14~<ig e-millbeJow th_t vou canielld ""lthth~ d~t2fu

A1 the endQflhe(an.w't Vtill !-t'Udhnffi-eU to a link "hele ~~y rom do",;nl.:>,adthe appl:iratlonfNth<!' ~lPC Phtinumpmgram Snnply ha n·au)·one-that you reftr put YOtr name M'\.\n:u th<! °refe-U~l<' Qntheif apphun-on. :rndnot only ; ... ill YOU ...,tll get S: .00-0 forrl!!fmingthe-m hut 'se,ue g:iv~ younefe-le-f~ a S:.OO";· dUcoutt.uwdl. Its a Wll:1,~tl.-m

@2011Alilnternatlonal,LLC

platinum 3 Days L~ft Email

Hllfs.1IJi "J.ntlng te.;ill (lfmy Su','t:r mdGcld:-'1PC numbers to letyoukn-(''."the1~ 3rt' e>nly 3 dJysldtto gel y"w-Pblmum ~.P4(il!l-C'P,~ Ill.-yc<udc,n'l '.n.n! tonllH It' Ifvou\'~ ~~'~r (tln.w;l.~Q Itt"ppmg.up to th~ PbtUl(Iuie\'d it s not 10<.'> b.lt'

w~~ yOIJ ontht- .::all Wednesday rught ta lelmmN~ lboo1th~ PU:Y:Vll' You can stillh~ent..-, th~ AUDIO re,crdmgdm~' call \\1thJames RMh .. ng!lt h"1 .. \.n;';wnulliCllllToeProteg:e(rub ''-81n go-pl.mmnl-:l.u<io

Onthi! caU, Jame~ ind I 'i':<lIkdthr,yugh th~ PLatmuntlel ofth<e ~hIlwnalJt' Proh~ge ('lub - tXHt!\'\\'lut It ddl" .. r~ ,dllt)t t:ma,m. '.,hilt Clu;) ~emb:nrup I>!~fments .HI!' 1;ndt'.'h;;I;tH'PN (.f b\.Um.~H_ ownen It benefits the m,:.>.t. Plus. <.\''! :lJU'''''eIeJ _J)Y .:Iud ,4U quern{'mlt· .... fr<1mow: b.stmen ab<'ut the Phtmwnprt·gram .-\nd ;',hat great qu<!~t10m people had'

There ue<:wtently orUyt\ ... ·(> d-ozenrnemhetililp!.lemairungm the Pll..lmumtl<!"roffhe ~filbonalte E'lNege Club, ~nd "ppUl.:<ltlOlll 4t~ ::{>nsidel~d Otla first...::.:nn .... fint-s-er;ed bam

BO:'\US The fint 1 (1 accepted PJatmunuwli:t.rots can chc<<,.~e arr.~ qll~ of my .award.,\uru:angprQducts froruruySU(:":-~$~ Store as a ~.e£j;d('omphm ... ntal'y 31ft' Act socnto fe<el'.'l!lhlslpeoaJ bs}I;l~~

Fmd out what Platmum can do for "'Nl.and vou- bUSIDtS-f. bere ',\,;V',y.Jom..\1PCPlatm-um corn - •

W".knowthatthlsprogUHnsno1 fOIJllit anyoT.lle. smcel1 IS P:~~got4 for thou <"no are !mtere~"< d-ed:tcat~d h' that 1:>Umt~St grr~\1h.lf~ fNthcte Wh01UUy "'~'imt to fasHrark th6I Jnum~~~in oldettolt:achtheugoalf.qmcldy If) (lU \"ut:n't on lb,eline \Yednt>:;.&.,. nudn then 1 strom;l.". em:'Qura~e \'OUtl1 hs1en t,:'!th-e caB $0 that y~uknCt"-':~'l,--hethe:r~;pwgr.Jm ;l;ght for y(\~


Reminder Emails rlatinum Audio Rendy Email

Hi, its Ali ~'"litins 1<> tb>p-~ 1-"ho :eghftft'd tOt my PhHln-wn ":rnic.q,ifjS P"~-i~ w'itk hm~~ Rq('b-l'

(fycumiutd tht cillliw, don't w()m:· theAtJDlOi. po$ud :m4 toad-.-' f~r Y<1U htrt """'\.>"'1'.".milliOl1air~ott'g«1ub COllI g.o-pbtinum-a.udio

<rn thi~ (6ft Jam~); anJ 1 ~,c*Ik«l tluwsb the Pl..,tinl-Ilu ti-tt ot'tloc Milli,--m~ Pr~fI':M.aub· fl'M;::dy whadr Jcli~'f':n. wb;at it ~t:Wt whal <:»Ir w-tm~rup rtq;uirt"rtl,>!!tlu :nfl', ;mcf what t~lH'8 of ""4~ij:/.tlJ Q';n~en illxmdit$' lh~ IUOli-t. Phu, wor. ;Ul!,wert-d aoy >lnJ .,If. qu:mkms t)(l-ro YOU -1b~!;\t thf- Pl:atinum ptogl;l.1:n

Y QU can kam tn<l'!C and "I,-at.:h • special \"10£0 P(C~OU.tioo here ~1.~ainl it ill, w"\'\\' JQwMPCPb.tinllli1.cG<tl1

Sint.-oe J d-dJutw my ':::-010 :\£llJl>nal%1: .~9;,~.s,~ Club- <t.>llchi.ng pr~~ -" Shine lan yom, the lll11j,mty ofPbtin>J.m coadu',.g $j?9tlh\l11<et>«¥l fill~ Butl;<<<u.s(' "'lIS gffio;;chold ~"'m-lQ;y mqMI~ ~~1 membenhip O''I'oe:J' tht- pail coopl-e: O'f mcon!hs-. [\~ 4~4~tollQld.JUmitt4--time' d1rollm~t peiod We-'re aC('qrting

ap~!lt;i~ im ,"unsidemio., but ooly lhroogh midnight Monday. JuneZl, :010

Thl!!:l'.ue OUl'entl .. · onlYiwodo.z:enalonba:srups remainin.g iII the pt.l.licnl.llt tier cithe ~!illiCtl.titt -?::r~t~$~. Chlb .m.d appl.kltions &toe con.s.idae'd 311 il. W-st-«>me. fint .. ,a· .. ed ba~s


Platinum Last D:1Y Email

Jmt',

Hi. it's Ali ~'Iiting to W()5t' who reginer-ed for my Platinum FQ!l-fh,iu&pre\iew with JiUlles Roclle. Ijll51 wanted tl)remind you. lbit. TODAY is the last dAy to get ynur Platinum appllca:ti,m iIL

If~'ouha\'~U't alreadv dune so, you cau download the brochure and

ilPP!i~'9'l[l here

~"""v.JoinMFCPl.attnwn.ccm

We know that this program is not fCK ~vo'y .... ntrtpr .... neur_ nit Platinum tier ;)-f the 11illionaire Protege Club ill d\!signed for m~~e.who are sincerely dedicated to swift busincs-i growth. It's fortbosC'\vho all' r-e-ady roo le.ap their way 10 theD>!Xt 1~'e1 and ~.eY~I19

Ihopeyoull join us'

LO\'eand sucress,

I Ali


@2011 All International LLC

l ) hI !l1O!hl ,tnt! PLninlllll I itT\

C?A1!)c.)

The Process

• Process Deposit

• Set Up Interview with one of MPC Coaches

• Wait for Email of Approval

• Contact New Member & Welcome Them to Platinum

• Follow New Member Setup


The Welcome Call

• MPC Coordinator calls each new member to introduce themselves & personally welcome into the program

• Talks about what to expect - emails, Welcome calls, forum, welcome kit

• Answers any initial questions

• Let's them know ok to contact throughout the program with any questions/needs

© 2011 Air International, LLC

New Member Set Up

$1 DO _~dcc I

500 alwa

a al info

5DO

$500

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5/15,'2010 1~::>'5:CQ AI>l


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Subject line

Meuage Sody

MPC Platinnm Welcome Emaill

Dealhne

Hilt's Ali BlOwn and Platlnum HeadColchJ:ulltlRoche-, COl'lgratutauoO$.onyow :v::ttpan(~t(>th~ :'010 :'01 J Piatmantier Qfthf.' ~li.lliorn.-U-<! PIotegeClub. TheTeu 110 bf.>t!ertuneto mY~ in Y<Hasdfth:mnow

You hJyt' made:l pCW-f'tful denwm fNyoutulf and yC<tJt bumtt':u l(YJoulingthf.>MPC PUtinumuer Here'$ a rffi1l11JtlohUQ( t.l)\!,pm·i1egl:!:~ .ilnd hnetlts yOUlt'C~H' a;: part ,;:.fthls. ~9mPrrll!,:J¥jye_pl'Ogt;un

? LIVE PtaanumRetreaH A Thesee:u>!fully deugnedtwo--day ~y_ro~_$. feature sn..dl"plh bwmeu mer-ess tn.mmg u'\<.'!'n a~ wv..~tw_~d.tnalte1lJ:m.:illg and Ilet>.\·orkltlg \fembtn Id\"e these tyms. tt,ithnewbusineu and su(ce£s slalh. m'UUo:rue danty <.111

r;H~~tsttp'l- fN theR b~u_ and new bUSll1l"H eC,n1at"tt in hand Youwill :llrolun'thf.' oppcrttuny to be' fea1aedinthe "hot ~~~t.~ foralin·pers-olUlbwmessm..lki!{>Hl, as weD Hthe ~b,a;v~e, to ukquerucru dunng aJlott~dQ&..<\ time. (Fan:O 10 ~~~;lJ dates.: Sept~nim ~3-24mPhoerux, Anz-01U Late \Y~ter 2011 d.J.t~auTBD,)

11 In· Depth TrainingCaIl!Co\'elingOw Cuniculumin Detail'Whethetyouclw\!setof~rur;\!ncuatmg.l:~lJif{\mntl:oqmatketJrl.g gr.HTvice-b,ued bw.m~u.. you \\U1 Iecei'<"t~:1 $oud cumculum d{,!,~J:'4Io neate., pr<lrl!ab1e~ix~flgUI{'-plw ent{'qJnse Topic.! for the infonnationm;uhtingtnckmdude eluting ~f~~PJQ(jq~ thai sea drivingblg paydayt onhnf',mad:et r,,~~tJ~fP:, web traffic, andlat butldmg Topi<:t fOlthe ~~·~,:;:_~~~a,~t4.busmes.s. track I2lclu.ie geneutmg a It.'li.1ble tbern Uf!!~~,!\'Stem,plomolionand\;ability,e;nabli:dling"e),,-pert' ~~J~4, sales mategtu, "dos'Ing" technique;;, andk!\-enging yq.w: sm-'1cesmto group ptog:nmsth3t delfnrmore mcome fCit ypl.:ll't1me- Y ou are wekcme to FartlCIpare- In "me or bothtrach

@2011 All InternatIOnal, LLC

Member Communication

• Welcome Kit - Binder, notebook, letter

• General Updates

• Call Reminders, Action Steps

• Retreat/ Event Reminders/ Registration Process

• Member Relations

• Scheduling 1:1 Meetings/ Calls


Scheduling Calls

• Coordinate Guest Speakers

• Create Master Call List

• Schedule Recordings with B&W

• Monitor all calls - trouble shoot with team and B&W on google chat

• Create Prep Sheets for Calls

• Back up Recording - Audio Acrobat ~ARr~~~

• Edit Audio as needed S E ~ R E;f S © 2011 All International, LLC

Call Schedule

Platinum calls take place at 4pm ESTjl pm PST - 1 st and 3rd Wednesdays

Gold calls take place at 4pm ESTjl pm PST -2nd & 4th Thursdays

Silver calls take place at 8pm ESTj5pm EST - 1 st. Tuesday

Diamond Calls Group Calls take place at 12pm PSTj3pm EST-1 st. Tuesdays (No calls in July)

Diamond One-on-One Consults take place as scheduled -3rd Tuesdays (No calls in July)

Changes are made as needed


Date

To:

,nvitation to Be a Guest Speaker for the Millionaire Protege Club Silver Tier

All Brown ";O\.lldhll.e10 in,meyouto!le ss.peoa!gues1or; ~ne o-ftlHMlflkmair(! Prmege CIOb Sllv@rt:iercalls Eden memt>wIn Ull5 Qfo.l:pOf O't&f 1!)()!} ccaches:, consultant-s ;U..!!f1JHS, SPea~H5> JM I)mer solo-NOfeSSionalS: pays 10 O~ part arthis exclusi'i& ptQW}ffl, !'you can learn more abootltlll $ll'.'er ref at tl~Jt#wWXflllhO(l~r~pr~l;:gedut cOl"'limefl'1bernpisllv&!;

All's memb~s ha~'e3 d&ep loyattto her, lolio'Nherrec:omrnendauoos and bWMr produds They at~o Ii!ten dGse!Y!1) wM <lndW'tlaL>\11 focommands andshe-dh~el0 !llg:hltgllYOU en:;;n opcom!l'1Qcalf!

The-calls are usuallv 31rea en these~t>no Tu&sda~' of £t'>'€ry mooth at 3pm Eastern hme i!ndllJO for aoout75 minutes. i~e otten ~,re·recl}(d Itle cans at a !lme mutuall! tCrI('fioolto you anoAH

Wewouldhke 10 !fliltepu ID bea gljest!orOlir ___ -!JT8QJJ,L.._~~atl

HOWEACH CAU WORKS:

Orl earn cali, WE e,:pBdow ~uesttc oeh .... er alieast45fuf1 mmutes ofContenllll an#ltefftew lormatwfthAlt.

You stmulc reS£!f~(t ao<)ut 15 mJos for Q&A al 1!H! end ottlw call. Ll11eners sendthf/lf queSlJOtlSlfla(!< • .ance '

(tU! !lsleners elpE:t1SHtlpie.cleaf.useM IflformabOl'l onyourtDplC The.., sh(ltJj(1\V.3!~. away !!QmJI1~o¥gL'A1jm ~Qncr!'lte ~.te~,9r.~J~T{:!~UtQ_Q<t


ALI BROWN'S 2010 MPC MASTER CAlL LIST UPDATED June 15,2010

Calls:n black text are regular monltl~ calls

Calls In btue text are all oltler/speCiat calls Items In red text have been changed or added SInce the last list was distributed

!call Title

;1 Jes fonus Sliver Cad Pre-Record --


Websileto check lor correct lime htlpJltime·90v An X In the 'BW Record" column = BralnWave!s to record thiS

,," AA beside an All team member IndICates thiS person does the M bilek-up recording

Member Communications & Announcements

• Weekly Updates

• Call Reminders

• Audio Posted

• Scheduling One-on-One appointments

• Live Event Reminders

• RSVPs


MPC SilWf \v~kly l-pdale

.A.b \Y.lnt~dme toupdatt-you on \',haf~commgup {oethe 5th'nlltl (lfthe ~!PC

TtJE5DA Y. f. ... bTUlT .. 9,"::01 n, S pm bstern'~')")tunt'- !Th4f~ ~ pm Centnl. 6 pm ~lotmt.;un.j pmPacific.1

_.> SrlVt-lli.e-l ~-lll '-',1th Ah BtO\\11lnd ~penal gut-s.l Tma;\l~f.l:

Topl"::: "Tip- Toettlgl0 SUtct-~s Ho,,- ll-hgh-School DrDpOut C'~atedtht' 50 10~1-CompanyF('I.:>t Ptlab"

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It staned v.nh anidea andfromU)ef¢. me 1.'.-"N'kedherbum off to get he-lpwdu;:t Ulto t~ nght ~tores.O\1 the rightprict'. Heljoum~y Wl.,mt a smc>otho.1tonho~<"'eyerl.s-$h,,managed to ~\'t'rC(lmt' m~- hUId~! --llldudingh:i\TIgH.'> coml: up 'V.lthfundi 11) p-ly for large ord~H qutCkly.JOlll w-1"lt:mt\\hatIl ultsto go flOn'lldHt~\pl'Od1.ll.:tto cd-ebnty dadmg andmultnl1illwn-&ll.u succ~s~·

tSE~D I:' )'OUR QUESTIO:-;S*

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:\IPC Sliver Call Is Tomorrow

TImis: Ai comt€'s)'r~nllllde;rf(lr(lut llf'Xt caU, ~:lllthH TO)'10RROW1

Tot.-fORRO\\', TUESDAY, ApnllL;::0HUprnEl~em{r-.l)tirn~tnuf{ 7pmCentral tpmMou:/l!ain, ~pmPacifi.::)

... J Stint titI U.n, 'T.lplnt<:> Your(fi.n lnnntion fQ,t Entrepreneurial Suaess"

Every mt'ce~ifuJptlwnuus.tht'ito\\TIintuitionor -gut ~J" to pridtthemt:hroughbu$\ne-s~ dui.swru_ .. andpe-m:mal <}Ms tc-o.lt '~hkt' Y(lutp<!rsonai OF'S, hdpmg you de-temul1e ~1:-f¥htoadt{l take to rel.ch y(lUfgC>l;ls_~~ mare:olt'"h-er =1 t9~tforUlaf'ss{;mdit'ifree) But,<dule wom-e--nlu-;:-e--a f:mJOlrly JW\,1l::.¥ gtft cf strcngintuibon, mon "fus- al't!u't uunglt to ({\,u:fuJlpotential

JcinAli BlO"\',l"land spe-cia! gue!-tJoanna G:unlli, a ce1ebritv p~~bi~.kn¢\>'n "u- "Amenc::l';: bltunionCoa.=.:h" ""no hu been (e~tw..e4onM1Yandts.authaofUnkash Th~ P~ychic In You: How 1,9' Jm):oUl;.4~~tis>n (W ~q:t$:§.t\IlQ.e':::1~\!.n,.!'.J~}~m,g,


~IPC Silver Call is Today

Hl.lane

nutU a {ourt~sy rurunder for QUl oext call. \'\tu.:h t~ TODAY'

TODAY TUCSDAY Apn.ll.' :01j ,SprnEHttm~:"·'(!ttme(nnti-JHnC!'nml t-pm Moun[;llll,~pmP.1C1fic)

~.;> Sil\'ef n-tr ~.all· "Tapmto Your(hm IntUlWm fw Entrepleneunll Sutte~>·

EYdY gucc!!~$ful ptt"S<:-n md 1hl'1I O\\l} mtunien ()l - -gut !l1-'1mC," to gwdethem through btmne55de.::hioru. _. aucipt"l1:oml Qn{stoo, It -thkeyoUlpers<>nal GPS. helpmg you Jetennme "i'ttm:hlOldtot3ket"Iuchn'uzgc.ai!. Ah tll,l}fs!t sh ... r'::'! ts<)jf"nutc~n.(al1dlfsfrl1';) B~\':fuIe w"mtnh.a\'~.1 farnn..l'.h' n;lt.wal gift ofstrongmh.utlQu,m;:.>t OfUi aren-t ilimglt to 'Om fuilpotentul

Join All Brown :a.nd lp<"na! guest J;:.aruuGauilh, a cd .. bn!': p~ydU{: ktlO\\ll n' 'America' 11U1UltionCo~ch" ...... 110 hl. > been featuredon).f!Vandls authorcfUnkaili The P~'ch1:::-ln You: Hc<:<.' r v r.rwt. )"qe.p: .I.nttnt1cn.Jo{ Su;;:cessful Peq~,on Makm.,g;

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~IPC Slh'rr Call Audio Posted

Hdane,

()n!his t~ "T:lpin!\:> Ye.W" 0.\11 fnttrint<n fm rnm~pfenetzi:.l.!Suc;:e:ss·' Ali and Joanna taIL: ilboi.l: h~wt\) mot your own inh.ution Ol' "gutm;tUKt"'to guide YIJU throutJ.h bu.:.ine$S deciriom . .tndpenowlonestoo 1t'}hkeyompemmaJGPS helping} ou det ermine ,+,,:bi..-hro.adtot:lic~toteachytl\Jrgc,als .-\11 ~hnesit'sher=l t,:lolfor !uc.:ess (andrt·I. frt'e-). \'bil~ w<lln'enh"'\'e a fa.mouslyrutunlgjft ofs.lrongintUl1ilJn. mo~t ofusa.ren t uml.!tt 10 OUl full potroD",,}

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.t ~ue;lsy 3~~ttp procO!:ssto getunm«hate cblll;': about anyot1!!~ or ~:n}:~- especuDy to id("ntify those th.at. m1.ybe dr:mllngyoUl

e.p..enr~'

-f; t.au tmhowtouceJ"'e .:k:ugui-dance ahout n:h.al youneedto ~~andd"ne.:<Et fOfyouro·.'I,nsucreu

IfyourrU.tI-ed 1M ~an the< mgu:il AUDIO U wldy and c:mbe foun:l,;:ln '-'w PA".iSWORD

PROTICTE.DPAOE

C'b(k onth.::link beio\vtc>h-!!-e-rt tatht audic,


:\IPC Platinum Action Step, Email

Hi Ji1ne-

I ltsJames RD<:ht heu ""'lth yc:ur ACllNl Gmdeltne-$ fO! June

\\'1t.hthtslJS! caU, YOUd!scOYded ho'\', \;:0 mct\"J.u yO'lll SAl"".\. ""lth YCUIPIOdlJc! ;md ptoSJ;unb.unch \\" .. t:alked :1t<>u the \ alue of"EduC3Mn-Bued \fatkt:1lt1g"~ .. ilere ',ou d(>ntha~-eto sdlbUlJmt eduCillt' ~'(>lZmltk~1 Gn a hOl10P!C thl!'511npart.1l:tlo !hmt

: .-\5 :'OUl' 5-peclal Report Audio rD fer YOW &e~ gl':e a',>,JV t" get opt·1m 1'(>1 :,'OUf

webSl1e

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Hw~ :au yom A:::!ion GuidelInes thB rnomh

? Fmd w~y~lO leyetag; ... yow Slgrat1.lre P:!e.\. .. nt.~tlon Fort:..aul'le maybe\'ru wantto me the Htne "ontent for y,,1.I: Ke-:mcH Ian.: OJ' a -':'peoal Report ~'ou t In ille (or ~'DU:' webmeopt-U'lpJ.ge

3 Pl:m oUl: :mdexecute PlusI.' 3 .a.»outhned foryourne:>;t prc;duct prog;t:unl..alrh'h'

In:::-l~e)·<:-u.minedthe call,the dlgrtal AUDIO re.cordmglS u:ady fOlYOU:at OUI \~PC P1:aunwn Forum


High End - Scheduling Forms

M..,ting Reservation Form

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Platinum Forum


lItmbtr Inlroduttions

!'latllllHlI AudiM &. Transrril.ts ~;CiI!~aKl&r~lio¢tAA:.tlMi'

Platinum W()rksheets He:Wwmw~mOOrltlgt9lnt!'l; talls

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Discussions il'sw~

A.G!;!onSftll!! U_i_~

© 2011 All International, llC

Invlk lei \11'(' PLLinmTl FUI'UJl1

.. ImpQrtFrQut \VehAddress Book

Your Email A-ddre$s

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Mastermind Groups

• Choosing Leaders

• Scheduling Times

• Inviting Members to Choose a Leader

• Placing Members in Groups

• Mastermind Leader Meetings


Subject: [MPC Platinum] choose Your Mastermind Group

Hi there! James Roche here with an important message .. You can now choose the mastermind group you would like to be in for the rest of the year. Seats are accepted on a first come first serve basis. Your mastermind group will meet twice a month separate from the training and Q&A calls that Ali and I give. These mastermind groups are an added bonus for being in the Platinum tier of the Millionaire Protege Club. Ali and I carefully selected each mastermind leader because of their business background and group participation from last year's program. Your mastermind group and leader are there to support you to stay accountable and focused on your goals throughout the year. Your mastermind group will have about 13 members total. That way you have an intimate, supportive environment to help you reach your goals within the MPC program.

What To 00 Next

Below are the five group leaders and their call days and times. You can be in only ONE group. Choose the time slots that work best for you.

1. pick a first and second choice. 2. Forward this email to Amy Shairs (amy. [email protected])

with your selections. 3. We will notify you within 7 days which group you are in.

Remember, these time slots will filIon a first come first serve basis. So act quickly.

PLACE YOOR SELECTIONS HERE FIRST CHOICE: Group tt_

;;:~~~. ~~~;~;; * ~:~~~ *!*** *** u * * * * * *


Mastermind Group #1 Leader: Mitch Days: 1st & 3rd Tuesdays Times: l1:eeam EST Mastermind Group #2 Leader: Nicole Days: 2nd & 4th Thursdays Times: 8: Gepm EST

Mastermind Group #3 Leader: Gail Days: 2nd & 4th Thursdays Times: 6:ee pm EST Mastermind Group #4 LE>ader: Lisa

Days: 1st & 3rd Wednesdays Times: l:ee PM EST Mastermind Group #S Leader: Tamara Days: 2nd & 4th Wednesdays Times: 12pm EST

Once the groups are settled your mastermind leader will also contact you with information on your groups call-in information. It's up to you to take advantage of this opportunity in front of you now. Ali and I both credit much of our success to the mastermind groups we've been in over the years. It's one of the universal keys to success. Napoleon Hill in "Think and Grow Rich" devoted a whole chapter to the power of the mastermind. He says, "Master-mind power helps you accumulate money and keep your money growing." Virtually all great leaders and wealthy entrepreneurs are in masterminds, This is your change to take advantage of your very own mastermind for 2lne.

warmly, James Roche

Mastermind Group C~1l Schedule Leaders are c'JQsen and submit preferred day and tlme to hOld meetings

10:QOAM Grou B2nd&4th ___ --"""-',OO""'AM'T-__ ~--~··-__ -Grou llst-& 3rd

lW)PM H10PM

Z;OOP 3:00P

-Grou 52&4 Grow 41st & 3rd

Grou 3.2~d&4th

Group 2: 2nd &. 4th

Gr.oup 61st& 3fd

Fill in Members in Prefered Groups First come first server ( International members should get preference by time available)

©2011 All International LLC

Customer Service & Declining Payments

~lP(, Decline Cart Automated Email

~0rigina!~1emgt-·" Fr~" Ali Mlf1':';.UW- q\li!ffll:ilill&;::~~~.1~a~l:~;'

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~IPC Declining Payment Phone Call Script

n.din. Call:

If customer Qn~l\'en::

Hi [Insert ~ame Here) this is L~11da Pittsley caUing from Ali International Ho ... >; are you doing today,? [Let cus-tome-r respond1 I am calling you today In regards to your most recent Platinum p;ryment YOUI' card seems to have dedined expired and " .. e den -t \'.,'ant you to get behind or miss: any unportant calls or upcoming e';etlts Do you have an alternate c;ud you ,.,.ould like to use "I We- can also \,·ork out another fonn of payment for this month We accept, credit cards, check, money orders and PayPal [Work out details with customer]

If 110 Qn~'t'e,.: (bus-in-en line) Hi [Insen :-;ame HcreJ this is Lynda Pittsley calling from Ali International You can rcturnmy call at SSS--IS-l-)559 ext 16 or I can bert"achedby f"hmail at support ii alir.rDwn com lam callmg toda.yregarding yom ac(ount_ Please return my tall at your tulie'St com'enience, l.am JyaiJa.ble \>londay -Friday S' 30-Sp m Eastern TImt!'. I look forward to speaking \\'ith you

Ifnoans't'i~r: (personailine) Hi fInsert Name Here] this is- L:.-ndaPittsley ,ailing from Ali International You can return my t-all at 88S-iS4<S559 (':xt ]6 or I can bt' reached bye-mail at ~'Jlpp.~m.iLa,{~b~.9~Y!l;.~~.llm. I am caning today re-garding V{,!Uf monthh' pa~,menB \Ye would like to \vork with you t£l gt1: them up to date Please return my tall at your earlie-st COflYenience, I am available 1!unday-Friday S.30·5p m Eastern Time. I look forward to speaking \\ith you


Live Retreats


Live Retreat Planning

• Event Planners

• Maintain Event Worksheet / Schedule

• Coordinate Speakers

• A/V - music/recording/stage setup

• Create handouts, forms, props, materials


l\IPC Phltinunl Retreat RS\'P Email

HeUo Jayne,

The ~blliouaire ?;,c,t~e-, Club Platinum Retreat, \hrch 7-10_ 2010, is quickly approaching! Please foll(l";~; the link bdo\'\; ·'XO'W"" to answe.r a fe-..Y quick ql}e.:s~i.9rt~ and secure your spot

http~ "snipurl.com -platrs'\-p

Forthos-f" of YOU that still ne-ed to make: hOld reserntions Kel1J in mind our sp~ciaJ Ritz Carlton :\furina Del Rey discounted rate,s. are only guaranteed until F ebruJIY 12, 2010, and are based 9;1 ;n-aiJability

Please donot he'~itafe to contad me with any questions

Looking forward to seeing you all tb«e'

Best, Amy


MPC Diamond Live Retredt Rl'giltration Form

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lOS ANG£LESAIRPca:::::::!

Grou : COfl,CHIN-G BUSINESS

Hotel Pickup Summary Report Tolcl Pickup: 167 room nights

Rooms AI is responsible for: 130 (less 20% slippage = '04) % of rooms sold compared to minimum: 161%

Cut-off Date: June 28. 2010 # of registrations: 134

AI Room rate: $119.00· Online late this week for holel: $199.00

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Live Event Manual Planning

Budget - All items must be approved with COO

Key Meetings

Pre- Production Meeting - review event, designate team duties, resolve any unanswered questions, finalize agenda

• Post - Production Meeting - within 2 days after event - ideas fresh

Vendors - Makes sure all forms are filled out, NDA, W9, dress codes are known.

Supplies - Make accurate list - all should be confirmed and on site for inventory day before event

Event Kit - Portable office to bring to all event

Team

Dress Code

Arrival Time and Responsibilities

© 2011 Ali International, lLC.

Event Site

Overnight accomodations

Green Room

Main Event Room Setup

• Stage

During The Event

Timing

Stage Mangager

Monitoring AV, Videographer, and Photagrapher

Post Event

Process all applications & orders

Inventory all materials

Post Event Recap meeting w/in one week


lHPC Diamond Rt'tn'at PI't'-EVt'nt Em,lil

Retia DiamQn~

I'm lookmg f01'\\--.ard ta gerrmg us x! togmef at our ftrM Dnmonl r!!"tr~at of 2010 Here is a qu!r-kre\'ie\\" 15 ~'OU are pacldng

,. Voke fe.:--order {to. record yOtu: St'R,.<;;l.on} "t' Handouts (-enough for 18) "CD or ~(:n':~L$l_ic~ !fyou Want to share' a pre.sentat1on \'~a Ptl'werPoint, Word, Excel ""c. (ff)\)u 1:mng yom O\'i.n ("{lmpute1"plN~ not-e, .. e cannot toIDlett it to the-prOjector. Your ((Impute!" ~Yll~ Ix f-or )'our mm nQte-takmg U$¢ omv '"*">J.o Intentt willoe 9yaiJ;Wt~ m rh-erneffing room."")

,. It('1m t-o d:.splay {i.{', products, br-ochtres. Dyes_ etc) .... Wn~mg pad.& pms & penciis ... Jacket S\li:eate-r raincNt' t..tmbrel!.1 (ten::p-.-r.atures::-.an tit nriabte) ~ Suncl:uses (~'e may be havmg lunch outside) .« ~Itctmg-fnend1y sucks to sUPport your \'I.:eU·bemg ~ The attire lS business ramal. you may want to bring J

;tIang~ of clothes: /01 dmllt! on Monday e\'enmg

At the time of this email. we are anticipating tugh 70s \>,ith a few IDOl.t-e!5 and to\\' 6-(15 at mght Check ?"\\"\\",\\'eatiler_c--oOl(zp-c-ode 33133) pnono parkIng

"RESORT & F AClLln" The &u Carlton, Coconut GlOW 3300 $outll',Vt$! TWtDt'I:. Seyenrn. Avt"Uue

@2011 Ali International. llC


REInflATIOn

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• Provide Call Prep Sheets with all announcements for members

• Scheduling - calls, pre-records, etc

• Creating/ editing/ distributing content

• Client Feedback

• Participation in meetings


The Call Prep Sheet

• Dial in information

• Bridge line information

• Google Chat ID's - for live chat during call

• Upcoming events and call announcements

• Call Outline

• Closing


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• Outsource vs. In-house © 2011 All International LLC

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pownload appropriate AiRs from the Ca1 (Note }!)clude g'@!T1on~s_.!Q~ Plat ma~, _____ ---:

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'For Platinum Mailing, Include: Team All Members CEO, COO, MPC Coordinator, Marketing Manager

Diamonds get all Plat and

Golds get all Silver mailings

Active ARs:

MPC - 2010 Platinum Elite Autoresponder 10

MPC 2010 Platinum (Second Enrollment) Autoresponder 10

MPC 2010 Diamond Autoresponder ID

MPC 2010 Gold Autoresponder ID

MPC 2010 Platinum Autoresponder ID

"In mailing addresses, lise the USPS state abbreviations

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Monthly Mailing Spec Sheet

Printed transcripts of 2 calls (approx. 75·90 minutes each)

Black and white print. double-sided pages

3-hole punched, DO NOT STAPLE

3 CDs.(the Q&A callis oller 80 minutes and will require 2 CD's) each with a color label & CO Tracks:

The mp3's of the calls are attached to the email.

~ You will need to type the text below on the

CD label. purple print, left side of label

Text: CD 1

Training Call ·'launch Secrets of Successful Marketers: Part II"

Text: CD 2 .Q & A Call COl ·"Launch Secrets of Successful Marketers: Part 11"'

Q & A Call C02 - ·taunch Secrets of Successful Marketers: Part II~

Each CO placed in a paper sleeve & shrink-wrapped together with all transcripts. There should be only ONE shrink·wrapped package,

8 1/'2. X 11 . glossy cardstock No UV coat


1 page. double· sided. color print

3·hole punched

8 'I. x 11 " white envelope

Return & Mailing addresses printed directly on anllelope

Return: Millionaire Protege Club Platinum logo w/ address underneath the return address In Times New Roman font

Mailing: Typed directly onto envelope. The recipient's addresses in Arial fom printed underneath the postcge, a black outline of a rectangular box with the following type inside it: Educational Materials Enclosed: MPC Platinum CDs & Transcripts

NOTE: Please send digital proofs of mailing envelope and CD labels, and all other files that will go to the printer.

Pgcking Instructipns

Bottom: transcripts/COs Top: Cover letter

MgJ!Jng List Attgched

Please print 10 extra copies lor stock

Designing CD's

Day 2, Session 4: Policies, Problems, and Upsells

©2011 All InternationaL LLC

@2011 All International, LLC

1. Cover Your Ass -With Common Sense

You can't promise results. You can promise deliverables.


Be careful with your sales language.

• "You'll double your income and double your time off." versus "the program is designed to help you double your income and double your time off."

• "Lose 1 0 pounds in 30 days" versus "You could lose up to 10 pounds in 30 days."

• Consult with legal counsel if in doubt!


Have a strong legal agreement for client relationships (not cookie cutter). Should

include, among others:

• Commitment and payment schedule • No-refund policy (if any)

• Client taking responsibility for their decisions and actions. (You are responsible TO your clients, not FOR them.)

• That you can ask them to leave if they become disruptive

• Confidentiality policy

• Copyright policy • Have a lawyer review your

agreement! @2011 Ali International, LLC

Use disclaimers with your testimonials from clients (See www.FTC.gov for updated

regulations)


During your coaching work together, continually

emphasize and monitor the client doing the work.


Keep good records:

• notes from calls

• recordings of calls

• email dialogue

• indications of client progress

• photos of work developed together during meetings

• recordings of live 1: 1 sessions

• require client reporting or action forms



2. Dealing with the problem client

My first experience at my first meeting


Avoid "buyers remorse" issues:

• especially after live event sales (change in environment)

• hold interviews or information out to new applicants quickly

• schedule welcome calls, introductions, and/or first meetings immediately

• consider providing "quick start" session so client receives value asap


When client is misbehaving or showing disrespect:

• Never assume you know exactly what the problem is

• What you are experiencing is a symptom -not the cause

• Address issue with client calmly - determine the underlying concern E.g. "Denise, this is the second time you've arrived late at our Diamond meetings. I know you are a smart businesswoman and know how to keep a schedule. What's the real issue

here?" ffiARr~fi~ SE~RE;f!


When client is misbehaving or showing disrespect (cont.):

• Let them talk. Do not jump in, do not be defensive. Listen.

• Once issue is determined, ask if they are willing to be coached through it. (They will say yes.)

• If situation does not improve, ask them to leave group.

© 20 11 All International, LLC

When client is expressing discontent with program:

• Never assume you know exactly what the problem is

• What you are experiencing is a symptom - not the cause

• Address issue with client calmly - determine the underlying concern E.g. "Jack, I understand you are not happy with your progress in the Ruby Group. Can you share with me what's not working for you?"

• Let them talk. Do not jump in, do not be defensive. Listen.


When client is expressing discontent with program (cont.):

• If their criticism is not constructive and they are simply complaining, most often this issue is they are not taking responsibility for their success. Point this out. "Jack, I see your application said your big goal was to get up a website this year. The last three training modules have given you step-by-step instructions. Can you share with me what you have implemented?"


When client is expressing discontent with program (cont.):

• Most often you will find they are not taking action and/or not fully making use of the program.

• Once issue is determined, ask if they are willing to be coached through it. (They will say yes.)

• If situation does not improve, ask them to leave group.


When client cannot make payments:

• Have team member handle initially. You should not get involved unless it's serious.

• keep them to agreement - this is as much for you as them!

• if they are seriously having an emergency but want to stay in group, work out alternative plan -- but it must be agreed in writing

• if they cannot stick to the alternative plan,

re .. du.ce benefits (such as 1:1 meetingf~~cHI~~ eliminate them from group SIN E

CRE © 2011 Ali International, LLC

Options for "firing" a client -these all depend on how strict your

coaching agreement is and individual situation and timeline:

• no refund at all, ousted from all programs

• no refund but they can drop down to a lower tier if more suitable

• prorate year and refund difference (with confidentiality clause)

• refund all but their deposit (with confidentiality clause)

• etc.


If you are having serious issues with a client who appears

unstable, they may have acted the same way with others in the

industry. Confidentially ask others they may have coached with.


If you are aware someone left another person's program out of

integrity (e.g. skipping out on payments, causing trouble), do NOT take them on. Even if you

think you can help them.

@2011Ali International, LlC

3. Member retention for all types of programs


Keep them looking forward and moving forward:

• the higher the connection, the higher the retention

• live events are like the glue

• always be promoting upcoming calls, retreats, events

• promote current members' successes as inspiration and to demonstrate the program works

• consider awards or contest to add some excitement and get concise success stories on video/audio ~A~Hn~

SE~REf§ © 2011 All International, LLC

Demonstrate how other members are making progress:

• Have members share success stories on calls • Have members share success stories on forum

• Have members share success stories in emails

• Have members share success stories at retreats and live events

• Have members share success stories on video • Host a regular contest where members

compete for best progress (e.g. Platinum Achievement Award)


U nderpromise, overdeliver:

• unexpected surprises at retreats

• unexpected gifts (books, audios)

• clippings or articles that interest them

• bonus calls

• extra coaching

• check in on them when not expected


ffiA&H~~Ci SE~RE;f§

To encourage renewals:

• additional 1: 1 time

• discounted membership

• gift for renewal


To lure back to continuity or encourage up-leveling, gift:

• particular product

• product of their choice

• choose X number of past topics on CD

• special teleseminar event

• special live event

@2011Alilnternational,LLC

Work in continual upsells into your:

• Member emails

• Member mailings

• Member group call announcements (seed higher level events)

• Member events (draw attention to higher-level members and their success and privileges)


Ali Brown - Coaching Business Secrets Manual

Documents

Transcript of Ali Brown - Coaching Business Secrets Manual