Note: Following Members will perform the following tasks. From onwards I am not going to change any answers or mistakes of you. Whatever you will gonna send me will be print in the same format. We have to submit the document to mam on Monday. So inbox me your task’s answers on Sunday till 6pm.

Product: Muhammad Suleman

Price: Faheem

Place: Talha

Promotion: Ali Asad

Positioning: Ali Raza

Promotion

Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more.

Question No.1

Where and when can we get across our marketing messages to our target market?

Question No.2

Will we reach our audience by advertising in the press, or on TV, or radio, or by personal presentations? or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

Question No.3

Which tool we will use to promote our product? Choose from any of the following:

(Advertisement, Sales Promotion, Personal Selling, Direct Marketing, Public Relation, Words Of Mouth)

Question No.4

When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of our market launch, or the timing of subsequent promotions?

Question No.5

How do our competitors do their promotions? And how does that influence our choice of promotional activity?

Question No.6

How we would overcome challenges? Describe in detail.