ALFRED - CORDIS · 2017. 4. 25. · Delivery Date: 01/2015 Dissemination Level: Public Version 1.6...

ALFRED Personal Interactive Assistant for Independent Living and Active Ageing

WP9 – Impact

D9.4.1 – Dissemination Report I

Deliverable Lead: TUDA

Contributing Partners: All Partners

Delivery Date: 01/2015

Dissemination Level: Public

Version 1.6

This first “Dissemination Report” details the project’s industrial and scientific dissemination efforts up to end of the project’s first year (September 2014) and also elaborates on the project’s general dissemination strategy.

ALFRED WP9 Public Dissemination Report

Dissemination Report Document Version: 1.6

Date: 2014-09-30

Status: For Approval

Page: 2 / 48

http://www.alfred.eu/ Copyright © ALFRED Project Consortium. All Rights Reserved. Grant Agreement No.: 611218

Deliverable Lead Tim Dutz, Laila Shoukry (TUDA – Technische Universität Darmstadt)

Internal Reviewer 1 Marta Ribeiro (IESE)

Internal Reviewer 2 Michael Krummen (ASC)

Type Deliverable

Work Package WP9 – Impact

ID D9.4.1 – Industrial and Scientific Dissemination

Due Date 30.09.2014 (Update on 08.02.2015)

Delivery Date 30.09.2014 (Update on 08.02.2015)

Status For Approval

Contributions

V0.1, TUDA, 24.09.2014

V0.2, NFE, 25.09.2014

V0.3, TUDA, 26.09.2014

V0.4, ASC, 27.09.2014

V1.0, TUDA, 30.09.2014

V1.1, TUDA, 29.01.2015

V1.2, NFE, 30.01.2015

V1.3, IESE, 30.01.2015

V1.4, TUDA, 30.01.2015

V1.5, ASC, 02.02.2015

Final Version V1.6, TUDA, 05.02.2015

Note

Document Status

Document History



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This deliverable is subject to final acceptance by the European Commission.

Disclaimer

The views represented in this document only reflect the views of the authors and not the views of the European Union. The European Union is not liable for any use that may be made of the information contained in this document.

Furthermore, the information is provided “as is” and no guarantee or warranty is given that the information is fit for any particular purpose. The user of the information uses it at its sole risk and liability.



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Project Partners

Ascora GmbH, Germany

Atos Spain sau, Spain

Worldline, Spain

Charité - Universitätsmedizin Berlin - Department of Geriatrics, Germany

Asociacion de Investigacion de la Industria Textil, Spain

Technische Universität Darmstadt, Germany

National Foundation for the Elderly, The Netherlands

Talkamatic AB, Sweden

E-Seniors, France

TIE Nederland N.V., The Netherlands

IESE Business School, Spain



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Executive Summary

This document is the ALFRED project’s first “Dissemination Report”. It details the project consortium’s dissemination efforts made within the first twelve project months and also elaborates on the project’s general dissemination strategy. Four more of these reports will follow biannually until the end of the project in September 2016.

The document has five chapters. The first chapter (“ALFRED Project Overview”) is a general overview of the ALFRED project and how the dissemination activities conducted as part of the project’s WP9 relate to the project in general. The second chapter (“Relation to Other Project Deliverables”) points out the relation between this document and other documents produced by the ALFRED consortium. The third chapter (“ALFRED Dissemination Strategy”) provides general information on how the ALFRED team plans to disseminate the project results based on the information provided in the Description-of-Work (DoW) and the considerations jointly made by the partners within the past twelve months. The fourth chapter (“Dissemination Report: Project Months 01 to 12”) summarizes the dissemination efforts of the project consortium hitherto made. Chapter 5 describes how we plan to monitor and evaluate dissemination results. In Chapter 6, a plan for future dissemination activities is provided. Finally, the seventh chapter draws a short conclusion.

The subsequent dissemination reports will build upon and extend this document.



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Table of Contents

1. Introduction .................................................................................................................... 8 1.1 ALFRED Project Overview .................................................................................... 8 1.2 Deliverable Purpose, Scope and Context .............................................................. 9 1.3 Document Status and Target Audience ................................................................. 9 1.4 Abbreviations and Glossary ................................................................................... 9

1.5 Document Structure ............................................................................................... 9 2. Relation to Other ALFRED Deliverables ...................................................................... 10 3. ALFRED Dissemination Strategy ................................................................................. 12

3.1 Dissemination Objective ...................................................................................... 12

3.2 Roles of Partners ................................................................................................. 13 3.3 Target Audiences ................................................................................................ 14 3.4 Dissemination Channels and Activities ................................................................ 18

3.5.1 Project Website ................................................................................................ 19

3.5.2 Media Coverage ............................................................................................... 20 3.5.3 Social Media .................................................................................................... 26 3.5.4 Scientific Events and Journals ......................................................................... 28

3.5.5 Industrial and Professional Networks ............................................................... 35 3.5.6 Events with Target Users ................................................................................. 36

3.5 Dissemination Materials ...................................................................................... 37

3.5.1 Leaflets ............................................................................................................ 37

3.5.2 Newsletters ...................................................................................................... 39 3.5.3 Posters ............................................................................................................. 41

3.6 Monitoring and Evaluation ................................................................................... 43

4. Conclusion ................................................................................................................... 46 Annex I - Press Release .................................................................................................... 47



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List of Figures, Tables and Listings

List of Figures

Figure 1: Alfred Dissemination Strategy............................................................................. 13 Figure 2: General Public Dissemination Layers ................................................................. 17 Figure 3: Screenshot of the ALFRED Website ................................................................... 20 Figure 4: ALFRED Leaflet (First Edition, English Version, Side A) .................................... 38

Figure 5: ALFRED Leaflet (First Edition, English Version, Side B) .................................... 39 Figure 6: The first ALFRED Newsletter (Side A) ................................................................ 40

Figure 7: The first ALFRED Newsletter (Side B) ................................................................ 41 Figure 8: The Alfred Poster at Home Automation & Smart Living Event 2014 ................... 42 Figure 9: Key Performance Indicators for different Dissemination Channels ..................... 44

List of Tables

Table 2: Related Project Deliverables ................................................................................ 10

Table 3: Target Audiences of the Alfred System ................................................................ 14

Table 4: Dissemination Channels and Materials ................................................................ 18 Table 5: Media Coverage ................................................................................................... 21 Table 6: Scientific Papers Accepted and Scientific Discussions Held ................................ 29

Table 7: Scientific Publications Planned until 09/15 ........................................................... 30 Table 8: A Selection of Relevant Conferences and Journals ............................................. 33

Table 9: Industrial Dissemination Activities Conducted ..................................................... 36



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1. Introduction

ALFRED – Personal Interactive Assistant for Independent Living and Active Ageing – is a project funded by the Seventh Framework Programme of the European Commission under Grant Agreement No. 611218. It will allow older people to live longer at their own homes with the possibility to act independently and to actively participate in society by providing the technological foundation for an ecosystem consisting of four pillars:

User-Driven Interaction Assistant to allow older people to talk to ALFRED and to ask questions or define commands in order to solve day-to-day problems.

Personalized Social Inclusion by suggesting social events to older people, taking into account their interests and their social environment.

A more Effective & Personalized Care by allowing medical staff and caretakers to access the vital signs of older people monitored by (wearable) sensors.

Physical & Cognitive Impairments Prevention by way of serious games that help the users to maintain and possibly even improve their physical and cognitive capabilities.

In this document the industrial and scientific dissemination activities of the ALFRED project will be described - both those already conducted and those planned for the future.

1.1 ALFRED Project Overview

One of the main problems of western societies is the increasing isolation of older people, who do not actively participate in society either because of missing social interactions or because of age-related impairments (physical or cognitive). The outcomes of the ALFRED project will help to overcome this problem with an interactive virtual butler (a mobile device application also called ALFRED) for older people, which is fully voice controlled.

The ALFRED project is wrapped around the following main objectives:

To empower older people to live independently for longer by delivering a virtual butler with seamless support for tasks in and outside the home. This virtual butler (the ALFRED app) aims for a very high end-user acceptance by using a fully voice controlled and non-technical user interface.

To prevent age-related physical and cognitive impairments with the help of personalized serious games.

To foster active participation in society for the ageing population by suggesting and managing events and social contacts.

And finally, to improve caring by offering direct access to vital signs for carers and other medical staff as well as alerting in case of emergencies. The data is collected by unobtrusive wearable sensors monitoring the vital signs of ALFRED’s users.

To achieve its goals, the project ALFRED conducts original research from a user centred perspective and applies technologies from the fields of Ubiquitous Computing, Big Data, Serious Gaming, the Semantic Web, Cyber Physical Systems, the Internet of Things, the Internet of Services, and Human-Computer Interaction. For more information, please refer to the project website at http://www.alfred.eu.



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1.2 Deliverable Purpose, Scope and Context

The purpose of this deliverable is to sum all the dissemination activities that are planned to be carried out along the ALFRED-project (the overall “dissemination strategy”) and to provide insight on the results of the initial dissemination activities that have been performed during the first year of the project. This “dissemination report” is the first of a total of five such reports. Subsequent dissemination reports will build upon and extent this document.

1.3 Document Status and Target Audience

This document is listed as “public” in the Description-of-Work (DoW), as it provides general information about the goals and scope of the dissemination activities in the ALFRED project. While the document mainly aims at the project’s contributing partners, this public deliverable can also be useful for the wider scientific and industrial community. This includes other publicly funded research and development projects, which may be interested in collaboration activities and in joining dissemination efforts.

1.4 Abbreviations and Glossary

A definition of common terms and roles related to the realization of the ALFRED project as well as a list of abbreviations is available in the supplementary document “Supplement: Abbreviations and Glossary”, which is provided in addition to this deliverable. Further information can be found at http://www.alfred.eu.

1.5 Document Structure

This document has five chapters. The first chapter (“ALFRED Project Overview”) is a general overview of the ALFRED project and how the dissemination activities conducted as part of the project’s work package 9 relate to the project in general. The second chapter (“Relation to Other Project Deliverables”) points out the relation between this document and other documents produced by the ALFRED consortium. The third chapter (“ALFRED Dissemination Strategy”) provides general information on how the ALFRED team plans to disseminate the project results based on the information provided in the DoW and the considerations jointly made by the partners within the past twelve months. The fourth chapter (“Dissemination Report: Project Months 01 to 12”) summarizes the dissemination efforts of the project consortium hitherto made. Finally, the fifth chapter draws a short conclusion.



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2. Relation to Other ALFRED Deliverables

This document (D9.4.1) has close ties to various other deliverables of the ALFRED project, especially to those coming from WP9 - Impact. The following table (see Table 1) points out these relations in detail.

Table 1: Related Project Deliverables

Deliverable

Short Name

Deliverable

Full Name

Project

Month Due

Description of

Relation to D9.4.1

D9.3.1

D9.3.2

Workshop Report I

Workshop Report II

18

30

In order to intensify awareness of the ALFRED

project within the community (and especially

among SMEs active in mobile technology

development, elderly care and/or health care), the

project will conduct at least two public workshops

with at least 50 participants each (also see

ALFRED DoW page 176). The two workshop

reports are meant to summarize the results of

these workshops. As workshops are mainly

dissemination activities, the workshop results will

also be documented by the dissemination reports II

and V.

D9.4.2

D9.4.3

D9.4.4

D9.4.5

Dissemination Report II

Dissemination Report III

Dissemination Report IV

Dissemination Report V

18

24

30

36

The ALFRED project will deliver a total of five

dissemination reports, starting with a first report at

the end of the first project year (September 2014)

and then followed by biannual reports until the end

of the project (project month 36, September 2016).

The document at hand represents the first of these

reports. The subsequent dissemination reports will

build upon and extend this first report.

D9.7.1

D9.7.2

D9.7.3

Collaboration Report I

Collaboration Report II

Collaboration Report III

12

24

36

Task 9.7 of the ALFRED project focuses on

fostering collaboration with other European and

national research projects. To this end, the annual

collaboration reports detail the collaboration

activities conducted in the past and they also

identify new collaboration opportunities for the

coming months. Collaboration and dissemination

are closely related and indeed, ALFRED follows a



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joint “Collaboration and Dissemination Strategy”,

whereby the partners responsible for the

collaboration and dissemination activities of

ALFRED work together closely in order to

maximise the impact of their efforts.



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3. ALFRED Dissemination Strategy

This chapter describes ALFRED’s initial dissemination strategy, which is equally based on ALFRED’s Description-of-Work (DoW) and on the considerations made by the project partners during the project’s first year. It can be further refined in the course of the project.

Effective dissemination is integral to the success of ALFRED and dissemination activities are and will be carried out throughout the whole life of the project in parallel and in relation with all its work packages.

This section defines the dissemination strategy: The dissemination objective is described in Section 3.1, the roles of the different partners are summarized in Section 3.2, target audiences are identified in Section 3.3,Dissemination Channels and Activities are described in Section 3.4, Dissemination Materials are presented in Section 3.5. Finally, Section 3.6 outlines the plan for measuring the success of the different dissemination activities

3.1 Dissemination Objective

As the DoW points out, “the dissemination plan is basically knowledge transfer, facilitating the transfer of information and knowledge gathered in the project activities and results to the different stakeholders mainly in Europe but also in non-EU countries” (ALFRED DoW, page 178). The internal dissemination (or the internal communication between partners) has been discussed in other deliverables from the first Work Package. So here we will be focusing on the external dissemination. Hence the goal of the dissemination strategy is to raise awareness about the ALFRED project among target audiences (described in Section 3.3) as well as establish contacts and build collaboration networks.

After identifying the audiences, the dissemination strategy aims to reach them by

Identifying and defining appropriate dissemination channels to target the different target audiences

Identifying and defining appropriate dissemination materials to use on the different dissemination channels for each target audience.

Defining partner responsibilities for future activities

Defining plans for future dissemination activities

Preparing Dissemination Materials

Measuring results of different dissemination activities



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Figure 1: Alfred Dissemination Strategy

3.2 Roles of Partners

TUDA will lead the execution and documentation of the dissemination strategy. OUD and ESF will monitor the ALFRED dissemination activities. All partners will make significant contributions to its implementation and they will be invited to report quarterly on their accomplished dissemination activities. Annually, TUDA, with the help of other WP9 partners, will be responsible for providing an overview of these activities in the dissemination report. According to the different specializations of the different partners the dissemination audience targeted may differ. Academic Institutions, for instance, usually target the scientific community while more industry-oriented companies have typically

Identifying Target

Audience

Defining Dissemination

Channles

Defining Partner Roles

Planning Dissemination

Activities

Preparing Dissemination

Materials

Measuring Dissmeniation

Results



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more impact on the professional community. The involvement of all partners will thus enrich and complete the dissemination scope.

3.3 Target Audiences

Addressing the target audiences of a research project is a crucial factor in the uptake and use of the research results and of the final end product of the project. Targeting these audiences through appropriate dissemination means and communication activities is one of the main objectives of this strategy. The target audience can be primarily defined between target users and other stakeholders. Target users of ALFRED must be at the center of the dissemination activities, but there are also many stakeholders involved in the area of independent living and active ageing – namely healthcare sector players, that shall be included in the strategy.

Table 2 shows an outline of the target audiences and their interest in ALFRED.

Table 2: Target Audiences of the Alfred System

Target audiences Interest in ALFRED

Primary target groups

Independently living and autonomous older

adults 60+

It is pivotal to disseminate ALFRED

results to its main end users: older

adults 60+. Raising awareness on

the advantages of ALFRED is one of

the main objectives here.

Independently living older adults 60+

having formal or informal caregiver’s

support

Secondary target groups

Informal caregivers (such as friends, family

members of the older adults)

Both formal and informal caregivers

will have a role in the implementation

of ALFRED. Also, in many cases

they might act as payers.

Formal caregivers (doctors, homecare

nurses and other health care professionals

of the older adults)

Tertiary target groups

App developers ALFRED will create a new

marketplace that enables third

parties to produce applications for

the ALFRED system. ALFRED helps

them to reach new markets and

clients.

Researchers and academic communities ALFRED will bring developments in



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in the field of new technologies for active

living and/or serious games

this scientific field that other projects

may take advantage of. Also,

common dissemination activities

might be proposed for reaching a

wider audience.

Other ongoing research projects in the

field of new technologies for healthy and

active ageing

Other Stakeholders Industry: different sectors of industry are

interested and are already involved or will

be involved in the implementation of

mHealth. They will naturally be interested

in the outcomes of the project. Also, they

can be ALFRED customers.

ICT and Telcos companies: :

ALFRED users will need a mobile

device and an internet connection.

While many might already have

access to this, others do not.

Collaboration and synergies of

ALFRED with these companies shall

be fostered.

Pharma companies: ALFRED should

develop synergies that can be

fostered with Pharmaceutical

companies, in particular in the

management of chronic diseases

(controlling diet, increasing physical

activity, setting up reminders for

medication)

Insurance Companies: health

insurance companies are an

important player in the mHealth

market, and might be customers of

ALFRED

Care homes: in some situations,

older persons that maintain their

independence to some extent are

living in care homes. Care homes

are likely first entry markets for

ALFRED.

Government bodies: With health and Regional



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wellbeing in the political agenda of all EU

Countries, government bodies are very

much involved as healthcare providers,

policy makers and often as payers too,

The involvement and collaboration with

these bodies will be key towards the end of

the project and in the implementation

phase. Among EU, countries vary largely

in the way their healthcare processes are

organized, some are at Regional level,

other at National. On top of that, there are

EU Directives that apply to all countries.

National

European

Community in General: European citizens

are interested parties in all EU Projects.

Not only the funding comes from

taxpayers’ money, but ultimately citizens

are the ones that will benefit from the

project results. Therefore, it is fundamental

to communicate and explain to a general

audience the objective and importance of

the project and the impact of its results

These are the common target groups of all work packages. However, for the dissemination the target audiences differ in importance as the aim of the dissemination strategy as described in Section 3.1 is to raise awareness about the ALFRED project to a wider stakeholder audience, i.e. not only among users of the ALFRED System but to reach as many stakeholders as possible. For this general public dissemination is very important.

General public dissemination activities are all activities that are not explicitly targeted to members of industrial companies and/or scientific institutes, but that rather address a more general audience. Besides triggering a broad band of media coverages (see section 3.5.2) the ALFRED consortium has also produced various means to foster general public dissemination, such as a project homepage (http://www.alfred.eu), social media channels and brochures. All these resources have mainly been created in the context of task 9.3 (“Generic Promotion, Materials and Workshops”). The following subsections will show the more visible promotion material generated so far.

The challenge posed by the untargeted, general public dissemination is that it is meant to reach and positively influence a highly heterogeneous group of people, from policy makers to potential end users and from press representatives to stakeholders of national healthcare ecosystems. The ALFRED consortium aims to meet this challenge by following a “multi-layered” dissemination strategy that is supposed to satisfy the information needs

http://www.alfred.eu/



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of different levels of interest. The following figure (see Figure 2) depicts the three different layers of the ALFRED general public dissemination. From the most unspecific to the most specific, these are “general level”, “detailed” and “in-depth”.

General level information about the ALFRED project is mainly delivered by triggering media coverage, such as online and print media articles and radio and TV interviews. Another way of reaching a wide audience with general information on the project is the distribution of flyers and brochures on (non-scientific) conferences, summits and exhibitions that are open to a general audience, such as the CeBIT (http://www.cebit.de/). The means for this type of dissemination are mainly produced by task 9.3 (“Generic Promotion, Materials and Workshops”).

If a person (e.g., a press representative) is interested in more detailed and/or regularly updated information on the ALFRED project, this information can be acquired from the project’s homepage (provided and maintained by partner NFE and available from http://www.alfred.eu) and the project’s various social media channels (Facebook: alfredproject, Google+: alfredproject, Twitter: alfred_eu). Additionally, the consortium will release an annual newsletter starting with the beginning of the project’s second year (October 2014) to which all those interested can subscribe via the project’s homepage.

Finally, in-depth information about the project is available from the project’s public deliverables (such as this one) that are made available on the project homepage once released by the consortium. Also, the members of the project plan to attend various national and European-level summits and exhibitions during the next two years. These experts will discuss the scope and vision of the ALFRED project with anyone interested and can provide detailed, in-depth information on the project at first hand. A more detailed description of the different dissemination channels is provided in the next section.

As ALFRED aims at being the first European mHealth app platform for older persons, it is additionally essential to establish strong links with regional, national and government

In-depth

workshop attendees public deliverables

General level information

media coverage flyers, leaflets, brochures

Detailed information

annual newsletter project homepage & social media channels

Figure 2: General Public Dissemination Layers

http://www.cebit.de/



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bodies at European level. More effort will be done in this direction to establish connections with public bodies aiming for a wider utilization of ALFRED project results in the future with their support.

3.4 Dissemination Channels and Activities

Dissemination channels describe media and platforms through which we intend to interact with ALFRED stakeholders. The different channels differ among other criteria in their level of impact on different stakeholders and in the cost and effort involved in using them. We have identified the following main dissemination channels for ALFRED:

1. Project Website 2. Media Coverage 3. Social Media 4. Scientific Events and Journals 5. Industrial and Professional Networks 6. Events with Target Users

Each of these channels and its possible impact as well as the activities carried out through this channel to-date is described in the following subsections.

Table 4 shows the planned impact of the different dissemination channels and materials across different levels.

Table 3: Dissemination Channels and Materials

Dissemination Level

Dissemination Channels & Materials

Target Audience

Locally Social Media

Local Media

Local Events

Target Users, Local

Stakeholders

National Level Social Media

National Media

National Events

Target Users, National

Stakeholders, National

Authorities, Industries, National

Research Communities

Across Europe Social Media

European & International

Conferences

European Media

Newsletters and Leaflets

Project Website

Target Users, European

Stakeholders, European

Industry, Public Authorities,

European Research

Communities, Actors of the

Sector



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3.5.1 Project Website

The project website is the main source of information on a project and should thus incorporate the main information about the project and communicate it in a way which is appropriate for most stakeholders. As the project website is the main dissemination channel, all stakeholders have interest in this channel. To measure the outcome of this dissemination channel indicators like website hits, page views, video views, downloads, and questions after viewing the website can be tracked.

The ALFRED website is a key element of the project’s dissemination and communication strategy, since it can provide a powerful communication platform for internal and external purposes.

The website serves as a knowledge platform for the target audiences and as a place to publish findings and provide open access to documents and information, such as reports, publications, blogs and project-related news. It facilitates interaction with external communities and relevant stakeholders and aims to improve dissemination of project results to target audiences.

Figure 3 gives an impression of the ALFRED website, which can be visited at http://www.alfred.eu. The website includes a section for news, which is maintained by partner NFE where important events regarding the ALFRED project are highlighted. The website also includes a dissemination section, where all dissemination activities are published. Finally it includes a download section, where the public deliverables and other material related to ALFRED can be downloaded.




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Figure 3: Screenshot of the ALFRED Website

The website includes an animated short film (also available on YouTube1). At the time of the creation of this document, the YouTube film has been viewed 527 times. The short film summarizes the goals of the ALFRED project.

3.5.2 Media Coverage

The primary type of general public dissemination activities is the triggering of media (“press”) coverage. This dissemination channel bridges the concerns of general public, industry and governmental institutions. Press releases are usually used to attract media attention to significant events and publications. It is useful to produce text for these press releases in many languages (major European languages) which is ready to be distributed in different countries to the media and other stakeholders and thus serve as a baseline for external communication for all partners. As a measure for the success of this dissemination channel the number of press releases circulated as well as initiations of

1 http://www.youtube.com/watch?v=Bvk7JdMYK9c



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media communications and interviews and their geographical distribution can be monitored.

Briefly after the start of the project, a press release was made on ALFRED and its objectives (see Annex 1). This press release instantly created a large variety of media coverage in different countries. Based on this, the dissemination activities have been continued throughout the first year. The following table (see Table 4) details the media coverage of the ALFRED project within the first twelve month of the project (until September 2014).

Table 4: Media Coverage

# Type Medium and URL (if applicable) Date Lang. Initiated by

001 Online Article Homepage of TIE KINETIX

http://tiekinetix.com/en-us/news/tie-

kinetix-is-technology-provider-in-

european-union-project-alfred

13-10-29 EN TIE

002 Online Article Emerce.nl

http://www.emerce.nl/wire/ouderenfonds-

ontwikkelt-elektronische-butler-alfred

13-11-12 NL NFE

003 Online Article MT Management Team

http://www.mt.nl/105/82515/nieuws/ouder

en-krijgen-virtuele-butler-alfred.html

13-11-12 NL NFE

004 Online Article ANP Pers Support

http://www.perssupport.nl/apssite/persberi

chten/full/2013/11/12/Ouderenfonds+ontw

ikkelt+elektronische+butler+Alfred

13-11-12 NL NFE

005 Online Article Alles Over Utrecht

http://www.allesoverutrecht.nl/nieuwsregio

utrecht/2013/november/Ouderenfonds_Bu

nnik_ontwikkelt_virtuele_butler_Alfred_%

282013-11-13%29.php

13-11-13

NL NFE

006 Online Article Robots.nu

http://www.robots.nu/gaat-alfred-u-ook-

helpen/

13-11-13 NL NFE

http://tiekinetix.com/en-us/news/tie-kinetix-is-technology-provider-in-european-union-project-alfred



http://www.emerce.nl/wire/ouderenfonds-ontwikkelt-elektronische-butler-alfred

http://www.emerce.nl/wire/ouderenfonds-ontwikkelt-elektronische-butler-alfred

http://www.mt.nl/105/82515/nieuws/ouderen-krijgen-virtuele-butler-alfred.html

http://www.mt.nl/105/82515/nieuws/ouderen-krijgen-virtuele-butler-alfred.html

http://www.perssupport.nl/apssite/persberichten/full/2013/11/12/Ouderenfonds+ontwikkelt+elektronische+butler+Alfred



http://www.allesoverutrecht.nl/nieuwsregioutrecht/2013/november/Ouderenfonds_Bunnik_ontwikkelt_virtuele_butler_Alfred_%282013-11-13%29.php




http://www.robots.nu/gaat-alfred-u-ook-helpen/

http://www.robots.nu/gaat-alfred-u-ook-helpen/



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007 Online Article Computable

http://www.computable.nl/artikel/nieuws/m

aatschappij/4927670/2429449/ouderen-

krijgen-virtuele-butler-alfred.html

13-11-13 NL NFE

008 Radio Interview RTV Utrecht

http://www.rtvutrecht.nl/nieuws/1092987/o

uderenfonds-bunnik-ontwikkelt-virtuele-

butler-alfred.html

13-11-13 NL NFE

009 Online Article Pressebüro Typemania

http://itpressearbeit.de/2013/11/13/projekt

-alfred-personlicher-interaktiver-assistent-

fur-ein-unabhangiges-leben-und-aktives-

altern/

13-11-13 DE ASC

010 Online Article De Telegraaf

http://www.telegraaf.nl/digitaal/22056539/

__Virtuele_butler_voor_ouderen__.html

13-11-14 NL NFE

011 Print Media Article De Telegraaf 13-11-14 NL NFE

012 Radio Interview Omroep Gelderland 13-11-14 NL NFE

013 Radio Interview Radio Noord Holland 13-11-14 NL NFE

014 Radio Interview BNR 13-11-14 NL NFE

015 Online Article OpenPR

http://www.openpr.com/news/275440/Proj

ect-ALFRED-Personal-Interactive-

Assistant-for-Independent-Living-and-

Active-Ageing.html

13-11-14 EN ASC

016 Online Article Zorgvisie

http://www.zorgvisie.nl/ICT/Nieuws/2013/1

13-11-15 NL NFE

http://www.computable.nl/artikel/nieuws/maatschappij/4927670/2429449/ouderen-krijgen-virtuele-butler-alfred.html



http://www.rtvutrecht.nl/nieuws/1092987/ouderenfonds-bunnik-ontwikkelt-virtuele-butler-alfred.html



http://itpressearbeit.de/2013/11/13/projekt-alfred-personlicher-interaktiver-assistent-fur-ein-unabhangiges-leben-und-aktives-altern/




http://www.telegraaf.nl/digitaal/22056539/__Virtuele_butler_voor_ouderen__.html

http://www.telegraaf.nl/digitaal/22056539/__Virtuele_butler_voor_ouderen__.html

http://www.openpr.com/news/275440/Project-ALFRED-Personal-Interactive-Assistant-for-Independent-Living-and-Active-Ageing.html




http://www.zorgvisie.nl/ICT/Nieuws/2013/11/Ouderenfonds-ontwikkelt-virtuele-butler-1410741W/



Date: 2014-09-30


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1/Ouderenfonds-ontwikkelt-virtuele-butler-

1410741W/

017 Online Article Itespresso.de

http://www.itespresso.de/2013/11/17/proje

kt-alfred-entwickelt-virtuellen-butler-fuer-

senioren/

13-11-17 DE ASC

018 Online Article Homepage of Charite Berlin

http://geriatrie.charite.de/aktuelles/meldun

gen/artikel/detail/projekt_alfred_gestartet/

13-11-18 DE CHA

019 Online Article AgeVillagePro

http://www.agevillagepro.com/actualite-

10539-1-silver-economie-lancement-

projet-alfred-assistant-personnel-

interactif.html

13-11-24 FR ESE

020 Online Article Homepage of TUDA

http://www.kom.tu-darmstadt.de/research-

results/projects/eu-alfred/

13-12-02 DE TUDA

021 Online Article EHEALTHCOM

http://www.e-health-com.eu/details-

news/aal-entwicklung-eines-virtuellen-

assistenten-im-projekt-

alfred/2402459a809757e56418c7aac284

90f0/

13-12-02 DE ATOS

022 Online Article AllePersberichten.nl

http://www.allepersberichten.nl/persberich

t/22378/1/Atos-en-Worldline-leveren-

bijdrage-aan-ontwikkeling-virtuele-butler-

voor-senioren/

13-12-02 NL ATOS

023 Online Article Homepage of ATOS

http://es.atos.net/es-es/home/quienes-

somos/noticias-y-

13-12-02 ES ATOS



http://www.itespresso.de/2013/11/17/projekt-alfred-entwickelt-virtuellen-butler-fuer-senioren/



http://geriatrie.charite.de/aktuelles/meldungen/artikel/detail/projekt_alfred_gestartet/

http://geriatrie.charite.de/aktuelles/meldungen/artikel/detail/projekt_alfred_gestartet/

http://www.agevillagepro.com/actualite-10539-1-silver-economie-lancement-projet-alfred-assistant-personnel-interactif.html




http://www.kom.tu-darmstadt.de/research-results/projects/eu-alfred/

http://www.kom.tu-darmstadt.de/research-results/projects/eu-alfred/

http://www.e-health-com.eu/details-news/aal-entwicklung-eines-virtuellen-assistenten-im-projekt-alfred/2402459a809757e56418c7aac28490f0/





http://www.allepersberichten.nl/persbericht/22378/1/Atos-en-Worldline-leveren-bijdrage-aan-ontwikkeling-virtuele-butler-voor-senioren/




http://es.atos.net/es-es/home/quienes-somos/noticias-y-eventos/noticias/2013/pr-2013_11_29_01.html




Date: 2014-09-30


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eventos/noticias/2013/pr-

2013_11_29_01.html

024 Online Article hospitaldigital.com

http://www.hospitaldigital.com/2013/12/02/

atos-y-worldline-colaboran-en-el-

desarrollo-de-un-mayordomo-virtual-para-

personas-mayores/

13-12-02 ES ATOS

025 Online Article Presspeople.com

http://www.presspeople.com/nota/atos-

worldline-colaboran-desarrollo-

mayordomo-virtual

13-12-02 ES ATOS

026 Online Article Computerwelt.at

http://www.computerwelt.at/news/wirtscha

ft-politik/forschung-

wissenschaft/detail/artikel/99343-atos-

und-worldline-entwickeln-virtuellen-

assistenten-fuer-senioren/

13-12-02 DE ATOS

027 Online Article AllePersberichten.nl

http://www.allepersberichten.nl/persberich

t/22378/1/Atos-en-Worldline-leveren-

bijdrage-aan-ontwikkeling-virtuele-butler-

voor-senioren/

13-12-02 NL ATOS

028 Online Article Consultoras.org

http://www.consultoras.org/frontend/aec/A

tos-Y-Worldline-Colaboran-En-El-

Desarrollo-De-Un--mayordomo-Virtual--

Para-Personas-Mayores-vn23177-vst755

13-12-02 ES ATOS

029 Online Article News Tercera Edad

http://www.news3edad.com/2013/12/02/at

os-y-worldline-colaboran-en-el-desarrollo-

de-un-mayordomo-virtual-para-personas-

13-12-02 ES ATOS



http://www.hospitaldigital.com/2013/12/02/atos-y-worldline-colaboran-en-el-desarrollo-de-un-mayordomo-virtual-para-personas-mayores/




http://www.presspeople.com/nota/atos-worldline-colaboran-desarrollo-mayordomo-virtual



http://www.computerwelt.at/news/wirtschaft-politik/forschung-wissenschaft/detail/artikel/99343-atos-und-worldline-entwickeln-virtuellen-assistenten-fuer-senioren/









http://www.consultoras.org/frontend/aec/Atos-Y-Worldline-Colaboran-En-El-Desarrollo-De-Un--mayordomo-Virtual--Para-Personas-Mayores-vn23177-vst755




http://www.news3edad.com/2013/12/02/atos-y-worldline-colaboran-en-el-desarrollo-de-un-mayordomo-virtual-para-personas-mayores/





Date: 2014-09-30


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mayores/

030 Online Article Telecompaper.com

http://www.telecompaper.com/news/atos-

to-participate-in-alfred-project--983301

13-12-03 EN ATOS

031 Online Article It-daily.net

http://www.it-daily.net/it-

technologie/aktuelles/8146-virtueller-

assistent-fuer-senioren

13-12-03 DE ATOS

032 Online Article TICbeat

http://innovacion.ticbeat.com/alfred-

mayordomo-virtual-para-personas-

mayores/

13-12-04 ES ATOS

033 Online Article Telecomkh.com

http://www.telecomkh.com/es/telefonia-

movil/productos-y-

servicios/atos/ehealth/teleasistencia-

movil/5838

13-12-04 ES ATOS

034 Video ALFRED YouTube Video

https://www.youtube.com/watch?v=M_KN

JAM3s2k

13-12-09 DE ASC

035 Online Article Genial-leben.de

http://geniaal-leben.de/?p=803

13-12-12 DE ASC

036 Print Media Article Markt & Mittel

http://alfred.eu/wp-content/uploads/2014-

06_HaeuslichePflege_ALFREDpage.pdf

14-06-10 DE WLE

037 Online Article EntreMayores.es

http://www.entremayores.es/spa/actualida

d_empresarial.asp?var2=Entrevistas&var

3=%27Alfred%20avisar%C3%A1%20al%

20mayor%20de%20cada%20una%20de

14-07-02 ES WLE


http://www.telecompaper.com/news/atos-to-participate-in-alfred-project--983301

http://www.telecompaper.com/news/atos-to-participate-in-alfred-project--983301

http://www.it-daily.net/it-technologie/aktuelles/8146-virtueller-assistent-fuer-senioren



http://innovacion.ticbeat.com/alfred-mayordomo-virtual-para-personas-mayores/



http://www.telecomkh.com/es/telefonia-movil/productos-y-servicios/atos/ehealth/teleasistencia-movil/5838




https://www.youtube.com/watch?v=M_KNJAM3s2k

https://www.youtube.com/watch?v=M_KNJAM3s2k

http://geniaal-leben.de/?p=803

http://alfred.eu/wp-content/uploads/2014-06_HaeuslichePflege_ALFREDpage.pdf

http://alfred.eu/wp-content/uploads/2014-06_HaeuslichePflege_ALFREDpage.pdf

http://www.entremayores.es/spa/actualidad_empresarial.asp?var2=Entrevistas&var3=%27Alfred%20avisar%C3%A1%20al%20mayor%20de%20cada%20una%20de%20las%20tomas%20de%20su%20medicaci%C3%B3n%20o%20de%20la%20realizaci%C3%B3n%20de%20los%20ejercicios%20recomendados%27&nar1=6&nar2=46&nar3=16655&nar5=3






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3.5.3 Social Media

Online social networks offer good opportunities of reaching out to more audience and engaging them throughout the project. By creating profiles on popular social networks such as facebook and twitter and periodically updating them with new information, gives the impression of an active and dynamic project, helps widening the circle of active contacts with different stakeholders and increases the visibility of events. The more followers of such profiles are attained and the more activities like page views and comments, sharing and retweeting of posts, the more impact this dissemination channel has.

For Alfred, a facebook page was established as a channel for announcing special events and engaging a wider audience. Figure 6 shows a screenshot of the ALFRED facebook page. Maintaining and updating these social media channels will be a continuous task which is carried out throughout the whole lifetime of the project.

%20las%20tomas%20de%20su%20medi

caci%C3%B3n%20o%20de%20la%20real

izaci%C3%B3n%20de%20los%20ejercici

os%20recomendados%27&nar1=6&nar2=

46&nar3=16655&nar5=3








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Figure 6: ALFRED Facebook Page

In addition, a Twitter profile was created for a higher frequency sharing of events and updates. Figure 7 depicts a screenshot from the ALFRED Twitter feed.



Date: 2014-09-30


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Figure 7: ALFRED Twitter Page

Both the facebook and the twitter pages include links leading to the project website as the main dissemination channel.

In additional to facebook and twitter, all project partners can contribute blog entries to distribute findings and events of a project on partners own organization’s blogs as well as other specialized and research blogs targeted at particular disciplines. This helps reach yet another segment of stakeholders who may not be fully reachable with other methods. The number of views and shares of blog posts can be an indicator of their success. Activities in this direction are planned for the future. As an example, an article is currently in progress to be published on the KOM blog (http://blog.multimedia-communications.net/) in German describing the ALFRED project.

3.5.4 Scientific Events and Journals

Presenting at conferences as well organizing and participating in different workshops and networking events provide very good opportunities for disseminating knowledge and exchanging experiences in different specialized fields and communities, particularly research and academic networks. The number of papers submitted, the number of workshops conducted, the number of participants and their feedback as well as the range of stakeholders addressed are all performance measures of this kind of activities.

Besides increasing awareness of the project among the general public and fostering collaboration opportunities between the ALFRED project and European SMEs, the ALFRED consortium is also interested in publishing the research results made within the project’s context at scientific conference and in peer-reviewed scientific journals. Indeed, to ensure the scientific utilization of the project results, the project plans to successfully publish at least ten academic papers (also see DoW, page 176). The following table lists the papers that are currently in progress or planned for submission within the next twelve months (until September 2015).

As ALFRED is an ambitious project that aims to utilize scientific findings from various areas (such as Ubiquitous Computing, Big Data, Serious Gaming, the Semantic Web,



Date: 2014-09-30


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Cyber Physical Systems, the Internet of Things, the Internet of Services, and Human-Computer Interaction), the project is itself prone to produce new insights on the practical applications of this knowledge. The project partners aim to publish these insights to make them available to the scientific community, mainly as academic papers submitted to peer-reviewed conferences and journals. On occasion, project partners may also conduct scientific talks on ALRED matters that are not accompanied by publications. Scientific dissemination activities will intensify once the “pillar work packages” (WP4 to WP7) will begin with the conceptualization and implementation of “their” respective system components.

Table 5: Scientific Papers Accepted and Scientific Discussions Held

The previous table lists all scientific papers accepted and talks held in the context of the ALFRED project up to September 2014.

The first item, “ALFRED presents the European Perspective on Exergames”, was a talk held by Dr. Stefan Göbel (partner TUDA) at the expert workshop titled “Games for Increasing Physical Activity: Mechanisms for Change”, in Houston, Texas. The workshop was held as pre-conference symposium of the “International Society of Behavioral Nutrition and Physical Activity”. The workshop description stated: “Achieving the public health promise of increased physical activity from active videogames and exergames may require rethinking videogames’ application of behavioral, physiological and related science’s approaches to influencing behavior. No conference has been convened to dissect how videogames, especially exergames, could influence behavior. This conference will bring together videogame designers, epidemiologists, kinesiologists, behavioral and communication scientists to analyze exergaming with an eye toward developing best practices and identifying needed research for increasing physical activity. In-depth discussions will be held on what is known about how exergames influence behavior, what are current exergame best practices for increasing physical activity, and what additional research is needed to move this field forward. The presenters are thought leaders in this area of research.”

In his talk, Stefan Göbel provided an overview of the current state of art, grand challenges, key players, activities, conferences and journals, projects and research programs related

# Type Title Date Conference or Journal Partners Involved

001 Talk ALFRED present the European

Perspective on Exergames

14-05-19 ISBNPA 2014, Houston,

Texas, USA

TUDA

002 Talk ALFRED Project Overview 14-06-13 Cuidando el Futuro 2014,

Universtat Politecnica el

Valencia, Valencia, Spain

AITEX

003 Conf.

Paper

User Interfaces of Mobile

Exergames

14-06-26 HCII 2014, Crete, Greece TUDA



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to exergames and games for health in Europe. Hereby, in the core of the presentation, the ALFRED project was introduced as European collaborative project contributing to personalised health of individuals and the society in general. More specific, ALFRED's gaming approach (pillar IV “Serious Gaming for Physical & Cognitive Impairments Prevention“ to improve the physical and cognitive condition by offering serious games and quests to the user) has been introduced. Hereby, the central point reflects the conceptualisation of the Game Manager of the ALFRED system. In order to describe respectively to retrieve and suggest appropriate games for a specific user in a dedicated context, a (formalised) model (metadata description) for serious games/games for health, e.g. exergames for physical training or cognitive training games is required. For that, TUDA will continue its ongoing research activities towards a metadata format for games for health and serious games in general, building the ground for the development of the Game Manager component (and related activities, e.g. the development of game prototypes) in ALFRED.

Based on this talk and in collaboration with key players of the exergame workshop, a scientific publication is planned for the International Journal on Games for Health (see Table 6 entry 004). Table 2 summarizes a plan for future publications planned.

Table 6: Scientific Publications Planned until 09/15

# Preliminary Submission Title and Scope Partners Involved

Possible Conference/Journal

001 “Introducing ALFRED: An Interactive Assistant for

Independent Living and Active Ageing”

An overview paper that introduces the motivation

of the ALFRED project and the system

architecture on a general, not-too-technical level.

All AAL Congress 2015

http://conference.vde.com/aal/

(conference page available only in

German, publication will be in

English)

002

“Report on the Results of a User Study on

Tailoring Mobile Applications to the Elderly”

This paper informs about the results of the initial

user studies that have been conducted by the

project’s end user partners (mainly NFE, ESE,

and CHA) in order to assess the requirements for

tailoring the ALFRED system to the needs and

wants of its intended end users (people above the

age of 60, see ALFRED deliverable D2.1, page

11).

End user AAL Congress 2015

http://conference.vde.com/aal/

(conference page available only in

German, publication will be in

English)

003 “Content- and Context-Based Serious Game

Retrieval”

A paper focusing on the game recommendation

Technical International Conference on

Serious Games



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mechanism of the Game Manager component and

its communication with the ALFREDO

marketplace.

http://www.gamedays2014.de/

(updated conference page for 2015

not yet available)

004 “Introducing a Game Metadata Format for Games

for Health”

One of the main problems of selecting

“appropriate” games to a user and/or a specific

situation is to enable for an automatic

understanding of what “appropriate” means, i.e.,

to be able to define the differences between

serious games in a way that they are both well-

defined and interpretable by a computer. This

paper describes the introduction of a (serious)

game metadata format which enables the Game

Manager component of ALFRED to analyse and

compare different games based on their metadata

description.

Technical Games for Health Journal

005 “ALFRED: Developing A Smartphone-based

Everyday Assistance System for the Elderly”

This overview paper analyses the approach of the

ALFRED project consortium to address the

challenge of developing and distributing an

assistance system for elderly users. This includes

a description of how end users are involved in the

system development, what type of functionalities

the system provides and how the project plans to

foster collaboration with industrial and scientific

partners and how to ensure result uptake.

All Networld2020 event 2015

http://www.networld2020.org/


not yet available)

006 “On Using Mobile Technologies to Foster Self-

Reliance”

A technical paper that describes the functionalities

of the ALFRED system. Primary focus is on how

the system handles user interaction via the CADE

component (CADE component, see ALFRED

Technical Ambient Intelligence 2015

http://www.ami-conferences.org


not yet available)



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deliverable D2.5, chapter 4.5).

007 “Sophisticated User Triggering: the Challenge of

Finding the ‘Right Moment’ for Playful Activities”

This contribution focuses on the problem of

identifying the right moment to activate the user to

do something specific, e.g. to play a (serious)

game. This feature is core to the Game Manager

component of the ALFRED system and expected

to help fight physical and cognitive decline by

regularly activating the user.

Technical Human Computer Interaction

International 2015

http://2015.hci.international/

008 “The ALFRED Project - The Challenge of

Developing Advanced Mobile Assistive Systems”

An extensive technical paper (> 20 pages) that

lays down the component structure of the

ALFRED system in detail. Various research

challenges as posed by the different components

(and their need to collaborate) are pointed out and

discussed.

Technical JAISE journal

http://www.jaise-journal.org/

009 “Dance With ALFRED: a Multiplayer Dancing

Exergame for Smartphones”

Within the scope of ALFRED lies not only the

development of a Game Manager component to

organize and manage ALFRED-ready game

extensions, but also the development of at least

five serious games for physical and cognitive

decline prevention. This paper introduces one

such game “Dance with ALFRED” that runs on a

user’s ALFRED device and that can be played

both alone and jointly with others. The concept for

this game was in part derived from the ALFRED

use cases as specified by ALFRED deliverable

D2.3 (specifically user stories 079, 102 and 112).

Technical International Conference on

Entertainment Computing 2015

http://icec2015.idi.ntnu.no/



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Note: The this list is neither definite nor exhaustive, meaning that publications listed can be submitted to other conferences or journals or discarded entirely and also that additional publications currently not listed may be submitted to peer-reviewed journals and conferences within the next year.

The “possible conference or journals” as specified in the table above are just options that appear to be a good fit for the respective contribution. However, certain combinations of academic papers and conferences/journals may turn out to be not feasible or optimal, for example because a certain submission deadline cannot be met by the project partners or because the scope of a paper has changed during its preparation. To this end, the project partners have assembled a list of potential conferences and journals to which future submissions may be made.

Table 7: A Selection of Relevant Conferences and Journals

# Title Type Focus (as relevant)

URL

001 “AAL Kongress”

(German for “AAL congress”)

Summit

(annually)

AmI/AAL http://conference.vde.co

m/aal/

002

“AAL Forum” Summit

(annually)

AmI/AAL http://www.aalforum.eu/

003 “International Conference on Ambient

Intelligence”

Scientific

conference

(annually)

AmI/AAL http://www.ami-

conferences.org

004 “Journal of Ambient Intelligence and

Smart Environments”

Journal

(irregularly)

AmI/AAL

Mobile

http://www.jaise-

journal.org/

005

“Pervasive and Mobile Computing” Journal

(irregularly)

Mobile

Ami/AAL

http://www.journals.elsevi

er.com/pervasive-and-

mobile-computing/

006 “ACM Multimedia” Scientific

conference

(annually)

Mobile

Ami/AAL

Games

http://acmmm.org/

007 “Human Computer Interaction

International”

Scientific

conference

(annually)

HCI http://hci.international/



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008 “International Journal of Mobile Human

Computer Interaction”

Journal

(quarterly)

HCI

Mobile

http://www.igi-

global.com/journal/interna

tional-journal-mobile-

human-computer/1126

009 “Multimedia Tools and Applications” Journal

(monthly)

HCI

Mobile

Games

http://www.springer.com/

computer/information+sys

tems+and+applications/jo

urnal/11042

010 “GameDays – International

Conference on Serious Games”

(Remark: in 2015, the GameDays will

merge with the SGDA conference

“International Conference on Serious

Games, Development and

Applications”)

Scientific

conference

(annually)

Games http://www.gamedays201

4.de/

011 “Foundation of Digital Games” Scientific

conference

(annually)

Games http://www.fdg2014.org/

012 “International Conference on

Entertainment Computing”

Scientific

conference

(annually)

Games

HCI

http://icec2014.info/

013 “Games for Health” Journal

(bimonthly)

Games

Health

http://www.liebertpub.co

m/overview/games-for-

health-journal/588/

014 “IEEE International Conference on

Serious Games and Applications for

Health”

Scientific

conference

(annually)

Games

Health

http://www.ipca.pt/segah2

014/

015 “Gerontechnology” Journal

(quarterly)

Health

AmI/AAL

http://gerontechnology.inf

o/

016 “Telemedicine and eHealth” Journal

(monthly)

Health

Mobile

http://www.liebertpub.co

m/overview/telemedicine-



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Note: The list is neither definite nor exhaustive and subject to change in the future. Also see chapter 3 of the first collaboration report D9.7.1 for another version of this list with more extensive descriptions for some of the items listed.

3.5.5 Industrial and Professional Networks

As all partners are active in different professional networks and groups on the national and international level, these too provide important channels for dissemination. This is not limited to research communities but also industrial organisations and commercial stakeholders having an interest in the development of products and services targeting the same users of the system. The knowledge gained in the project can be integrated into their products and the path is paved for future collaborations with project partners. The success of this dissemination channel can be measured by the number of inquiries and collaboration requests received from professionals in the fields related to the project.

The DoW states that “industrial dissemination will be the most critical part of the dissemination phase because of the relevance to address SMEs directly and to ensure technical take up by competitive players” (ALFRED DoW, page 178). Part of the ALFRED project’s concept is the provision of the ALFREDO marketplace for ALFRED-ready applications. The consortium envisions that the better part of these so-called apps of the ALFRED core system will be provided by third-party developers (also see ALFRED deliverable D2.5, page 138). To this end, the consortium is highly interested in creating awareness of the ALFRED system in general and of the ALFREDO marketplace in particular, especially among SMEs that are active in mobile technology development, care for the elderly and/or health care. The main dissemination activity targeted at industry members is the organization of at least two public workshops (these workshops are planned and organized in the context of task 9.3). Additionally, the industrial partners of the ALFRED consortium will use their contacts to other software manufacturers and inform them about the ALFRED platform and the business opportunities it creates, especially for innovative and dynamic European SMEs with an expertise in mobile application development. Additionally, the ALFREDO platform will be disseminated towards the open source community through selected open source platforms as a way to reach developers and to demonstrate to them the advantages of using ALFREDO as a basis for developing applications for older people.

and-e-health/54/

017 “International Journal of Medical

Informatics”

Journal

(monthly)

Health

Mobile

http://www.journals.elsevi

er.com/international-

journal-of-medical-

informatics/

018 “Journal of Aging and Health” Journal

(8 issues/year)

Health

AmI/AAL

http://jah.sagepub.com/



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Industrial dissemination specifically targets leaders and employees of industrial companies, mainly of small and medium-sized European enterprises. The purpose of such activities is to raise awareness of the ALFRED project among those persons and thereby to increase the likelihood of:

Formal and informal collaborations between the project consortium and/or individual partners and thereof the respective company.

Project result adaption and/or uptake by the respective company (i.e., of the ALFREDO marketplace platform for the distribution of ALFRED-ready games and applications).

Product innovations by the respective companies that are inspired by or based on the ALFRED system.

The following table (see Table 8) details the industrial dissemination activities that have been conducted during the first twelve project months. Industrial dissemination activities will be significantly intensified during the last year of the project when the project’s technical outcomes are matured and ready for demonstration and distribution.

Table 8: Industrial Dissemination Activities Conducted

The workshop was organized within the scope of T9.3. The workshop was very well attended and first feedback results are very positive. Details of the workshop organization, its contents and the evaluation results will be reported by deliverable D9.3.1 (due in project

3.5.6 Events with Target Users

Older Adults and their Caregivers constitute the primary and secondary target groups of the Alfred Systems. So although they are already addressed among general public, it would be still beneficial to try to target and address them separately in our dissemination strategy adding more emphasis on addressing their needs and expectations and engaging them in and for the project.

On the 19th and 20th of November 2014, the Home Automation & Smart Living Event 2014 took place in Eindhoven, The Netherlands. With over 2500 visitors in different working fields expected to visit the event during both days, this was a great opportunity to promote ALFRED to potential end users, primary as well as secondary and tertiary user

# Type Title Time & Date

# of attend

001 Workshop “Mobile Apps for Independent Living” (abbr. MAIL) at the

JW Marriott in Bucharest, Romania. This workshop was a

side-event of the AAL Forum 2014 and conducted

alongside several other workshops. The workshop

attendees came from all areas (government, science,

industry, general public).

http://www.mail-aal-forum.com/

14-09-09,

09:00

to 13:00

70



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groups. NFE had a stand at the event for both days, promoting ALFRED by means of a banner, leaflets and the newsletter. People were in general quite interested in the concept of a “phone you can control by speech” and a lot of them took the leaflet, the newsletter or both with them. An idea for fairs in the future could be to bring along the (WoZ) version of the phone, so people can actually experience what it would be like to use ALFRED.

Figure 8: Promoting ALFRED at the Home Automation & Smart Living Event 2014

3.5 Dissemination Materials

This chapter describes the dissemination activities conducted by the ALFRED project within the first project year (October 2013 to September 2014). Following the understanding of dissemination as described in chapter 3, this chapter is separated into the subchapters “General Public Dissemination”, “Industrial Dissemination” and “Scientific Dissemination”. For each target Audience we can use different dissemination channels from the list described in Section 3.4. So the channels are not strictly relating to one and only one category of target audience group.

3.5.1 Leaflets

Leaflets are attractive dissemination material for spreading awareness among wider audience. They provide the most basic information in a way understandable to the general public and include illustrations and pictures to present the information in a visually attractive way. The number of copies printed and distributed as well as number of reactions to them (requests for information or contact upon receiving them) can serve for outcome measurement of this dissemination means.

The following two figures (see Figure 4 and Figure 5) show the first tri-fold ALFRED leaflet, which is available in several languages (coloured six-page foldable flyer). This leaflet has already been handed out at different European and national events, such as the AAL



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Forum, the ETP Conference 2014, and at several EIP AHA meetings. This first version of the leaflet is focused on the objectives of the project. In a later stage of the project, a new leaflet will be created that will reflect the results of ALFRED and will be more directed towards end users and potential commercial partners.

Figure 4: ALFRED Leaflet (First Edition, English Version, Side A)



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Figure 5: ALFRED Leaflet (First Edition, English Version, Side B)

3.5.2 Newsletters

Newsletters help periodically communicate and highlight project progress externally to researchers and other stakeholders. As for Leaflets, the number of copies printed and distributed as well as number of reactions to them (requests for information or contact upon receiving them) can serve for outcome measurement of this dissemination means. Figure 6 and Figure 7 showing the first Alfred Newsletter. The newsletter provides not only basic information about the project but also lists already activities and events accomplished since the launch of the project.



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Figure 6: The first ALFRED Newsletter (Side A)



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Figure 7: The first ALFRED Newsletter (Side B)

3.5.3 Posters

An ALFRED Poster was created to be used for the Home Automation and Smart Living Event 2014 in Eindhoven, Netherlands, which was presented in Section 3.5.6. Figure 8 shows the poster used.



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Figure 8: The Alfred Poster at Home Automation & Smart Living Event 2014



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3.6 Monitoring and Evaluation

During and at the end of the dissemination process, it is important to ensure that the results of the work reach all relevant stakeholders and users, in particular those primarily targeted by dissemination activities. The success of the dissemination strategy can be measured in a variety of different ways depending on the different natures of the used dissemination channels. The following is a list of key performance indicators for the monitoring and evaluation of our dissemination strategy:

Website access statistics

Publication scope and number of different press releases

Distribution scope and number of brochures and newsletters

Number of Feedback and inquiries received as a reaction to different activities and events

Frequency of Interaction with target groups

Number of presentation and posters at different events

Number of scientific papers published

Number of followers and members on online social networks

Number of events attended and organized

See Figure 9 for more Details on key performance indicators considered for different dissemination channels.



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Figure 9: Key Performance Indicators for different Dissemination Channels

Project Website

• Website Hits

• Page Views

• Video Views

• Downloads

• Inquiries after Viewing Website

Media Coverage

• Number of Press Releases Circulated

• Initiations of Media Communications

• Interviews

• Geographical Distribution

Social Media

• Followers

• Number of Posts

• Page Views

• Sharing/Retweeting

Scientific Events and Journals

• Number of Papers Submitted and Published/Presented

• Number of Workshops Organized

• Number of Participants

• Participants Feedback

Industrial and Professional Networks

• Number of Communications Initiated/ Participated

• Stakeholder Types and Scope Reached

• Number of Inquiries Received

Events with Target Users

• Number of Events Organized

• Number of Participants

• Number of Leaflets Distributed

• Inquiries and Feedback



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In addition, to make sure that the dissemination strategy succeeds in achieving its goal the shared responsibilities for its success can be identified as follows:

Dissemination Materials should respect ALFRED graphical identity

Dissemination Materials should be updated regularly and made available for every possible event where they can be distributed, the partners planning to take parts in events are responsible for requesting additional material if the available are not enough.

Partners should update the task leaders with any dissemination activities they have conducted.

Partners are asked to regularly plan dissemination activities in their circle of influence as well as add relevant contacts to the contacts database.

Partners are asked to contribute regularly to the social media channels.



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4. Conclusion

This document represents the first “Dissemination Report” of the FP7 project ALFRED, delivered at the end of the project’s first year (September 2014). An updated version of the report will be made available on an annual basis until the end of the project.

ALFRED dissemination strategy was described presenting the dissemination goal, different target audience categories and channels suitable for spreading awareness and engaging the different target groups.

In addition to the general dissemination strategy, this report specifies the dissemination activities that have been conducted during the first year of the project. Alongside the start of the work packages that are focused on the conceptualization and implementation of the technical components of the ALFRED system (WP3 to WP7) in October 2014, the project’s dissemination efforts will be intensified during the coming months and are planned to reach their peak intensity during the project’s third and final year.



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Annex I - Press Release

PRESS RELEASE November 2013, Bremen, Germany

Project ALFRED: Personal Interactive Assistant for Independent Living and Active Ageing ALFRED’s objective is to develop a mobile, personalized assistant for elderly people, which helps them to stay independent, to coordinate with carers and to foster their social inclusion. ALFRED is specifically dedicated towards older people and is fully focused around their needs. ALFRED will run for three years with a total budget of 4.440.741€, involving eleven partners from five European countries. ALFRED, a new European Union funded research project, has officially kicked off. Representatives from eleven consortium partners, from five different European countries, met at project coordinator Ascora near Bremen, Germany, to discuss and to coordinate the work to come. The ALFRED project is co-funded by the European Commission under the Seventh Framework programme on ICT. The project will run for three years, as from October 2013. ALFRED will realize a mobile, personalized Butler, created using cutting edge technologies such as advanced speech interaction, making it possible to talk directly to him. ALFRED will thus be very easy to use and will provide context-sensitive services related to social inclusion, care, physical exercise and cognitive games. Dr. med. Mehmet Gövercin, deputy head of the Geriatrics Research Group at Charité and head of the aging and technology working group: "ALFRED will provide an innovative approach for improving the life of elderly people with the help of a fully voice controlled, virtual assistant. This will help people to benefit from a range of digital services in their daily life. To reach this goal, the project brings together core experts of different fields from the medical and ICT domain." The ALFRED research project aims to contribute to a society, where older people will be able to live at their own homes independently and actively participate in economic and social life. The foundation of ALFRED consists of four core elements:

1. A User-Driven Interaction Assistant to allow elderly people to ‘talk’ to ALFRED and to ask

questions or give commands;

2. A Personalized Social Inclusion unit, to suggest social events to the user by considering his

or her personal interests and social environment;



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3. An Effective & Personalized Care unit for better care, by allowing medical staff to access

information from the elderly, generated by (wearable) sensors

4. A Physical & Cognitive Impairments Prevention unit, that provides serious gaming (games

and quests) to improve the physical and cognitive condition of the user

The results of the project will be tested at three pilot sites at different European countries, with the objective to pave the way to the market and implementation in society. The pilots will take place in three different environments and will count with the participation of more than 100 users. The profile of the participants will include not only elderly users but also formal and informal caregivers. More information will be published at the project website: www.alfred.eu -- For personal information please contact the coordinator: Sven Abels, [email protected], Phone: +49 4222 – 805 850 10 ALFRED is co-funded by the European Commission under the FP7-ICT-2013 call 10. IT has been approved under Grant Agreement 611218 with a total budget of 4.440.741€. ALFRED is coordinated by ASCORA GmbH, Birkenallee 43, 27777 Ganderkesee, Germany. Partners: ASCORA, ATOS, WORLDLINE, CHARITE - UNIVERSITAETSMEDIZIN BERLIN, AITEX, TECHNISCHE UNIVERSITAET DARMSTADT, NATIONAAL OUDERENFONDS, TALKAMATIC AB, E-SENIORS, TIE NEDERLAND, IESE BUSINESS SCHOOL

This text may be used for any publications without the need for written permission.


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