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ALEXISONFIRE

Alexisonfire is a post-hardcore / rock / indie band who formed in 2001 and broke up in August 2011 to pursue other interests.

They are locally formed from the St. Catharines & Hamilton areas.

The 5 Core Members included: Chris Steele, Dallas Green, George Pettit, Jesse Ingelevics and Jordan Hastings.

Band website: theonlybandever.com

THE BAND: ONTARIO NATIVES

SOCIAL MEDIA WEBSITES THEY STILL USEThey have a good online presence still, even after their break-up.

Twitter: https://twitter.com/aof_official

They still occasionally post on their account about their fans, merchandise & share their old music. Band members also have their own twitter accounts

Facebook: https://www.facebook.com/AOFofficial

They share merchandise, music & photographs even after their break-up.

Band Website: https://www.theonlybandever.com/

They sell merchandise, answer questions, share news and talk about their albums

THEIR ONLINE COMMUNITIES

Alongside their Twitter, Facebook and band website they have other main online websites where fans can interact and find out information about them.

MySpace: https://myspace.com/alexisonfire

Has photographs, fan connections, events, mixes, music and information for their fans.

Record Label Website: http://www.equalvision.com/artist/Alexisonfire

Has their music, information & current top news. Created and maintained by their record label.

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THEIR AUDIENCE

• Their first album did really well domestically, in Canada.

• They received a lot of support the MuchMusic video network which is based in Toronto, ON.

• Exposure then led to an American deal.

• Fans then emerged from America, Australia, Europe and Japan.

• They became more popular with each show and festival

• Concerts began to sell-out

THEIR AUDIENCE CONTINUES

Band member & lead vocalist who many identify as Dallas Green began to work on solo material, releasing his music as “City & Colour”

The Alexisonfire audience recognized this, and his solo career is continuing to do very well.

Alexisonfire held one last tour in 2012, after breaking up, for their supporting fans & to say goodbye.

Yes, Alexisonfire found their audience.

BAND’S SHARABLE CONTENT

Their Twitter Account

• Popular for re-sharing fans photos of their merchandise.

• Connects with fans through twitter by personally mentioning & interacting with them

• Sharing photos of their hometown to connect with their original fan base

• Shares band members current endevours to keep fan connected

BAND’S SHARABLE CONTENT

Their Facebook Account & Their Website

• Share similar content: news they wish to send across

• Video blogs about them talking about their past albums

• Merchandise information

ENGAGING CURRENT FANS

Although Alexisonfire is less inclined to engage their fans, that doesn’t mean they stopped.

Last Christmas they promoted a released a band box set that sold-out online in a mere 30 minutes. They sold a limited 1000 copies for $250.00 each.

They still sell music online and in retail stores

They’re doing pretty well for a broken-up band, still creating revenue.

ONLINE & PHYSICAL SPACE

Before, during & after Alexisonfire’s final tour, they actively tweeted and retweeted photographs and fans.

They understand social media is about intimacy and shared themselves with fans both in attendance, and not.

POST CONSISTENTLY

During their time together, the band posted their news, ideas, photographs, videos and merchandise to their Facebook, Website and Twitter.

They shared and continue to share their music through YouTube, MySpace, iTunes and several streaming applications.

They continue to do all these things for their fans, yet at a slower pace.

THE 5 TIPS

Alexisonfire practiced and accelled at the 5 Tips when they were together, and even still when they’re split-up.

• They built an audience that turned into a very large & supportive fanbase

• They shared photos, retweeted fans and posted many meaningful, sharble contents online

• They connected with fans through Myspace, Twitter, Facebook and their website

• They engaged fans in online and physical social media. They posted flyers, hosted radio shows, created online videos, sold merchandise and music in retail stores and online

• They posted consistently when they were together, and continue to do so.

Alexisonfire generates a lot of love and a lot of profits from their career together

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