Alexey Terehov “Nothing for oneself, everything for others! – My.mail.ru Application Platform”
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Transcript of Alexey Terehov “Nothing for oneself, everything for others! – My.mail.ru Application Platform”
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, !Нифига себе все людям
. .mymail ru ApplicationPlatform ApplicationPlatform ApplicationPlatform ApplicationPlatform
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#mailruapi
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Games and services in social network
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2009: $30М2010: $70-100М2010: $70-100М
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. .mymail ru
19 400 000 MAU5 600 000 DAU> 35% DAAU
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Fast moderation
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New apps are boosted by Platform
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Summary
• Social apps on my.mail.ru are very promising
Super easy to try
• No paperwork needed to start
5 minutes and you are in game
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Platform Features
• Any technology
Profile, content and social graph access
• Communication channels
Monetization
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+ iframe RESTAPI, , , , , , , ... flash html silverlight php python java c
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Profile and social graphaccess
, , , , , , name sex age location photo audio, ...friends
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Communication Channels
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’ Friends invitations
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Activity Stream
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Profile widget
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Notifications
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• 100% from payments - NO revenue share!
Powerful billing system
• Easy integration of monetization functions
Monetization
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• 21 000 000 ad impressions for free
Free static file hosting
• Investment program
And even more
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, Ни фига себе !все людям !все людям
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Coming soon
• JS and AS library
New API methods
• New monetization options
TOS liberalization
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:// . .http api mail ru
AlexeyTerekhov
. .terekhov@corpmail ru@alexterekhov
#mailruapi