Growth Hacking

@AlexJubienMobile Strategist

ThinkMobile.fr

Pioneer of mobile 13 years ago

Apps & Mobile Startups expert

Previously Head of Mobile at Viadeo

Previously Head of Mobile at Deezer

Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor

And also, in 2005/2006, I screwed up my startup

But since, a lot of theory appeared…

Growth Hacking?

& PSYCHOLOGY

Growth Hacking

& PSYCHOLOGY

Growth Hacking

Marketing that rely more on tech and psychology than budget.

Hotmail

• Founded in 1996 by Sabeer Bhatia & Jack Smith,

immediate Product / Market fit

• Raised 300 K$, spending in billboard & radio ads

• Was growing slowly (10K users)

• Investor Timothy Draper came with an idea…

PS: I love you

6 months => 1 million users

Warning: it does not last forever

Most Growth Hacks ‘Expire’ Over Time

mainly due to

overuse / abuse

But expired growth hacks still can be used creatively

Warning: it does not last forever

• Supply side hack: used Craigslist to source

listings and emailed the home owners

/

• Demand side hack = button

« also publish on Craigslist »

• Links on Craigslist were pointing

back to Airbnb

/

• Users LOVE it - Product / Market fit

• 0 to 100K users in 2 years

• To acquire 1 user by paid channels, it

costs 200$ to 400$

Yourself, how did you discover Dropbox?

/ referral

• 100K users to 4 million in

15 months

#FrenchTech

PR = Press Relation

PR = Page Rank

6

(went up to 8!)

PRs + SEO

Artists, albums, playlists, tracks, …

PRs + SEO

Artists, albums, playlists, tracks, …

Download  Deezer

Launch  App

Social2App

App Store

App

acqu

isition

retention

Viral Loop

App Store

App

acqu

isition

retention

Get your users advertising for you

?

• 2 billions searches on Google per day

• Hot topics for young people - it’s always on

• What if you could predict the trend and

create content on the fly to match it?

• Page Rank 6

So, how did you discover

LeBonCoin?

AARRR

Rallying cry

AAR R R III...

AARRR

ACQUISITION

ACTIVATION

RETENTION

REVENUE

REFERRAL

Startup Metrics For Pirates

AARRR

ACQUISITION

ACTIVATION

RETENTION

REVENUE

How do users find us?

Do users have a great 1st experience?

Do users come back?

How do we make money?

Do users tell others?

REFERRAL

ACQUISITION

ACTIVATION

RETENTION

REVENUE

Love

Growth

Money

REFERRAL

Without Love, There’s No Hope

1 Example

Stop Begging For Ratings & Reviews

The right way to ask users to review your app

ASO: Hack Ratings

ASO: Hack Ratings

The right way to ask users to review your app

LeKiosk use case

!!!

And Sharings!

25% 75%

Ask people that are likely to recommend you to effectively do it!

(rating, sharing, testimonial, referral…)

Slides ? (with resources etc…)

www.Slideshare.net/AlexJubien/

@AlexJubien