Alexandra Porter Resume..
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Cotton Incorporated, New York, NY Trend Forecasting Intern, Jun – Aug 2017 Trend forecasting Mood boards Color Research Copywriting Concept development Presentation layout design Consumer profiles Photography Adobe InDesign, Photoshop, Illustrator, Acrobat Microsoft Word, PowerPoint, Excel, Outlook Instagram, Facebook, Twitter, LinkedIn Sewing, draping, patternmaking, embroidery Illustration & sketching Print design Logo design CAD & flats design Spec sheets Textiles Portfolio creation Software & Social Media Fashion Design 770.843.7533 [email protected] thealexandraporter.com linkedin.com/in/alexandraporter96 S k i l l s Trend & Concept Development A c h i e v e m e n t s Fashion Design, Bachelor of Fine Arts Fashion Merchandising and Management Concentration Recipient of SCAD Achievement award and Academic scholarship: 2014 – 2018 Dean’s List: 2014 – 2018 Researched trend concepts, colors and materials for S/S 19 Wrote stories for client microsite with personal photography of street scenes & galleries Photographed, swatched & organized garment samples Cut, packaged & shipped fabric swatches and color cards to clients worldwide Photographed & attended New York Men’s Fashion Week Selected by industry jury panel to show senior collection at the SCAD Fashion Show & Atlanta Showcase: 2018 Garment on display at Saks Fifth Avenue, Atlanta: 2018 Art Institutes Atlanta Decatur School winner & finalist in the Passion for Fashion Competition: 2014 Gathered, organized & analyzed trends across runway, retail, street, editorial & trade Utilized trend agencies WGSN, Peclers Paris, Nelly Rodi & Fashion Snoops Created project calendars, scheduled meetings & tracked team progress Color matched Pantone swatches for seasonal palette Built & edited deliverables in InDesign & Photoshop Ensured Fashion Office authority, credibility & efficiency by developing the strategic process & content for a new digital deliverable "The Trend Alert" to communicate emerging trends with speed to market Attended cross-functional meetings alongside directors with buyers & editorial for FW '18 Featured Item Selection Assisted styling team with assembling looks for a How-to Wear photo shoot E d u c a t i o n Savannah College of Art & Design Atlanta GA, June 2018 Nordstrom Fashion Office, Seattle, WA Associate Fashion Forecaster, June – Dec 2018 E x p e r i e n c e Amazon, Seattle, WA Stylist, Personal Shopper by Prime Wardrobe, Feb 2019 – present FUTURE LYNN Fashion Writer, Personal organization Teamwork Leadership Communication Strategic planning Project Management - April 2021 – present Writes published digital articles on fashion and lifestyle concepts, including industry trends, sustainability and closet curation featuring personal photography Curates personalized digital wardrobe collections for 3000+ customers in the women's & men's departments using fashion expertise, brand knowledge & data analysis Writes informative & inspiring customer notes highlighting product features & expert styling advice Analyzes product & personal performance data to ensure a positive customer experience & to leverage program sales Organizes weekly team meetings & manages outlook calendar Recognized by manager for Dive Deep, Bias for Action, Learn and Be Curious through Amazon Accolades for time-sensitive special projects Created "Top ASINs" tool & monthly decks to share successful products team-wide Selected to the 2020 Kaizen project team: wrote doc to propose to department leaders & SDEs key customer survey changes in order to improve stylist understanding of customer needs Supported program launch in July 2019 through beta testing and styling experiments Top performing stylist (top 20 in highest dollars kept) Training Ambassador & QC Quality checks & edits stylist notes & sets to ensure highest standards for customers Trained new hires to be set up for success, increased headcount by over 100% Presented styling strategy at a walk the store with the science team to enhance customer experience Led 1:1 coaching with under-performing stylists to improve strategy Project Manager: Spring '20 Color Direction, Spring '20 Creative Direction Contributor: Spring '19 Runway Report, Fall '19 Buyer Guide
Transcript of Alexandra Porter Resume..
Cotton Incorporated, New York, NYTrend Forecasting Intern , Jun – Aug 2017
Trend forecasting Mood boardsColorResearchCopywriting
Concept development Presentation layout design Consumer profilesPhotography
Adobe InDesign, Photoshop, Illustrator, Acrobat Microsoft Word, PowerPoint, Excel, Outlook
Instagram, Facebook, Twitter, LinkedIn
Sewing, draping, patternmaking, embroidery
Illustration & sketchingPrint designLogo designCAD & flats designSpec sheetsTextilesPortfolio creation
Software & Social Media
Fashion Design
770.843.7533 [email protected]
thealexandraporter.comlinkedin.com/in/alexandraporter96
S k i l l sTrend & Concept Development
A c h i e v e m e n t s
Fashion Design, Bachelor of Fine Arts
Fashion Merchandising and Management ConcentrationRecipient of SCAD Achievement award and Academic scholarship: 2014 – 2018 Dean’s List: 2014 – 2018
Researched trend concepts, colors and materials for S/S 19Wrote stories for client microsite with personal photography of street scenes & galleriesPhotographed, swatched & organized garment samples Cut, packaged & shipped fabric swatches and color cards to clients worldwide Photographed & attended New York Men’s Fashion Week
Selected by industry jury panel to show senior collection at the SCAD Fashion Show & Atlanta Showcase: 2018 Garment on display at Saks Fifth Avenue, Atlanta: 2018Art Institutes Atlanta Decatur School winner & finalist in the Passion for Fashion Competition: 2014
Gathered, organized & analyzed trends across runway, retail, street, editorial & trade Utilized trend agencies WGSN, Peclers Paris, Nelly Rodi & Fashion Snoops Created project calendars, scheduled meetings & tracked team progress Color matched Pantone swatches for seasonal palette Built & edited deliverables in InDesign & PhotoshopEnsured Fashion Office authority, credibility & efficiency by developing the strategic process & content for a new digital deliverable "The Trend Alert" to communicate emerging trends with speed to marketAttended cross-functional meetings alongside directors with buyers & editorial for FW '18 Featured Item SelectionAssisted styling team with assembling looks for a How-to Wear photo shoot
E d u c a t i o nSavannah College of Art & Design Atlanta GA, June 2018
Nordstrom Fashion Office, Seattle, WA Associate Fashion Forecaster, June – Dec 2018
E x p e r i e n c eAmazon, Seattle, WA Stylist, Personal Shopper by Prime Wardrobe, Feb 2019 – present
FUTURE LYNN Fashion Writer,
Personal organization Teamwork Leadership Communication
Strategic planning
Project Management
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April 2021 – present Writes published digital articles on fashion and lifestyle concepts, including industry trends, sustainability and closet curation featuring personal photography
Curates personalized digital wardrobe collections for 3000+ customers in the women's & men's departments using fashion expertise, brand knowledge & data analysisWrites informative & inspiring customer notes highlighting product features & expert styling advice Analyzes product & personal performance data to ensure a positive customer experience & to leverage program salesOrganizes weekly team meetings & manages outlook calendarRecognized by manager for Dive Deep, Bias for Action, Learn and Be Curious through Amazon Accolades for time-sensitive special projectsCreated "Top ASINs" tool & monthly decks to share successful products team-wide Selected to the 2020 Kaizen project team: wrote doc to propose to department leaders & SDEs key customer survey changes in order to improve stylist understanding of customer needsSupported program launch in July 2019 through beta testing and styling experiments
Top performing stylist (top 20 in highest dollars kept)
Training Ambassador & QC Quality checks & edits stylist notes & sets to ensure highest standards for customers Trained new hires to be set up for success, increased headcount by over 100%Presented styling strategy at a walk the store with the science team to enhance customer experienceLed 1:1 coaching with under-performing stylists to improve strategy
Project Manager: Spring '20 Color Direction, Spring '20 Creative Direction Contributor: Spring '19 Runway Report, Fall '19 Buyer Guide
